Seoul Tourist Guide 2014

Seoul
Attraction
l
u
Seo
Never ending story
Official Tourist Guide
Contents
The Center of Seoul where the
City Center Past Meets the Present
08
City Hall Area
10
Myeong-dongEuljiro
Namdaemun MarketNamsan
12
A Walk to the Ancient Palace that

Palace Quarter Breathes History
16

18

20

22
Gwanghwamun
CheonggyecheonJongno
Insa-dong
Samcheong-dongBukchon
Dongdaemun Street of Passion for Shopping and Arts

& Around 26
Dongdaemun Market
Daehangno
28
University Streets of Cafes, Galleries, and College Life

Quarter 32
Hongik Univ.Sangsu Area
SinchonEwha Womans Univ. Area
34
Yongsan Global District Within Seoul on the

& Yeouido Riverside of Hangang
Gangnam
Jamsil
Key to Symbols
UNESCO World Heritage
Accommodation
Museum / Gallery
Performance Hall
Shopping
Tourist Information Center
Craft Studio
Restaurant
Police Station
Post Office
Embassy
Hospital
Bank
School
University
Seoul Free Wi-Fi *
Itaewon
38
Yeouido
40
Airport Limousine
The Mecca of the Lastest Fashion Trend
Casino
44

46

48
50

52
Apgujeong-dongCheongdam-dong
Sinsa-dong Garosu-gil Area
Gangnam Station Area
Samseong Station Area
Seocho
A Green Retreat in Seoul, Full of Surprises

56
Jamsil
58
Songpa
60

61

62

66

68

70

Gourmet in Seoul
Shopping in Seoul
Seoul Travel Information
Seoul City Tour Bus
Seoul City Walking Tours
Seoul Tourist Map
City Tour Bus
Seoul Tourism Website
Embracing both tradition and the present,

nature and the latest technology, Seoul is now reaching
beyond Asia to become reborn as a global city.
This book presents the never-ending stories of
a dynamic city through its seven most distinguished districts.
Seoul, where experiences beyond your wildest dreams await.
Theater
Club
* Seoul Free Wi-Fi
Available Area
Charge
Hours
Foreign Assistance
City Center
Location
Palace Quarter
Contact
Website
Dongdaemun & Around

University Quarter
Publishing Date January 2014

Published by Seoul Metropolitan
Government, Tourism Business Division
Planning and production
Seoul Tourism Organization
Design Design Soomokwon
j contentree m&b
www.VisitSeoul.net
l
u
o
Se
Never ending story
Travel information about Seoul: Call 120

and then press 9 when you hear a recorded
message in Korean. (You can choose from
the following languages: English, Chinese,
Japanese, Vietnamese and Mongolian.)
Yongsan & Yeouido

Gangnam
Jamsil
Official title Seoul Special City | Area 605.33 km2 | Population 10,143,645 (Dec. 2013) | Language Korean
Climate Temperate | Currency unit won (\, KRW) | Local standard time GMT+9 (Korea Standard Time)
Country code +82 | Local code Seoul 02 (When calling from abroad, omit "0" and just press "2".)
Area
City Center
The city hall area is the undisputable heart of Seoul where

you can see either a wide stretch of green grass, or modern
skyscrapers standing in harmony with palaces that are hundreds
of years old. Of all tourist magnets in the area, where the past
blends with the present in harmony, Deoksugung Palace has
particular significance as the background of Koreas modern and
contemporary history.
Deoksugung is the only palace among the five ancient palaces in
Seoul that shows a modern architectural style. It attracts tourists
with the majestic sight of Seokjojeon, which is Koreas first
modern stone building, and Jeonggwanheon (Pavilion), where King
Gojong, the 26th king of the Joseon Period, is reported to have
enjoyed his coffee. After touring the Deoksugung area, take a walk
along the Doldam-gil that takes you to the Seoul Museum of Art.
This road is often called the most beautiful walking path in Seoul
with the ginkgo trees lining both sides.
The city hall area is within ten minutes of other popular tourist
attractions, such as Myeong-dong and Namdaemun Market, which
is a six hundred year old market where you can enjoy bargaining
with merchants. Myeong-dong, on the other hand, is the modern
shopping district where you can find top-quality cosmetics. When
the sun goes down, it is time to enjoy the lights that illuminate the
nightlife of Seoul. The best place to have the entire night scene
of Seoul in a single, sweeping vista is N Seoul Tower in Namsan
(mountain). Go up to the observatory at N Seoul Tower, and watch
the city of Seoul sparkling in the darkness of the night. This will
surely be one of the most special moments in your visit to Seoul.
The Center of Seoul

where the Past Meets
the Present
City Hall Area / Myeong-dongEuljiro
Namdaemun MarketNamsan
Sajik-dong
Changgyeonggung
Palace
Gyeongbokgung Palace
Anguk
Jongmyo
Shrine
500m
Sejong-daero
250
Gyeongbokgung
Sejong Center for the

Performing Arts
Jongno 3(sam)ga
Gwanghwamun
Gyeonghuigung Palace
Seoul Museum of
History
Jonggak
City Hall Area
Cheonggyecheon (Stream)
ro
gilTon
Highlights
Seoul City Hall

Deoksugung Palace
Euljiro 3(sam)ga
Euljiro 1(il)ga
Sungnyemun Gate
ng-ro
Sogo
City Hall
Seoul
Museum of
Art
Namdaemun Market
Namsan
Nam
daem
un-ro
Seodaemun
Myeong-dong
Cathedral
Myeongdong
Chungmuro
Pil-dong
Myeong-dongEuljiro
Hoehyeon
Jungnim-dong
Namsangol
Hanok Village
Korea
House
Deoksugung Palace Watch the changing ceremony of royal guards called

Sumunjang that takes place three times every day, before setting out for a laidback stroll on the Doldam-gil by Deoksugung. (p.9)
Seoul City Hall Sky Square, an ecology landmark of Seoul that boasts the worlds
largest Green Wall at the new Seoul City Hall building, is a place where you can
take a break at a gallery or cafe on the 8th and 9th floors. (p.9)
Myeong-dong Indulge yourself in shopping for the trends of Seoul on the street
of Myeong-dong that is lined with department stores, duty free shops and designer
and brand shops that sell clothes and cosmetics. (p.11)
N Seoul Tower Go up the N Seoul Tower in Namsan Park where a beautiful
walking path harmonizes with nature, and observe the night scene of Seoul that
can be seen from this vantage point. (p.13)
Suggested Itinerary
Culture Station Seoul 284
ero
il-da
Sam
Seoul Station
Namsan Public Library
N Seoul Tower
Namsan (Mountain)
Seoul Plaza (30mins) Deoksugung Palace (1hour 30mins) Deoksugung

Doldam-gil (10mins) Seoul Museum of Art or Seoul Museum of History (1hour)
Take a subway to Namdaemun Market (20mins) Shop and eat lunch in
Namdaemun Market (2hours) Take a ride on the Namsan Cable Car (30mins)
Visit N Seoul Tower (1hour 20mins) Take the Namsan Shuttle Bus to Myeongdong (20mins) Shop in Myeong-dong (2hours)
Durations may vary depending on the itinerary and mode of transportation.
What to do
Namsangol Hanok Village Visitors
to Namsangol Hanok Village can
experience diverse Korean traditions
such hanbok (traditional outfit) and tea
ceremony. (p.11)
The N Seoul Tower Roof Terrace
Originally built as a wooden deck for an
aerial view of the city, the Roof Terrace
is now more popular as a place where
visitors hang their locks of love on the
fence. You may want to leave your own
lock with your loved ones name on it
and let it be part of the endless parade
of memories. (p.13)
Namdaemun Market Mokjagolmok
Visit the so-called Mokjagolmok (Eatery
Alley) and indulge in popular street
food such as braised cutlass fish,
Kalguksu, and Hotteok, to name just a
few. (p.13)
Local Tips
Use the Seoul City Tour Bus for
convenient transportation to Deoksugung
Palace, Myeong-dong, Namdaemun
Market, and Seoul Station.
A recommended place to visit along
with the Seoul Museum of History,
Gyeonghuigung Palace was once a
palace massive enough to house a
hundred structures within its facility
during the Joseon Period. Some of the
structures and the leafy woods behind
the palace are in high demand as a
location for filming historic movies.
C i t y
C e n t e r
Plan your Trip
01 City Hall Area
Watch the changing of the royal guards ceremony at Deoksugung Palace and take a walk
Tour the Seoul City Hall building that is considered the ecology landmark of Seoul
View diverse exhibitions at the National Museum of Contemporary Art in Deoksugung Palace,
Seoul Museum of Art, and Seoul Museum of History
Nearby subway station
2 City Hall
Dongwha Duty Free Shop

(B1-3F)
75
Seoul City Tour

Bus Platform
Sponge House
il
aero 21-g
Sejong-d
Deo
ksu
gun
g-g
il
150m
Deoksoo
Elementary School
Salvation Army
Chosun Ilbo
Art Museum
Koreana
Cheonggyecheon-ro
Hana
Hanmiri
Seoul Finance Center
Singaporean
Embassy(28F)
New Kukje
Best Western
New Seoul
Korea Press Center
Sejong-daero 21-gil
2-1 Seoul City Hall Bldg.
British Embassy
Appx. 350m
Dalgaebi
3 Chongdong
Theater
3
National Museum of
Contemporary Art,
Deoksugung
Jeo
ng
Chungdong
do
ng
First Methodist
-gi
l
Church
5
1 Deoksugung Palace
2 Seoul Plaza
m-gil
1-1 Dolda
Seoul Museum of Art
President
8
Seoul City Hall

Seoul
Metropolitan Seosomun Building
Council Annex
12
Shinhan
10
11
The Plaza
11
Hana
12
10
14
Dominican
Republic Embassy
KEB
Samsung
Main Bldg.
Gangseo
Myeonok
L in e
22
ro
dae
ngSejo
Se
ou
lS
tat
ion
25
Shinhan
23
IBK
26
Sungnyemun Gate
27-2
24
Namdaemunno
Underground
Shopping Center
Namdaemun Market
P.12
27-2
Adults 1,000 Minors 500 09:00-21:00 (Closed on Mondays) Regular events : Royal
guard changing ceremonies 11:00 14:00 15:30 Weekdays English and Japanese-guided tour
twice a day, Chinese-guided tour once a day, Weekends English, Japanese, Chinese-guided service,
Each service once a day Line 1 City Hall Station. Exit 2 02-771-9951 http://www.
deoksugung.go.kr
1-1 Doldam-gil Stone-wall road encircling Deoksugung. A beautiful place for a stroll with tall trees
lining the street and an ancient stone wall.
This is a lawn plaza in front of Seoul City Hall. Here, various events
including mini concerts, outdoor exhibitions and flea markets are held
every weekend. During winter, a skating rink is set up for visitors to enjoy
ice skating at a reasonable price.
2-1 Seoul City Hall building The New City Hall, Seouls brand new landmark. It is an eco-friendly
building with the worlds largest indoor green wall.
2-2 Seoul Metropolitan Library The former Seoul City Hall building constructed in 1926 has
been remodeled into Seoul Metropolitan Library which is open to everyone.
Weekdays 09:00-21:00 (Some reference room 09:00-18:00), Weekend 09:00-18:00 (Closed
on Mondays) 02-2133-0300~1 http://lib.seoul.go.kr
3 Chongdong Theater
If you want to experience the best of traditional Korean performing

arts, you should visit this theater. Along with MISO, a regular traditional
performance held every day at 16:00 and 20:00, the theater offers
hands-on experience programs such as one on how to play the janggu (a
traditional percussion instrument).
4 Seoul Museum of Art
Walk along the Doldam-gil near Deoksugung Palace, and you will arrive at this
museum where you can view works by Korean artists and world-famous masters
such as Chagall, Matisse and Picasso in exhibitions throughout the year.
Free (Admission fee applied for special exhibitions only) Weekdays 10:00-20:00, Mar.-Oct.
Weekends 10:00-19:00 Nov.-Feb. Weekends 10:00-18:00 (Closed on Mondays) Line 1, 2 City
Hall Station. Exit 10, 11, 12. 5minute walk 02-2124-8800 http://sema.seoul.go.kr
5 Seoul Museum of History
un-ro
Namdaem
-gil
unsijang
Namdaem
HSBC
Chilpae-ro
20
Kookmin
Sungnyemun
Junction
il
7-g
Ramada
Hotel&Suites Seoul
Namdaemun
Korea Chamber of
Commerce & Industry
19
Shinhan
21
16
El Salvador
Embassy
Seo
som
unro
il
2-g
il-ro
Tong
Sejon
g-dae
ro 11
-gil
18
12gil
17
15
R seats 50,000 S seats 40,000 MISO performance 16:00, 20:00 (Closed on Mondays)
Line 5 Seodaemun Station. Exit 5. Line 1, 2. City Hall Station. Exit 1, 12. 10minute walk
02-751-1500 http://www.jeongdong.or.kr
Namdaemun-ro 5-gil
Shinhan
Shinhan
Sejong
-daero
o
mun-r
Seoso
13
L in e
Hanwha Bldg.
-gil
Sejong-daero 18
Hall
City
Korea Samkyetang
Woori
Kookmin
1-gil
Kookmin
Nam
daem
un-ro
P.10
-ro
ong
Sog
Baejae
Park
Euljiro
1 Deoksugung Palace
An age-old historic palace originally built during the Joseon period, it is echoed in
Koreas modern and contemporary history. In fact, it served as a historic backdrop
during the Daehanjeguk (the Great Korean Empire) days. The only palace among
all ancient palaces in Seoul to have a western-style garden, fountain, and a
modern royal palace, it stands as the bridge between the middle and modern
ages. The changing of the royal guards ceremony called Sumumjang that takes
place at the main gate is one of the must-see sights of Seoul.
2 Seoul Plaza
Ticket Office
7
Daehanmun
Russian Embassy
City Hall
2-2 Seoul Metropolitan Library
Cecil Theater
Seokjojeon
Pavilion
Mugyo-ro
Sejong-daero
Seoul Metropolitan
Council
Seoul Cathedral Anglican

Church of Korea
Seoul Museum of History

5
Cheonggye Plaza
Gwanghwamun P.16
Samik
Fashion
Town
This is a museum where visitors can get a glimpse of life and culture in
the early days of Seoul. The jewel in the crown of this museum collection
is a scale model of the city. Built on a scale of 1:1,500, it provides visitors
with a panoramic view of Seoul.
Free (Admission fee applied for special exhibitions only) Weekdays 09:00-20:00, Weekends
Mar.-Oct. 09:00-19:00, Nov.-Feb. 09:00-18:00 (Closed on Mondays) English, Japanese, Chinese
audio guide available for rental Line 5 Gwanghwamun Station. Exit 7. Line 5. Seodaemun Station.
Exit 4 02-724-0274~6 http://www.museum.seoul.kr
08
09
C i t y
C e n t e r
Plan your Trip
02 Myeong-dongEuljiro
5
2 Euljiro 1(il)ga
Jongno P.18
50
100m
Hana
10
KEB Head Office
Shinhan
7
qian
Guan
1-3
22
27-2
26
Myeong-dong Police Box8
Nanta Theater
Myeong-dong (3F)
Amiso(5F)
24
18
Seoul
Central Clinic (B3)
19
Gyeseong Girls'
High School
Woori
27-2
Gogung
522Namsangol Hanok Village
Savoy
g 8na-gil
Myeongdon
Tabby
20
5-1 Korea House

Appx. 600m
CGV (10F,11F)
Migliore (B1-2F) 4-5
Coryo
Daeyungak Bld.
4-2 Shinsegae Dept. Store
22
Hoehyeon
Junction
ng-ro
Sogo
25
.12
t P
rke
Ma
26
n
mu
dae
Nam
23
Line 4
State Tower Namsan
24
Toegye-ro
g
Myeongdon
27-2
The Myeong-dong and Euljiro area is home to many flagship department

stores and shopping malls where you will have access to hundreds of
stores specializing in fashion, accessories, and more.
4-1 Lotte Town It is a large scale shopping district that houses Young Plaza, duty free shops, luxury
brand shop Avenuel, and the main Lotte Department store, one of the five largest department stores
in the world. Department Store/Avenuel 10:30-20:00, Young Plaza 11:30-21:30, Duty Free Shop
23
09:30-21:00
(Everyday) Dept. stores, Avenuel, and Young Plaza24
is closed one day each month
Line 2 connects to theEuljiro 1(il)ga Station 02-771-2500 http://www.lotteshopping.com
4-2 Shinsegae Dept. Store 4-3 M Plaza 4-4 noon Square 4-5 Migliore
4-6 Aland
5 Namsangol Hanok Village
25 New oriental
Prince
Myeongdong
26
This is a village that showcase an ancient village from the Joseon Period
with well-preserved hanoks (traditional Korean houses), pavilions and even
a pond. After viewing the residential culture of the Joseon Period, you have
an opportunity to participate in traditional culture experience programs
27-2 is the traditional style
that27-2
are available every day, one example of which
wedding ceremony.
5-1 Korea House After enjoying various performances, you have an opportunity to make kimchi,
or savor the traditional royal cuisine. 02-2266-9101~3 http://www.koreahouse.or.kr
27-2
Woori
Namsan
Elementary School
Pacific
0-gil
e-ro 2
Toegy
Toeg
ye-r
o 18
-gil
21
Line 4 Myeongdong Station. Exit 8. 8minute walk
4 Dept. Stores and Shopping Malls
Myeongdong Kyoja
(Main Shop)
17
The most iconic cathedral in Korea, it has been symbolizing the Catholics
of Korea
for 110 years. It is also the first Gothic20
style cathedral in Korea, a
19
majestic wonder.
Haechi Hall (5F)

Seoul16Global Culture 2-1
& Tourism Center (5F)
4-6 Aland
27-2
Overseas Chinese
Post Tower
Primary
21 School
Seoul Central Post Office (B1)
3
Myeong-dong
Cathedral
18
12
M Plaza 4-3
15
3 Myeong-dong Cathedral
Woori
Myeongdong Kyoja
Jinsadaek
1-2 UNESCO House
11
Street
1 Myeong-dong
23
t
Stree
14
09:00-22:00 Line 2 Euljiro 1(il)ga Station. Exit 5. 3minute walk 02-778-0333

2-1 Seoul Global Culture & Tourism Center This is the place where you can get information
about tourist attractions in Seoul, use the Internet for free and experience Korean culture.
10:30-20:00 Line 4 Myeongdong Station. Exit 6. 3minute walk 02-3789-7961~3
Seoul Royal
Olive Young
20
1-1 Myeongdong Theater The theater, made by remodeling a baroque-style building constructed
in 1934, is a theater dedicated to plays. With its archaic appearance and auditorium design that
11
12
closes the distance between the stage and the audience, it is considered the mecca of Korean live
theater. Line 2 Euljiro 1(il)ga Station. Exit 6, Line 4 Myeongdong Station. Exit 6. 7minute walk
1644-2003 http://www.mdtheater.or.kr
1-2 UNESCO House This is UNESCOs Korean office building. Nanta Theater Myeong-dong and
restaurants are also located in this building.
1-3 Guanqian Street A street where you can encounter Chinese culture through Chinese dishes
and household items.
2 Myeong-dong Tourist Information Center
Seoul
YWCA
g 8-gil
Myeongdon
10
Myeongdong 11
-gil
1-1 Myeongdong Theater
Koreas most widely known shopping town, the streets are lined with
department stores and shops that sell famous brand name make-up,
clothes, and shoes.
Get free access to the Internet, make online reservations for lodging and
performances,
and experience chroma key technology
in this center where
15
16
you also have a choice of over 400 tourist information leaflets. The center
also operates a tourist complaints center along with the tourist police.
14
Hadongkwan
Global Exchange
Center(24hours)
19
13
Korea
Federation
of Banks
16
Myeong-dong
Myeong-dong
Myeongdong-gil
Underground
Lotte Shopping Center 4-4 NOON Square
Young Plaza
CGV(8F)
17
The Bank of
Korea Junction
Metro
il
3-g
g1
on
gd
n
eo
My
2 Myeong-dong Tourist
Information Center
l
ong 9-gi
Myeongd
Lotte Dept. Store

13
Lotte Duty Free Shop
(9-11F)
2
3
Lotte Dept. Store Avenuel ibis Ambassador
Lotte Cinema
24
Myeongdong 3-gil
15
Lotte Town
Namdae
18
mun-ro
7-gil
Line 2
12
Namdaem
un-ro
14
Hanwoori (12F)
10
Lotte
IBK
Hana
11
Hanbit Media
Gallery
T.um
1 Myeong-dong Street
Euljiro 1(il)ga
20
Mirae Asset
Center One Bldg.
16
4-1
6
4 Myeongdong
Ferrum Tower
12
Shop for brand name products at major department stores and duty free shops
Shop for unique accessories and a variety of Korean-made make-up on the streets of
8
7Myeong-dong
Experience traditions of Korea at Namsangol Hanok village
10
11
C i t y
C e n t e r
Plan your Trip
03 Namdaemun MarketNamsan
Tour the Namdaemun Market where you can buy everything from traditional arts and crafts
to cameras and glasses
Explore great restaurants in the food alley of Namdaemun Market
View the panoramic sight of Seoul city at the N Seoul Tower observatory
KEB
P.08
City H
all
4 Hoehyeon
50
Namdaemunno Underground
Shopping Center
e1
L in
100m
Sungnyemun
Junction
3
Market
entrance
2
Market
entrance
7
IBK
Namdaemuntobang
Fish soup restaurant
8
05:00-17:00 (Some until 20:00) (Closed on Sundays).
-gil
unsijang
Namdaem
Namdaemunsijang 2ga-gil
Market
18
entrance
4-gil
Namdaemunsijang
7
21
22
Station Seoul 284 Line

5 Culture
284
Kookmin (1F)
Market
1 Namdaemun
15
P.10
16
4
Market
entrance
Clothing Shops
Mano
Accessories
6
Market
entrance
Namdaemun Market
19
(Accessory)
Ladies
Apparel
Market
25
5
5
Market
entrance
23
Free 02-779-8547
8minute walk
20
This park gives you an access to many popular tourist attractions, just
a few of which include N Seoul Tower, Palgakjeong Pavilion, Botanical
Garden and National Theater of Korea, not to mention of the leafy
park itself
Namsan Cable Car : Adults Round-trip 8,500 One-way 6,000 Youths Round-trip 5,500
One-way 3,500 Namsan Cable Car : 10:00-23:00 Line 4 Hoehyun Station. Exit 1
Banpo-ro (Towards Namsan Tunnel 3) Namsan Oreumi Namsan Oreumi : An inclined
escalator that enables visitors to go halfway up the mountain conveniently 02-753-2403
http://www.cablecar.co.kr
24
4 N Seoul Tower N
Toegye-ro 4-gil
26
27-2
Postal Agency
27-2
ll
Wa
ity
lC
ou
Se
Toegye-ro 2-gil
Toe
gye
-ro
Standing 236.7 meters of height, this is the 10th tallest tower of the world.
Enjoy the fantastic laser show and beautiful night scene of Seoul at the
observatory on the third floor or at the revolving restaurant
Observatory Adults 9,000 Seniors & Youths 7,000 Children 5,000 Observatory 10:0023:00 (Sat. 10:00-24:00) Restaurants 11:00-23:00 (Some restaurants: 10:00-22:00) Namsan
yellow buses No.2, 3, 5 that circle the mountain or the Namsan Cable Car 02-3455-9277
http://www.nseoultower.co.kr
6-g
il
28
29
30
Sopa-ro
Millennium
Seoul Hilton
Seven Luck Casino
(Millennium Seoul Hilton) (1F)
32
36
5 Culture Station Seoul 284 284

31
This multi-purpose cultural space has been remodeled from the old Seoul
Station built 90 years ago. This facility is a popular venue for contemporary
art exhibitions, as well as movie screenings and live band performances.
gil
Toegye-ro 6Dodong
Junction
Line 4 Hoehyun Station. Exit 5. Line 1. Seoul Station. Exit 4.
3 Namsan Park
il
6-g
-ro
gye
e
o
T
Palace
tion
l Sta
Seou
SK Namsan Bldg.
SK
7
g
-don
ong
Mye
il
8-g
-ro
gye
Toe
Appx. 400m
2 Sungnyemun Gate
Sungnyemun, the number one national treasure of Korea, was originally
built as the southern gate of Seoul Fortress, from which came its other
name, Namdaemun, or the great southern gate. It was burned down a
few years ago, but was faithfully restored in 2013, following traditional
architectural details.
Sambu Bldg.
Swedish
17
Embassy (8F)
Fashion City
Samik Fashion Town
12
Ho
eh
ye
on
NH
Hana
Daedo
Shopping Center
Lotte
Insurance Bldg. 14
Kookmin (1F)
Shinhan
Market
entrance
8
Children's
Apparel Market
including kitchenware, accessories and food products are gathered.

