The Lums Media Arts Society, better known as LMA, is without a doubtone of the largest and most eventful

societies at LUMS.We realize the ever growing importance of media as a powerful channel for human expression
and aim to inspireanyone with a passion to work with us to highlight its significance. From its inception, LMA
has been involved in varied media ventures, mainly focusing on film-making and serves as a platform for those
interested in producing/directing films. LMA seeks to become the primary outlet for students who want to express
themselves in different forms and polish their skills thereby streamlining their creative zeal towards meaningful end
products.
Apart from the production of films, LMA organizes and hosts various events that highlight the importance of media
and serve as outlets for innovative and productive activities. The main events are FiLUMS, the annual All Pakistan
short film festival; The Intra LUMS Movie Trivia; and Film Realm, a movie trailer, , scriptwriting, speed filming.
LMA is dedicated to promoting creativity via the different forms of media available to us today. Alongside many
others, one of our biggest events each year is FiLUMS, The Lums Film Festival, also the only one of its grandeur in
Pakistan. At FiLUMS, we gather amateur and professional filmmakers from all over Pakistan and give them the
platform to express their creativity by showcasing their projects in LUMS. FiLUMS hopes to give the film-making
industry of Pakistan a much needed resuscitation by serving as a ground for young upcoming filmmakers, whom, we
hope, will bring about a thorough and effective revival of the Pakistani cinema. Here, amateurs and experts come
together to create an event that paves way for learning, inspiration, progress and constructive criticism creating a
space where new ideas are sown and old ones nourished, and with this, FiLUMS continues to grow at a phenomenal
rate.

Usually, FiLUMS takes place in February/March; however, this year it will take place in November and the team is
very enthusiastically looking forward to being introduced to and discovering new talents of our country, as done so
each year. Different workshops and screenings of films that the participants have created take place and are divided
into various categories, followed by the awards night. Not only are these events attended by the leading universities
and schools of the country and many talented individuals, but they also receive immense media coverage and
celebrity attention. At FiLums16, we had the opportunity to invite celebrities like Mohib Mirza, Sanam Saeed and
Veena Malik to give special workshops for participants interested in their work.
At the LMA Premiere Night16, we also held the premieres of two of our very own projects, our Flagship Film,
Mabel aur Mein and the Karakoram documentary. Karakoram Documentary was the first such project of its
kind produced by LMA. The details about these productions can be found on our Facebook and other social media
pages, the links to which have been provided below. Apart from that, the previous production projects include
Rozana (2011-12), La hasil (2013-14), Khate Falak (2015).

FiLums: https://www.facebook.com/LUMSfilmfest/?fref=ts
LMA: https://www.facebook.com/lumsmediaarts/?fref=ts