1 4 - 2556

Journal of Finance, Banking and Investment

ISSN: 2287-0016

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4
1 -

2 -

4 -


I SEA U
,
Childnery
,
F2000 SOUND
,

1
15
27

I SEA U
1
2
3
-------------------------------------------------------


" " 2558
375,000 - 385,000
4.0 - 6.8 2557






, -




I SEA U

1 4 ( 2556)

1.
1.1
I SEA U .. 2558




I SEA U -
Set S = (199) () , Set
M = (399) ()
Set L = (599) ()

1.2
I SEA U
1.3
I SEA U
1.4

I SEA U

1 4 ( 2556)

1.5
1. I SEA U
2. 2558
1.6
1.
/

2. I SEA U -

3.
(SWOT Analysis)
4.

5. /
6.
7.

2.
SWOT Analysis
2.1 (Strengths)
1.

2.

3.
4.

5.

6. 100%

1 4 ( 2556)

7.

8.

9.

10. Chef

11.
12.

2.2 (Weakness)
1.

2.
( )
3.
4.

5.

2.3 (Opportunities)
1.

2.

3.

1 4 ( 2556)

4.

5.

6.


7.
(SME)
8. Technology

Menu
9.

10.



2.4 (Threats)
1.
2.
3.

4.

5.

1 4 ( 2556)

3.
3.1 (T: Target Market)

I SEA U 15,001
30,000

3.2 (P: Positioning)
I SEA U
I SEA U
Set Set S =
(), Set M = ()
, Set L =
( )
100%

()

( )

3.1

1 4 ( 2556)

I SEA U
100% I SEA U
Set
1.Set S =
()
2.Set M = ()

3.Set L = ()

(Price)
I SEA U (Super Value Strategy)

Set
1. Set S = 199 /Set
2. Set M = 399 /Set
3. Set L = 599 /Set
(Place Strategy)
I SEA U
Stand alone
- 22 10900






1 2
1 4 ( 2556)

(Promotion Strategy)

1.
2. Facebook, WEBSITE
3. I SEA U

4.

5. I SEA U
6. 5 % 1
7. Facebook page
like like page
: page
10%
1
100,000
4.

1.



2.



3.

1 4 ( 2556)

09.00-10.00 .

4.

5.



6.

1.
/
, , , , , , , ,

1. (
)
2. ( )
(
)

1 4 ( 2556)

10

3. ,
( )
4.
2.
/
, ,

1.
2.
3.
3.
/
, , , , , ,

1.

2.

3.
4.

4.
/
, , , , ,

1.
2.

3.
4.
5.

1 4 ( 2556)

11

5.
/
, ,

1.
2.

3. 2 .

4.
6.
/
, , , ,

1. /
2.

3.

1.
- ( / ) I SEA U
( / )
-

2.
-


-

1 4 ( 2556)

12

- 1 3

-

- 1
2
3.
-

-
-
-

4.
-

-

-
- ( 2)

5.
-

-
-
-
-
-
(/)

1 4 ( 2556)

13

6.
-

-
-
5.
( )
I SEA U (Functional)
(Flat Organization)

I SEA U
6.
3,000,000 1 11,552,400.00

2 12,707,640.00 3 14,613,786.00 4 17,536,543.20

5 21,920,679.00 1 2,457,824.11 2
2,821,534.19 3 3,479,889.71 4 4,532,914.79

5 6,154,936.55 1 0.04
(Net Present Value; NPV) 14,482,650.06
(Internal Rate of Return; IRR) 109.12 %
1 4 ( 2556)

14

7.

I SEA U

8.
. (20 2557).
58 . :
http://www.cpthailand.com/%E0%B8%A3%E0%B8%A7%E0%B8%A1%E0%B8%84%E0%B8%AD%E
0%B8%A5%E0%B8%A1%E0%B8%99/tabid/129/articleType/ArticleView/articleId/2850/-58-.aspx
( 22 2558).
. (...). . :
http://www.worldbank.org/content/dam/Worldbank/document/EAP/Thailand/Thailand_EAP_UpdateOct2014_TH.pdf ( 22 2558).
. . :
http://www.ghbank.co.th/th/content.php?id=1 ( 3 2558).
. (3 2551). :
http://www.bloggang.com/viewdiary.php?id=gabliel&month=05-2008&date=03&group=1&gblog=2
( 22 2558).
Delivery. (...). :
https://www.facebook.com/pages/%E0%B9%80%E0%B8%88%E0%B8%84%E0%B8%B4%E0%B8%A
7%E0%B8%9B%E0%B8%B9%E0%B8%A1%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%B6%
E0%B9%88%E0%B8%87-Delivery/321809094584919?sk=timeline ( 30 2558).
Seafood Aroy Delivery. (...). :
https://www.facebook.com/seafood.aroydelivery/timeline ( 30 2558).
Delivery. (...). :
https://www.facebook.com/heeryutcrabdelivery?fref=ts ( 30 2558).
. (2557) .

1 4 ( 2556)

15

Childnery
1 2 3
--------------------------------------------------------------

Childnery .. 2558 1,000,000

3

Childnery
Childnery
4 Childnery
(

1

1 4 ( 2556)

16

1,000,000 1,000,000
3 50%
1 2,280,000 2 2,280,000 3
3,372,000 4 3,372,000 5 3,372,000
(IRR) 23% (NPV)
328,812.35 (Payback Period) 3 2
20% 3
0-5 4,557,091 ( 2556
) 0-1 ( 1,481,714 )
2-5 3,075,377
(1,488 : 2557) (19,820 : 2556)
(32,590 ) 13


1
6
(.)
Childnery

Childnery
CCTV
Childnery RFID

1 4 ( 2556)

17

Childnery

Childnery

1.
" Childnery "
2. 23 2557
30 2557

1.

