Victoria Holt

PowerPoint Pitch Script

Slide 1: Opening slide
Hi my names Victoria and today Im going to present my pitch for the new
brand of trainers Limitless.
Slide 2: Intro into project and Product info
30 second advert that can be shown on the TV which will advertise my
Limitless Trainers.
The advert will use sound effects, music and various camera angles to try and
make my trainers more appealing. 3- 4 different people who I will film in public
places such as in a park, on the streets or by college.
When producing my advert, I will carefully organise my time wisely as Im
working on my own.
Slide 3: Full content outline
Scene 1 + 2: I will have a couple of people running, dancing, riding a bike and
playing football but not very well. They will be wearing different brands of
trainers such as Adidas or Nike.
Scene 3: There will be a video clip of someone changing their shoes from
Adidas or Nike branded trainers to Limitless ones.
Scene 4 + 5: This is the same as scene 1 + 2 but they will be wearing 2
different kinds of Limitless Trainers and the activity's will be played well.
Scene 6: This is where my slogan and logo will be shown.
Slide 4: Actual draft design
Two designs of limitless shoes to try and attract a larger target audience various colours as not everyone likes plain black or white along with the
limitless logo on the side.
1st idea similar to Adidas trainers Slightly more open design ideal for
summer weather.
2nd idea similar to Lonsdale trainers and is slightly more filled in for winter
weather.

Victoria Holt

Slide 5: Target audience

Male + Female 16 26 year olds casual so they can we worn everyday
student age range means I will make sure my trainers are of good quality and
affordable there will also be popular music to interest the younger
generation.
Slide 6: Resources
Nikon DSLR camera D3300 which will cost 319 to buy,
25 to hire a tripod for 2 days,
Advert actors x 3- 4 I will ask their permission but also pay them around 30
each for two 3 hour days,
Editing software such as Adobe Premier Pro provided by college but if you
bought the package it would cost around 2,000,
Any props such as Trainers I own a couple of pairs,
A computer I have one I can use but to buy one it would cost around 400500,
A place to film such as the streets or park.
Slide 7: Budget
I have a 4000 budget which will be spent as shown in the table. In total I will
spend around 2,485 which means I have around 1,515 remaining.
Slide 8: Personnel Requirements
I will work on my own and some of the job I will need to do when completing
my project are:
Plan my time using a timeline and ILP - Designing and creating the
storyboards/dope sheets/mood board - Collect and hire equipment - Film the
different scenes - Find relatable music - Edit the advert once filmed
Slide 9: Project schedule
Three different types, an ILP, Gantt chart and Visio timeline.
A Visio timeline and ILP show the tasks set for each day and how many
sessions you have to do each thing. A Gantt chart is slightly different as it
shows you using coloured blocks what you have done on each day.

Victoria Holt

Slide 10: Market Research

The graphs show some statistics of the trainers market:
Adidas were more successful than Nike in 2015. Nike sold around 120,000,000
pairs of shoes whilst Adidas made around 301,000,000 pairs of shoes.
Nikes sale revenue was 5 times higher in 2015 than it was in 1996. This is
because Nike has become more and more well-known and has become more
popular.
Slide 11: Gantt Chart
On the board you can see a Gantt chart showing which day I did each task.
This is a more visual way of showing it. For example on Thursday 15th I
completed my ILP, came up with an advert idea etc
Slide 12: Planning ILP
The ILP shows that we have four sessions to complete the pitch proposal
PowerPoint and then we have 3 sessions where the pitches will be presented
to the rest of the class. We then have the second half of the session on W3 to
print it off and hand it in.
Slide 13: Planning Timeline
This shows the tasks that have been set for each lesson in order to complete
the project to deadline. On this timeline you can see that I have laid it out by
days so that it is clearer to see.
Slide 14: Clearances
I will need to make sure I get written permission for the places in my advert
and the people who will be in it.
As Im filming in open spaces and filming people I know, I wont need any
written clearances.
If I was to film somewhere private, I would need written permission.
Slide 15: Mood board
You can see all my different ideas for my logo font and they are completely
different to each other as I wasnt sure what my colour scheme would be.

Victoria Holt

Slide 16: Storyboards

This is my logo it has bold text, a simple design, includes the brand name and
three shades of the same colour.
Slide 17: Dope Sheets
These are my dope sheets that show each scene that will be made for my
advert and they follow the full content outline talked about earlier.
Slide 18: Extra Details
Brands in competition with my trainer brand are Nike, Adidas, Puma and
Lonsdale
The trainer market is a competitive one because of the many different styles
and the target market age group is the same for most trainers.
The Limitless trainers will have a sturdy sole with extra grip for playing sports.
DID YOU KNOW:
To put the advert on ITV, it could cost anything from as little as 2,000 up to
and more than 1million depending on how many people you want to reach
and what areas you want to target.
Slide 19: Logo
This my digital design of my logo which I created on Adobe Photoshop.
It is a simple design to catch peoples interest and stand out. I used the
triangular symbol as it has a continuality to it so it relates to the name of the
shoe brand.
Slide 20: Conclusion
I think my new trainers brand will work well in the current trainers market
because:
There a cool new design, There fashionable, There up-to-date with the latest
fashion trends, There available in many different shoe retailers, There
affordable for students, They have multi-coloured laces available, My logo is
simple but eye-catching