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Political Party

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Political Party

Training Manual

National Democratic Institute


for International Affairs
5th Floor
2030 M Street, NW
Washington, DC 20036-3306
tel: (202) 728-5500
fax: (202) 728-5520
website: www.ndi.org

arabictranslation@ndi.org

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Center for Civic Education Pakistan

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Contents
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1
3
5
6
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10
11
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15

23
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31
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37

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How to Develop your Party Project?

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14

SdG GMCd q jQ~J dO


Guidelines for Party Projects

G jQe OG~YE LJ

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15

.1
.2

.3
.4
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SdG GMCd q jQ~J dO

.GPh ,e ,jCG ,GPe ,e :ddG SCG Y HLEGh ,jQGdG a O~


q Y qN ~q YCp G .6
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16

.1

.2
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.4

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e e
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17

.1

.2
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SdG GMCd q jQ~J dO

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18

SdG GMCd q jQ~J dO

gh ,~LGJ jCG OGaCG j g) ?G EG fG e OGaCG dG FGdG e .3


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19

SdG GMCd q jQ~J dO

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20

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SdG GMCd q jQ~J dO

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.1
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21

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22

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23

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25

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Functions of Local Authorities

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Jody Dunn
165-167 York Road,
Hartlepool, TS26 9EQ
Telephone: 02000 661166
Contact: Richard Pinnock

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G jf Nf gPCG qJ CG
q
FShh ,a~G
YGh ,FSdGh ,jdG J O~
n
q CG Y j
q g e .J
J Y OQGeh QaCG cJ S dJ dG OG Y~J e cCG Y~J dG ,JG
J CG Y ,JGSG
g Vh e AfG ~Yh .Ra EG Oj ,WdG
q
HE ~L Cq G GhN~jq d eN qC ,jdH JGSG MCp G ,dh .gJ Y
.H GY GPEG ,Ye
Nf NCGh ,Ra J c YEG H .Mh Rd uJ :fdG I~YdG
.QSG J c
NdG dj CG qbJ a .SdG
e Seh ITe ae Gqj CG NdG qbj
q
dG NdG g ha .jGdG Sh T SS
LQ qfGC O
H K
q
q FJ
q
j
q qbh ffC
q G g SdG L qC H gOY ,SdG LH K Gh~a
IQhV QJ
q dG SCG G Nf EG J CG H Q~j ,dHh .Nf hDH
e HfG b Gaj CG h~jj Nda .Y
q ,TG e GS hO ,HfG
.e
k HGL c GPEG qGE JGUCG a .~j~G e qdJ ~Y LCG e S
,Ra KEG ~J j dG e~G qJ CG ,H A~dG ~Y ,Y j
q ,dd
.Nf EG Jh fh~J
q CG K
q

65

SdG GMCd q jQ~J dO

dG ,J dG f qJ CG phMh ,j~d dGh IdG f uM :ddG I~YdG


.HfG Ra hO
Ua Y gKCJ i~e ,j~d dGh IdG f ~Y UN kbq e ,VdG SQOCG
qfEG ,M Y dH J ~b dG J dG WGe Y qca .VGZCG
Ya
dG g e f d
QWEG V e
q k JGSG
q
q ~YC
q G .d G edG
q
c GPEa . jWh ~Ye EG aVEH , OJ
q dG G~gCG a O~
q
G k eh
q ,L ZJ dG G
q G kfh~e
q ,G k M ~YC
q G ,G EG J
SGhh kcP c GPEG Ib f EG V f c
q
q CG Qh~ qfCG qcJ . edG
q
dR e fCGh SdG Y Pfh ,INh ,H W d kLQ ,ke ,N c GPEa .G
hCG I~j~L QaCH hG Y j H qfCG EG J
q CG j ~b ,aG Y OdG W
q
.NdH JG ~j CG~H
. q dhCG JLM Y egG ucQh dG g EG p UCG :HGdG I~YdG
hCG ,XH Gj
JM Se ~J
q Cc ,edG
q
q OLh Gj
q CG NdG Zj
H Q~j ,dd .dG YCGh FGG e jH hCG ,dG e aQ i gOhCG j
j LG g ~j~d S aCGh .dhC
q G dG LM Y egG qcJ CG
CG
h~LGj M JaGe N e dG EG SG
n jo .jH
q dEG ~dGh
q
LdG Sda
.SdG a j NBG e Cq G hCG ,UdG hCG ,dG gJ
q
jdG O~jh
.e Y d G
q
q ,Nf EG j
.H h
q ,Nf gH jb K Y egG ucQ :eG I~YdG
.e fL
NdG ij
k be
k
q H kIOY IG eg
k Gk M
q J SdG qGC OdG
q
N EG SGh SdG
QNCG d
q
q dGh bdG ,WH Hh
q ,Nda
a .SdG
FSdG O~Y qJ CG Y j
q
q ,dd .G
q dG GP ,G
K e QJ CG H i~LCG dh ,NBG h d hCG SS
H f Y q no J CG G
q
q
Y
q I~MGh b
q bC
q G Y QJ CG d ahCG H .Nf gG J ,jb

