1.

Student Details
Name:
Roll number:
Name of program:
Session:
Year:
Semester:
2. Project Synopsis Details
Title of the project:

Surbhi Garg
1411006379
MBA
Summer
2016
Semester 3
Distribution mapping and Dealer satisfaction survey for
SAMSUNG mobile phones.

Objective of the project:

The main objective of the project is to study the satisfaction

level of Customers, product awareness and consumer
behavior with reference to SAMSUNG mobile handset
users. SAMSUNG has played a pioneering role in the
growth of cellular call a decade ago, made on a
SAMSUNG mobile phone over a SAMSUNG-deployed
product.

Problem statement:

In SAMSUNG touch phone is not good compare to other

companies. Applications are not automatically updated.
SAMSUNG has a long history of successful changes and
innovation, adapting to shifts in markets and technologies.
From its humble beginning with one paper products, tires,
rubber boots, consumer, telecommunication infrastructure
and more. Most recently SAMSUNG has been best known
for its connected billions of people through networks and
mobile phones.

Methodology to be used:

Primary data collection method- Survey method was used

for primary data collection. We used questionnaire as an
instrument for survey method. Structured questionnaire
type of questionnaire open and closed ended.
Sampling detail target population-The population for this
research study consist of the residence of Adipur.
Sampling unit-In this study the sampling unit is individual
consumer.
Sample size-100 consumer.
Sampling method-The sample is selected by using convince
sampling method.

Sampling type-The sampling type is simple random

sampling.
Secondary data reference books, magazines, internet,
journals, and articles. Once the problem is identified next
step is research design. Research design specifies the
method for conducting particular study. Research design is
the basic framework of the rest of the study. Research
design selected for this project is descriptive. In secondary
data tools of analysis-diagrams, graphs, pie charts used for
analysis.