MARKETING BUDGET PLAN

Projected Subtotal to date:

CAMPAIGN TYPE

65,365.00
QTY

PROJECTED COST
PER UNIT

National Marketing
Banner Ads

500.00

Newspaper

600.00

In-Store Marketing

400.00

POP

500.00

100.00

12

1,200.00

Twitter

20

100.00

Facebook

20

100.00

Pinterest

10

100.00

Instagram

10

100.00

Google+

100.00

LinkedIn

100.00

Local Marketing

Public Relations
Public Events
Sponsorships
Press Releases
Webinars
Conferences
Client Events
Content Marketing
Sponsored Content
Landing Page
White Papers / ebooks
Social Media

Online

Blog

800.00

Online

2,500.00

Print

850.00

6,400.00

800.00

5,900.00

780.00

15

55.00

Website
Mobile App
Mobile Alerts
Email Newsletter
Advertising

Outdoor
Radio
Television

Web
Development
Pay-Per-Click Marketing
SEO

Market Research
Surveys
Impact Studies
Sales Campaigns
Campaign A
Campaign B
Campaign C
Campaign D
Campaign E
Other
Premiums
Corporate Branding
Business Cards
Signage

PROJECTED COST
PER UNIT

PROJECTED SUBTOTAL
SUBTOTAL

500.00

2,000.00

2,000.00

SUBTOTAL

6,200.00

600.00

3,600.00

400.00

1,600.00

500.00

1,000.00

$
SUBTOTAL

100.00

800.00

SUBTOTAL

1,200.00

14,400.00

SUBTOTAL

6,800.00

100.00

2,000.00

100.00

2,000.00

100.00

1,000.00

100.00

1,000.00

100.00

400.00

100.00

400.00

SUBTOTAL

$6,400.00
10%

$ 14,400.00

$
$

$4,800.00
7%

800.00

$
$

$5,900.00
9%

3,200.00

$11,700.00
18%

800.00

3,200.00

SUBTOTAL

$ 11,700.00

2,500.00

10,000.00

850.00

1,700.00

SUBTOTAL

6,400.00

800.00

5,900.00

780.00
55.00

4,800.00

4,800.00

5,900.00

5,900.00

$
$

SUBTOTAL

6,400.00
-

SUBTOTAL

6,400.00

SUBTOTAL

3,165.00

2,340.00
825.00

$3,165.00 $2,000.00
3%
5%
$5,900.00
9%

$6,200.00
9%
$800.00
1%

$4,800.00
7%

$14,400.00
22%

$6,400.00
10%

$11,700.00
18%

$6,800.00
10%
$3,200.00
5%

400.00

National Marketing
Local Marketing
Public Relations
Content Marketing
Social Media
Online
Advertising
Web
Market Research
Sales Campaigns
Other

CAMPAIGN TYPE

PROJECTED
SUBTOTAL

National Marketing

$2,000.00

3%

Local Marketing

$6,200.00

9%

Public Relations

$800.00

1%

$14,400.00

22%

$6,800.00

10%

$3,200.00

5%

$11,700.00

18%

$6,400.00

10%

$4,800.00

7%

$5,900.00

9%

$3,165.00

5%

Content Marketing
Social Media
Online
Advertising
Web
Market Research
Sales Campaigns
Other

$65,365.00