eN
n ,jdG e ,
n jo CG e
q m f Y ,SdG
q
eJ qfCG ~M
q EG p qKDJ e FSQ dG jdG e b
q d
q ~q YCp G K
q .d ~ja
p ,NdG b
OGOJ EG ~YE
n G ,GPPEGh .gPCG Mh g j mjH Uh

66

SdG GMCd q jQ~J dO

,jdh d v j ~b JGP FSdG QGJ qGC U


.GQGJh
GQGe
FSQ
l
k
k FdG
q
e i~d ~H kadCe j d ,GG
q e ee Y OOj
q e qC H m j Y c qfEG
.Yj CG b Ge I~Y
q j CG Y H ,NdG

.eN e aCG T Rj ~MCG a .G IOq e J CG h :SOdG I~YdG


e a
l .MCG ZCG HQeh de hP UTCG Y e G j
q
M eb GPEa .NBG dG Y IQH OJ dG JSS e ~j UTCG ADg
M IQKEG qGC ehO
Y S ,OdG HQ Y
k qcJ .e h~G FJ
v
G~Z
k Gj CG dG eN qGC Z .j~jDq e e SCG J e dZ
k eN
GOG hCG ,WGbGdG
hCG ,SdG
SG qa .FM aCG e ~b Z Y
q
q
IH cCG jOdG
q NdG qS ,Y dG
q ,gZ hCG ,OdG G ,ddG
q
k bG~e
j CG ~MCG .G
G hP Lh e Y vM aG~J qfCG
q
n
edG
q bdG j~d k c bC
q Gh ~UCG XG qS a .eN e aCG
.bGQhCG J CG MCG GPEG
.UdG Y ~p HGh ,eCH k e ,HQGe Z e MGH sJ :HdG I~YdG
g J
q dG Ojh .NBG cc j SdG LQ qGC NdG e dG ij
J qCG SdG
e c O~Y Q~j a .fh~j dG dG EG SdG
Y IdG
q
q
UGd G IGOCG J ,dG YLG dSG j dG SdG
dG
q
CG OJ
q jdG Y a j CG j J dG dG qCG kehO qcJ .NdG e
J CG H V
n jo G Ga .dG e UGdG ZJ c GPEG J
H HJ J CG H j ,dd .H J
iG Nd
q dG adG dG
q
CG j dG ,eCGh QdG SH J h .Ib kL SEG !j~M
j
IG e g~J
q NdG qGC h .Ic MhT e Y~J h edG
q
q
.d LM UH NdG HJ qGC d a
l ,jdGh VGdG SdG
q
,GhOCGh ,GAGLEG Y j~G q h .Se Ff Y Nf ~u M :edG I~YdG
. q dG UdGh
J
q H ,GAGLEH hCj NdG qGC Y ,LQCG Y ,SdG LQ cCG j
jdG H mH dhJ EG , EG J dG G~gCG j Nda .FdG
67

SdG GMCd q jQ~J dO

g dJ
q dG dG a j qbh .j~d G
q jdG J ,G
q
hCG FdG Y ~j
j
q H ,FSdG EG edG SdG
q
q ,G Gg eh .G~gCG
.Nf Y JWf KCJ jW Y M