1-2 Food alleys There are a lot of food alleys in Namdaemun Market, where Wangmandu (giant-size
dumplings), Kalguksu (noodle soup) and Galchijorim (braised cutlassfish) are especially popular.
Mesa
Namdaemunsijang 8-gil
Sungnyemun
Imported Goods
Market
Jungang
11
Shopping
Center
1-2
Food Alleys
Sowol-ro
13
1-1
10
1 Market
entrance
Line 4 Hoehyeon Station. Exit 3, 5
1-1 Sungnyemun Imported Goods Market This is where shops selling various imported goods
Woori
9
2 Sungnyemun
Gate
The largest market in Korea. Countless shops and street stalls line its
alleys, selling clothes, household items and food. As the place is famous for
its reasonable prices and the generous hospitality characterizing traditional
markets, almost half of foreign tourists who visit Seoul are known to stop
by the market.
Shinhan
Kookmin
1 Namdaemun Market
mun-ro
Namdae
33
Namsan Park
N Seoul Tower N
34
Free 10:00-19:00 (Closed on Mondays)

http://www.seoul284.org
Line 1, 4 Seoul Station. Exit 2
02-3407-3500
35
Appx. 300m
Appx. 300m
37
38
39
Baekbeom Square
12
13
Area
Palace Quarter
Travel 600 years back through time to ancient palaces and

structures, such as: Gyeongbokgung Palace where the 500 year
history of Joseon Dynasty began; Jongmyo where you can watch
traditional Confucius rituals; and Changdeokgung Palace, which
is loved by everybody for its beautiful landscape. All these ancient
scenes that breathe Korean history are waiting for visitors at the
center of the city.
Gwanghwamun, whose literal meaning is a gate from which
humane politics reach out in all directions, is fronted by Sejongdaero, the widest road in Korea that is 100 meters wide and 600
meters long.
On Gwanghwamun Square, you can find the statue of King Sejong
the Great, who invented the Korean writing system Hangeul,
and farther down from there, the statue of the great admiral Yi
Sun-shin, who protected Joseon from the offshore invaders. To
the side you can find Sejongno Park where a total of 11,172
permutations of the Korean alphabet are compiled into a public
artwork, testifying to the greatness of Hangeul. At Insa-dong and
Samcheong-dong, you will see alleys and streets lined with arts
and crafts workshops, galleries, and tea houses, the majority of
which have been remodeled from traditional hanok structures.
However, over 900 hanok houses still remain in their original
shapes at Bukchon Hanok village, reminiscent of the past days of
the city.
Now, move forward on your journey from the past to the present,
and head to Cheonggyecheon (Stream), a recently reconstructed
ecology stream. Originally a popular spot either for doing laundry or
just playing around, it has now become a popular hang-out among
Seoul citizens. Take a break from your busy itinerary, and listen to
the stories associated with the 22 bridges built over the stream,
which flows 10.84km from Gwanghwamun Gate to Dongdaemun
under these historic structures and into present day Seoul.
A Walk to the Ancient

Palace that Breathes
History
Gwanghwamun / CheonggyecheonJongno / Insa-dong
Samcheonggak
0
300
Hyehwa-dong
600m
Cheongun
Hyoja-dong
Tongin Market
Jongmyo
Shrine
Sejong Center for the

Performing Arts
Gyeongbokgung
Palace
Jongno 3(sam)ga
Jonggak
Jongno 5(o)ga
echeon (Stream)
Cheonggy
Insa-dong
Euljiro 3(sam)ga
CheonggyecheonJongno
Seoul City Hall
Daehak-ro
Gyeongbokgung
Palace
Changgyeonggung
Palace
ggungno
Anguk
Changgyeon
Jahamun-ro
Gwanghwamun
Gyeongbokgung
Palace
Hyehwa
Changdeokgung
Palace
Bukchon
Hanok Village
Euljiro 4(sa)ga
Euljiro 1(il)ga
o
gil-r
Ton
Hoehyeon
Gyeongbokgung Gyeongbokgung, whose literal meaning is wish for your

blessing and prosperity, is the largest and the most majestic of all five ancient
palaces that remain in Seoul today. (p.17)
Cheonggyecheon The restored ecology stream that stretches from
Gwanghwamun to Dongdaemun is all the more beautiful under the lighting late at
night. The Seoul Lantern Festival that opens in November is one of the sights you
should not miss while visiting Seoul. (p.19)
Insa-dong Street Stroll around the streets of Insa-dong either to shop for
beautiful crafts and souvenirs at the craft workshops and galleries, or to walk into
a traditional tea house and experience traditional Korean teas. (p.21)
Suggested Itinerary
Myeong-dong Cathedral
Chungmuro
Sungnyemun Gate
Highlights
Jangchung-dong
Myeongdong
Myeong-dong
Dongguk Univ.
Gwanghwamun Square (50mins)-Walk to Gyeongbokgung Palace (10mins)-Tour

Gyeongbokgung Palace and National Palace Museum of Korea (2hour 30mins)Walk to Insa-dong (10mins)-Tour Insa-dong and have lunch (2hours)-Experience
a traditional craft workshop at Samcheong-dong (40mins)-Take a walk around
the Bukchon Hanok Village (1hour)-Take a subway to Cheonggyecheon (Stream)
(10mins)-Enjoy the night scene of Cheonggyecheon (Stream) (1hour 30mins)
What to do
Jogyesa Temple Stay Experience
the life of a Buddhist monk at
Jogyesa where you can participate in
meditation, lotus lantern making and
an alms bowl meal. (p.21)
Bukchon Eight Views Stroll through
the Bukchon Hanok Village and explore
Bukchons eight beautiful vistas. This is
where you can also have an aerial view
of Changdeokgung Palace, a palace
designated as part of UNESCO World
Heritage. (p.23)
Tongin Market Tongin Market is less
than ten minutes from Gyeongbokgung
Palace. The market is famous for oil
fried Tteokbokki, lunchbox cafe and
other simple dishes. You may buy some
food for a snack, hop on a bus to go to
the Suseong-dong, and enjoy your food
while taking a walk in the valley.
Local Tips
Remember to visit Gyeongbokgung
and Changdeokgung when the two
palaces are open to the public at night
in spring and autumn. This night tour
of the palaces requires an advanced
reservation.
Insa-dong is usually a heavy-traffic
area but it is vehicle-free on weekends.
If you want a stress-free tour of the
area, a weekend is the best time to
visit.
PALACE
QUARTER
Plan your Trip
01 Gwanghwamun
Hop on the Seoul City Tour Bus and view Seouls famous tourist stops along the way
Learn more about the modern and contemporary history of Korea at the National Museum of
Korean Contemporary History
Enjoy a walk through nature and skyscrapers from Gwanghwamun Square to Cheonggye Plaza
3 Gyeongbokgung
5 Gwanghwamun
1-2
Geunjeongjeon
75
Hyoja-ro
150m
1
Gyeongbokgung Palace
Entrance
Heungnyemun Gate
1-1
Gwanghwamun Gate
Government Complex-Seoul
5
Junction
http://www.gogung.go.kr
1-1 National Palace Museum of Korea 02-3701-7500
02-3704-3114
http://www.nfm.go.kr
1-2 The National Folk Museum of Korea
2 Gwanghwamun Square
P.20 Insa-dong
10
Adults 3,000 Youths 1,500 Mar.-Oct. 09:00-18:00 or 18:30, Nov.-Dec. 09:00-17:00

(Closed on Tues.) Permanent
event: Royal guards changing ceremony (10:00 13:00 15:00)
8
Gwanghwamun watch guards ceremony (11:00 14:00 16:00) English, Japanese and Chinese guided tours 3 times a day Line 3 Gyeongbokgung Station. Exit 5. 5minute walk
02-3700-3900 http://www.royalpalace.go.kr
Dongsipjagak
Gyeongbokg
ung
The first palace ever built during the Joseon Period, this is where the
five hundred year history of the Joseon Dynasty began. You can get
the glimpse into the royal palace and styles, as well as the architectural
heritage. There are two museums: National Palace Museum of Korea
where articles relating to the royal families are on display, and the National
Folklore Museum where you can learn the history of Koreans livelihood.
Entrance
Ticket Office
National Palace
Museum of Korea
Tongui Police Box
1 Gyeongbokgung Palace
Samcheong-ro
Appx. 600m
Gamrodang
The National
Folk Museum of Korea
Samcheong-dong P.22
Sarangchae
6 Cheongwadae

1
An expansive plaza built facing Gwanghwamun, the main gate of

12
Gyeongbokgung, it stretches 550m in length and 34m in width. Statues of
the two most respected historical figures in Korea - King Sejong the Great
and Admiral Yi Sun-shin - stand in the square.
11
Line 3
Gwanghwamun
Junction
Hyundai
Securities
Saemunan-ro 5-gil
Japanese Embassy
13
1
Underpass
Sajing-ro 8-gil
Pyoung-an Do
Chapssal Soondae
17
14
2
5
KEB
National Museum
of Korean
Irish Embassy
Contemporary History

2
Gwanghwamun
Square
This is a performance theater representing Korea and also a cultural

complex for exhibitions
and cultural experiences. The facilities of the center
16
include art museum, small-scale gallery, chamber music concert hall,
medium theater and a large theater whose capacity is over 3,000.
15
US Embassy
18
Woori
National Tax
Service
Line 5 Gwanghwamun Station. Exit 1, 8
Jongno-gu Office
achievements of King Sejong the Great and Admiral Yi Sun-sin

http://www.sejongstory.or.kr
Mondays) 02-399-1176
10
11
Sejong-daero
The Story of King Sejong / Admiral Yi Sun-shin 3-1
4 Hangeul Gaon-gil
(Street)
Seolgaon
13
Sejong-daero 23-gil
il
9-g
18
19
25
22
5
11
25
26
Woori
15
Seoul City Tour
Bus Platform
14
P.18 Jongno
Dongah Media
Center
Cheonggye
Plaza
27-2
16
10
27-2
11
Free 09:00-18:00 (Closed on Mondays)

02-3703-9200
http://www.much.go.kr
Le Meilleur
Jongro Town
Mojeongyo
13
Ilmin Museum of Art
A museum of modern and contemporary Korean history spanning a

period from the late 19th century to the time of the establishment of ROK
government and Seoul Olympics.
4
27-2
Line
1
24
Korean24History
23
Australia Embassy(19F)
Finland Embassy20
23
512
P.08 City Hall
Dongwha Duty Free Shop
Line 5
26
16
Kyobo Book Centre
Sejong-ro
Junction
Saemunan-ro
10 Mission in Korea
Taipei
10:30-22:30 (Closed on
5 National Museum of Contemporary
Austria
Embassy(21F)
21
Saemunan-ro 2-gil
15
34
17
14
22
Jong-ro 3-gil
Sinanchon
12
Sejongno
Fire House
Olleh Square
Gyeongbokgung
o
an-r
mun
Sae
21
Free
Gaon is a pure Korean word that means the center. The Gaon-gil is
the center of Koreas Hangeul heritage where you can find the Korean
Language Society, the site of Ju Si-gyeongs residence, Hangeul 10
Madang, and many Hangeul-related stories. Line 5. Gwanghwamun Station. Exit 1.
http://www.sejongpac.or.kr
4 Hangeul20 Gaon-gil (Street)
19
Sejong Center for the Performing Arts 3
02-399-1114
3-1 The Story of King Sejong / The Story of Admiral Yi Sun-shin Exhibitions on the lives and
il
o 5-g
Jong-r
Sejongno
Park
3 Sejong Center for the Performing Arts
Jong-ro 1-gil
il
ga-g
il
Saemunan-ro 5-g
o5
an-r
mun
Sae
Ministry of
Foreign Affairs
and 5Trade
Line 5 Gwanghwamun Station. Exit 2, Line 3 Gyeongbokgung Station. Exit 5.
Gwanghwamun
Citizens Square
Government
Complex-Seoul
Cheonggyecheon-ro
Line 5 Gwanghwamun Station. Exit 2. 5minute walk
Cheongwadae Sarangchae
27-2
A historical memorial
museum where visitors can learn about the former
presidents and Seoul, this facility includes: the Korea Hall featuring
the history of Korea; Seoul Hall about Seoul, and the Presidents Hall
8
where visitors can interactively experience the presidential office and
Cheongsadae, the presidential residence.
Free 09:00-18:00 (Closed on Mondays) English and Chinese tours at 10:30 12:00, Japanese
tours at 14:00 16:00 Line 3 Gyeongbokgung Station. Exit 4. 12minute walk 02-723-0300
http://www.cwdsarangchae.kr
16
12
17
P A L A CE
QUARTER
Plan your Trip
02 CheonggyecheonJongno
Take a stroll along the walking path of Cheonggyecheon (Stream) that spans
from Gwanghwamun to Dongdaemun Market
Enjoy the night scene of Cheonggyecheon and the 22 bridges that shine under fantastic lightings
Enjoy diverse genres of non-verbal performances
5 Jongno 3(sam)ga
3 Euljiro 3(sam)ga
0
50
Tteok Museum
Samil-daero 30-gil
10-gil
Yulgok-ro
Crown
P.20
Daegaksa
Temple
11
10
Line 3
ng
-do
Insa
This is a Confucian shrine where memorial tablets for kings and queens
of the Joseon Dynasty are kept and memorial services are offered. It is
the worlds largest remaining single wooden structure built in the 14th
century and was listed as a UNESCO World Cultural Heritage site in 1995.
Jongmyojerye, the memorial service offered every May since 1464, is
one of the oldest ancestral rites maintained today, and was designated
as12one of the Masterpieces of the Oral Tradition and Intangible Heritage
of Humanity by UNESCO in 2001. A guided tour with some restrictions is
available throughout the week, except for Saturdays when visitors can tour
the area on their own.
1
Jongmyo Shrine
-gil
sulla
Seo
100m
1 Jongmyo Shrine
P.22
lace
ung Pa
deokg onhwamun-ro
D
Chang
Kyodong
Elementary
School
Nakwon Arcade
Seoul Art Cinema (4F)
4-1 Sachoom Theater (4F)
6
5
m)ga
o 3(sa
Jongn
14
il
7-g
o1
g-r
Jon
Line 1
Gwanghwamun P.16
19
11
10
Jong-ro
Shinhan
Seoul Cinema
-gil
Supyo-ro 18
22
Woori
2 Cheonggyecheon (Stream)
Gwansugyo
(Bridge)
Supyogyo
(Bridge)
Samilgyo
(Bridge)
This is a key historic site where 33 representatives of the March 1st Movement
of 1919 recited the Korean Declaration of Independence from Japan and
shouted for independence. In the park, the Ten Storied Stone Pagoda of
Wongaksa Temple Site, the countrys National Treasure No.2, and the Monument
of Wongaksa, Treasure No.3, remain as they did in ancient times.
Cheonggye
3-ga Junction
Hana
ro
Cheonggyecheon-
09:00-18:00
Shinhan
Woori
Shinhan
1
12
11
Woori
3
3
Euljiro 3(sam)ga
10
Line 2
Samil-daero 12-gil
Eulji-ro 11-gil
Eulji-ro 9-gil
P.10 Myeong-dong
Hana
27-2
4
Line 1, 3, 5 Jongno 3(sam)ga Station. Exit 1, 5. 5minute walk
4 Non-verbal Performance Venues
Euljiro 3(sam)ga
Chungmu-ro 9-gil
26
KEB
Seoul
Youth
Center
Eulji-ro
15-gil
Signature Towers
Gwangtonggyo A bridge built during the Joseon Dynasty and excavated during the restoration
process and recreated.
Jeongjobanchado A mural that reproduces Jeongjobanchado, a painting of the royal parade of King
Jeongjo
20 created by famous artists of Joseon, with 5,120 tiles.
Wall of Hope A wall made of 20,000 tiles on which the hopes of citizens are written.
Wall of Proposal A screen through which you can propose to your loved one. Anyone can use it
through advance reservation. http://propose.sisul.or.kr
Cheonggyecheon Museum This is where you can learn about the Cheonggyecheon restoration
process, and what Cheonggyecheon was like before the restoration, and how it was transformed after
restoration.
Free Weekdays 09:00-19:00 Weekends & Natl Holidays Mar.-Oct. 09:00-19:00, Nov.-Feb.
09:00-18:00 (Closed on Mondays) Line 1 Jegidong Station. Exit 4, Line 2 Yongdu (Dongdaemungu Office) Station. Exit 5 02-2286-3410 http://www.cgcm.go.kr
324 Tapgol Park
23
4-2 Bibap Theater (B2)
25
Jong-ro 22-gil
-gil
Jong-ro 16
Samil-daero
Supyo-ro
Jong-ro 20-gil
Donhwamun-ro
YBM
Education Center
Pagoda Academy
Jongno Tower
12
13
14
15
Jewelry
Wholesale
Market
Dongdaemun Market
P.26
3
Jongno 3(sam)ga
Samil-daero 20-gil
21
18
Samilmun Gate
This is a 10.84km-long stream flowing from Gwanghwamun Gate to

Dongdaemun. It was originally a natural stream, but was covered with
asphalt and used as roads. Then, in 2005, it was once again changed into
an ecological stream after a restoration that took three years. Take a stroll
down the walking path along Cheonggyecheon and enjoy the night scene of
Cheonggyecheon and the 22 bridges that shine under fantastic lightings.
Jongno Fire House
Kookmin
Kumkang
Shoe's Store
216 Cheonggyecheon (Stream)
15
2-1
Lotte Cinema
Piccadilly
Wongaksa Temple
3
Tapgol Park
Entrance
Choonwondang
Museum of
Korean Medicine
L in e
Donhwamun-ro 10-gil
13
17
Jongno 3(sam)ga 3
Donhwamun-ro 11-gil
Adults 1,000 Minors 500 Saturdays (Self-guided tour) Mar.-Sep. 09:00-18:00, Oct.-Feb.
09:00-17:30 (Closed on Tues.) Weekdays, Sundays, and Natl holidays (Foreign language guided
tours with some restrictions) Japanese : 8 times a day (Mar.-Sep. 9 times a day). English : 4 times a
day. Chinese : Twice a day (Inquire about the available time) Line 1, 3, 5 Jongno 3(sam)ga Station.
Exit 8. 5minute walk 02-765-0195 http://jm.cha.go.kr
Enjoy
27-2diverse genres of performances such as Samulnori, Jazz, hip-hop,
break dance, a cappella concert, and drawing exhibitions at specifically
dedicated venues. Visitors are sure to have a great time while wholeheartedly experiencing the passion of the performers and the inspiration
and fun that they bring.
4-1 Sachoom Theater
02-3676-7616~7 4-2 Bibap Theater
02-766-0815
18
19
P A L A CE
QUARTER
Plan your Trip
03 Insa-dong
Shop for a wide selection of souvenirs, such as antiques, hanbok, and traditional arts
and crafts that only Insa-dong can offer
Taste traditional Korean teas and dishes at traditional tea houses and restaurants
Experience temple life at Jogyesa Temple
1 Jonggak 3 Anguk
0
2
P.22
ong
ng-d
cheo
Sam
5
Public Information and Cultural

Center, Japanese Embassy
7
uk
Ang
e3
Shinhan
3
Jogyesa
Temple
Entrance
12
6
The Central Suun Hall
Temple of
Cheondogyo
Jongno District
Tax Office16
Hanul
15 Poong Kyoung
Gogung 9
Toto's
Old Goods
1-3 Ssamzie-gil
Gallery Lux
Topohaus Art
il
g
1
Center18 dong 1
19
Insa
Duksung
Womens Univ.
[Traditional Korean Dishes and Traditional Teahouses]
il
ero 32-g
Samil-da
7
Seoul Gyeongun
Special School
22
12
Crown
20
14
15
Doore
Nagwon-dong
Tteokjeongeori
16
28-gil
daero
Samil-
gil
g 4-
Ujeongguk-ro
Standard Chartered
on
Insad
Nakwon Arcade
24
-gil
Hanuso
7
g
Insa-dong
don
Insa
Junction
Seoul Art Cinema
Fraser Suites
gil
18
19
Sachoom Theater
g 5n
o
d
Insa
Gallery Violet
Aventree
17
Woori
Jogyesa
Junction
27-2
27-2
Hanaro Heogwan
P.10 Euljiro
Jongro 9-g
il
il
ng 3-g
Insado
Ujeongguk-ro
25
Woori
Bandi&Lunis
3
Jewelry Wholesale Market

YMCA
11
Jonggak
4
6
5
10
4 Bosingak Belfry
12
Jong-ro
Jongno 2-ga
Junction
P.18 Jongmyo Shrine
2 Unhyeongung Palace
This was the private residence of Heungseon Daewongun, father of
Emperor Gojong (1852-1919). Special exhibitions on traditional culture
and events such as the royal costume experience program are held each
month.
Adults 700 Minors 300 Apr.-Oct. 09:00-19:00 Nov.-Mar. 09:00-18:00 (Closed on Mondays) MP3 audio guides are available in English, Japanese, and Chinese for a small fee. Line
3 Anguk Station. Exit 4 02-766-9090 http://unhyeongung.or.kr
24
This is a temple representing Korean Buddhism. It offers a temple life

program for foreigners. On Buddhas Birthday, the Lotus Lantern Festival
is held in the Jongno and Insa-dong areas with Jogyesa Temple as the
starting point of the parade.
Free
Line 3 Anguk Station. Exit 6. 7minute walk
3-1 Temple Stay Information Center
02-768-8600
http://www.jogyesa.kr
Find out about diverse Temple Stay programs, as well as traditional culture and Buddhist temple food
experiences. 09:00-20:00 02-2031-2000
4 Bosingak Belfry
Tapgol Park P.18

27-2
26
Entrance
Jongno Tower
Jongno 1-ga
Junction
23
Samil-daero
Seoul Art Center

Gongpyeong Gallery
22
l
-gi
17
-ro
ng
Jo
Chohyung Gallery
21
o-ro
Supy
Kookmin
26
There are a lot of teahouses in original Korean-style houses and

hanjeongsik (Korean traditional set menus) restaurants with traditional
interiors in Insa-dong. Snack carts selling temple food and time-honored
snacks including Kkultarae (honey skein) and Tteok (rice cake) on the
streets add to the unique atmosphere of the area.
3 Jogyesa Temple
20
Line 5
NH
25
gil
30ero
il-da
Sam
23
KEB
Various cute household items and traditional handicrafts are mustbuys

in Insa-dong. A wide variety of souvenirs, such as antiques, hanbok, and
cellular phone straps are available for purchase.
Kyodong
11
Elementary
School
ng
Insado
Ins
ado
nggil
13
Gana 1-2
Mokin Museum Insa Art
Center
1-1
Knife
Insa-dong
Gallery
Information Center
21
[Traditional Handicraft Shops]

4
Kyungin Museum
of Fine Art 10 10-gil
3-1
14
Temple Stay
Information Center
17
Insa-dong Street
Hana
Dongduk Art
13
Gallery(B1)
Unhyun
Elementary School
Relic Museum
2 Unhyeongung Palace
Gallery
MIZ
11
Gwanghwamun
5
Seoul Senior
Welfare Center
Jongno Police
Station
P.16
The Korea-Arab
2
Friendship Society
10
daero
Samil-
L in
Anguk-dong
Junction
Weekdays 09:30-18:30 Weekends & Natl Holidays

10:00-18:00
1-2 Gana Insa Art Center Free
10:00-19:00 02-736-1020
1-3 Ssamzie-gil This is a multi-cultural space where visitors can shop a wide variety of traditional
arts and crafts. Various exhibitions and performances are available as well. 10:30-20:30 (Some22:00) http://www.ssamzigil.co.kr
o
Yulgok-r
Hana
1-1 Insa-dong Information Center
P.22 Changdeokgung Palace
Woori
This is a street of Korean traditional culture with antique art and book
shops, traditional teahouses and craft shops. It is one of Seouls leading
gallery streets and has been the location of many art galleries since olden
times.
Sannaeri
2
Pungmoon Girls'
6
Anguk-dong
High School
Post Office
KEB
Hyangga
hon-ro
Bukc
il
seon-g
Yunpo
100m
Duksung Girls
High School
Gyedong-gil
P.22
chon
Buk
Constitutional
Court of Korea
50
1
1 Insa-dong Street
Wonseo Park
27-2
Wongaksa
Temple
During the Joseon Period, the hours of the day were announced here by
tolling the bell. This practice from the past is reenacted daily, even to this
day. A bell-tolling ceremony is held on January 1st to mark the new year.
Bell-tolling ceremony 11:40-12:20 (Closed on Mondays)
Line 1 Jonggak Station. Exit 4
Samilmun Gate
Line 1
20
21
33
34
35
P A L A CE
QUARTER
37
Plan your Trip
04 Samcheong-dongBukchon
38
Visit the UNESCO World Heritage-listed Changdeokgung Palace and Huwon

Visit craft workshops, galleries, and cafes remodeled from traditional hanok structures
Visit the eight most beautiful viewpoints of Bukchon selected by the Seoul Metropolitan
Government
39
Palgakjeong
Pavilion
45
1 Changdeokgung Palace
Samcheong Park
46
47
Originally built in 1405 as a detached villa within Gyeongbokgung palace,

it is considered the most well-preserved royal residential palace of all from
the Joseon Period. With its perfect harmony between nature and human
touch, it made it to the UNESCO World Heritage List in 1997.
5 Samcheonggak
Appx.1.5km
100
200m
49
343 Anguk
42
50
51
War
yon
ggo
ngw
on-g
il
41
Samcheong-dong Street
3
1
53
54
55
Owl Museum
The Board of Audit

and Inspection of Korea 7
Korea Banking
Institute
2 Changgyeonggung Palace
Changgyeonggung is a palace that symbolizes the filial piety of King

Seongjong, the ninth king of the Joseon Period, who built the palace and
dedicated it to the three wives of preceding kings. Visitors can learn about the
history and appreciate the outstanding sense of architectural aesthetics of the
time throughout the palace, particularly in the main gate, Honghwamun.
The Cyber University

of Korea
Vietnamese Embassy
Samcheong-dong
Post Office
University of North
Korean Studies
Yongsusan
Adults 3,000 Children 1,500 Feb.-May, Sep.-Oct. 09:00-18:00, Jun.-Aug. 09:00-18:30,

