Professional Documents
Culture Documents
Freddy Rangkuti, 2004, Riset Pemasaran. Cetakan Kelima. PT. Gramedia Pustaka
Utama. Jakarta.
Mintzberg, H. (1993), The pitfalls of strategic planning, California Management Review, Vol. 36 No.
1, pp. 32-47.
Wheelen Thomas L., dan David Hunger J. 2000, Strategic Management and
Bussiness Policy, Fourth Edition, New York: Addison Wesley Publishing Company.
Wheelen Thomas L., dan David Hunger J. 2000, Strategic Management and
Bussiness Policy, Fourth Edition, New York: Addison Wesley Publishing Company.