Option 1 (8 oz.

Ad Plan
Sales
Slotting fees
Gross Profit
Less Ad Costs
Less Incremental SGA
Less Slotting Fees
Trade Promotion Expense
Less Broker's Commissions
Profit Contribution

6
20
2
$1,200,000
35,000,000
$10,000
$5,220,950
($2,400,000)
($320,000)
($1,200,000)
($870,000)
($642,838)
($211,888)

Sales Growth

$16,070,950

SKU to Supermarket
Supermarket Chains
Regions
per region per annum
units per annum
per Chain per SKU

4% of sales

Market Share

1.5% of supermarket yogurt sales (las

2.0% of supermarket yogurt 6-8 oz sa
Option 2 (32 oz.)

Ad Plan
Sales
Slotting fees
Gross Profit
Less Ad Costs
Less Incremental SGA
Less Slotting Fees
Trade Promotion Expense
Less Broker's Commissions
Profit Contribution

4 SKU to Supermarket
64
4
$120,000
5,500,000
$10,000
$3,769,425
($480,000)
($160,000)
($2,560,000)
($1,024,000)
($368,577)
($823,152)

Sales Growth

$9,214,425

Option 3 (Multipack)
Ad Plan
Sales
Free Cases (slotting) fee
Gross Profit
Less Ad Costs
Less Free Cases
Less Broker's Commissions
Profit Contribution

2
$250,000
1,800,000
($82,927)
$1,247,073
($250,000)
($82,927)
($132,683)
$781,463

Sales Growth Year 1

$3,317,073

Supermarket Chains
Regions
per region per annum
units per annum
per Chain per SKU
Regions

4% of sales

Market Share
10.3% of 32oz yogurt sales nationally
SKU of Multipack to Natural Foods Channel
units per annum
2.5% of Manufacturer Sales (net of broker fees)

4% of sales

Market Share
11.2% of natural foods channel (last ye

of supermarket yogurt sales (last year)

of supermarket yogurt 6-8 oz sales (last year)

of 32oz yogurt sales nationally (last year)

Foods Channel

net of broker fees)

sales growth = MSP * units sold

of natural foods channel (last year)