Nov.-Jan. 09:00-17:30 (Closed on Mondays) * Changdeokgung Huwon tour has separate tour hours.
(Make reservation online or at the palace) English guided tour available twice a day, Japanese
and Chinese guided tours available once a day Line 3 Anguk Station. Exit 2. 10minute walk
02-762-8261, 9513 http://www.cdg.go.kr
10
Choongang
Middle School
11
NH
12
day
Adults 1,000 Children 500 English, Japanese and Chinese guided tours available twice a
Line 4 Hyehwa Station. Exit 3, 4. 15minute walk
Hanok Village
4 Bukchon
13
Bukchon14Museum
Old Fragrance
15
Choongang
High School
Asian Art Museum
12
17
16
Museum of
Humanities
Bukchon-ro
Gallery Doll
ture Stre et
Community Credit
Cooperative
3 Samcheong-dong Street
1
Changdeokgung
Palace
18
19
3-1 The National Museum of Contemporary Art Seoul Hall
20
Han Sang Soo

Think Museum
Embroidery Museum
Sim Hwa sook Kitai Rhee
Bukchon
Hanji Workshop Korean
3
Jeotdae (flute)
4
Workshop
Lacquer
Traditional Kite
Gallery Biim
Woori Bitkkal
Workshop
'Chilwon' Workshop
Gahoe Museum
Workshop
Gallery
Donglim Knot
21
22
23
24
Jinsun Samcheongdong
Museum
Daedong Taxation
Jeongdok
Police Box
Insa Art Space
High School
16
Public Library Bukchon Bukchon KoreanTraditional 4-1
of the Arts
Chogo
The National Folk
House
Council Korea
Museum of Korea
World Jewelry Workshop
Bukchon
Art
Center
'Godraetdol'
Tea
Museum of
Museum
Kukje Gallery
(Bongsanjae)
Korean Art
Seoul
25
26
27-2
27-2
Myeongin
Chung
Won
Hakgojae Gallery
1
2
3
4
Museum
San Bang
2 Changgyeonggung
Jaedong
Palace
Elementary School
Appx.800m
Bukchon Traditional
Art Sonje
Center
20
Culture Center Portuguese
1
Embassy
Gallery Dam
3-1
ong Cul
Traditional Korean houses and modern buildings exist side-by-side,

creating an unusual scenery. Contemporary restaurants and wine bars
have been established in traditional houses along with galleries, designer
shops, specialty shops and themed museums.
This is where a wide variety of contemporary artworks by artists both from inside and outside of
Korea are on display for visitors. The exhibition space is hosted inside a 17 meter high building.
Admission fee is only applied to special exhibitions. Tues. Thurs. Fri. Sun. 10:00-18:00 Wed. Sat.
10:00-21:00 Line 3 Anguk Station. Exit 1. 15minute walk 02-3701-9500
Sa
mc
h eo
ng-d
5
6
National
Museum of Modern and
Contemporary Art, Korea
Samcheong-ro
Duksung Girls'
10
Kumho 24
Middle School
Museum of Art
Gallery Hyundai
Pungmoon Girls'
High School
Gwanghwamun
P.16
27-2
14
Hanok Guesthouse
Urijip
Shinhan
Duksung Girls'
High School
Polish Embassy
13
4-2
Lacquer
Workshop
Constitutional
Court of Korea
Sanneri
11
12
Woori 2
Anguk-dong
Post Office
15
4
16
Jongno
Police Station
Yulgok-ro
uk
Ang
Bukchon Art Hall

Wonseo Park
Ticket
Office
Line 3
Relic Museum
P.20

Bukchons Eight Views 1 Panoramic view of Changdeokgung (Palace) 2 Wonseo-dong
Gongbang-gil 3 11 Gahoe-dong area 4 Hillside area at 31 Gahoe-dong 5 Downward
alley in Gahoe-dong 6 Upward alley in Gahoe-dong 7 31 Gahoe-dong 8 Stone steps in
Samcheong-dong
Bukchon Korean Traditional House
4-1 Bukchon Korean Traditional House 4-2 Hanok Guesthouse Urijip
Bukchon Traditional Craft Studios Craft studios engaged in hanji (Korean traditional paper), kite,
embroidery, knot and lacquer crafts
5 Samcheonggak
Six traditional Korean houses located in the forest of Bugaksan (Mountain)
where visitors can watch traditional performances and enjoy tea in a quiet
and peaceful atmosphere. Visitors are encouraged to stroll along the
walking trail of Seoul City Wall, that stretches from Waryong Park all the
way to Samcheonggak restaurant.
Line 3 Anguk Station. Exit 1, 6. Take a free shuttle bus.
samcheonggak.or.kr
Unhyeongung Palace
4 Bukchon Hanok Village

This district between Gyeongbokgung Palace and Changdeokgung Palace is
packed with over 900 Korean traditional houses. Members of the royal family
and noblemen lived here during the Joseon Period. As it retains the citys old
appearance, it is a popular filming location for movies and TV dramas.
Beewon
02-765-3700
http://www.
22
23
Area
Dongdaemun
& Around
Street of Passion for

Shopping and Arts
Dongdaemun Market / Daehangno
Seongbuk-dong
Daehangno
Hansung Univ. (Samseongyo)
300
Hyehwamun Gate
600m
Ch
ang
gye
ong
gun
g-r
o
Bomun
Changdeokgung
Palace
Marronnier Park
Hyehwa
Jongmyo Shrine
Changsin
Wall
Seoul City
Changgyeonggung
Palace
Naksan Park
Seoul National
Univ. Hospital
Yulgok-ro
Daehak-ro
Changsin 2-dong
Jongno 5(o)ga
Jongno 3(sam)ga
Dongmyo Shrine
Dongdaemun Market
Dongdaemun
Heunginjimun
Gate
Gwangjang Market
Pyounghwa
Market
Bangsan Market
Euljiro 3(sam)ga
Jangc
hungd
an-ro
Chungmuro
Highlights
Dongdaemun Fashion Town This is a shopping haven with a global reputation,
patronized by domestic and overseas clothing wholesalers. The pre-dawn hours
are generally busy with wholesalers. Tourists will find it more advantageous to visit
during the day or evening hours. (p.27)
Seoul City Wall Take a walk along the Seoul City Wall Walking Trail from
Dongdaemun to Naksan Park and Hyehwamun Gate. This is the best walking trail
to reflect on the history of Seoul and to have a full aerial view of the city. (p.29)
Ihwa Maeul This is a neighborhood that has transformed itself into a picturesque
landscape through the Naksan Public Art Project. Colorful murals painted on walls,
stairways, and handrails bring vitality to the entire village of Naksan. (p.29)
Hwanghak-dong
Gwanghui-dong
Pil-dong
The downtown area near Heunginjimun (one of the four great

gates in Seoul, also called Dongdaemun) were just busy streets
during the Joseon Period, but today, they have turned into a hub
of fashion that attracts crowds of shoppers from everywhere to
numerous retail and wholesale businesses. This area was also
the second in Asia to welcome streetcars (1899), and the first to
host a movie theater. Now, the Dongdaemun area reaches beyond
Seoul and sets fashion trends for the world.
In 2014, Dongdaemun area was reborn with Dongdaemun Design
Plaza (DDP), a new addition designed by the world-renowned
architect Zaha Hadid. The glistening exterior of DDP is made of
45,133 aluminum panels, none of which are the same. This hardto-believe facility and the nearby Dongdaemun History & Culture
Park attract crowds of visitors every day, testifying to the vibrant
past and the future of Dongdaemun area.
The Gwanghui-dong area where the market is located is also known as
the Silk Road of Seoul because the area is a magnet for merchants
from nearby countries such as Russia, Uzbekistan, and Mongolia.
Visitors are sure to find traces of Dongdaemun areas past and present
in many corners of the area, a few of which include the mural that you
will see while walking along Cheonggyecheon (Stream), a mural that
describes how a cloth item is completed in three days and how the
fashion town Dongdaemun area is a place that never sleeps.
If time allows, stroll along the walking trail of Seoul City Wall, a
fortress wall that connects all four major ancient gates of the city.
The walking trail begins at Heunginjimun Gate and proceeds to
Naksan Park and Hyehwamun Gate. This is the best place to see
traces of the ancient city fortress, and to have an aerial view of
todays Seoul city. When you arrive at Naksan Park, you will see
Daehangno and the streets of arts that are lined with over 90
small theaters and galleries. Your journey to Dongdaemun area
is complete when you visit and take pictures of Ihwa Maeul that
has recently been reborn as a mural town, and meet some of the
young street artists at Marronnier Park.
Suggested Itinerary
Dongdaemun History
& Culture Park
Sindang-dong
Dongdaemun History & Culture Park (40mins)- Shop at Doota, Migliore, Pyounghwa
Market, and Lotte Fitin Tour Heunginjimun Gate (30mins) Take a walk on Seoul
City Wall to Naksan Park (1hour 30mins)- View the public arts at Ihwa Maeul
(30mins)- Visit Lock Museum (40mins)- Visit Marronnier Park and Daehangno and
enjoy street performances (1hour 30mins)
What to do
Street Performances at
Marronnier Park Nicknamed the
Montmartre of Seoul, Marronnier
Park is where you can enjoy street
performances by young artists,
including street painters who offer
portrait painting services. (p.29)
Night Scene of Heunginjimun
Gate As night falls, you can watch
how Heunginjimun becomes the
central figure of a beautiful night
scene along with the brilliant neon
lights from the nearby shopping town.
Taking a keepsake photo after a full
day of shopping is a must. (p.27)
Gwangjang Market Mokjagolmok
One of the most popular street foods
in this food court alley is Addictive
Gimbap that is served and enjoyed
with a spicy mustard dipping
sauce. Other popular dishes include
Bindaetteok and Yukhoe, a shredded
seasoned raw beef dish.
Local Tips
Seoul City Wall Walking Trail
begins at Dongdaemun, goes past
Hyehwamun Gate, and takes you
to Seongbuk-dong, where you can
visit Gilsangsa, a temple in the midst
of a busy city neighborhood, or
Suyeonsanbang, a traditional Korean
tea house.
Dongdaemun History & Culture Park
has historic relics associated with
Seoul City Wall, all of which were
excavated from the ancient site at
Dongdaemun Stadium.
Dongdaemun
&Around
Plan your Trip
01 Dongdaemun Market
Night-out to shop at the Dongdaemun fashion town

Explore the landmarks of Dongdaemun, the Dongdaemun History & Culture Park and Design Plaza
Savor street food such as Tteokbokki, Gimbap, and Bindaetteok at Gwangjang Market
4 Dongdaemun
Se
oul
city
wall
2
Jong-ro 40-gil
17
MMC
22
Donghwa Market
Euljiro 3
9-gil
25
Doota 5-1
26
19
20
Migliore 5-2
26
Cheonggyecheon-ro
27-2
24
27-2
27-2
Jeil Pyeong Hwa

Market
Shinhan
27-2
National
Medical Center
Euljiro 4
3-g
il
Seoul City Tour Bus Platform
22
5-3 hello apM
23
Eulji-ro 41
-gil
Goodmorning City
26
Euljiro
P.18
27-2
14
Hana
13
12
Lotte Fitin 5-4
11
&C
ultu
re
Do
ng
da
em
un
His
tor
y
45-gil
Eulji-ro
Cult
ure
Park
Ramodo
Toyoko-Inn
4
Silk Road milestone
4 Dongdaemun Shopping Complex

This is the worlds largest market of fabrics and clothing materials, a
market where you can buy the latest fabrics faster than any other places
in Korea. You can also buy accessories, beddings and hanboks in this
market, in addition to fabric materials. If you need a hanbok, this is the
place where you can buy a quality one, or even have it custom-made at
an affordable price.
08:00-19:00
Line 1, 4 Dongdaemun Station. Exit 8, 9. 5 minute walk
5 Apparel Malls
These apparel shopping malls offer a wide variety of fashion apparels and
accessories for shopping on each floor. Explore these malls to find just the
one that correspond to your taste in fashion.
Line 1, 4 Dongdaemun Station. Exit 8. 5minute walk
Doota 10:30- 05:00 a.m (Closed on Sunday 23:00-Monday 19:00)
Migliore 10:30-05:30 a.m (Closed on Mondays)
hello apM 10:30- 05:00 a.m (Closed on Tuesdays)
Lotte Fitin 11:00-24:00 (Open all year round)
5-1
5-2
5-3
5-4
6 Gwangjang Market
3
Toegye-ro
09:00-18:00 Guje Market : Mon.-Sat.10:00-19:00, Sun.11:00-19:00 Mokjagolmok 09:00-23:00

(Some businesses closed on Sundays) Line 1 Jongno 5(o)ga Station. Exit 8. 5minute walk.
Hanyang
Middle School
Line 1, 4 Dongdaemun Station. Exit 8
A wholesale market with a long history beginning from 1905, this is a

place where you can buy fabrics, hanboks, and beddings, among many
others. Some of the hotspots within this market include Guje Market
(second-hands market) and the so-called Mokjagolmok (Eatery Alley)
where you can savor generously portioned cheap street food such as
Tteokbokki, Gimbap, Bindaetteok, and Jokbal.
Gwanghuimun Gate
Shilla Duty Free Shop

Appx. 600m
e5
Cheonggu-ro
P.12
L in
5
.10
P
g
n
-do
yeong
Hist
ory
&
Namsa
n (Mt.)
Eulji-ro
44-gil
Eulji-ro
42-gil
Dongd
aemun
History
& Culture Park
Design
Gallery
Pa
rk
10
Central Asia Village
Dongdaemun
History Museum
(Opening Scheduled for March 2014)
Don
gda
emu
n
Toegy
e-ro 6
3-gil
Euljiro Co-Op
Residence
2
Dongdaemun Design Plaza
27-2
Line 2
24
Dongdaemun
Stadium
Memorial
Dongdaemun History
& Culture Park
MEGABOX (9F)
25
Event Hall
Jan
gch
ung
dan
-ro
A clothing wholesale market with a 50-year history, this is where over 2,000
stores are offering wholesale-price clothes for men and women, and even
underwear and socks.
22:00-18:00 the following day (Excluding Saturday nights)
Nam Pyeong Hwa

Maxtyle
Market
all
ity W
ul C
Seo
Jangch
ungdan
-ro 13-g
il
20
24
3 Pyounghwa Market
Shin Pyeong Hwa

Fashion Town
16
23
Line 2, 4, 5 Dongdaemun History & Culture Park Station. Exit 1. 3 minute walk.
Jan
gch
ung
dan
-ro
Jeon
(BridgTae-il
e)
21
Ogansugyo
(Bridge)
19
15
A new landmark of Dongdaemun designed by the world-renowned architect

Zaha Hadid, Dongdaemun Design Plaza features an unbelievable exterior
decorated with over 40,000 aluminum sheets none of which are the same.
The Plaza is home to a design museum, fashion design information center,
sky lounge, and many more spaces for exhibitions and rest.
20
Cheonggye 6-ga
23
Junction
Market
3 Pyounghwa
2 Dongdaemun Design Plaza
7
19
16
22
25
18
12
15
18
Line 1, 4 Dongdaemun Station. Exit 6, 7
16
17
Standard Chartered
8
18
11
14
Jung-gu
Community Center
15
12
4 Dongdaemun
Shopping Complex
21
13
12
JW Marriott
Dongdaemun
11
14
1 Heunginjimun Gate
14
10
13
Jongno P.18
un
daem
Dong
11
10
KEB
13
21
Appx.600m
17
10
Line 1
un
aem
ngd
Do
National Treasure No. 1, this eastern gate among the eight gates of Seoul
is also called Dongdaemun (Great East Gate). The Fortress walls were
destroyed long ago, but the gate remains the same as in the Joseon
Period retaining its magnificent beauty.
10
Jong-ro
1 Heunginjimun Gate
Market
6 Gwangjang
Jongmyo Shrine P.18
8
P.2
Jon
g-ro
43gil
L in
100m
Dongdaemun
Fortress Park
o
gn
an
eh
Da e 4
50
5 Dongdaemun History & Culture Park
Jon
g-ro
46gil
ro
okYulg
1-gil
-ro 4
Jong
Yulgo
k-ro
30-g
il
Naksa
nseon
ggwa
k 1-g
il
26
27
Dongdaemun
&Around
Plan your Trip
02 Daehangno
Enjoy various genres of street performances at Daehangno and Marronnier Park

Take a walk along the Seoul Fortress Walls that takes you from Heunginjimun Gate
to Naksan Park and Hyehwamun Gate
Take keepsake pictures at Ihwa Maeul, recently refurbished with public arts
4 Hyehwa
Hyehwa-dong
Post Office
Hyehwa-dong
Rotary
Catholic Univ. of Korea

(Songsin Campus)
50
Dongseong
Middle School
1 Daehangno Street
The center of performance culture where over 150 small theaters
are found, this is where you can enjoy theater plays and impromptu
performances by young artists on the streets and in small theaters. There
are also restaurants, bars and movie theaters.
100m
Dongseong
High School
Hansung Univ.
street
1 Daehangno
Daehak-ro 10-gil
Seoul National Univ.

(Yeongeon Campus)
ibk

Hospital
4
Lock Museum
Korea National
Open Univ.
3-1
Ihwa Maeul
[Seoul City Wall ]
-gil
o 19
ok-r
Yulg
e4
An 18.6 km long fortress wall built around Seoul at the very beginning of
the Joseon Dynasty, you can get the panoramic view of Seoul when you
walk on the walking trail along the wall. You will be pleasantly surprised
when you come across many other structures from the same period
hidden along the trail, a few of which include the hidden guard towers and
gates. The walking trail that spans from Dongdaemun to Naksan Park is
also a part of the fortress wall.
sin-gil
Chung
Daehangno
Ehwa Souffle
http://seoulcitywall.seoul.go.kr
il
22-g
k-ro
Yulgo
ro
okYulg
il
16-g
Daehak-ro
o
ungn
ongg
ggye
Chan
3-1 Ihwa Maeul A village of murals founded on the uphill from Daehangno to Naksan Park. After
the alleys turned into a gallery of murals through the Naksan Public Art Project, the village became a
popular subject among photographers. Line 4 Hyehwa Station. Exit 2. 15minute walk
Hyundai Group Bldg.
Biwon Tourist
all
ity W
ul C
Seo
Ihwajang-gil
Daehangno
Police Box
L in
Hongik Univ.
(Daehangno Campus)
Named for its shape which resembles a camels back, this park offers
a spectacular view of Daehangno from its peak. The park is famous as
the filming location of some popular Korean TV dramas such as Shining
Inheritance and Rooftop Prince. A great spot to enjoy a beautiful sunrise
or night scene, the park is also home to Naksan Gallery, which shows the
history of the park and Biudang, a historic site.

Girls Middle School
Elementary School

Dental Hospital
3 Naksan Park
Naksan-gil
2
Marronnier Park
Yulgok-ro
3
Naksan Park
Marronnier Theater
Arko Arts Theater 2-1

House for Artists 2-2
Hyoje Police Box
4 Lock Museum
A museum of locks and keys, this facility displays over 4,000 lock and
key related articles from Korea and around the world. Visitors can also
learn about the Korean history of locks and view historic relics. The
facility includes a cafe, art shop and gallery where metal craftworks are
on display. Built by the architect Seung Hyo-sang, the building itself is a
sight to behold.
Kimsangok-ro
Hana
Line 1
Dongdaemunseonggwak Park
10
Adults 4,000 Youths 3,000 10:00-18:00 (Closed on Mondays)

Station. Exit 2. 5minute walk 02-766-6494
un
aem
ngd
Do
5
Jongno 5(o)ga
Jon
g-r
o3
9-g
il
t
rke
Ma
un
aem
ngd
Do
Jongno 6-ga
Post Office
Woori
1-gil
-ro 4
Jong
Kookmin
Jongno 5(o)ga
Post Office 2
1
Jong-ro 35-gil
Hyehwa
Police Station
6
P.2
gil
31g-ro
Jon
Hyoje Elementary School

Shinhan
The small park planted with Marronnier trees was once part of the Seoul
Natl Univ. campus, but now it is a park at the center of Daehangno. It also
serves as an outdoor stage for street artists and young musicians.
2-1 Arko Arts Theater A landmark of Marronnier Park where a wide variety of performances are
offered, this brownstone theater was built by the renowned architect Kim Su-geun.
Line 4 Hyehwa Station. Exit 2 02-3668-0007
2-2 House for Artists This Romanesque style brick stone building was built during the 1920s and
used as the main building of Seoul Natl Univ. Today, the facility includes Koreas National Archives of
the Arts and Slow Garden which is a cafe restaurant.
Koreas National Archives of the Arts : 10:00-19:00 (Closed on Sundays), Slow Garden: 10:00
22:00. Line 4 Hyehwa Station. Exit 2. 5minute walk 02-760-4715
Dongsung-gil
Seoul Womens Univ.

(Daehangno Campus)
Daehangno Musical Center
Daehak-ro 12-gil
Hyehwa
-gil
Daehak-ro 11
2 Marronnier Park
Daehak-r
o 8-gil
Naksan 4gil
Ch
ang
gye
ong
gun
g-r
o
4
g-gil
yeon
Daem
CGV
Line 4 Hyehwa Station. Exit 1

[Recommended Theaters] Dongsung Art Center (02-766-3390), Daehangno Musical Center (022135-1507), Marronnier Theater (02-764-0686)
Dongsung Art Center
Line 4 Hyehwa
28
7
29
Area
University
Quarter
Streets of Cafes,
Galleries, and College Life
Hongdae & Sangsu Station Area
Sinchon & Ewha Womans Univ. Station Area
Digital Media City
The area near Sinchon that houses Yonsei Univ. and Ewha
Womans Univ. is the most widely known college town in the city.
The Gothic-style campus of Yonsei Univ. has been a popular
location for many Korean Wave movies and dramas with its
ivy vines climbing the campus buildings and trees that change
through the seasons.
Sinchon and the area surrounding Ewha Womans Univ. is just
the spot to visit if you are traveling on a budget, and on a quest
to find affordably priced restaurants and shops. The streets that
face Ewha Womans Univ. in particular have been such a shopping
haven that during the 1990s, the area was setting the trends
in Seoul and gave birth to the term Ewha Style long before
Gangnam Style came about.
While the Ewha Univ. and Sinchon area represent the campus life
of Seoul, the area near Hongik Univ.often called the Hongdae
area is famous as the hub of indie art culture. This is the
place where entire streets transform into a stage for a megascale festival at night with dances, music, and young clubbers,
surrounded by free-spirited murals, young designers flagship
shops, and cafes. Clubs in the Hongdae area are so famous
among international tourists that the New York Times once picked
the area as one of the Ten Must-Dos in Seoul. Recently, the
culture of the area has been expanding to reach as far as Sangsudong cafe street transforming itself all over again as the streets of
youth that embrace diversity.
600
Seo
ngsa
n-ro
World Cup Park
Seong
san-ro
gway
u Rin
Naeb
Yeo
nhu
i-ro
1200m
Gajwa
World Cup Stadium

(Seongsan)
Sinchon
(Gyeongui)
Mapo-gu Office
Yonsei Univ.
Changsin 2-dong
Hongik Univ.
Mangwon
Sinchon
SinchonEwha Womans Univ.

