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Case Study 1 and History
Case Study 1 and History
COMPANY
"THE WORLD IS READY TO RECEIVE
MASTERPIECES OF CINEMA... JUST AS IT IS
READY TO RECEIVE MASTERPIECES OF ART, OR
LITERATURE, OR SCULPTURE. -WILLIAM FOX
History
20th Century Fox began in a tiny theater on New Yorks Lower
East Side. In 1904, 25-year-old Hungarian immigrant William Fox
amazed audiences with his magical hand-cranked films. By 1915 Foxs
five-cent movie shows were wildly popular and his single screen grew
first into a chain of 25 theaters around New York City and then into a
movie making business. Having only started with painted walls for
movie screens and folding chairs for viewers, Fox transformed the future
of 20th Century Fox film company.
The desire to entertain and move people has been at the core of
what 20th Century Fox has been doing ever since.
By 1915, Foxs five-cent movie shows were wildly popular and his
single screen grew first into a chain of 25 theaters around New York City
and then into a movie making business.
Fox left New York in 1915 for the city of Los Angeles; where he
merged his film company with the rising movie powerhouse Twentieth
Century Pictures, founded in 1935. The renamed 20th Century Fox
began an unprecedented run of unforgettable movies that continue to this
day.
Productions
The Sound of Music
Released in March 1965
Diversification and
Convergence
Fox Film Corporation merged with Twentieth Century
Pictures, founded in 1935 by Darryl F. Zanuck and
Joseph M. Schenck, to form the 20th Century Fox Film
Corporation
Fox 2000
Pictures
Fox
International
Productions
Fox
Searchlight
Pictures
20th
Century Fox
Espaol
Fox
Studios
Australi
a
20th Century
20th
Fox Animation Century Fox
Internationa
l
Fox
Studios
LA
Blue Sky
Studios
Marketing Strategies
Various Social Platforms
1. Facebook: overview pages for films & content
Pages serve as introductory overview hubs to get
people familiar with the content it puts out into the
market.
2. YouTube: teasing the audience & eliciting
excitement
Posts trailers, teasers, clips, and behind-the-scenes
content.
3. Twitter: creating a personality for content &
characters
For example, creating the character Deadpool and
tweeting out to followers to promote his personality and
the movie.
4. Pinterest: useful, depending on the demographic
Pinterest Account
The Longest
Twitterfor
Account
YouTube Videos
Ride
Distribution Practices