1) Impressive and typical brand ambassadorAudrey Hepburn

2) Unique style: Black and White as representative

3)
1) Lack of online presence
2) No inimitable product, like DiorPerfume --Chanel No.5
LancomeCosmetics Lancome Genifique
1) Extension of new categories
2)

1) Competition from similar brands, eg: Versace, Balmain

2) Counterfeit (cause a negative effect on brand image)
3)

1) Tax policy (policies about import & exportaffect extension of

Givenchy luxury market in foreign countries, such as Asia)
2) Labor law (workers salaries as part of costinfluences profits )
3) Environmental law (product line may cause different levels of
pollution during process)
4) Tariffs (especially when importing raw materials from other
countries)

1)
2)
3)
4)

Economic growth
interest rates
exchange rates
inflation rate

tax policy, labor law, environmental law, trade restrictions, tariffs

1952
(hubert de givenchy) 4 g

1955 7 11

Givenchy Givenchy 4G
Genteel Grace Gaiety Givenchy Hubert de

Givenchy Givenchy Givenchy 4G

Givenchy Givenchy 1953

Givenchy

1957 L lnterdit Givenchy
Givenchy ""
""

Hubert de Givenchy 1927 Beauvais 1952

2 2 Givenchy
Givenchy 1957
Givenchy les Parfums Givenchy L Interdit De
Givenchy 1959 Monsieur de Givenchy 1968
1975 Givenchy Gentleman 1989 Givenchy Beaute
Swisscare pour Givenchy 1988 Givenchy LVMH Givenchy
1995
Givenchy John Galliano Alexander McQueen Julien Macdonald
Gienchy Givenchy Olivier
Echaudernaison Givenchy