Ewha Womans Univ.
Ahyeon
Ewha Womans Univ.
Aeogae
Hongik Univ.
Sogang Univ.
Hongik Univ.Sangsu
Sangsu
Yan
ghw
ada
egy
o
Hapjeong
Gwangheungchang
(Seogang)
Daeheung
(Sogang Univ.)
Seonyudo Park
Seo
gan
gda
egyo
Gongdeok
Seonyudo
Dangsan
National Assembly
National
Assembly
Yeongdeungpo-gu Office
Mapo
yo
aeg
pod
Ma
Yeouinaru
o
egy
oda
nhy
o
W
Highlights
Underwood Hall, Stimson Hall, and Appenzeller Hall of Yonsei Univ. These
three Gothic-style buildings, standing side by side with a beautiful garden along the
front, are designated as historic sites. The area is the most popular photo setting
among tourists. (p.34)
Hongdae Clubs Clubs are the icon of Hongdae culture. The clubs in the area are
always crowded with young people who dance to all genres of music from modern
rock to techno. (p.33)
Sangsu-dong Cafe Street This is the newly emerging hotspot in Hongdae that
makes the street of cafes in Sangsu-dong pale by comparison. Feel the liberal
spirit that only Hongdae culture can offer when you walk into boutique shops run
by young designers and nationality-transcending eateries. (p.33)
Suggested Itinerary
Tour the Ewha campus and shop in the fashion streets (1hour 30mins)- Walk to
Yonsei Univ.(10mins)-Tour the Yonsei campus (1hour)-Tour the streets of Sinchon
and have lunch (1hour 30mins)-Take subway to Hongik Univ. Station (15mins)- Visit
Trickeye Museum (40mins)-Tour the streets of Hongdae and enjoy the cafes (1hour
30mins)- Have a great time at Hongdae clubs or Karaoke studios (1hour 30mins)
What to do
Hongdae Free Market Dont miss
the flea markets offered by young
artists at Hongik Childrens Park each
Saturday and surround yourself with
their free spirit and sensibility. (p.33)
Sinchon Streets for Foodies The
Sinchon and Ewha Womans Univ.
area is famous for its streets of
food vendors and stalls. Particularly
popular among international tourists is
Dak Galbi (Spicy Chicken), which is
chicken seasoned with a spicy sauce
and stir-fried in an iron pan. (p.35)
Trickeye Museum Located at the
entrance to Hongdae Univ., this
museum is where you can see what
happens when you trick the eye. Also
included in the same facility is the Ice
Museum where you can personally
carve an ice sculpture. (p.33)
Local Tips
Take a bus or subway from Hongik
Univ. to visit Sunyudo Park and World
Cup Park in Sangam-dong.
It takes only about ten minutes
walking from Hongdae Univ. Station to
to Yeonnam-dong, which is a haven
for Chinese-Korean dishes prepared
by Chinese-Korean chefs. You can
enjoy native Chinese dishes as well,
such as beef noodle soup and lamb
kebab.
U ni ve r s i t y
Quarter
01 Hongik Univ.Sangsu Station Area

2 A Hongik Univ.
6 Sangsu
on
l
ch 2
-gi
Sin
o2
r
uk
.34
. 8
pb
P
v
u
i
C
Un
rld
Wo
gik
Woori
150m
KEB
ro
gyoDong
1
Hana
9
3
L in
Shinhan
10
Seogyo Market
35
Trickeye Museum 4
13
15
17
-gil
ri-ro 6
Janda
18
19
Wausan-ro 21-gil
Hongdae
Free Market
Hongik Univ.
KT&G Sangsang Madang 26

25
DGBD
27-2
Picasso Street
Adults 15,000 Minors 12,000 Line 2 Hongik Univ. Station. Exit 9. 5minute walk.
02-3144-6300 http://www.trickeye.com
5 Seonyudo Park
Club Evans
A 20 minutes bus ride from Hondae streets to arrive at Seonyudo Park

and take a stroll around it. The park is an ecological park created by
reusing the facilities of a closed water purification plant, and is widely
known to have been used as a filming location for the TV drama Iris. By
crossing Seonyugyo (Bridge) in the park, visitors can reach Mangwon
Hangang Park.
Far East Broadcasting

Company
aA Design Museum
Cafe Street
2 Sangsu-dong
Wausan-ro
Don
gm
ak-r
o
7-g
il
27-2
1-2
3-1 Club Street
Line 2 Hongik Univ. Station. Exit 9, Line 6 Sangsu Station. Exit 1. 10 minute walk
As the name indicates, this is where you can experience and enjoy how
one dimensional pictures turn into three dimensional pictures through
tricking the eye. Ice Museum is another attraction where you can
experience an igloo, and ice slide.
Jazz Club Palm
Club M2
The Hongdae area is widely known as the mecca of club culture in Seoul.
There are various clubs such as dance clubs where you can get into the
rhythms of exciting music and dance as well as live performance clubs
that offer music of different genres from jazz to indie band music. Most of
these clubs can be visited in casual clothes such as jeans and sneakers.
4 Trickeye Museum
24
Club NB
55
2 Sangsu-dong Cafe Street

The street is filled with trendy cafes decorated based on different individual
concepts. There are a wide variety of cafes, including coffee bars where
coffee beans are roasted on the spot and dessert cafes that serve tasty
sweet desserts.
3-1 Club Street A street packed with various clubs from dance to live performance clubs.
23
22
20
Hongik
Childrens Park
1-1
Free Bird
people, and is a popular filming location for TV dramas.

1-3 Wall Painting Street A street where you can see wall paintings by students at the College of
Fine Arts in Hongik Univ.
3 Hongdae Clubs
Hana
51
21
16
Music Show
Wedding Theater
Seoul Art Space Seogyo
1-2 Picasso Street Lined with distinctive shops designed for university students and young
Line 6 Sangsu Station. Exit 1, 2
Street
1 Hongdae
Wa
47
Kookmin
Seogyo-dong
Junction
Mapo Lifelong
Learning
Center
12
ll Pa
intin
g
43
14
Park
5 Seonyudo
Appx. 2.7km
Seokyo
Elementary School
13
39
Kookmin
11
Saturdays 13:00-18:00
27gil
Seokyo
il
5-g
ro
ikg
n
Ho
Wa
usa
n-ro
Str
eet
31
e2
Line 2 Hongik Univ. Station. Exit 9. 5minute walk
ro
ikng
Ho
-ro
w9a
gh
Yan
il
7
6-g
ro
ikg
n
Olive Young
Ho
Juch
ajan
g-gil
rld
Wo
l
-gi
o1
k-r
u
pb
Cu
Citi
1 Hongdae Street
Hongik Univ. is famous for its College of Fine Arts, and this is one of
the reasons why a street for young people with their unique tastes was
created in this area. It is filled with clothes shops, accessory shops, clubs
and theaters, so you can enjoy shopping, entertainment and culture. At
night, performances of amateur bands are often held in the playgrounds or
vacant lots.
1-1 Hongdae Free Market An art market held at Hongik Childrens Park each Saturday. Mar.-Nov.
Hon
gikro 2
-gil
Standard Chartered
-ro
ng
da
lu ma
Eo
IBK
Hongik Univ.
Station Junction
Donsoobaek
il
8-g
o1
a-r
ghw
Yan
ro
ukpb
Cu
rld
Wo
75
n
Ho
YZ PARK
Lotte Cinema
(8-11F)
Plan your Trip

Tour the many unique cafes, such as cafes for pets, cartoons, and weddings
Experience the club culture of Korea, such as dancing, live performance and DJ shows
Visit Hongik Childrens Park on Saturdays for shopping at free markets and band performances
Free 08:00-24:00
Univ. Station Exit 2, 8)
Bus no. 603, 5714, 7612 (Get on buses going to Hapjeong at Hongik
Rolling Hall
Line 6
Woori
Danginri
Junction
Sangsu
Dongmak-ro
32
33
U ni ve r s i t y
Quarter
Sinchon & Ewha Womans Univ.

02 Station Area

2 Sinchon, Ewha Womans Univ.
ro
anngs
Seo
Univ.
2 Yonsei
Womans Univ.
4 Ewha
Ewha Womans Univ.

High School
100
Severance Hospital
4-1 Art House Momo
MEGABOX
Seongsan-ro
200m
1-1 Sinchon (Gyeongui Line) ()

Yonsei-ro 13-gil
Kookmin
3
5
6 Woori
1 Sinchons Pedestrian-Friendly Street

A cultural showcase designed around the street leading from Sinchon

Station to Yonsei Univ. lined with numerous restaurants and attractions. A
meeting plaza and a culture cafe are just two of the spots where you can
enjoy shopping and relaxation.
1-1 Shinchon Station(Gyeongui Line) A station that sits between Yonsei and Ehwa Womans
universities, it is a station separate from the Shinchon subway station. Take a Gyeongui Line train that
comes about once every hour for a tour to Munsan, Paju and other suburban regions.
1-2 Sinchon Tourist Information Center (formerly the Sinchon Train Station) Seouls
oldest train station that opened in 1920 has been converted in 2012 into an excellent tourist
information center. 09:00-18:00 Line 2 Shinchon Station. Exit 3, 5. 15minute walk
02-363-7833
2 Yonsei Univ.
Yonsei Univ. was founded in 1885 when Koreas first Western-style
hospital, Gwanghyewon, was reborn as a medical school. Three
university buildings that serve as excellent examples of modern university
architecture-Stimson Hall, Appenzeller Hall and Underwood Hall-re
designated as Historic Sites. The ivy draped campus is a frequent shooting
location for movies and television dramas.
Kyobo Life
Insurance Bldg.
-gil
m-ro 1
Baekbu
Changcheon
Elementary,
Middle School
Jangsu Bath Hall
Camp21
Office-tel
Ewhayeodae 2-gil
Shinhan
Ewha Womans Univ.
Daehe
ung-ro
29-gil
11-gil
Gosan
gil
Gosan-
Sinchon-ro
l
-gi
17
san
Go
Sinchon Posvill
-gil
an 5
Gos
Sinchon
il
i-ro 2-g
Yonse
Sinchon Post Office
Daeheung-ro
Hongik Book
Store
Sinchon
Police Box
4
Lotte Market 999

Sinchon-ro 26-gil
The Stage(B2)
Yes apM
Daeshin
Elementary School
Seobu District
Office of Education
Daeheon
Culture Park
Woori
Changkwang
Church
TodaCosa
Ewhayeodae 3-gil
Fitness Korea
Ewhayeodae 8-gil
Universitys Street You

3 Ewha
Want to Visit
Kookmin
-gil
ro 24
honSinc
Hyundai Dept. Store
Hong
ik Univ
. P.3
2
Sinchon-dong
Community Center
Sinchon Area
Patrol Unit
Sinchonyeok-ro
Yonsei-ro
Changcheon
-gil
Childrens Park sei-ro 5
Yon
Deoksan Sauna
Hyundai Dept.
Samhobikzip
Store U-PLEX
Sincho
n-ro
Hyundai
Campuville
-gil
ro 4
seiYon
Seoul Changseo Yonsei-ro 7-gil

Elementary School
Kookmin
Mercer Shopping Mall
gil
mulong
Mye
Daehyun Lucky Apt.
Migliore
Kookmin
Sinchon-dong Community Service Center

Sinchon Tourist
Information Center
Ewhayeodae-gil
1 1-2
1 Sinchons PedestrianFriendly Street
Yonsei-ro 9-gil
Plan your Trip

Stroll through college campuses and experience the romantic college culture
Enjoy shopping for affordably priced trendy clothes, fashion accessories and make-up
Hop on a Gyeongui line train at Shinchon train station for a tour to suburban towns
such as Paju and Munsan
3 Ewha Universitys Street You Want to Visit

Clothes, accessories, beauty parlors and more can be found in this

shopping area popular with young women. Lots of fascinating little
streetside shops are clustered along a side-street that branches off from
the main street leading from Ewha Univ. subway station to the universitys
main gates.
Line 2 Ewha Womans Univ. Station. Exit 2, 3
4 Ewha Womans Univ.

Founded in 1886 as Koreas first womens college, Ewha Womans Univ.
is today Koreas largest university for women. The high-tech ECC (Ewha
Campus Complex) designed by the world renowned architect Dominique
Perrault is famous for its unique and sophisticated facades.
Line 2 Ewha Womans Univ. Station. Exit 2, 3. 5minute walk.
4-1 Art House Momo Koreas first permanent theater to open within a college facility, the theater
mostly plays art movies. Annes Attic is a book cafe that is open for free to those who have the days
movie ticket. 02-363-5333
Line 2 Shinchon Station. Exit 2, 3. 10minute walk.
34
35
Area
Yongsan
& Yeouido
Global District Within

Seoul on the Riverside of
Hangang
Itaewon / Yeouido
0
0
Hongje
400
800
Muakjae
800m
1600m
Gyeongbokgung
Palace
Dongnimmun
(Independence Gate)
Gajwa
Anguk
Jongno 3(sam)ga
Jongno 5(o)ga
Gwanghwamun
Jonggak
Seodaemun
City Hall
Itaewon itself is like a small world within Seoul, a microcosm of

the entire world. In this urban center, you can see everything from
the exotic atmosphere of an Islamic temple to exotic cuisines the
names of which you may never have heard. This is also where
you can find uniquely designed boutique hotels and galleries with
global reputations. You may not want to miss the opportunity to
see the unique souvenirs that came from countries around the
world at Itaewon Market and Antique Street.
While Itaewon is the global district in Gangbuk region, Yeouido, an
island that faces it across from Hangang, is the district of global
finance in Gangnam region. Yeouido was nothing more than a
sandy island about a hundred years ago, but the area began to
attract attention when Koreas first airport opened for business
in 1916. Today, it is home to many landmarks of Seoul, such as
the National Assembly building, 63 Building and IFC Mall, but the
true gem of Yeouido is Hangang (river). Take a ferry cruise and
sail on the river to view the bridges of Hangang that underwent
many changes over the course of Korean history, and other major
tourist attractions of Seoul such as the beautiful ecology island,
Bamseom (Islet).
During the Joseon Period, ferryboats were the major means of
transportation. So it was from the piers by the river Hangang that
Seoul culture and civilization spread throughout the nation in days
gone by. Today, Hangang is still the iconic foundation upon which
the culture of Seoul blooms. In spring and autumn, Hangang
Park transforms itself into a stage for various festivals. Other
popular attractions along the riverside of Hangang include public
swimming pools and water taxies that ferry passengers across
the river. Hangang riverside is always the place to be with many
leisure and sports activities throughout the four seasons.
Euljiro 4(sa)ga
Euljiro 1(il)ga
Euljiro 3(sam)ga
Myeongdong
Hoehyeon
Ahyeon
Ewha
Seoul Station
Sinchon Womans Univ.
Aeogae
Gwangheungchang
(Seogang)
Seo
gang
daeg
yo
Yeo
uido
Daeheung
(Sogang Univ.)
Gongdeok
Hyochang Park
yo
aeg
pod
Ma
The National
Assembly of the
Republic of Korea
National Assembly
Yeouido Park
Mapo
Bamseom (Islet)
Yeouinaru
Yeouido
Yongsan Electronics
Shopping Mall
o
egy
oda
nhy
Wo
Yongsan
Yeouido
Hangang Park
Yeouido-dong
Noryangjin
Daebang
Sookmyung
Women's Univ. Itaewon 2-dong
(Garwol)
Leeum Samsung
Itaewon
The War
Museum of Art
Memorial
Hangangjin
of Korea
Noksapyeong Itaewon
Samgakji
Nodeul
Hannam-dong
Sinyongsan
Gan
Ichon
gby
eon
buk
-ro
Olym
picdae
ro
Heukseong
Leeum Samsung Museum of Art The museum attracts visitors with its worldclass collections and special exhibitions, but the museum building, designed by the
world famous architects Mario Botta, Jean Nouvel, and Rem KoolHaas, is nothing
short of an impressive work of art in itself. (p.38)
Gyeongnidan-gil If you need to take a break from the bustle of Itaewon,
Gyeongnidan-gil is just for you. This is a street lined with small restaurants that
boasts chefs from other countries and internationally-trained Korean chefs. (p.39)
63 Building It may no longer be the tallest building in Seoul, but its popularity
remains higher than ever as a versatile cultural complex that houses an aquarium,
a wax museum, and the observatory called Sky Art. (p.40)
Suggested Itinerary
National Museum of Korea
Seobinggo
gyo
odae
Banp
Saetgang
Singil
Highlights
Hyochang-dong
Hang
angd
aegy
o
Sangsu
Chungmuro
Dongguk Univ.
Namsan (Mountain)
Dongjakda
egyo
Hongik Univ.
Hapjeong
Chungjeongno
(Kyonggi Univ.)
Sinchon
Banpo Moonlight
Rainbow Fountain
Visit Leeum Samsung Museum of Art(1hour 30mins)-Walk to Gyeongnidangil(15mins)-Tour Gyeongnidan-gil and have lunch(1hour 30mins)- Shop at Itaewon
Market(40mins)-Walk to the Water Taxi stop at Seobinggo(30mins)- Ride the water
taxi to Yeouinaru pier(30mins)- Shop at IFC Mall(1hour)-Tour 63 Building(2hours)Enjoy the Hangang Ferry Cruise with Dinner Buffet(1hour 30mins)
What to do
Shopping at Itaewon Market This
is a place full of unsung heroes of
fashion that only some seasoned
shoppers would know. This is where
you can find plus-sized clothes that
some foreign tourists are looking for.
(p.39)
Hangang Cruise Take a cruise
along the Hangang river to view
major riverside attractions and also
to enjoy the night scene of Seoul. The
themed ferry cruise itinerary offers live
performances, a dinner buffet, and
many other entertainments. (p.41)
Hangang Yeouido Spring Flower
Festival Yunjung-no in Yeouido turns
into the street of cherry blossoms for
about two weeks beginning in midApril each year. You will not want to
miss the spectacular scene created
by the cherry blossom petals that rain
down on you with the spring breeze.
(p.41)
Local Tips
Comme des Garons, the newly
opened landmark shop in Itaewon,
is surrounded by numerous dessert
cafes, a few of which include Rose
Bakery, Fashion 5, and Take Out
Drawing.
Just one stop away from Yeouido
Station is Nor yangjin Fisheries
Wholesale Market that is open
24 hours. Indulge yourself with
inexpensive yet ultra-fresh seafood in
this wholesale market. You can buy
fresh seafood and walk into any of the
many restaurants that offer cooking
services and have them prepare your
purchase.
01 Itaewon
13
40d
a-g
il
Argentine Embassy
gil
55-ro 16
won
Itae
15
e6
18
19
20
Itaewon-ro 27da-gil
-gil
27
n-ro
o
w
Itae
Belgian Embassy
21
Street
1 Itaewon
22
Standard Chartered
Noksapyeong Station
Junction
Itaewon-ro
Itaewon Shopping Center

Itaewon Market
Antique Street
4 Itaewon

1
4
23
Saudi Arabian Culture Center
26
27-2
Itaewon
3
Kookmin
Itaewon Police Box
24
IP Boutique
Hana
25
Hannam
Foreigners Apt
Itaewon Fire House

Seoul Central Mosque
Han
n
Undam 2-d
erpa ong
ss
27-2
t
ee
Str
fe
Ca
ng
do
am
nn
Ha
27-2
L in
17
Hamilton
No
ksa
pye
4
ong
27-2
Woori
Nok
sap
yeo
ngdae
ro
rpass
Itaewon Unde
12
Itaewon-ro 27ra-gil
Itaewon Post Office
55
26
11
2
Leeum Samsung
Museum of Art
14
4-gil
-ro 4
amu
Hoen
Around 1.8km
25
10
Seoul Digitech
High School
The War Memorial of Korea
51
Grand Hyatt Seoul
Nok
sapy
eon
g-da
ero
40n
a-gil
Noksapyeo
ng-daero
Around 1.5km
47
ro
m-dae
Hanna
200m
ro 6-gil
Hoenamu-
100
National Museum of Korea
1-1 Ice Rink
3 Gyeongnidan-gil
39
43
Itae
wo
n-r
o
0
35
Shop for big sized clothes and unique accessories imported from around the world
21
22
23
24
Savor cuisines of countries
around the world prepared
by their native
chefs
View diverse exhibitions at The National Museum of Korea and Leeum Samsung Museum of Art
6 Itaewon, Hangangjin, Noksapyeong
Plan your Trip
31
Hangangjin
Yo n g s a n
& Ye ouid o
1 Itaewon Street
3 Gyeongnidan-gil
Signs in foreign languages, and English spoken by many of the

merchants and restaurants and cafes based on the cuisine of diverse
foreign countries: these make one feel as if Itaewon Street is located in
another country. Enjoy brunch menus and party culture that only Itaewon
can offer, and shop for unique products imported from around the world.
This is a unique street in a residential area lined with restaurants and cafes
based in foreign countries such as Japan, Thailand, Turkey and Mexico.
Exotic dishes whose flavors are recreated by foreign chefs and Korean
cooks who have worked abroad are highly popular.
Line 6. Itaewon Station.

1-1 Ice Rink Grand Hyatt Seoul Hotel operates an ice rink that presents a romantic mood
exclusively during winter. It is a famous filming location for TV dramas and movies, and is also a
popular spot for marriage proposals.
Mon-Thu 12:00-21:00 Fri-Sun 10:00-22:00 Line 6 Hangangjin Station. Exit 2. Bus transfer.
02- 797-1234 http://www.grandhyattseoul.co.kr
2 Leeum Samsung Museum of Art

This art museum was established with the art collection of the founder
of the Samsung Group. Permanent exhibits include old Korean artwork
and works by renowned global artists including Andy Warhol and Nam
June Paik.
Adults 7,000-10,000 Youths 4,000-6,000 10:30-18:00 (Closed on Mondays)
English, Japanese, and Chinese digital audio guide is available for paid rental Line 6 Hangangjin
Station. Exit 1. 10minute walk 02-2014-6900 http://leeum.samsungfoundation.org
Line 6 Noksapyeong Station. Exit 2, 3. 5minute walk
4 Itaewon Antique Street

There are more than 100 antique shops on this street. They are filled with
items from Korea, Chinese furniture and goods from Europe. Visitors can
browse through antique goods that show the trace of time and purchase
vintage interior items.
Line 6 Itaewon Station. Exit 3, 4. 5minute walk
[Popular nearby attractions you can visit along

with Itaewon]
National Museum of Korea The most representative museum in Korea praised as one of the six
major museums of the world.
Free Tue., Thu.&Fri. 09:00-18:00 Wed.&Sat. 09:00-21:00 Sun.&holidays 09:00-19:00
English guided tour twice a day. Japanese guided tour once on weekdays, twice on weekends.
Chinese guided tour once on weekdays, twice on weekends. French guided tour once a month.
Line 4 Ichon Station. Exit 2 02-2077-9000 http://www.museum.go.kr
The War Memorial of Korea A museum based on the theme of the wars that occurred on the
Korean Peninsula. Free 09:00-17:30 (Closed on Mondays) Make advance reservations
for Free English, Japanese, and Chinese guides Line 4, 6 Samgakji Station. Exit 1, 12 02709-3139 http://www.warmemo.or.kr
38
39
Yo n g s a n
& Ye ouid o
Plan your Trip
02 Yeouido
Observe the Flower Festival and Fireworks Festival that open in Spring and Autumn
Go to the 63 Building observatory and behold the beautiful night scene of the Seoul city
Get involved in diverse leisure activities available in Hangang Park, such as ferry cruise,
outdoor swimming and water taxi ride
Floating Stage
Won
hyo
dae
gyo
Seogangdaegyo
Water taxi 4-2
5 Yeouinaru
150
Hangang Swimming Pool

4-1 Yeouido

g
an
etg
Sa
l-ro
deu
No
g-ro
gjun
Yeon
-ro
mu
na
eu
od
Be
Gangbyeon
Raemian Apt.
Dangsan
Prugio Apt.
L in e
KBS
IFC Mall
Korea Development
Bank
3
Yeouido Park
Uisad
angdaero
Cruise
2 Hangang
4
Yeouido Hangang Park
Yeou
inam
u-ro
Yeouid
ong-ro
Yeouido High School
Yeouido
Elementary School
Yeouido Girls
High School
Gukje
geum
yung
-ro
Water taxi 4-2
Sibeom Apt.
1 63 Building
Yeo
uido
Duraemidam
Noryangjin
Fisheries Wholesale
Market
Standard Chartered
Tamla
Uisad
angdaero
KBS Annex
Yunjung Middle
School
Catholic Univ. of
Korea Yeouido
St. Marys Hospital
Indonesian Embassy
2
Sae
tgan
4
g
L in
9
in e
1 63 Building 63
3 Yeouido Park
One of Koreas tallest buildings, 63 Building is a multi-venue leisure

complex that features Sea World aquarium, Sky Art observatory, Wax
Museum, and many other entertainment facilities. Particularly spectacular
is the panoramic night scene of the city observed from Sky Art, which is
called the tallest gallery of the world.
A sprawling plaza surrounded by woods at the center of the city, Yeouido

Park is where you can take a walk along the ecology wood and trees, or
rent a bike or in-line skate and enjoy the ride through the park. Some of
the sights you can find within the park include the statue of King Sejong
the Great and the models of his inventions.
Sky Art Adults 12,000 Youths (3years to adolescence) 11,000 Sea World Adults 19,000
Line 5
Youths 16,000 Wax Museum Adults 14,000 Youths 13,000 10:00-22:00
Yeouinaru Station. Exit 5. 15minute walk 02-789-5663 http://www.63.co.kr
Line 5, 9 Yeouido Station. Exit 2, 3. Line 9 National Assembly Station. Exit 3, 4. 5minute walk
2 Hangang Cruise
Take the ferry cruise to enjoy the sweet breeze and the beautiful view of
the Hangang river, while sailing by tourist attractions and historic sites such
as Bamseom (islet), Jeoldusan Park, 63 Building Namsan Tower, Jamsil
Stadium and others. The course that passes under Banpodaegyo (Bridge)
at night is particularly popular for the Moonlight Rainbow Fountain show.
Themed ferry cruise that include live performances and buffet is also
available.
Adults 12,000 Youths 10,800 Children 8,400 (varies depending on the course)
Yeouido Pier : Line 5 Yeouinaru Station. Exit 3, Jamsil Pier : Line 2 Sincheon Station. Exit 7
Yanghwa Pier : Line 2, 9 Dangsan Station. Exit 4, Ttukseom Pier : Line 7 Ttukseom Park Station. Exit 3
02-3271-6900 http://www.elandcruise.com
e1
jin
ng
rya
No gjin
n
rya Dongjak Police
No
i-ro
aeg
ngb
gseu
Jan
Gwangjang Apt.
Yunjung
Elementary School
Yeouido Post Office

Shinhan
Citi
l-ro
deu
No
63
Kookmin
Kookmin
New Seoul
St. Marys Hospital
MBC
Shinhan
Youngdong
Elementary School
Conrad
Seoul
Woori
The 1
Natio 2
3
nal A
6
sse
mbly
5
Guk
hoedaero
The National Assembly

of the Republic of Korea
Dangsan
Middle School
L in e
The Lexington
Yeouido
Gongjak Apt.
Yangmani
Yeouido
Gukh
oe-d
aero
76-g
il
Yeou
i-dae
ro
Daebanggol
Yeouido
Seoul Apt. 1
Yeo
uido
eo-ro
Yeouis
Yeou
igon
gwo
n-ro
300m
4 Yeouido Hangang Park