1 4 ( 2556)

18

2.
3
2 3
3.
(SWOT Analysis)
4.

5.
6.

SWOT Analysis
1. (Strengths)

2. (Weaknesses)


1 4 ( 2556)

19

3. (Opportunities)
Childnery

4. (Threats)

1. (Target)




6 4 40,001 50,000
//
6 4 50,001
//

1 4 ( 2556)

20

2. (Positioning)

Childnery

1
CCTV
3. (4Ps)
4Ps

1 4 ( 2556)

21

3.1 (Product)


Childnery

Childnery

Childnery
RFID
Childnery
Childnery


3.2 (Price)
Childnery
1 5


1. 6 2

9,000/

2. 2 4 6,000/
3. 6 2

50,000 /6

4. 2 4

33,000 /6

3.3 (Place)
Childnery 1
Childnery 99
10220 6.30 20.30

1 4 ( 2556)

22

3.4 (Promotion)
Childnery
Childnery
Childnery 3



Childnery

Childnery
below the line
()
() 10,000
10 1 2
Childnery

4. (4Ps)
Childnery below the line
Childnery
()
above the line website
www.childnery.co.th

1 4 ( 2556)

23

99 . 10220 150
2 1 6
2 2 4 2

6 2

2 4

A.
B.

-
1 4 ( 2556)

24

(Organization Chart)
Childnery
2 30 ( 45 3)
(Organization Chart)
/

( 3 3)
Childnery 9
1. Childnery

2.

3.

4.

1 4 ( 2556)

25

Childnery 1,000,000 1 2,280,000 2
2,280,000 3 3,372,000 4 3,372,000 5
3,372,000 1 3,787 2 35,787 3 435,549

4 435,549 5 435,549
(IRR) 23.24% (NPV)
28,812.35 (Payback Period) 3 2
20%


Childnery

www.nurserykiddy.com
www.dbd4business.com
www.tint.or.th
1 2528

2540
. (2536).
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. (2542).
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1 4 ( 2556)

26

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: . (2543). .
. 4(3): 49 - 57.
. (2542). :
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. (2557) .

. (2546).
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..

1 4 ( 2556)

27

F2000 SOUND

------------------------------------------------

F2000 sound

2
101 F2000 sound 3 F2000
SOUND
2557 31
2557 8,476,590

: , F2000 SOUND
1

1 4 ( 2556)

28

Maslow

F2000sound Order
F2000sound 1



-
Free Wifi

F2000 SOUND 2

5 2.5
8 0.60
25 8 (NPV)
10 4.62 IRR 63.61
1 4 ( 2556)

29

2557 31
2557 8,476,590






2557 2557 400,000
184,000 216,000 1 () 199,000
1 () 176,000






" "

F2000 sound
.. 2543 862 . 101.

8



2 101
F2000sound Order
F2000sound 1

1 4 ( 2556)

30

Free Wifi



(supplier)

F2000 sound
F2000 sound


1
4 8

F2000SOUND
Table Saw Jig Saw Router

Setting

1 4 ( 2556)

31

1.

2. 2558

1.
/

2.


3.
( PVDG, Tedlar Foils
Metallized Film, Acetate, PET, Polyolefins and Polycarbonates )
, , , ,
UV ( UV absorber )

1 4 ( 2556)

32

4.
5.
6.
7.
8.

(Trawsparency)

(SWOT Analysis)


/

SWOT analysis

(Strengths)
1.

2.
3.

4.
web

5.

6.

7.
(E Mail) Twitter Facebook IG Line
8. (Suppliers)
1 4 ( 2556)

33

9.

10.

11.
12.
13.
14.
15.
16.
(Weakness)
1.

2.


3.


4.
(Opportunities)
1.
OEM
(Orgiginal Equipment Manufacturing)

2. AEC


3. 2 -


1 4 ( 2556)

34

4.

(Threats)



1.

2.
internet
3.
4.
(Target)
(Primary Target)
15,000 /


- -
(Secondary Target)



(Positioning)
F2000 SOUND

1 4 ( 2556)

35

F2000 SOUND

101

(Concentration via horizontal integration) 2

(Focused
differentiation)

1 4 ( 2556)

36

2





2

1.

2.
3.

1.

2.


1.

1 4 ( 2556)

37

2.
3.
4.
5.

3
(Loss leader pricing)




3

1.

2.

3.
4.

5.

6.
7.

8.

9.

1 4 ( 2556)

38

1
10 1
1 1
3 1
2 1
(Work
Simplification) 3

F2000 SOUND

2




38

38

1 4 ( 2556)

39

F2000 SOUND 2

5 2.5
8 0.60
25 8 (NPV)
10 4.62 IRR 63.61

F2000 SOUND

() http://apps.dlt.go.th/statistics_web/newcar.html (19.58)
Russell,Roberta S. . .2555..
.
..
:
. Financial Accounting .
:
.
Accountingfor Executives . :
.2556. . 1. :
.
Management and Organizational Behavior. :

1 4 ( 2556)

40

. .
:
.2554. . :
. Marketing : The Core. :
-
. (2557) .

1 4 ( 2556)