4-2 Water taxi
Yeou
idaeb
angro
5 Yeouido
Yeouin
aru
9 The National Assembly, Saetgang
Map
odae
gyo
Station
Noryangjin
Elementary
School
4 Yeouido Hangang Park

The park is famous as the stage for diverse urban festivals due to its
proximity to Yunjung-no, a road famous for beautiful cherry blossoms. In
April each year, it turns into the venue for Spring Flower Festival of Yeouido,
and in October, the Seoul World Fireworks Festival.
4-1 Yeoido Hangang Swimming Pool A place where you can enjoy swimming in the urban
center overlooking the stretch of Hangang, it is loved by Seoul citizens particularly in Summer.
Adults 5,000 Youths 4,000 Children 3,000 Jul.-Aug. 09:00-20:00 02-785-0478
[Other swimming pools along the Hangang river]
Gwangnaru Swimming Pool (02-470-9561), Ttukseom Swimmiing Pool (02-452-5955), Mangwon
Swimming Pool (02-322-6302), Jamwon Swimming Pool (02-536-8263), Jamsil Swimming Pool
(02-421-2564), Nanji Riverside Swimming Area (02-3151-0256)
4-2 Water Taxi An attraction of Hangang (river) that connects the western and the eastern parts
of Seoul fastest, Water Taxi is popular for its fast speed and also for the breeze from the river. With no
fixed operation schedule, advance reservation is required to use it. Line 5 Yeouinaru Station. Exit 3.
5minute walk 1588-3960 http://www.pleasantseoul.com
40
41
Area
Gangnam
Gangnam is a district famous for its streets that represent the

latest fashion trends of Seoul. Gangnam district is the best spot
for tourists, because you can find top-class hotels, the airport
terminal, cafes, galleries, and designer shops that you wont find
anywhere else. The area around Samseong Station and Gangnam
Station creates a business and commercial zone, while the
area around Apgujeong-dong and Cheongdam-dong creates a
shopping haven. Other attractions of this district include Garosugil and Seorae Village famous for its exotic atmosphere.
You can see the latest fashion trends of Seoul at the outdoor cafes
and designer shops that line the Garosu-gil, and you can shop
for world-famous brand labels along the streets of Apgujeongdong and Cheongdam-dong, which are frequented by Korean
celebrities. Gangnam is not just the hub of fashion in Seoul; it is
also the hub of finance and the culture of Seoul. Dosan Park in
the area is surrounded by galleries that offer the highest-class
art experiences, and some of the age-old cultural and historic
sites such as Bongeunsa temple and Seonjeongneung Royal
Tombs are also within a short distance. The most exquisite sight
of Gangnam unfolds when the sun goes down at Banpo Hangang
Park. This is where you can watch the famous Rainbow Fountain
at Banpodaegyo (Bridge), created by using underwater pumps
to shoot waterjets from the river to the edges of the bridge. If
you can manage to capture the scene of the fountain sparkling
with light along with N Seoul Tower in the background, you have
completed the most special memory of your visit to Seoul.
The mecca of the

Lastest fashion Trend
Apgujeong-dongCheongdam-dong / Sinsa-dong Garosu-gil Area
Gangnam Station Area / Samseong Station Area / Seocho
Seoul Forest
gyo
dae
nam
Han
1200m
Apgujeongdong
Olym
pic-d
aero
Apgujeong-dongCheongdam-dong
Apgujeong
Sinsa-dong
Garosu-gil
Apgujeong Rodeo
Cheongdam-dong
Dosan Park
Highlights
Sinsa-dong Garosu-gil One of the most popular hotspots in Gangnam
Sinsa
Seocho
sway
Dongbu Expres
Cheongdam
Gangnam-gu
Office
Samseong
Station Area
Hakdong
Jamwon
Seonjeongneung
Nonhyeon
Banpo Moonlight
Rainbow Fountain
Cheo
ngdam
daegy
o
yo
daeg
gho
Don
600
Seongsudaegyo
Hangangjin
Seoul Forest
Yeon
gdon
gdae
gyo
Oksu
Samseong
Seonjeongneung
Royal Tombs
Express Bus Terminal
Sinnonhyeon
Gangnam
LG Art Center
Yeoksam
Seoul Natl Univ.
daero
namGang
Seocho
Nambu Bus Terminal
(Seoul Arts Center)
Seocho 1-dong
National Center for

Korean Traditional
Performing Arts
Seoul Arts Center
ro
yeonNonh
Gangnam
Station Area
Hanti
Daechi
Dogok
Gaepo-dong
Maebong
Guryong
Yangjae
(Seocho-gu
Office)
COEX This is where the G20 Summit Conference was held in 2010. The facility
includes a shopping mall of over 180 stores, and an attractive aquarium. Home to
the City Airport Terminal, this is also the best place for last minute shopping before
departure. (p.51)
Banpo Moonlight Rainbow Fountain This is the worlds longest bridge fountain,
which set a Guinness World Record with nearly 190 lighted jets creating a festival
of light and water designed to carry images of hope and the energy of positivity.
(p.53)
Seolleung
Hangnyeoul
Banpo 4-dong
district, this is where you will find romantic outdoor cafes and boutique shops run
by designers with unique individuality. This is the place where you will find the
latest trends of Seoul faster than anywhere else. (p.47)
Suggested Itinerary
Tour COEX or Bongeunsa Temple (1hour 45mins)- Take a subway to Gangnam
Station (15mins)-Tour the streets near Gangnam Station and have lunch (1hour
30mins)-Tour Samsung dlight (30mins)- Take a bus to Sinsa Station (20mins)Shop at the Garosu-gil (1hour 30mins)-Walk to the junctions at Dosan Park
(10mins)-Visit Horim Art Center (50mins)-Shop at the multishops in Cheongdamdong (1hour 30mins)-Take a bus to the southern part of Banpodaegyo (Bridge)
(30mins)-Watch the Banpo Moonlight Rainbow Fountain (40mins)-Walk to Seorae
Village (25mins)- Have dinner at a cafe in Seorae Village (1hour)
What to do
Explore Eateries in Seorae Village
Called a French Village within Seoul,
this is a place where you will find
many outdoor cafes and restaurants
with wonderful atmosphere. This is
a good place to enjoy a laid-back
brunch during the late morning hours.
(p.53)
Galleries around Dosan Park
Dosan Park is also known as the
streets of culture for the many
galleries that surround the area. Two
must-visit galleries of the area include
Maison Hermes and Horim Art Center.
(p.45)
Performances at the National
Center for Korean Traditional
Performing Arts This is where you
can watch top-class Korean traditional
music and dance performances,
some of which include royal ancestral
rites music and Cheoyongmu (Dance
of Cheoyong) that are registered
as Intangible Cultural Heritages by
UNESCO. (p.53)
Local Tips
Moonlight Square within Banpo
Hangang Park is the venue of various
performances of classic, a cappella,
popera and jazz music each Saturday
evening for six months from May to
October.
You can experience the life of a
Buddhist monk in the middle of the
city by staying overnight at Bongeunsa
Temple near Samseong Station.
Gangnam
Plan your Trip
01 Apgujeong-dongCheongdam-dong
21
22
23
26
27-2
24
Shop for luxurious brand name products that are new or reserved for Asia
Try on the latest hairstyles at the trendiest hair salons frequented by Korean stars
Explore galleries in front of Dosan Park, such as Horim Art Center and Maison Hermes Gallery
3 Apgujeong
B Apgujeong Rodeo
25
5 Gangnam Tourist Information Center
1
Shingu
Middle School
Sawore Boribap
Seolleun
g-ro 157gil
CGV
Nonhyeon-ro
Non
hye
onro
168
-gil
3 Dosan Park
Dosan Ahn Chang-ho Memorial Hal
29
28
30
g-ro
31
MUE
152-gil
Seolleung-ro
Ahnsei
Hospital
80-gil
Apgujeong-ro
33
34
Hanwoori
36
Korea House
79-gil
Apgujeong-ro
Citi
Shinhan
aegyo
Yeongdongd
Prima
Pungnyugwan
Cheongdam
Junction
Cheongdam
Human Starville
Yangmani
Youngdong
High School
ine
Dosan-daero
Junction
35
IBK
ang L
200m
Line 3
4 Horim Art Center
JYP Entertainment
gno
seon
Sam
32
Bu n d
100
Maison Hermes
Dosan Park
Yedang
Seomi & Tuus

Gallery
Dongduk Women's Univ.

Design Research Center
Hak-dong
CGV Cheongdam Junction
CineCity
Cheo
ngd
am
-do
n
Dosan-daero
Kookmin
Omiga
Gallery Won
You Art Space
SK gas Station
10 Corso Como
Boon
The Shop
Seolleung-ro 157-gil
Space*C
Cheongdam
Cheongdam
Elementary School
High School
Apguje
S.M. Entertainment
on
t
tree
ry S
uxu
Standard Charted
Samwon Garden
Cheongdam-dong Fashion
2 Street
Pungwoldang
East
gL
Apgujeong
6
P.4
-gil
osu
Gar
Nori Market
Eonju-ro
Jaseng Hospital of
Oriental Medicine
Seolleu
ng-ro
Woori
Pop Green
KDB
1-1 The Galleria Luxury Hall EAST
Apguje
ong-ro
60-gil
Cecil Art Hall
Apguje
ong R
odeo
Kookmin
Galleria Luxury Hall WEST 1-1

West
Kookmin
7
Hana
Woori
6
Apgujeong Rodeo Street
Cheongdam
Middle School
g-ro
jeon
Apgu
1
Hyundai Dept. Store
27-2
Apguje
ong-ro
50-gil
37
38
40
41
42
43
44
45
46
47
Line 3 Apgujeong Station. Exit 3. Bundang Line (Railroad) Apgujeong Rodeo Station. Exit 5.
10minute walk
48
49
50
51
52
53
54
55
This is where you can appreciate the beauty and the originality of Korean
arts. The permanent displays in this art center include earthenwares,
ceramics, paintings, and metal works, among many other traditional
cultural heritage and cultural assets that represent the ancient artworks
of Korea. The exterior of the building is particularly impressive with motifs
inspired by ceramics and comb-pattern pottery.
Cheongdam
Neighborhood Park
39
1 Apgujeong Rodeo Street
3 Dosan Park
The street is packed with luxury brand stores and related goods.
From mega shopping malls that sell luxury goods to outlets of luxury
brands, used luxury goods shops and luxury goods repair shops, there
is everything about luxury goods in this area, making it the essential
shopping destination of trendsetters.
Bundang Line(Railroad) Apgujeong Rodeo Station. Exit 6. 5minute walk.
1-1 Galleria Dept. Store This high-end department store features two luxury halls: Luxury Hall
East for high-class designer and fashion labels; and Luxury Hall West more for unique designs for
young shoppers Weekdays 10:30-20:00, Fri. and Weekends 10:30-20:30 Bundang Line
connects with Apgujeong Rodeo Station 02-3449-4114 http://dept.galleria.co.kr
4 Horim Art Center
2 Cheongdam-dong Street
This street is filled with studios, showrooms and shops of leading
designers as well as beauty shops and wedding shops frequented by
famous stars, and thus draws keen attention from trendsetters. It is also
lined with global luxury brand shops. Some of the hotspots on this street
include multishops where famous brand and designer label shops are
combined with cafe, gallery, or restaurant
Bundang Line (Railroad) Apgujeong Rodeo Station. Exit 2, 3. 10minute walk
[Recommended Multi Shops]
10 Corso Como (02-3018-1010), Boon The Shop (02-542-8006), MUE (02-3446-8074), Beaker
(02-543-1270), Super Normal (02-511-0991) Call to confirm business hours, because each
business has different business hours and holiday schedules.
This park was built in commemoration of Ahn Chang-ho, an independence

activist during the Japanese colonial period. There are flagship stores of
leading global brands, designer shops and cafes around the park, and
filming of movies and TV dramas often takes place here.
Adults 8,000 Youths 5,000 10:30-18:00 (Closed on Sundays) Line 3 Apgujeong Station.
Exit 3, Bundang Line (Railroad) Apgujeong Rodeo Station. Exit 5. 15minute walk 02-541-3523~5
5 Gangnam Tourist Information Center

Find the information you need about medical or Korean Wave related
tours in this center located at the center of the city. The center features an
experience zone where you can try on the K-stars dresses and have your
picture taken, take advantage of a medical tour counseling service, and
find information about visitor-participation programs. You can also make
reservations for major tourist attractions.
10:00-20:00
Line 3 Apgujeong Station. Exit 6
02-3445-0111
44
45
Gangnam
Plan your Trip
02 Sinsadong Garosu-gil Area
Enjoy a laid-back brunch at terraced cafes and restaurants.

Shop for unique merchandise at designer studios and select shops of diverse concepts
Experience the latest culture and arts of Seoul while touring galleries in the gallery street
Sinsa-dong Community
Service Center
Sinsa Middle School
Hanchu
Gaewhaok
1-1 Forever21
Dongeun Plaza
3 Gallery Street
Gallery CoLA
gil
61-ro 1
yeon
h
n
No
Gallery UM
gil
10-gil
Apgujeong-ro
1-2 Around the Corner
Hangang Park
5 Jamwon
Appx. 750m
il
4-g
g-ro
jeon
u
g
Ap
U Sauna
1-3 Smile Market
2 Serosu-gil
DUEX CREMES
Do
san
-da
ero
19
-gil
1-4 Aland
Urban Art Gallery
11-gil
Dosandaero
-gil
158
aero
m-d
a
n
g
Gan
1 Garosu-gil
ro
ngujeo
Apg
il
2-g
simonehandbagmuseum.co.kr
Kookmin
Sinsa Police Box
13-gil
Dosan-daero
Lotte Cinema
Broadway
8-gil
-daero
Dosan
a
Sins
5,000 Tue.-Thu.11:00-20:00, Fri.-Sat.11:00-21:00, Sun.11:00-19:00 (Closed on

Mondays) Line 3 Sinsa Station. Exit 8. 5minute walk 02-3444-0912
http://www.
Spicy Color
2-gil
ro 15
-dae
nam
Gang
NH
Handbag Museum Bagstage

4 Simone

Rio Bldg.
MG Tower
3 Gallery Street
Art galleries began moving from Insa-dong to Sinsa-dong in the early
1980s to form todays Gallery Street. Art galleries of every shape and
size fill the alleyways and allow the visitor to experience Seouls trendiest
culture and art. Many galleries also serve as cafes, tea shops and
restaurants where you can enjoy art and fine dining at the same time.
Koreas first museum dedicated entirely to the history, manufacturing,

design and art of the handbag is an exhibition and cultural experience area
that has everything you want to know about the worlds favorite fashion
accessory.
1-5 8seconds
6-gil
ro 15
-dae
nam
Gang
Line 3 Sinsa Station. Exit 8. 5minute walk

[Recommended Restaurants] HanChu (Chicken, 02-541-0969), DUEX CREMES (Tarte Cafe,
02-545-7931), Allo Paper garden (Italian, 02-541-6933), 5cijung (Organic Cafe, 02-512- 6508),
Gaewhaok (Korean Cuisine, 02-3444-1459) Call to confirm business hours, because each
business has different business hours and holiday schedules.
4 Simone Handbag Museum Bagstage
-gil
Nonhyeon-ro 151
M-SPACE
2 Serosu-gil
Unique stores began popping up along the eight side-streets that branch
off from the main Garosu-gil as visitors to the area have increased over the
years. The exotic cafes and delightful restaurants along these streets might
even make you feel you are in a romantic European city.
Contackorea
Corporation
Seoul Mode
Fashion Institute
4-gil
ro 15
-dae
nam
g
n
a
G
7-gil
ero 1
n-da
Dosa
Allo Papergarden
gil
60ro 1
dae
m
gna
Gan
gil
15aero
an-d
Dos
Eawes Bldg.
gil
62ro 1
dae
m
gna
Gan
-gil
23
ero
-da
san
Do
Gallery AM
1 Sinsadong Garosu-gil
Unique apparel and accessories from Koreas most promising young
designers can be found along this street lined with Ginkgo trees that runs
from Sinsa-dong to Apgujeong-dong. Large multibrand shops for foreign
brands give shoppers the chance to take in fashion trends from all over the
world, and one might even be lucky enough to catch a really special deal
in the flea markets that spring up occasionally in the area.
1-1 Forever21 1-2 around the corner 1-3 Smile Market 1-4 Aland 1-5 8seconds
-gil
159
n-ro
hyeo
n
o
N
12-gil
Apgujeong-ro
Gallery SP
Singu Elementary School
14-gil
Apgujeong-ro
100m
Gallery YEH
Ap
Bogo gujeon
g-ro
Bldg.
8-
5cijung
-gil
18
-ro
ong
uje
Apg
50
o
ng-r
ujeo
Apg
3 Sinsa
P.44
J-Tower
ark
an P
Dos
Villa De
Bailey
IBK
ero
n-da
Dosa
3
L in e
Shinhan
National Pension Corporation
Gangnam Center

Young Dong
Gwangmyeong
Bldg.
n-ro
hyeo
Non
-gil
149
Do
san
-da
ero
12
-gi
l
5 Jamwon Hangang Park

Located in proximity to such popular hotspots as Apgujeong-dong and
Sinsa-dong in Gangnam district, Jamwon Hangang Park is where anybody
from advanced athletes to beginners can come and enjoy various sports
activities, such as biking, inline skating, and even wake boarding. Also
found in this park is the Jamwon Nature Learning Center, a namesake
science center where you can observe and learn about silkworm, from
which came the name, Jamwon.
Do
san
-da
ero
16
-gi
l
46
47
Gangnam
Plan your Trip
03 Gangnam Station Area
Visit the Kukkiwon to learn about the long history of Taekwondo and take a walk at the Yeoksam Park
Shop from a wide selection of affordably-priced clothing and accessories at Gangnam
Shopping Center.
Enjoy arts and performances such as music, theater plays, and dance at LG Art Center
2 D Gangnam
9 Shinnonhyeon
n
yeo
onh
n
in
Sh
Bon
geu
nsa
-ro
Shinhan
il
10-g
ero 1
m-da
a
n
g
Gan
Daedong
Bldg.
Woori
8-gil
aero 5
ong-d
Sapye
o 4-gil
unsa-r
Bonge
o 6-gil
unsa-r
Bonge
Kyobo Tower
6-gil
ro 10
-dae
nam
g
n
a
G
Hana
Mon.-Fri. 09:00-11:30, 13:00-17:30 Line 2 Gangnam Station, Exit 12. 10minute walk
02-567-1058~9 http://www.kukkiwon.or.kr
Baek Ae Heon
Hanbok
Teh
era
n-r
o
18gil
7-gil
-ro 9
yeon
Nonh
Shinhan
ro
-dae
nam
Gang
CGV
il
o 77-g
o-dare
Seoch
il
o 75-g
o-dare
Seoch
Chongro
Yuhak
il
o 73-g
o-dare
Seoch
Pagoda Bldg.
Club MASS
YBM Academy
-gil
ro 96
-dae
nam
g
n
a
G
-gil
ro 94
-dae
nam
g
n
a
G
Art Center LG
5 LG
Appx. 800m
YBM Gangnam
Center
Glass
Tower
11
KEB
il
61-g
daero
amn
g
n
Ga
LIG Tower
-gil
ro 92
-dae
nam
g
n
a
G
L in
10
IBK
il
o 71-g
o-dare
Seoch
n-ro
Seou
GT Tower
Yeontabal
Station Underground
3 Gangnam
Shopping Center
1
gna
Gan
Samsung dlight
4
Yeoksam District
Tax Office
Connects to Line 2 Gangnam Station
02-553-1898
Visit Samsung dlight, the exhibition space within the Samsung Electronics
headquarters building, and test and use all the latest products made by
Samsung Electronics. Visitors can also experience a wide variety of digital
media arts, and enjoy a stage performance that is offered once every
month.
Free 10:00-19:00 (Closed on Sundays and Natl holidays)
3minute walk 02-2255-2277
Line 2 Gangnam Station. Exit 8.
5 LG Art Center LG
The LG Art Center is where the world-class musicians such as Pina
Bausch, Matthew Bourne and Philip Glass offer a wide variety of high-class
performances. Visitors can enjoy all genres of art performances, including
music, dance, theater, and musicals.
Line 2 Yeoksam Station. Exit 7
02-2005-0114
http://www.lgart.com
6 Clubs around Gangnam Station

Seouls nightlife begins and ends with the clubs near Gangnam Station.
Every genre of music, from hip-hop to house, can be heard coming from
the areas numerous nightclubs that are jampacked with revelers partying
the night away every weekend.
Line 2 Gangnam Station. Exit 10. 5minute walk
NH
National Health
Insurance Corporation
Kookmin
2
4-gil
n-ro
Tehera
8
aero
ho-d
Seoc
gnam
Gan
Imagine
e2
ro
ranTehe
12
MEGABOX
Norang Jugory
2
Yeoksam Park
Citi Tower
Clubs around Gangnam Station

6

The Body Shop
1
Kukkiwon
7-gil
n-ro
Tehera
1-gil
n-ro
Tehera
Miss H
Gangnam Art Hall
Located in the center of the Gangnam Station area, the underground

shopping center is made up of hundreds of clothing stores and accessory
shops that allow one to take in Seouls fashion trends all in one place. The
Hub Plaza in the center of the complex gives shoppers the opportunity to
rest and enjoy a cultural performance.
4 Samsung dlight
The National Library For

Children & Young Adults
-gil
ro 98
-dae
nam
g
n
a
G
Lotte Cinema
Line 2 Gangnam Station, Exit 12, Line 9 Sinnonhyeon Station, Exit 4, 5. 8minute walk
10:00-23:00
Jump
Milano
il
65-g
daero
namGang
Boutique
Monaco
-gil
100
Tehe
ran-ro
5-gil
6-gil
aero 5
ong-d
Sapye
Hungkuk Life
Insurance Bldg.
-gil
ro 69 Kumkang Shoes
-dae
nam
Club NB
Gang
13
-gil
2 Yeoksam Park
Located above the Gangnam Station intersection on a hill, Yeoksam Park
provides an amazing view of the areas skyscrapers. A popular urban
retreat among the Seoul citizens, it is found close to Kukkiwon and the
National Library for Children and Young Adult.
3 Gangnam Station Underground Shopping Center
Citi
Seocho
Elementary School
1 Kukkiwon
A Mecca of Taekwondo that any Taekwondo practitioners have to visit
at least once in lifetime, this facility features a majestic studio where
Taekwondo masters from around the world come for training, and a
Taekwondo museum where over 2,500 articles are on display testifying to
the long history of the martial art.
il
26-g
a-ro
euns
Bong
Bon
geu
nsa
-ro
100m
Novotel Seoul
Ambassador Gangnam
The Ritz-Carlton Seoul
NH
Gan
gna
m-d
aero
102
-gil
50
3 Kookmin
e9
il
o 10-g
unsa-r
Bonge
o 1-gil
unsa-r
Bonge
L in
a-ro
euns
Bong
16gil
48
49
Gangnam
Plan your Trip
04 Samseong Station Area
Shop at COEX Mall where visitors have access to the trendiest Korean styles
Observe diverse underwater creatures at COEX Aquarium
Experience life at a temple at Bongeunsa Temple for a few hours or overnight
2 Samseong
30
31
0
75
.44
g P
-don
dam
ong
Che
1 Seonjeongneung Royal Tombs
150m
112-gil
g-daero
Yeongdon
Samseong
Police Box
Shinhan
34
Coex
Gyocharo
35
Entrance
Kookmin
sa-ro
Bongeun
-gil
104
a-ro
euns
Bong
Temple Stay
3-1
gil
106aero
ng-d
o
d
g
Yeon
Hyundai
IPark Tower
Seoul Art College
ASEM Tower
29
30
Adults 1,000 Minors 500 Mar.-Oct. 06:00-21:00, Nov.-Feb. 06:30-21:00 (Closed on

Mondays) Line 2, Bundang Line Seolleung Station. Exit 8. 5minute walk 02-568-1291
http://seonjeong.cha.go.kr
a-ro
Bongeuns
108-gil
3
Bongeunsa
Temple
Here, King Seongjong, the 9th king of the Joseon Dynasty, rests in peace
with Queen Jeonghyeon, as well as King Jungjong, the 11th king of the
dynasty. The royal tombs are preserved quite well and the place was listed
as a UNESCO World Cultural Heritage site in 2009.
2 COEX
This is the largest exhibition venue with numerous exhibition halls, a
convention center and meeting rooms. There are various additional
facilities including a five-star hotel, casino, the largest underground
shopping mall in Asia, museums and an aquarium, making it a key
31 destination for exhibitions, culture and sightseeing.
Connects to Line 2 Samseong Station
InterContinental Seoul COEX
2-1 Coex Mall the largest underground shopping mall in Asia, with more than 180 shops, 100
Lotte Duty Free shop
Oakwood Premier
33
Coex Center
Korea Electric
Power Corporation
3 Bongeunsa Temple
2 Coex
2-1 Coex Mall
2-2 Coex Aquarium
34
35 The temple was built in 794 CE. During the Joseon Dynasty, it was the
43
Kookmin
largest temple in Seoul, and the magnificent splendor of the old days still
remains here. The temple, where people can experience Buddhist culture
in the center of the city, is highly popular among tourists.
il
96-g
daero
ongd
g
n
Yeo
MEGABOX
il
87-g
ran-ro
Tehe
42
39
Seven Luck Casino
ero
g-da
gdon
Yeon
il
86-g
a-ro
euns
Bong
38
cafes and restaurants. Individual business hours vary. Inquire the shop for details in advance.
02-6000-0114 http://www.coex.co.kr
2-2 Coex Aquarium A marine theme park that presents an underwater environment created to
closely resemble nature and where visitors can see diverse aquatic animals and plants.
Adults 12,000 Youths 16,500 Children 14,000 10:00-20:00 (Open throughout the year)
02-6002-6200 http://www.coexaqua.com
Line 2 Samseong Station. Exit 6. 15minute walk 02-511-6070~4 http://www.

bongeun.org
3-1 Bongeunsa Temple Stay It is a cultural experience program through which participants can
experience the daily life of monks for one to two days.
Korea World Trade Center
Yeontabal
KDB
COEX Artium
5 Korea City Air Terminal

29
30
34
38
1
45
53
POSCO
50
Junction
50
54
n-ro
Tehera
Shinhan
42
47
55
Hana
51
il
86-g
g-ro
seon
Sam
5 Korea City Air Terminal
3
Glass Tower
Kookmin
41
Appx. 650m
51
traditional performance on Wednsday 5,000-30,000 (only Mar.-Jun, Sep.-Dec.)

Samseong Station. Exit 4. 7minute walk 02-3011-1788 http://www.kous.or.kr
43
ne 2
This is the workplace of traditional artisans where you can experience

39
traditional culture. Visitors can watch artisans make handicrafts or make
them firsthand under the instruction of artisans. In addition, traditional
performances are held every Wednesday.
Line 2
Junction
2-gil
-ro 9
eong
Sams
Seonjeongneung Royal Tombs

Li
g
seon
Sam Samseong Station
39
il
88-g
ran-ro
Tehe
49
46
Hyundai
47 Dept. Store
il
98-g
ran-ro
Tehe
42
Grand InterContinental
Seoul Parnas
35
il
92-g
n-ro
Tehera
41
38
Post Office
6-gil
-ro 9
eong
Sams
Hana
il
83-g
ran-ro
Tehe
37
il
81-g
ran-ro
Tehe
46
Convention Center
37
33
4 Korea Cultural House
31
-gil
ro 85
-dae
dong
g
n
o
Ye
43
In this airport terminal conveniently located in the center of Seoul, you can get
the checking in and boarding process services, and take a limousine shuttle
bus to catch your plane either at Incheon Intl Airport or Gimpo Airport.
Korea Air, Asiana Airlines 05:20-18:30, Jeju Air and Foreign airlines 05:10-18:30 Services
available only from limited airline companies. Make sure to confirm in advance. Line 2 Samseong
Station. Exit 5, 6. 5minute walk 02-551-0077 http://www.calt.co.kr
4 Korea Cultural House

Daemyeong
Middle School
50
51
Gangnam
Plan your Trip
05 Seocho
Visit Hangang Park at night and watch the Moonlight Rainbow Fountain at the Banpodaegyo (bridge)
Enjoy diverse art exhibitions and traditional music performances at the Seoul Arts Center and
the National Center for Korean Traditional Performing Arts
Taste savory French dishes prepared by famous chefs at Seorae Village
9 Express Bus Terminal 9 Sinbanpo 3 Nambo Bus Terminal
gyo
odae
Banp
Hangang
n
wo
Jam
150
Hangang Park
1 Banpo
Sinbanpo
8-cha Apt.
300m
1-1 Banpo Moonlight Rainbow Fountain

npo-ro
Sinba
8-2
Kookmin
Banpo Sports Complex
ero
g-da
yeon
Sap
Catholic Univ. of Korea

(Songeui Medical Campus)
Citi
L in
Seoul Palace
Banp
oche
on
ng-ro
Seochojunga
Jamwon
Elementary
School
Samho Garden
5-cha Apt.
Suraon
inal
Term
Central City 2
Sehwa High School
Exp
ress
Bu
s
Shinhan
anpo
Sinb
3
Banpo
Middle School
Shinsegae
Dept. Store 7
Megabox
Wonchon
Gyeseong Elementary School

Sinbanpo
15-cha Apt.
8-1
l 1
Middle School
rmina
us Te
B
s
Seoul Express Bus Terminal
L in
s
re
p
e9
x
8
E
inal
s Term
ss Bu
Expre
Sinbanpo
3-cha Apt.
Hanshin Apt.
11-cha danji
on-ro
Jamw
Banpo
Keangnam Apt.
-gil
ro 23
npoSinba
ro
dae
picOlym
Sinbanpo
2-cha Apt.
Kyoungwon
Middle School
Banwon
Elementary
School
e3
Seorigol Park
Bangbae
Middle School
KEB
ro
baeBang
Bangil
Elementary
School
Hana
Uldolmok Way
ro
o-dae
Seoch
Seoripul Park
Brownstone
Bangbae Apt.
Kookmin
cho
Seo
L in e
Line 7
ro
ngwa
ngg
Do
KEB
Seoul Supreme
Prosecutors Office
Supreme
Yongsusan
Prosecutors Office
Bangbae Lotte Castle

Rose Apt.
g
ban
Nae
Seoul High Court
Montmartre Park
Supreme
Court of Korea
April to October. The rainbow-colored fountain created by 200 lightings unfolds like a picture on both
sides of the bridge, which spans 570 meter long on each side. With its total length reaching 1,140
km when combined the both sides, the fountain is recognized by the Guinness Book of World Records
as the worlds longest bridge fountain. Weekdays 3 times a day between 12:00-21:00, Weekends
6 times a day between 12:00-21:30 (7 times between Jul. and Aug.) The operation schedule is subject
to change 02-3780-0578
2 Central City
This place has grown into a mega-sized shopping town visited by half a
million shoppers per day due to its proximity to the Express Bus Terminal
that connects you to 70 local cities. The place is home to a giant shopping
mall that is connected with Shinsegye Department Store, as well as a
theater, bookstore, food court, and Marriott Hotel.
10:30-20:00 (Business hours vary. Check in advance) Line3,7 Express Bus Terminal Station.
Exit 3, 4, 7, 8 02-6282-0114 www.centralcityseoul.co.kr
3 Seorae Village
A village where half of the French residents of Korea are believed to be
living in, Seorae Maeul has such an exotic environment that you will feel as
if you are walking a street of open cafes somewhere in Paris. This is where
you can find wine bars and cafes, not to mention of restaurants that boast
of famous chefs and great atmospheres.
4 Seoul Arts Center
ro
o-dae
Banp
Village
3 Seorae
Line 9 Express Bus Terminal Station Exit 8-1, Sinbanpo Station. Exit 2. 15minute walk
1-1 Banpo Moonlight Rainbow Fountain You can watch this spectacular fountain show from
Line 3, 9 Express Bus Terminal Station. Exit 5. 10minute walk
The National
Library of Korea
Seorae-ro
Banpo SK view Apt
1 Banpo Hangang Park

The park has many attractions of Hangang, a few of which include the
Banpo Moonlight Rainbow Fountain, Jamsugyo, and Moonlight Square.
Around the man-made Seoraeseom island, you can enjoy various water
sports such as water skiing and motorboats on the water of Hangang.
Kookmin
Seocho
High School
4 Seoul Arts Center
Woori
Seocho 3-dong Post Office
Standard Chartered
Appx. 1.2km
Enjoy diverse genres of performance arts beginning from the concerts of

world-famous musicians to opera, musical, theater, dance, and exhibitions.
The SAC World Music Fountain that sits between the Opera House and
Music Hall is the largest in Korea in terms of its size. It creates a fantastic
show as the water flows dance to the music from around the world from
Spring to Autumn.
Line 3 Nambu Bus Terminal Station. Exit 5. Transfer to local bus. 02-580-1300 http://www.
sac.or.kr
4-1 Hangaram Art Museum This museum mostly exhibit contemporary artworks by artists from
in and out of the country. The museum has six exhibition halls, storage space, art shop and cafe.
Mar.-Oct. 11:00-20:00, Nov.-Dec. 11:00-19:00 (Closed on Mondays)
4-2 National Center for Korean Traditional Performing Arts The center has been preserving
and promoting Koreas traditional culture through a continuous series of performances. This is
where you can enjoy top-class Koreas performance arts, such as Geomungo Sanjo (free-style solo),
fan dance, Samulnori, in addition to other performance arts and folk music programs such as the
Saturday Premium Performance and royal ancestral rites music, which is designated by UNESCO
as the Masterpieces of the Oral and Intangible Heritage of Humanity 10,000 Saturday
Premium Performance 15:00 on Saturdays English, Japanese, and Chinese brochures are
available Line 2 Bangbae Station. Exit 1, Line 7 Naebang Station. Exit 3. Nambu Bus Terminal
Station. Exit 5. Transfer to bus 02-580-3300 www.gugak.go.kr
4-1 Hangaram Art Museum

4-2 National Center for Korean Traditional
Performing Arts
Seocho Middle School
Appx. 1.2km
Seoul High School
52
53
Area
Jamsil
A Green Retreat in Seoul,

Full of Surprises
Jamsil / Songpa
yo
aeg
icd
mp
Oly
0
1200m
o
egy
silda
Jam
600
Seongnae
2-dong
Songpa
Mongchontoseong
Fortress
Jamsillaru
pic-ro
Olym
Olympic-daero
Sports Complex
Lotte World
Sincheon
Jamsilbon-dong
Hangnyeoul
Mongchontoseong
Oge
um
-ro
Highlights
Bangi
Seokchon
Baekje
gobun
-ro
Ogeum
Songpa
Dong
bu E
xpre
sswa
y
ro
e-dae
Yangja
Garak Market
Irwon 1-dong
Suseo
Irwon
Olympic Park
Wiry
eseo
ng-d
aero
Jamsil
Daecheong
Daemosan
(Mountain)
Olympic Park
Jamsil
Jamsil Sports
Complex
Jamsil is located in the southeastern part of Seoul embracing

an extensive stretch of green land along the Hangang river.
The area around Jamsil Station is full of interesting sights and
entertainment, such as a large-scale shopping mall and themed
park. To the east of Seokchon Lake, you will find the Seoul
Norimadang where you can watch traditional art performances
such as percussion music, fan dance, and pansori music, while to
the west of the lake you will find Lotte World, the worlds largest
indoor theme park. Visit the indoor ice rink, the folk museum, and
other attractions, but you will find it hard to cover all the hotspots
in a single day!
Within ten minutes by subway from Jamsil, you will find Olympic
Park that was built to commemorate the 1988 Seoul Summer
Olympics. This is also the site of Mongchontoseong, an ancient
earthen rampart dating back to the Baekje Kingdom, a kingdom
which flourished some 2,000 years ago with the area of presentday Seoul as its capital.
After touring Mongchon Museum of History and Hanseong Baekje
Museum and learning about the life and culture of the ancient
Baekje people, it is time to take a walk around the mud rampart,
which is surrounded by a remarkable, wide stretch of wildflowers
that change the landscape throughout the seasons, along with
an extensive meadow land. All the scenery in the area is true to
the name of the region, Mongchon, whose literal meaning is the
Village of Dreams.
As the fifth largest sculpture park in the world, Seoul Olympic Park
is sure to give you a new experience with the sculptures by the
greatest artists of our time on display in harmony with nature.
National
Police Hospital
Munjeong
Garden5
Jangji
Lotte World Lotte World is divided into an indoor theme park called ''Adventure
and an outdoor theme park called Magic Island. This is where various seasonal
festivals are hosted throughout the year. One of the must-sees in this facility
includes a magnificent parade that takes place twice a day. (p.56)
Olympic Park Built to commemorate the Seoul Olympics, the facilities of the
park include a water garden that features a music fountain, the historic site
Mongchontoseong, Soma Museum of Art, and over 200 outdoor sculptures on
display. (p.59)
Mongchontoseong An old fortress built on mud, this is a historic site from the
Baekje Dynasty which you can find within Seoul Olympic Park. It is a historically
significant place, but today, it is more popular for its walking trail. (p.58 )
Suggested Itinerary
Tour Olympic Park (40mins)-Walk on the Hanseong Baekje Wangseong-gil
(30mins)- Visit Seoul Baekje Museum or Soma Museum of Art(1hour 20mins)Take a keepsake picture at the World Peace Gate (20mins)-Take subway from
Mongchontoseong Station to Jamsil Station (10mins)-Watch various performances
at Seoul Norimadang (1hour)- Visit Lotte World for the afternoon (4hour 30mins)
What to do
Take pictures of the night sights of
Olympic Park When you find all nine
best sights for photographs indicated
on the tourist information leaflet and
take pictures of them all, you are
entitled to receive a keepsake postcard.
(p.59)
Watch a performance at Seoul
Norimadang Enjoy the uplifting
traditional Korean beats, melodies and
dances at this venue. The performances
are offered each Sunday between April
and October, and admission is free
most of the time. (p.56)
Seoul Helicopter Tour This helicopter
tour on which you can have a
panoramic view of Seoul and Hangang
offers a total of four different trips.
Yeouido, Trade Center, Gwangnaru,
and Paldangdam. They all begin at the
Jamsil Heliport. (p.57)
Local Tips
Take a walk on the Hanseong
Baekje Wangseong-gil that
connects Mongchontoseong and
Pungnaptoseong, two historic sites
from the early Baekje Period. This is
where you will find outstanding cultural
heritage from the Baekje Period and
also traces of the ancient history of
Seoul which was already a capital city
of an ancient kingdom before the birth
of Christ.
If you want to visit Lotte World but
your itinerary has a tight schedule, try
to use the After 4 ticket that allows you
to enter after 4:00 in the afternoon.
You can use the facility until it closes at
a much cheaper price.
Jamsil
Plan your Trip
01 Jamsil
Enjoy various parades and amusements at the theme park Lotte World
Have a skating time at the indoor ice rink that opens all four seasons
Watch outdoor performances of traditional music at Seokchon Lake Seoul Norimadang
2 Sports Complex, Sincheon
8 Jamsil
400m
Hangang Park
1 Jamsil
Standard
Chartered
Hangaram-ro
ng-ro
Tancheondo
6
5
Olympic-ro
Jamsil 2-dong
Post Office
5
Shinhan
Hana
Asia Park
Apple Tower
Gandong District
Office of Education
Jamsin
Elementary School
6 7
3 2
Seoil Sauna
-ro
gok
Do
Seoul Jamcheon
Elementary School
Galleria Palace
Trisium
Apartments
Lotte Mart
11
sil-ro
Jam
Lake Park
2 Seokchon
ro
suil
nho
8-g
o4
cho
k
o
aer
d
Se
a
ngp
So
Lotte Cinema
Songpa-gu
Office
2-2 Lotte World
Folk Museum
Magic Island
2-3 Seoul Norimadang
Jamsil 119 Safety Center

Lake
1 Hangang Park (Jamsil District)
3 Jamsil Sports Complex
The Jamsil District of the Hangang Park has several large sports and
leisure facilities lining the park area. Visitors will find swimming pools,
inline skate parks, bicycle paths, and basketball courts.
Koreas largest sports complex was home to the 10th Asian Games in
1986 and the 24th Seoul Olympics in 1988. The Olympic main Stadium,
indoor stadiums and swimming stadium. The complex hosts international
sports matches as well as diverse cultural activities.
Line 2 Sports Complex Station. or Sincheon Station Exit 6, 7. 10minute walk

02-3780-0511 http://hangang.seoul.go.kr/park_jamsil
10
Lotte World Tower

(completion in 2015)
Lotte Hotel
World
2-1 Lotte World
Lake Palace Apt.
Seoul Songjeon
Elementary School
Kookmin
4-2 Lotte Dept. Store 4-3 Lotte World Duty Free
Olympic-ro
Yeongdongil High School

Hana
il
Jams
il
Jams
5
Jamsil Post Office
Line 2
ark
pic P
Olym
P.58
e8
Asian Seonsuchon
Apartments
4-1
Beodeul Elementary School
Woori
Saemaeul
Market
Jamsil Station
Underground
Shopping Center 6
Jamsil 5 Community
Policing Center
Ricenz
Apartment
Sincheon
Sincheon
Elementary School
Homeplus
Luther Hall 9
Sigma Tower
L in
Woosung
Apartments
ro 4-gil
Olympic-
o 61-gil
Dogok-r
Jeongsin Girls
Middle and High
School
Jamsil Ells
Apartments
Jamil Police Box
omple
Sports C
Jamil
High School
il-ro
Jams
3-1 Jamsil Baseball Stadium
hosu-ro
Seokchon
un-ro
Baekjegob
Sports Complex
3 Jamsil
Sa
mje
onro
Jamil Elementary School
Jamsil Jugong Apts. 5
Jamsin High School
eon-ro
Sinch
Sincheon Childrens
Transportation Park
ero
-da
gpa
Son
Sincheon Middle School

Jamsin Middle School
Jamdong
Elementary School
Jamsil
Middle School
Olympicdaero
Cruise Ships dock
Jangmi Apartments
gil
60ero
-da
gpa
Son
200
5 Seoul Helicopter Tour
aero
pic-d
Olym
aru
silm
Jam
Jamsilmaru Rest Area
Hangang (River)
Jamsil Hangang Park
02-2240-8746
Line 2 Sports Complex Station. Exit 6, 7
3-1 Jamsil Baseball Stadium Koreas oldest and most famous baseball stadium opened in
2 Seokchon Lake Park

A piece of serene nature in the middle of the city, Seokchon Lake is
composed of the east and west lakes. The east lake is used as a park
where local residents can relax, stroll and jog along the water, while the
west lake features the lively Lotte World amusement parks Magic Island.
Line 2. Jamsil Station. Exit 3, 4. 15minute walk.
02-415-3595
http://culture.songpa.go.kr
2-1 Lotte World Worlds largest indoor amusement park opened its doors in 1989, and today it
offers exciting rides and attractions as well as an indoor ice skating rink and a shopping mall.
09:30-23:00
Connects to Line 2 Jamsil Station 02-411-2000 http://www.
lotteworld.com
2-2 Lotte World Folk Museum See Koreas history and culture in a fun, family-oriented museum.
Adults 5,000 Youths 3,000 Childrens 2,000 Weekdays 09:30-20:00, Weekends
09:30-21:00 02-411-2000
2-3 Seoul Norimadang An outdoor traditional performance venue within the Seokchon Lake Park
15:00-16:00 (Apr.-Oct. each year) Schedules subject to change (Sat. Intangible cultural treasure
performances, Sun. Fusion Korean music and other creative traditional art performances)
02-2147-3727
1982, with an average of 20,000 fans cheering for their teams during the baseball season (Apr.-Sep.)
1644-0211 No games are held on Mondays, or in inclement weather.
4 Jamsil Shopping Town

The Jamsil Station Underground Shopping Center, Lotte Department Store,
Lotte World Duty Free make this a one-stop shopping destination.
Connects with Line 2 Jamsil Station
4-1 Jamsil Station Underground Shopping Center 4-2 Lotte Dept. Store Jamsil
4-3 Lotte World Duty Free
5 Seoul Helicopter Tour

The helicopter tour that you can have the panoramic view of Seoul and
Hangang offers a total of four courses - Yeouido, Trade Center, Gwangnaru,
and Paldangdam courses. The tour takes about 7-30 minutes. Up to three
people per helicopter, but it varies depending on the course.
Line 2 Jamsil Sports Complex Station. Exit 6, 7. 15minute walk
blueairlines.co.kr
1899-2679
http://www.
56
57
Jamsil
Plan your Trip
02 Songpa
Tour the 9 Must See Sights in Olympic Park such as the lake and sculptures
Take a walk along the Hanseong Baekje Wangseong-gil that connects Mongchontoseong
45
46
47
with
Pungnaptoseong
Visit the exhibitions open at Seoul Baekje Museum and Soma Museum of Art
Olympic-ro 37-gil
Olym
pic-ro
Citi
50
Jamhyun
Elementary School
Misung Town Apt.
ero
-da
gpa
Son
Woori
11
Jamsil Post Office
-ro
Ogeum
Korea National
Sport Univ.
on
gch
Mon
il
11-g
m-ro
Ogeu
1 World Peace Gate

The Thumb
(sculpture) 2
2
Citi
Bangi Middle
School
Mongchontoseong
5 Walking Trail
Seryun
Elementary School
4 Dialogue (sculpture)
3 3 Monchon Moat Musical Fountain

Soma Museum
K-Pop Music
Exhibition Hall
Wiry
eseo
ng-d
aero
2-2
1-3 Seoul Baekje Museum
Bangi Elementary School
Rose Garden
1 Mongchontoseong Fortress
2 Olympic Park
A park in the urban center built to commemorate the 88 Seoul Summer
Olympics, this sculpture park has over 200 sculptures from in and
out of the country on display throughout the sprawling lawn. With its
beautiful scenery changing each season, it became a popular movie and
TV commercial filming location. The place also serves as the venue for
various concerts and sports events. The area has many attractions such
as museums and art galleries, not to mention of path on which you can
take a walk along the Mongchontoseong wall.
Olympic Danji 3 Apt.

Oryun
Middle School
1 Kookmin
8 Wild Flower Garden
Found within the Olympic Park, Mongchontoseong is a 2.7 km fortress wall

that was built in early Baekje period. You can learn about the architectures
of the time along with Pungnaptoseong in this historic site from the
Hanseong Baekje period. The place attracts many visitors because it is
a significant historic site, and also because it features sprawling fields of
canola flowers, barley, and grass.
Line 8 Mongchontoseong Station. Exit 1. 15minute walk
1-1 Mongchon Museum of History With historic relics discovered during the excavation of
Mongchontoseong and Pungnaptoseong on display, this is where you can come into contact with the
ancient culture of Baekje period. Free 09:00-18:00 (Closed on Mondays) 02-424-5138~9
1-2 Hanseong Baekje Wangseong-gil You can learn about the brilliant civilization and
architectural skills of the Baekje Kingdom when you stroll from Pungnaptoseong, the capital fortress
during the early Hanseong Baekje Period, to Mongchontoseong, a mud fortress that was built for
military purposes. You will also discover the ancient site of dugout huts and the symbol of Chiljido or
the Seven Branched Sword that testifies to the outstanding iron smelting skills of the time.
1-3 Seoul Baekje Museum You can view tens of thousands of historic relics from the Hanseong
Baekje period in this museum that is dedicated to the ancient history and culture of the ancient capital
city of Baekje. Free (only applied for special exhibitions) Weekdays 09:00-21:00, Weekends
& Natl holidays Mar.-Oct. 09:00-19:00, Nov.-Dec. 09:00-18:00 (Closed on Mondays) Make
advance reservation for English, Japanese, or Chinese guide Line 5 Olympic Park Station. Exit 3.
20minute walk 02-2152-5800 http://baekjemuseum.seoul.go.kr
Posung
Middle School
Hana
Gamicheon
n
cheo
gnae
Seon
sil
Jam 10
pic-ro
Olym
Sincheon Childrens
Transportation Park
Park
2 Olympic
Seoul Physical
Education High School
Yang
jaedae
ro
Kookmin
tos
eon
g
Jinju Apt.
Jamdong
Elementary School
Jamsil Prugio
Jamsil
Worldmark
Middle School
55
35-gil
Olympic-ro
88 Lake
54
Dunchon Jugong
Danji 2 Apt.
Jangmi 1-cha Apt
Mongchon Lake
Jamsil
Elementary School
Bae
kjeg
obun
-ro
Jangmi 2-cha Apt.
Kookmin
Seongnae-dong
Post Office
Seoul Physical Education

Middle School
53
IBK
1-2 Hanseong Baekje Wangseong-gil
52
Kookmin
1 Mongchontoseong
Fortress
1-1
Mongchon
Museum of History
Dunchon-dong
Post Office
51
Oly
mp
ic P
ark
ru
silla
Jam
Seoul Olympic
Parktel
Jamsil Park Rio Apt.
6 One Tree Hill
Gan
gdo
ngdae
ro
49
Gara
ng-r
o
e2
300m
Ogeum-ro 3-gil
Jamsil High School
.56
sil P
Jang
Sungnae
Ecological Park
Seongnaecheon
L in
150
Poongsung
Asan
Pungnap
Elementary School
Medical Center
Middle School
College of Medicine,
Ulsan Univ.
48
L in
Hangang Park
Gwangnaru District
e8
5 Olympic Park 8 Mongchontoseong
L in e
44
Seon
ganro
Free 05:00-22:00 Line 5 Olympic Park Station. Exit 3 02-410-1114

http://www.olympicpark.co.kr
2-1 The 9 Must See Sights in Olympic Park 1 World Peace Gate 2 The Thumb (sculpture)
3 Monchon Moat Musical Fountain 4 Dialogue (sculpture) 5 Mongchon Toseong Walking Trail
6 One Tree Hill 7 88 Lake 8 Wild Flower Garden 9 Rose Garden
2-2 K-Pop Music Exhibition Hall A place that is built on the first floor of Olympic Hall,
a venue dedicated to Korean popular music, this is the place where you can learn about the
chronological history of K-pop in chronological order. Free 10:00-19:00 (Closed on
Mondays) 02-3431-9480 http://www.k-pop.or.kr
3 Soma Museum of Art

A museum of art that features modernistic exterior and a garden of diverse
outdoor sculptures, it is a wonderful place to unload yourself and enjoy
nature. You can view the late Korean-born artist Nam June Paiks artworks
at the Video Art Hall.
Adults 3,000 Youths 2,000 Children 1,000 10:00-18:00 (Closed on Mondays)
Line 8 Mongchontoseong Station. Exit 1, Line 5 Olympic Park Station. Exit 3 02-425-1077
http://www.somamuseum.org
58
59
Gourmet in Seoul
Shopping in Seoul
The 10 Must-Try Foods in Seoul
The 10 Must-Buy Things to Shop for in Seoul
Seoul is one of the leading epicurean cities in Asia. Discover a side of Seoul
that you never knew through its diverse and majestic food culture.
Seoul is a shopping haven, a city that sets global trends while preserving
the beauty of tradition.
Bibimbap Traditional cuisine served as a bowl of steamy
Yangnyeom Chicken American style fried chicken
Korean Food Many traditional Korean foods, such as
Accessories Namdaemun Market is where you can find
white rice topped with various vegetables, stir-fried beef

and egg, all of which is mixed at the table with red pepper
paste to your taste.
Samgyetang One of the most popular health foods for
summer, this is a bowl of soup made from an entire young
chicken stuffed with ginseng, glutinous rice, dates, garlic,
chestnuts and herbs.
Jeon (pancake) Kimchi, meat, seafood, or various
vegetables mixed in an egg batter and then pan-fried in
oil. Bindaetteok is a popular form of jeon made with mung
bean batter mixed with pork and kimchi.
Bulgogi Famous Korean cuisine that is sure to delight
the palates of foreigners, it refers to beef slices marinated
in sweet soy sauce and then roasted on a special grill.
Samgyeopsal The name refers to the area of pork belly
marked by three layers of flesh and fat. Thick slices are
grilled and eaten wrapped in lettuce or perilla leaves.
coated with Koreas unique sweet and spicy sauce.

Koreans enjoy pairing beer (maekju in Korean) with it, the
combination of which is affectionately called Chimaek.
Tteokbokki Originally a soy sauce marinated gungjung
yori, or court cuisine in English, it is now one of the most
popular street foods, made of string rice cakes mixed with
fish cake and scallion in spicy red pepper paste sauce.
Makgeolli Milky traditional Korean spirits made by
fermenting rice, it is rich in lacto acid and dietary fiber.
Patbingsu One of the most popular summer snacks
made with shaved ice mixed with a wide variety of
delicacies such as red beans, rice cakes, fruits, and
misutgaru (drink mix) in milk.
Kimchi Traditional Korean cuisine made of vegetables
such as cabbage, radish, zucchini, and onion, seasoned
and fermented in red pepper powder and salted seafood.
Tteok, or rice cake in English, spirits, naturally dehydrated

food, and healthy snacks are attracting attention from
global well-being advocates.
Cosmetics Visitors can personally test a wide variety
of beauty products before purchasing at Myeong-dong,
where all famous and popular Korean beauty brands have
their flagship shops.
Traditional Handicrafts Visitors can buy traditional
arts and crafts, such as dolls in hanbok, key chains
decorated with mother-of-pearl and traditional fans in
Insa-dong and Samcheong-dong.
Clothing and Shoes When it comes to clothes, you can
trust the Made in Korea tag as a powerful certification of
quality. Particularly popular among tourists are matching
couples T-shirts and character socks.
Books Travel books about Seoul or Korea written in foreign
languages are special souvenirs only available in Seoul. They
are available for purchase at major book stores in the city.
affordably priced trendy accessories. The two best places

for more unique and luxurious accessories are Hongdae
and Sinsa-dong.
Hanbok and Accessories The traditional Korean
outfit, Hanbok, is known for its dazzling yet elegant style.
Most hanboks are custom made, but ready-mades are also
available for purchase at Dongdaemun Market.
Hallyu Wares Some of the most popular Hanryu items
among international Hanryu fans include domestically produced
CDs, DVDs, and complimentary posters.
Postcards A wide variety of postcards and stationary
goods with patterns inspired by famous tourist attractions
of Seoul, traditional motifs and cultural heritage can be
purchased at souvenir shops at ancient palaces and
museums.
Tableware Traditional style celadon ware and spoon
and chopstick sets are very popular among international
visitors and even collectors.
Bibimbap
Jeon
Rib
The 10 Must-Try Foods Places in Seoul

Meokjagolmok in Namdaemun
Market Kalguksu (Noodle Soup )and
Galchi Jorim (Braised Cutlass Fish)
Line 4 Hoehyeon Station. Exit 5.
5minute walk
Ojang-dong Hamheung
Naengmyeon Street Chilled
buckwheat noodle soup made with
sweet potato-based chewy noodles
with seasonings Line 2, 4, 5
Dongdaemun History & Culture Park
Station. Exit 6. 20minute walk
Gwangjang Market Jeon Street
Addictive Kimbop, Yukhoe (Beef
Tartare), Bindaetteok and others
Line 1 Jongno 5(o)ga Station. Exit
7. 5minute walk
Sindang-dong Tteokbokki Street
Tteokbokki cooked on-the-spot with
rice cakes, ramen, fish cake, fried
mandu and boiled egg, all in a single
serving pan
Open 24 hrs. Line 2, 6 Sindang

Mapo Jumulleok / Dwaeji Galbi
(Spareribs) Street Jumulleok
dishes made of seasoned and grilled
pork spareribs and beef sirloin
Line 5 Mapo Station. Exit 1.
2minute walk
Sillim-dong Soondae Town Spicy
dish made of soondae, which is
similar to German sausage, stir fried
with various vegetables.
Open 24 hours. Line 2 Sillim
Heukseok-dong Dwaeji Galbi
Street Pork spareribs seasoned
and grilled over charcoal. Line 9
Heukseok (Chung-Ang Univ.) Station.
Exit 4. 10minute walk
Kyunghee Univ. Pa Jeon Street
Seafood-added Pa Jeon and
Makgeolli Line 1 Hoegi Station.
Hanbok
Clothes and Shoes
Traditional Arts
and Crafts
Tableware
The 10 Must-Visit Shopping Places in Seoul

Eungam-dong Gamja Guk (potato
soup) Street Potato stew cooked
with dried radish leaves, potato, and
pork backbones. Open 24 hrs.
Line 6. Saejeol (Sinsa) Station.
Jangchung-dong Jokbal Alley
Hard-boiled pigs feet that are chewy
outside and soft inside.
Line 3 Dongguk Univ. Station. Exit
3. 5minute walk
Meokjagolmok in
Namdaemun Market
Mega shopping malls
Traditional markets
Duty-free shops
Times Square 10:30-22:00

Connected to Line 1
Yeongdeungpo Station
http://www.timessquare.co.kr
IPARK Mall
10:30-20:00
Connected to Line 1 Yongsan
Station http://www.iparkmall.co.kr
BITPLEX
10:00-22:00
Line 2, 5 & Jungang Line
Wangsimni Station, Exit 5
http://www.bitplex.co.kr
D-Cube City 11:00-21:30
(Weekend 22:00) Connected
to Line 1, 2 Sindorim Station
http://www.dcubecity.com
Garden 5 10:30-22:00
Line 8 Jangji Station, Exit 3
http://www.garden5.com
Yongsan Electronics Shopping Mall
10:00-20:00 Connected to
Line 1 Yongsan Station
Seoul Folk Flea Market 10:0019:00 (Closed on 2nd and 4th

Tuesdays of the month) Line 1
Sinseoldong Station. Exit 6 http://
pungmul.seoul.go.kr
Seoul Yangnyeong Market
09:00-18:00(Closed on Sundays)
Line 1 Jegidong Station. Exit 2
http://www.seoulya.com
Noryangjin Fisheries Wholesale
Market 01:30~22:00(Open
year-round) Connected to Line
1, 9 Noryangjin Station http://
www.susansijang.co.kr
Yangjae Flower Market
00:00~13:00(Closed on Sundays)
Line 3 Yangjae (Seocho-gu Office)
Station. Exit 7 http://yfmc.at.or.kr
Gwangjang Market 09:00-19:00
Line 1 Jongno 5(o)ga Station. Exit 8,
Line 2, 5 Euljiro 4(sa)ga Station, Exit 4
Shilla Duty Free Shop 09:3021:00 Line 3 Dongguk Univ.

Station. Exit 5 http://www.
shilladfs.com
Lotte Duty Free Shop 09:3021:00 Line 2 Euljiro 1(il)ga Station.
Exit 7, 8 http://lottedfs.com
Donghwa Duty Free Shop
09:30-20:30 Line 5
Gwanghwamun Station. Exit 6
http://www.dongwhadfs.com
Walkerhill Duty Free Shop
10:00-22:30 Line 5
Gwangnaru Station. Exit 4, Use hotel
shuttle bus http://www.
skdutyfree.com
Please refer to relevant homepage
for exact operating hours of different
shops in these malls.
60
61

Getting to Seoul
Transportation between Incheon International Airport or Gimpo International Airport and downtown Seoul
is very convenient. You can check distances, fares and other information on limousine buses, taxis and
airport railroad trains and choose which form of transportation you will use.
Airport Limousine
Airport
Incheon Intl Airport
Gimpo Intl Airport
How to use
T-money
Boarding location
Ticket offices
To Seoul: Bus stops 3B-6B, 10A-13A out of the Next to Exits 4, 6-8, 11 and 13 on the 1st floor
entrance area on the 1st floor
of the passenger terminal / bus stop 9C
[Domestic terminal] To Seoul; Exits 3-5
1st floor of the passenger terminal
To Incheon Intl Airport; Exits 13-15
[Intl terminal] To Seoul; Exit 6
Payment with cash after boarding without
To Incheon Intl Airport; Exit 7
ticketing
AREX (Airport Railroad)

05:20-24:00 (10-15 mins intervals)
Transportation cards available in Seoul
Incheon Intl Airport Railroad 032-745-7788
The card combines T-money and a discount

service for designated performances,
exhibitions, tourist attractions
Seoul
and restaurants. You get a
Citypass Plus
5% discount when you use
Seoul City Tour Bus using
this card.
Buses Seoul city buses can be distinguished by their colors. Blue buses cover long-distance routes within Seoul, green
buses run short-distance routes within the city, yellow buses run circular routes in central Seoul, and red buses run express
routes between the city and the metropolitan area.
Subway Seoul Subway has nine routes from Line 1 to Line 9. These nine lines, in combination with Jungang Line,
Bundang Line and Gyeongui Line, form the metropolitan railroad network. Each line has its own designated color, which
is used on subway maps and signs in subway stations to enable not only Seoul citizens but also foreign visitors to use the
subway without difficulty.
[Single journey ticket for subway] If you dont have a T-money or Seoul Citypass, you should purchase a single journey
ticket every time you use the subway. If you insert a deposit of \500 and your fare into the vending machine installed at
each subway station, a ticket is dispensed. After you arrive at the destination, you can return the ticket using the Deposit
Refund Device and have the \500 deposit refunded.
Taxi A taxi is a convenient means of transportation that takes you straight to your destination. Taxi stands are located in
numerous corners in Seoul, and you can catch a taxi anywhere on the streets by holding out your hand. There are regular
taxis, deluxe taxis and van taxis.
[International taxi] The city government's official taxi for international tourists. Just visit the website or call to make a
reservation for the taxi. Make sure to ask for a driver who speaks either English, Chinese or Japanese. Please note! The
reservation must be booked 24 hours before the pickup time. 1644-2255 http://intltaxi.co.kr
Lines 3, 7 & 9 Express Bus Terminal Station

Line 3 Nambu Bus Terminal (Seoul Arts Center) Station
Dongseoul Bus Terminal Line 2 Gangbyeon (Dongseoul Bus Terminal) Station

Railroad
1688-4700
Sangbong Bus Terminal Line 7 and Jungang Line Sangbong (Intercity Bus Terminal) Station 02-323-5885
Nambu Bus Terminal
GS25 convenience
stores, tourist information centers, train
stations
\2,500 for a regular

card and charge
amount of \1,000
and up
\3,000 for the

purchase of the card,
Mobile phone strap
type: \5,000
Refillable up to
\500,000
Seoul Station
Lines 1 & 4, Airport Railroad and Gyeongui Line Seoul Station
Yongsan Station
Line 1 and Jungang Line Yongsan Station
Line 1 Yeongdeungpo Station
M-PASS
Public transportation card exclusively for

international visitors, M-Pass can be rented and
used to take up to 20 city bus and subway rides
in Seoul and metro area. Like T-money, you
can refill cash and use the card to pay for your
purchases at convenient stores and taxis that
accept T-money card.
Incheon International
Airport Tourist
Information Center, Seoul
Global Culture & Tourism
Center (Myeong-dong),
Gangnam Tourist
Information Center
1 Day Pass : \10,000

2 Day Pass : \18,000
3 Day Pass : \25,500
5 Day Pass : \42,500
7 Day Pass : \59,500
Not including the
\5,000 rental fee.
(Upon returning, \4,500
is refunded after a
\500 deduction.)
Accommodations
Visitors have many choices of accommodations depending on their budget and travel purpose, beginning with luxurious
hotels to affordable youth hotels. Check out the Seoul government operated Visit Seoul website to find information about
hotels, guest houses, youth hotels, camp sites, as well as trusted home-stay facilities and Goodstay certified businesses
available in Seoul. For more information, visit www.visitseoul.net.
[Goodstay] Goodstay is an initiative designed to provide visitors with information about mid to low-priced accommodations, all
of which are certified by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization. Its mission is to provide
information about businesses that offer outstanding accommodation services and facilities at affordable prices. 02-729-9600
Currency
Exploring Beyond Seoul

Bus
terminals
Subway stations in
Seoul, convenience
stores with T-money
signs
Fare
http://www.arex.or.kr
Public Transportation
Express Bus Terminal
Transportation card that can be used on buses and

subway in Seoul and the metropolitan area; you
should touch the card to the card reader both when
you board and alight to receive the transfer discount.
Where to buy
02-521-8550
1688-5979
1544-7788
KTX High-speed railroad operates at a maximum speed of 300km/h: it connects Seoul and major cities including Daegu
and Busan in 2 hours and 30 minutes. Passengers can use the wireless Internet service and video and information service
on the train and make reservations for packed lunches.
[How to make reservations] Visit http://www.korail.com or call 1544-7788.
K-shuttle K-shuttle is a shuttle bus tour package offered exclusively to international visitors. The bus departs from Seoul
and travels around major tourist cities of Korea. You can get on and off the bus at any bus stop, and can transfer to other
transportation. Interpreter tour guide service is available: English tour guide by licensed interpreter tour guide, and Chinese
and Japanese by assistant tour guides.
[How to make reservations] Make online reservations at http://www.k-shuttle.com or call 1899-2508.
Currency The Korean currency unit is the won (\/KRW). You can exchange currencies in airports, exchange
booths at mega shopping centers and banks. It is also possible to use us dollars in duty-free shops in Seoul.
Currency Exchange Currency exchange service is available at official foreign exchange booths, banks, airports,
department stores and hotels at the current daily exchange rate. You can check the official daily exchange rate in
newspapers and on the Internet. It is recommended that visitors check the exchange fee in advance, since the fee varies
depending on exchange service providers. In general, the fee is highest in the order of official exchange booth, bank,
airport, department stores and hotel.
[Currency Exchange After Bank Business Hours]
Round-the-clock exchange service Global Exchange Center 36-3 Myeong-dong 1-ga, Jung-gu 02-7778272
Airport Currency exchange service is available until late at night (up until 23:00) at the foreign currency exchange centers
of Hana, Kukmin, Korea Exchange, and Sinhan banks.
Department Stores Currency exchange is available until business closing hours during the week and weekends at major
department stores in the city.
Dongdaemun Shopping Mall Major shopping malls such as Doota, Migliore and Hello aPM offer foreign exchange
service up until 2:00am on weekdays.
ATM Round-the-clock Global ATMs are available at banks located in major tourist attractions, such as Itaewon and
Myeong-dong. If you carry international cash cards or credit cards, you can make withdrawals in Korean currency at ATMs
that have the Global ATM logo on them. Transaction fees are applied.
62
63

Weather in Seoul
Easy and Convenient Seoul Tour Information
Korea has a temperate climate and four distinctive seasons. When you visit Seoul,
you are advised to prepare clothes and personal items suitable for the season.
Visit Seoul Homepage www.visitseoul.net Seoul city government-run official Seoul tour information
portal, the Visit Seoul website offers information about major tourist attractions and accommodations in
Seoul, as well as recommended themed tours. You can make reservations for walking tours, performances,
and even movies. Use your smartphone for convenient access to the website (http://m.visitseoul.net) at
anytime, anywhere.
iTourSeoul App An application for accessing Seoul tour information made for easy
and convenient use during your stay in Seoul, it provides real-time information about
nearby tourist attractions and public transportation all based on the current location
of the user. The app supports Korean, English, Japanese, and both simplified and
traditional Chinese.
Spring (Mar.-May) Sunny and warm weather is common. However, visitors are advised to bring
warm outer clothing because of sudden cold snaps and large daily temperature ranges.
Summer(Jun.-Aug.) With sweltering weather and an average temperature of 27C, it is
recommended that you bring light clothes that absorb sweat well. During the rainy season
between mid-June and early July, it may be a good idea to bring umbrellas, raincoats or
rain boots.
Fall (Sep.-Nov.) The weather is sunny and warm, but it starts to get chilly in the mornings and
evenings. Visitors are advised to bring knitwear or light windbreakers.
Winter (Dec.-Feb.) It is cold and dry at around -6~7C. It often snows, so visitors are advised
to bring hats or umbrellas. It is also necessary to carry gloves, scarves or masks to keep out
the cold.
Sometime in April
Yeouido Junjung-no area
each year
[How to Use] Search iTourSeoul at app stores and android markets and download
the app. Or scan the QR code on the right for immediate download.
[Smartphone Rental Service] Smartphone with the pre-installed iTourSeoul is available for rental for
international visitors. Reservation at least three days before arrival is required. Rental fee \3,000 per
day Domestic call \11 per second Unlimited Wi-Fi data \5,000 a day KT Olleh Roaming Centers at
Incheon International Airport, Gimpo Airport, Korea City Air Terminal 02-1588-0608(when calling from
Korea), +82-2-2190-0901(when calling from overseas)
Sometime in May Bongeunsa Temple,

each year
Jongno/Insa-dong area
Tourist Information Centers
Festivals in Seoul
Festival
Spring
Summer
Autumn
Winter
Time
Hangang Yeouido Spring Flower Festival A flower

festival that is held each year in Yeouido area in time for the
cherry blossoms.
Lotus Lantern Festival Dont miss this traditional cultural
festival and the lotus lantern parade that proceeds from
Dongdaemun to Jogyesa Temple.
Seoul Fringe Festival An indie art festival of music, arts,
performance, theater, graffiti and all other art genres
Sometime in
August each year
SeptemberSeoul Drum Festival A festival of percussion that brings
October each
people together through the beats
year
Hi Seoul Festival A representative festival of Seoul, this
Sometime in
event is designed to showcase different sides of Seoul, the October each
city of art and culture, through diverse content
year
Towards the end
Seoul International Fireworks Festival Fireworks
of Septemberexperts from around the world participate in this festival
October each year
that is held in the autumn
Seoul Eulalia Festival A variety culture and music festival Sometime in
that is held when the silvery eulalia is at its prime beauty at October each
World Cup Park
year
Seoul Lantern Festival Representative night scene
Sometime in
festival of Seoul that creates majestic scenes at
November each
Cheonggyecheon bridges and on the stream itself
year
Official Holidays
Classification
Venue
Hongdae area
Incheon Intl Airport

Varies each year
(Check in advance)
Throughout the city
Yeouido Hangang Park
World Cup Park

Cheonggyecheon
(Stream)
Useful Phone Numbers

2014
2015
New Years Day (Jan.1 by the solar calendar)
1.1 (Wed.)
1.1 (Thurs.)
Lunar New Years Day (Jan. 1 by the lunar calendar)*
1.31 (Fri.)
2.19 (Thurs.)
Independence Movement Day
3.1 (Sat.)
3.1 (Sun.)
Childrens Day
5.5 (Mon.)
5.5 (Tues.)
Buddhas Birthday (Apr. 8 by the lunar calendar)* 5.6 (Tues.) 5.25 (Mon.)
Memorial Day
6.6 (Fri.)
6.6 (Sat.)
National Liberation Day
8.15 (Fri.)
8.15 (Sat.)
Chuseok (Aug. 15 by the lunar calendar)*
9.8 (Mon.) 9.27 (Sun.)
National Foundation Day of Korea
10.3 (Fri.)
10.3 (Sat.)
Hangeul day
10.9 (Thurs.) 10.9 (Fri.)
Christmas
12.25 (Thurs.) 12.25 (Fri.)
mark refers to holidays based on the lunar calendar whose dates

change each year in the solar calendar.
Tourist information center
Information on Seoul
Dasan Call Center 02-120
Phone interpretation service
Interpretation service BBB
(Before Babel Brigade) 1588-5644
Emergency medical service
Emergency Medical Information Center 119
Lost articles
Lost and Found Center at Seoul
Metropolitan Police Agency
02-2299-1282
Tourist information
KTO tt Call Center 1330
Tourist complaint report
Dasan Call Center 02-120+9
Tourist Complaint Center at Korea
Tourism Organization 1330
Myeong-dong Tourist
Information Center(p.10)
Gangnam Tourist Information
Center(p.45)
Phone
Tourist information center
Phone
02-720-0872
032-743-3270, 3272 Samilgyo (Bridge)(p.18)
032-743-2600, 2602 Seoul Station(full information service) 02-3149-3333
02-778-0333
Seoul Meeting Square
02-579-0290
02-3445-0111
Citizens Hall(p.08)
02-739-7755
Korea Tourism Organization
02-729-9496~9
02-363-7833
Gyeongbokgung Palace(p.16)
02-738-9171
Gwanghwamun(p.16)
02-735-8688
Namdaemun Market(p.12)
Naminsa(p.18, 20)
Dongdaemun(p.26)
Mapo Tourist Information Center
Myeong-dong(p.10)
Myeong-dong(Seoul Global
Culture and Tourist Center)(p.10)
Bukinsa(p.20)
02-752-1913
02-737-7885
02-2236-9135
02-334-7878
02-774-3238
Sinchon Station(Gyeongui Line)(p.34)

(full information service)
Yongsan Station
(full information service)
Itaewon(p.38)
Itaewon Station(p.38)
Jamsil(p.56)
Jaedong Elementary School(p.22)
Jeongdok Public Library(p.22)
02-794-5579
02-3785-0942
02-2143-7007
02-2148-4160
02-2148-4161
02-3789-7961~3
Cheonggye Plaza(p.8, 16)
02-2290-7126
02-734-0222
Hongik Univ.(p.32)
02-323-2240
02-2639-3320
02-3780-5555
Look for the red vests in Seoul

If you need help while touring Gwanghwamun, Myeong-dong, Namdaemun Market, Sinchon, Itaewon,
Samcheong-dong, Sinsa-dong Garosu-gil, Hongdae, Dongdaemun, Insa-dong or Buchon, you should look
for red shirts with the symbol. These people are so called mobile tourist information centers. They are
fluent in foreign languages including English, Japanese and Chinese, and provide tourist information of
Seoul from introduction about Seoul, from the introduction of tourist attractions to direction guides.
GwanghwamunNamdaemun MarketSamcheong-dong 09:30-18:30, Myeong-dong 09:30-19:30, SinchonInsadongItaewonSinsa-dong Garosu-gil 10:00-19:00, DongdaemunHongdae 12:00-20:00, Bukchon 09:30-18:30
(Summer season) 09:00-18:00 (Winter season)
For more detailed information, visit the official Seoul-city tour information website, www.visitseoul.net, or check the
mobile app iTourSeoul. Information in this guide book is current as of January 2014.
64
65
Seoul City Tour Bus
Seoul City Walking Tours
With only one ticket, you can navigate through the city's hotspots on the Seoul city tour bus,
circulating famous touristic attractions by category and unlimited use for one valid day.
Seoul Metropolitan Government offers 17 walking tour courses and tour guide programs by
culture and Seoul Cultural Tourism Volunteer Guide. With prior booking, you can get a free travel
guide from Seoul Cultural Tourism Volunteer Guide while walking around various parts of the city.
[Provided Service] Audio guide system in 4 languages (Korean, English, Japanese and Chinese), Information of main
attractions on LCD monitors, Interpreters on spot and Leaflets of the routes
How to Guide
Route title
Seoul City Courses

Traditional
Markets
Seoul
City Circulation
Night-time I
Night-time II
Tour
Course
Panorama Course
(Single-decker)
(Single-decker) (Double-decker) (Double-decker)
(Double-decker)
Departure
In front of Donghwa Duty Free Shop, Gwanghwamun

(Subway : Ganghwamun Stn, Exit 6)
Ticket Booth
Ticket booth, next to Koreana Hotel, Gwanghwamun
Operation Hours 9:00-19:00

Ticket Price
Gangnam City
Tour Course
Dongdaemun
Design Plaza,
West End
Gangnam Tourist
Information Center
10:00-20:00
10:00-17:00
19:30
19:30
9:00-18:30
Adults 12,000
15,000
6,000
12,000
15,000
Minors 10,000
10,000
4,000
7,000
10,000
Changdeokgung Palace
Within Changdeokgung Palace
Changgyeonggung Palace
Within Changgyeonggung Palace

Cheonggye Plaza Gwangtonggyo (Bridge) Samilgyo (Bridge)
Supyogyo (Bridge) Saebyeokdari (Bridge) Ogansugyo (Bridge)
Dongdaemun DDP Independence Park
Cheonggyecheon Museum Shanty town Theme Zone Gosanjagyo (Bridge)
Muhakgyo (Bridge) Hwanghakgyo (Bridge) Seoul Folk Flea Market
Deoksugung Palace Seoul Museum of Art Appenzeller/Noble Memorial
Museum Chungdong First Methodist Church Jungmyeongjeon
Site of the Former Ewha Hakdang Site of the Former Russian Legation
Seoul Yangnyeongsi Herb Medicine Museum Seoul Yangnyeong Market
Gyeongdong Market (bus ride) Janghanpyeong Janganpyeong Antique Shops
Okcheongyo (Bridge) area Crown Prince Sado s locust tree in front of
Seoninmun Gate Lacebark tree at Chundangji
Locust tree at Donhwamun Gate Juniper tree at Bomgmodang
Zelkova tree at Geumcheongyo (Bridge) Evodia tree at Nakseonjae
12,000
Cheonggyecheon
Stream 2
Deoksugung Palace /
Jeong-dong
Phone Inquiries 02-777-6090
02-1544-4239
Website
http://www.
seoultrolley.co.kr
http://www.
gangnamtour.go.kr
Traditional Markets course and Gangnam City Tour course run all year round
City courses : Closed on Mondays. However, if the Monday is holiday, and during summer holiday season (4th week of July August 15th),
it runs on Monday as well
Minors : Age of 5 under 18
For further information, contact the enquiries by courses and visit the homepage: www.visitseoul.net
Main Route Information

City Circulation Course
Gwanghwamun Gate Deoksugung Palace Namdaemun Market Seoul Station USO Yongsan Station
National Museum of Korea War Memorial of Korea United States Army Garrison Yongsan Itaewon
Myeong-dong Namsangol Hanok Village National Theater of Korea N Seoul Tower Dongdaemun Market
Daehangno Changgyeonggung Palace Changdeokgung Palace Insa-dong Cheongwadae The National
Folk Museum of Korea Gyeongbokgung Palace Gwanghwamun Gate
Seoul Panorama Course

Gwanghwamun Cheonggye Plaza Myeong-dong Animation Center in Namsan (mountain) Namsan Cable
Car Millenium Hilton Hotel Namsan Library Hyatt Hotel 63 Building eouinaru Station Hongik Univ.
Airport Railway Station Shinchon Station Sejong Center for the Performing Arts Gwanghwamun Gate
Night-time Courses Non-stop running: impossible to take on or get off the bus at any stops while operation
Single-decker Gwanghwamun Gate Deoksugung Palace Mapodaegyo (Bridge) Yeouido Seogangdaegyo

(Bridge) Seongsudaegyo (Bridge) Hannamdaegyo (Bridge) National Theater of Korea N Seoul Tower
Namsan Public Library Sungnyemun Gate Cheonggye Plaza Gwanghwamun Gate
Double-decker Gwanghwamun Gate Mapodaegyo (Bridge) Seogangdaegyo (Bridge) Banpo Hangang Park
Dongjakdaegyo (Bridge) Seongsudaegyo (Bridge) Hannamdaegyo (Bridge) Namsan Public Library
Namdaemun Market Cheonggye Plaza
Traditional Markets Tour Course

Dongdaemun Design Plaza, West Bangsan, Jungbu Markets Tongin market Sejong Center for the Performing
Arts Seoul Station Namdaemun Market Myeong-dong Jonggak Insa-dong Jongmyo shrine
Gwangjang Market Pyounghwa Market Seoul Folk Flea Market Seoul Yangnyeong Market Majang-dong
Livestock Products Market Sindang-dong Jungang Market
Gangnam City Tour Course

Gangnam Tourist Information Center Apgujeong Rodeo S.M Entertainment Bongeunsa Temple COEX
Yangjaecheon The Boundaries of Prince Gwangpyeongs Tomb, Philkyungjae Seolleung LG Art Center
Kukkiwon Gangnam Station Dosan Park Garosu-gil Gangnam Tourist Information Center
Route details
Bukchon Traditional Culture Center 11 Gahoe-dong Hanok Village

Bukchon Hanok Village Han Sang Soo Embroidery Museum Gahoe Museum Hanok Village at
31 Gahoe-dong Bukchon Museum
Cheonggyecheon
Stream 1
13 to 18yrs 10,000
48mths to 12yrs 6,000
02-3448-5519
http://www.seoulcitybus.com
02-6925-0777
http://dobo.visitseoul.net
Individuals should make a reservation online at least three days in advance (for groups, at least five days in advance)
before the desired date of visit.
Dongdaemun
Traditional Market
Ecology in
Changdeokgung Palace
Ecology in
Changgyeonggung Palace
Gyeongbokgung
Palace / Hyoja-dong
Gyeonghuigung Palace
/ Seodaemun
Hangang / Jeoldusan
Catholic Martyrs
Shrine
Duration Closing days

3hour
30mins
Mondays
2hour
30mins
2hours
Mondays
Mondays
2hours
Open yearround
2hour
30mins
Mondays
2hours
Mondays
3hours
2hours
2hours
Open yearround
Weekend
Operation
Weekend
Operation
Gyeongbokgung Palace Cheongwadae Sarangchae
2hours
Tuesdays
Gyeonghuigung Palace Gyeonggyojang Seoul City Wall Hong Nanpas

House Dongnimmun (Independence Gate) Seodaemun Independence Park
Mangwonjeong Hangang Jamdubong Relic/Yanghwanaru Ferry
Jamdubong Relic Jeoldusan Catholic Martyrs Museum
Yanghwajin Foreigners Cemetery
Unhyeongung Palace Cheondogyo Central Headquarters of Cheondogyo
Insa-dong /
(Suun Hall) Mingadaheon (Mins Club) Kyung-In Museum of Fine Art
Unhyeongung Palace
Ssamzie-gil
Mongchontoseong
Pungnaptoseong Mongchon Museum of History Mongchontoseong
Fortress
Seoul Baekje Museum Mongchontoseong Station
Naksan Seonggwak
Dongdaemun DDP (Heunginjimun Gate) Seoul City Wall Biudang
(Jajudongsaem) Naksan Park (Observatory) Ehwajang (House)
Citadel
Namsan Seonggwak
Jangchungdan Park (Supyogyo) Seoul City Wall National Theater of Korea
Bongsudae (Beacon Mound) N Seoul Tower Patriot Ahn Jung-geun Memorial Hall
Citadel
Tongui-dong Hanok Village Tongin Market Okryu-dong
Seochon Hanok Village
Baehwa Girls' High School Sajik Park
Seolleung /
Seolleung Royal Tomb Jeongneung Royal Tomb (bus or on foot)
Bongeunsa Temple
Bongeunsa Temple
Choi Sunu House Seonjamdanji Gilsangsa Temple Simujang
Seongbuk-dong
House of Yi Taejun (Suyeonsanbang, a traditional tea house)
Tangpyeongbi (Impartiality Stele) Hamabi Bansu Sammun
Daeseongjeon Shrine Bicheondang (house) Ginkgo tree
Seonggyungwan
Myeongnyundang (Lecture Hall)
2hour
30mins
Mondays
2hour
30mins
Mondays
3hours
Mondays
Seoul Cultural Tourism Volunteer Guide Program
2hour
30mins
Mondays
3hours
Open yearround
3hour
30mins
2hour
30mins
2hour
30mins
Mondays
3hours
Sundays &
Mondays
2hr
Weekend
Operation
Mondays
Mondays
Prior reservation required for groups and guided tour in foreign languages
10:30, 12:00, 14:00, 15:30 (Closed on Tuesdays)
02-2264-4412
Namsangol Hanok Village
10:30, 12:00, 14:00, 15:30 (Closed on Mondays)
02-723-0300
Cheongwadae Sarangchae
10:00, 14:00 (Closed on Mondays)
02-120
Seoul City Hall Building
10:00, 14:00 (Closed on Mondays)
02-709-3139
The War Memorial of Korea
Seoul Tourist Map

How to read the index
37
D-Cube City [A3]........................................................61
1 Gyeongbokgung Palace [B2]........... 23
38
Dongdaemun Market [B2]........................................27
39
Dongwha Duty Free Shop [B2]...............................61
Map no. Tourist attractions Coordinates Page no.
40
Ewha Univ.s
Street You Want to Visit [B2]..................................35
41
Galleria Dept. Store [B2, C2]..................................44
Changdeokgung Palace [B2]...................................23

2 Changgyeonggung Palace [B2]..............................23
3 Deoksugung Palace [B2]...........................................09
42
Gangnam Station Underground

Shopping Center [B3]................................................49
43
Garden5 [C3]................................................................61
4 Gyeongbokgung Palace [B2]...................................17

5 Gyeonghuigung Palace [B2]....................................07
44
Gwangjang Market [B2]............................................27
45
IPARK Mall [B2].........................................................61
Jongmyo Shrine [B2]..................................................19
46
Itaewon Antique Street [B2]....................................39
Mongchontoseong Fortress [C3]............................58
47
Jamsil Shopping Town [C3].....................................57
8 Seonjeongneung Royal Tombs [C3].......................51

9 Seoul City Wall [B1]....................................................29
48
Lotte Dept. Store [B2]...............................................11
49
Lotte Duty Free Shop [B2]........................................11
Unhyeongung Palace [B2]........................................21
50
Myeong-dong Street [B2].........................................11
51
Namdaemun Market [B2].........................................13
Landmarks
52
Pyounghwa Market [B2]............................................27
Banpo Moonlight Rainbow Fountain [B3].............53

12 Bosingak Belfry [B2]...................................................21
13 Cheonggyecheon (Stream) [B2]..............................19
53
Seoul Folk Flea Market [B2].....................................61
54
Seoul Yangnyeong Market [B2]..............................61
55
Shilla Duty Free Shop [B2].......................................61
14 Cheonggye Plaza [B2]..............................................17

15 Dongdaemun Design Plaza [B2].............................27
56
Shinsegae Department Store [B2].........................11
57
Sinsa-dong Garosu-gil [B3].....................................47
16
Gwanghwamun Square [B2]...................................17
58
Ssamzie-gil [B2].........................................................21
17
Heunginjimun Gate [B2]...........................................27
59
Times Square [A3].....................................................61
18 Lotte World [C3]..........................................................57

19 N Seoul Tower [B2]....................................................13
60
Walkerhill Duty Free Shop [C2]...............................61
61
Yongsan Electronics Shopping Mall [B2]..............61
Cultural Heritages
1
10
11
20
Seoul City Hall [B2]....................................................09
21
Seoul Plaza [B2]..........................................................09
Museums and Galleries
22
63Building [A3]...........................................................40
62
Cheonggyecheon Museum [B2].............................19
23
Sungnyemun Gate [B2].............................................13
63
Cheongwadae Sarangchae [B2].............................17
64
Culture Station Seoul 284 [B2]..............................13
Experience Traditional Culture
65
Gallery Street [B3]......................................................47
24 Bongeunsa Temple [C3]...........................................51

25 Bukchon Hanok Village [B2]....................................23
66
Gana Insa Art Center [B2]........................................21
67
Horim Art Center [B3]...............................................45
26
Jogyesa Temple [B2]................................................21
68
K-Pop Music Exhibition Hall [C3]............................59
27
Korea Cultural House [C3]........................................51
69
Leeum Samsung Museum of Art [B2]..................38
28 Korea House [B2].......................................................11

29 Kukkiwon [B3]............................................................49
70
Lock Museum [B2]....................................................29
71
Lotte World Folk Museum [C3]...............................56
30
Namsangol Hanok Village [B2]..............................11
72
Mongchon Museum of History [C3]......................58
31
Samcheonggak [B1]..................................................23
73
National Museum of Contemporary Art

Seoul Hall [B2].............................................................23
74
National Museum of Korea [B3].............................39
32
Apgujeong Rodeo Street [B2]..................................44
75
National Palace Museum of Korea [B2]................17
33
BITPLEX [B2]...............................................................61
76
Seoul Arts Center Hangaram Art Museum [B3].53
34 Central City [B3].........................................................53

35 Cheongdam-dong Fashion Street [C2].................44
77
Seoul Baekje Museum [C3]......................................59
78
Seoul Museum of Art [B2].......................................09
COEX Mall [C3]...........................................................51
79
Seoul Museum of History [B2]................................09
Shopping
36
84
no. Landmarks
The National Museum of Korean

Contemporary History [B2]................................17
The Story of King SejongThe Story of
Admiral Yi Sun-shin [B2]....................................17
85
The War Memorial of Korea [B2]......................39
86
Trick Eye Museum [A2].......................................33
Eunpyeong-gu
Bukhansan National Park
Arko Arts Theater [B2].......................................29
Line 7
Line 8
Line 9
AREX
(Airport Railroad)
Bundang Line
Palgakjeong Park
Sinbundang Line
Jungang Line
Gyeongui Line
Gyeongchun Line
Railway
Not Open
Jongno-gu
Baengnyeonsan (Mt.)
Gay
a
(Brindgdaeg
ge) yo
Any
ang
che
on (
Stre
am
)
Guro
Seo
ga
(Bridngdaeg
ge) yo
Dongjak-gu
Guro-gu
Daerim
(Guro-gu Office)
Best Western Premier Guro
Novotel Ambassador Doksan
41
Ichon (National
Museum of Korea)
107
11
Seocho-gu
Chongshin
Univ.(Isu)
Sillim
Gwanak-gu
Line 2
Nakseongdae Park
34
JW Marriot
52
Sadang
46
Best Western Premier

Gangnam
The Ritz-Carlton
Express Bus
Seoul 116
29
Terminal
Provista 90
99 42
49
Seoul Nat'l Univ. of

Education
Seoripul Park
43
Gangnam-gu
Office
Cheongdam
101 97
36
47
Samseong
Renaissance
Seoul
Gangnam-gu
Gangdong-gu
111
Olympic Park
81
Jamsil
72
77
68
Lotte
112
103 18
Seokchon Lake
71 47
Sports Complex
Songpa-gu
Tanc
heon
(Stre
am)
Garak Market
51
3
Line
m)
Yangjae
ea
(Seocho-gu Office) (Str
on
he
ec
gja
n
Ya
Suseo
55
The-k Seoul
Lin
Seokchon-dong
Ancient Baekje-era
Stone Mound Tombs
Dogok
54
Cheonho
(Pungnaptoseong)
106
Jamsil Sports
Complex
91
27
Yangjae
Citizens'
Forest
Seoul Grand
Park
24
102
Seolleung
95
50
76
53
Ramada
Seoul
Gangnam
Nambu Bus
Terminal
Umyeonsan (Mt.)
67
57
Gwan
gjin
Gwangnaru Cheon(Bridge)gyo
h
(Presbyterian College &
(Bridogdaegyo
e)
Theological Seminary)
Dongseoul Bus
Terminal
Ellui
Dosan Park
65
45
Seoul Palace
48
Garosu-gil
Imperial
Palace
Express Bus
Terminal
Dongjak (Seoul
National Cemetery)
Seoul National
Cemetery
Apgujeong 32 41
42
41
Sinsa-dong
35
105
80
Hangang (River)
Boramae Park
Geumcheon-gu
Yeouido Park [A2].................................................41
40
74 Yongsan Park
60
Bu
nd
an
gL
ine
e5
Garak Market
Munjeong-dong
Rodeo Street
8
Line
Geumcheon
Fashion Town
Capital
Konkuk Univ.
Konkuk Univ.
Sinbundang Line
Gasan Digital
Complex
46
45
44
Chungang Univ.
IP Boutique
Itaewon
Geondae Rodeo
Street
Seongsu39
114
38 Seoul Forest
Oksu
69
85
Amsa-dong
Prehistoric
Settlement Site
Children's
Grand Park
110
Namsan Park
37 Seoul
Grand Hyatt
Sheraton
Grande Walkerhill
W SeoulWalkerhill
Gunja
(Neungdong)
Hanyang
Univ.
yo
aeg
ic-d e)
mp ridg
yo
Oly (B
eolg ge)
silch Brid
Jamailroad
(R
Yeongdeungpo-gu
Gwangjin-gu
35
o
egy
silda e)
Jam(Bridg
Sindorim
Wangsimni
Seongsudaegy
(Bridge) o
37
33
34
Seongdong-gu
Samgakji
61
Noryangjin
Noryangjin
Fisheries
Wholesale Market
Cheonggu
33
Yaksu
19
o
egy Yongsan
93
oda )
117
nhy ge Station
118
Wo (Brid
gyo
eol e)
Yeouido
gch Bridg
22
n
a
ng ad
Yeouido Saetgang
Ha Railro
(
Ecological Park
Achasan (Mt.)
Seoul Station
Best Western Premier

Seoul Garden
Dongdaemun-gu
62
15
gyo
dae )
nam idge
Han (Br
Singil
Dongmyo 53
17
55
36
yo
aeg
pod )
Ma ridge
(B
52
28
30
Gyeonggi-do
Cheongnyangni
(University of Seoul)
31
Sindang
Gongdeok
Bamseom
(Islet)
38
Myeongdong
64
54
30
Sinseoldong
gyo
odae
Banp(Bridge)
59
Courtyard Marriott
Seoul Times Square
(Kyonggi Univ.)
Jungnang-gu
Hoegi
109
29
44
e4
118
Line 1
Marriott Executive
Apartments Yeouido
Park Centre - Seoul
Ewha
Womans
Univ. Chungjeongno
87
92 70
108
2
6
Lin
Tapgol Park [B2]...................................................19

116 Yeoksam Park [B3]..............................................49
117 Yeouido Hangang Park [A2]...............................41
Yeongdeungpo-gu Office
28
Lotte City
National
104
Assembly
The Lexington
Yeouido Park
Dangsan
Mok-dong
Rodeo Street
Incheon
International
Airport
111
Seoul Forest [B2]..................................................42
Mok-dong
Stadium
2
Line
109 Naksan Park [B2].................................................29

110 Namsan Park [B2]...............................................13
115
dae Yang
g h
Dan yo(Br wa
(Ra gsa idge
ilroa nch )
d B ealg
ridg yo
e)
113
Yangcheon-gu
105 Dosan Park [B3]...................................................44

106 Jamsil Hangang Park [C3].................................56
114
Seonyudo
Park
40
25
26 10
115
16 83 66
79 100 88 58
98
5
39 14 12
13
89 20
49
3 21 48
96
78
50
23 51 3256
Mapo-gu
Hongik Univ.
73
Sanbong Bus Terminal
Sangbong
(Intercity Bus Terminal)
Kyung Hee Univ.
yo
daeg
gho e)
Don (Bridg
Kkachisan
Parks
Olympic Park [C3]................................................59

112 Seokchon Lake Park [C3]...................................56
113 Seonyudo Park [A2].............................................33
86
Seonyudo
104 Yeouido Hangang Swimming Pool [A2]..........41
Marronnier Park [B2]..........................................29
Yonsei Univ.
e
g Lin
gan
Jun
Holiday Inn
Seoul Seongbuk
eo
ort ul City W
all
ress
wal l)
82
4
84
Ewha Womans
Sinchon Univ.
Hapjeong 94
Gangseo-gu
103 Seoul Norimadang [C3].....................................56
108
Seo
ngs
(Bridandaeg
ge) yo
Gimpo
International
Lin
Airport
e9
102 Seoul Helicopter Tour [C3].................................57
Jamwon Hangang Park [B3].............................47
Gye
ong
ui L
ine
Hongik Univ.
75
Bonghwasan (Mt.)
Korea Univ.
Seodaemun-gu
Seoul World Cup

Stadium
Haneul Park
Pyeonghwa Park
100 Sejong Center for the Performing Arts [B2]..17

101 Seoul Arts Center [B3].......................................53
107
e6
)
dge
(Bri
yo
aeg
sad
i-Am
Gur
Samsung dlight [B3]..........................................49
Ansan (Mt.)
Digital Media City
96 Myeongdong Theater [B2].................................11
99
ul C
a
ty W
63
Noeul Park
LG Art Center [B3]...............................................49
Sachoom Theater [B2]........................................19
Lin
Gireum
31
l)
wal
ess
ortr
9
ll (F
DMC Gallery
93 Hangang Cruise [B3]...........................................41

94 Hongdae Clubs [A2]...........................................33
98
Seongbuk-gu
Bulgwang
Grand Hilton Seoul
Clubs around Gangnam Station [B3]...............49

91 COEX Aquarium [C3]..........................................51
92 Daehangno Street [B2].......................................29
National Center for Korean

Traditional Performing Arts [B3]........................53
Taereung
Seokgye
90
97
Dream Forest
Yeonsinnae
S (F
Line 1
Line 2
Line 3
Line 4
Line 5
Line 6
88 Bibap Theater [B2]...............................................19

89 Chongdong Theater [B2]...................................09
95
Royal Tomb Museum of

the Joseon Dynasty
[ Subway Railroad ]
Entertainment
87
Mia
(Seoul Cyber Univ)
Line 8
83
Nowon-gu
Train Station
Tunnel
Ferry Boat Quay
no. Experience Traditional Culture
Swimming Pools
no. Shopping
Water Taxi Stop
no. Museums and Galleries
Univ.
no. Entertainment
Hotel
no. Hangang Tour
Others
Bus Terminal

no. Cultural Heritage
Gye
ong
chu
nL
ine
The National Folk Museum of Korea [B2]......17
Yeon
gdo
(Bridngdaegy
ge) o
Cheo
ngd
(Bridagmdaegy
o
e)
82
Choansan (Mt.)
Dongjakda
(Bridge)egyo
Soma Museum [C3]............................................59
Seo
81
H
(Bridangang
ge) dae
gyo
Simone Handbag Museum Bagstage[B3]....47
e7
80
Lin
Gangbuk-gu
43
In
on
Incheon1
I138
I137
161
Ju
I136
AREX
(Airport
Railroad)
154
155
ae
ans
on
eo gam gun
I114
160
I135
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eo
n
Ci
In Gim
t'l A po
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So rport
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jeo
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I111
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Ge
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615
K321
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510
Hangang (River)
901
511
241
AI
59A
515
755
756
754
758
I117
149
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150
151
I119
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153
156
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I134
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Subway Map
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K329
K327
313
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148
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147
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513
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316
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Subway Line 1
Subway Line 6
AREX (Airport Railroad)
Gyeongchun Line
Subway Line 2
Subway Line 7
Bundang Line, Suin Line
Uijeongbu Line
Subway Line 3
Subway Line 8
Sinbundang Line
Ever Line
Subway Line 4
Subway Line 9
Jungang Line
Transfer Station
Subway Line 5
Incheon Line 1
Gyeongui Line
318
319
909
910
522
17
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450
320
911
751
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Y125
104
U119
U120
K126
K136
K135
215
348
436
8B
Y126
103
410
U121
646
K127
K134
546
7B
K218
D11
825
102
U122
57
815
3B
U123
647
K128
721
722
K133
K223
824
Y112
Sinbundang
Y113
Ever Line
101
810
214
729
58
338
812
813
351
816
38
100
709
409
U124
728
2B
818
819
K224
823
U125
648
JG
K129
K130
K131
K132
724
545
553
551
549
550
Hangang (River)
548
P550
P549
P551
P553
35
P554
P555
8B
821
822
U113
Uijeongbu
P122 P123 P124 P125 P126 P127 P128 P129 P130 P131 P132 P133 P134 P135
P136
P137
P138
P139
Gyeongchun
P140

Seoul Tourist Guide 2014

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Seoul Tourist Guide 2014

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Seoul

Official Tourist Guide

A Walk to the Ancient Palace that

Dongdaemun Street of Passion for Shopping and Arts

University Streets of Cafes, Galleries, and College Life

Yongsan Global District Within Seoul on the

The Mecca of the Lastest Fashion Trend

A Green Retreat in Seoul, Full of Surprises

City Tour Bus

Seoul Tourism Website

Embracing both tradition and the present,

Dongdaemun & Around

Publishing Date January 2014

Travel information about Seoul: Call 120

Yongsan & Yeouido

The city hall area is the undisputable heart of Seoul where

The Center of Seoul

Sejong Center for the

Seoul City Hall

Deoksugung Palace Watch the changing ceremony of royal guards called

Seoul Plaza (30mins) Deoksugung Palace (1hour 30mins) Deoksugung

Plan your Trip

01 City Hall Area

Nearby subway station

Dongwha Duty Free Shop

Seoul City Tour

Seoul Museum of Art

Seoul City Hall

If you want to experience the best of traditional Korean performing

4 Seoul Museum of Art

5 Seoul Museum of History

2-2 Seoul Metropolitan Library

Seoul Cathedral Anglican

Seoul Museum of History

Plan your Trip

Nearby subway station

KEB Head Office

Myeong-dong Police Box8

522Namsangol Hanok Village

5-1 Korea House

The Myeong-dong and Euljiro area is home to many flagship department

5 Namsangol Hanok Village

Line 4 Myeongdong Station. Exit 8. 8minute walk

4 Dept. Stores and Shopping Malls

Haechi Hall (5F)

09:00-22:00 Line 2 Euljiro 1(il)ga Station. Exit 5. 3minute walk 02-778-0333

2 Myeong-dong Tourist Information Center

1-1 Myeongdong Theater

Lotte Dept. Store

Plan your Trip

Nearby subway station

05:00-17:00 (Some until 20:00) (Closed on Sundays).

Station Seoul 284 Line

5 Culture Station Seoul 284 284

Line 4 Hoehyun Station. Exit 5. Line 1. Seoul Station. Exit 4.

Samik Fashion Town

including kitchenware, accessories and food products are gathered.

Line 4 Hoehyeon Station. Exit 3, 5

Free 10:00-19:00 (Closed on Mondays)

Line 1, 4 Seoul Station. Exit 2

Travel 600 years back through time to ancient palaces and

A Walk to the Ancient

Sejong Center for the

Seoul City Hall