.dM Y NdG n bGh . k bGh c :SdG I~YdG


Ifq QaCH j
Sd
j
q jdG TG dhCG aS NdG qGC OdG dG
q
q
GO~
k NdG Qj M ,HfG j eCG H j e YS qfCG qGE .jT jGfh
dP dGh .dG
q ZCG af Zh G~Sa
k jh ,G j dG S
k cCG hDG
TG Jh
q ,NdG cS J
q dG SSC
q G ~YGdG e qb aGd Ojh ,H g
hQj qfGE ,VG qG GREG IQhdH NdG aj ,khCG .hqcj dG
,fK
k .G Ye GREG e qbj jdG qG H e q
j
q NdG qGC O~G ad C j
q H .dG Ve e fj NdG
SdG qGC Se ,VG G j dG hDG NCG e c
q JcGP
e c
q q Y j
q a .a V
q k Me H ,NdG IM keg Gk M
q J
MdG e qk e dG j CG QhdG
e d ,kdK . GNCG hCG GaCG
q
j CG g NdG H j e gC
H gPCG EG QOj e ~M
q a .SdG
q
q Y bNC
q G
.NdG Y jQ~J
ae Q~S
q c GPEG
k
q CG ,Up ffC
q G jH S
q
p TCGh , AadG Op H .Ra QGdG UCG EG p UCGh G k VM c :ITdG I~YdG
.Y Z qfC H jNBG
.HfG j
q EG e G e fnr j dG gEG e NdG e dG ej
q
,GVM
Z GH b .Nf Y qKD J CG ,Tc ,Y j
k c :jOYG
q
q dP qGC Z
CG SdG
e qbj qb NdG c qh .d fdj e EGp UGh ,Nf e GOhOhh
q
k
QGh gG e b Q~H Y fCG dh ,qfE a ,fhDd Gjh
q j~G gdOj
bGh Cq G bh GPEG ~G e EG QS .kU ke Jh ae Y jS ,G
q
QH ae jC
Nf IM QTh .JFGO
k G ~ qWS cQG g qGC edG
q
g dG EG j e dh
q .fG hCG LQ~dH ah
v J CG J
n ,dc .Nf
j dG Y~dG J Vn Yp ~jCdG e cCG M dSG dhj e dZ
qGC
k SdG
q
~b ,bGdG .AadH d j~Jh dA J dG G ehO
k qcJ ,dP Y ka .kUCG H

68

SdG GMCd q jQ~J dO

,QWEG Gg h .QNG EG hCG G FQ EG H j~J H ,NdG e J JCj


CG g dP EG dGh .iNCG Ie dG H j~L qfCG G d J CG Y
p ,a~dG hCG ,bdG hCG ,G hDc O~
j
Ve INh ae J
q SS
q
j ,jG J
JGOb f UN b
q qfCG J CG Y ,QNHh .HG
q
.g hCG dG~SG

CG q QhdG e dh b Yq ~j CG q HfG efH q c :IY jOG I~YdG


.dSQ J
.dP LCG e aJ CG Y H .cS
k
q CG hO e dG
q fG J CG
SS
efH c
q
q G~SG Y SdG Y J dG SSC
q G ~YGdG i~MEG Jh
q
CG e Lj I~YdG d G dG qGC Z .G
q Je jJh b
q Y~d
CG Y ,eN Y h
.d dSQ ~J
q ,dH JJ VGe J CG Y a
q
q
mbe g dG
qGC gP Y j
q
q .gd Ieh Ie h~J mjH MJ
QNCH ej
YGPE
.Y h~
k fjdGh
q
q G J hCG U GhC CG Y a
q
n jo
dG QaCGh eH g~jhJ N e g~YJ fCa ,Yh .jd Hbh be
q
dCG Y OOq j ce bGe WEG J~Y dG eh .fjj hCG fhj
mOM bh i~d ,QJ Cc .~G e ~LGJ CG e qa eCG QG eCq G .G
e SG Jh
eYE
q
q G Y a ,KQdG bh e EG ,J~H jM ~fG hCG
bh hCG G EG UdG QGdG e~N qXe NCq J GPEa .~e SS
H AOEG LCG
q
m
,F~Y
.VhCG EG jBG dG J CG ,edG fCG m N H lOM
e cG dJh ,j Jh
q ,OG bh e ~LGJ qfGC G Nf ij
.hDG SdG
be
q
.~MdG OQG d G :IY fdG I~YdG
m OLdG QOf OQe Cq G ~j c LdG SdG
OQGe Y qj h .NBG OQ
j
q
dG QGQ~SG qfGE ,bNC
q G Z YCG Y Lf dG
q gOQGe J ~a .dG
q eN
m GQOf
qGC jC
k G
n jho .NBG OQ
k GOQe
k ~J CG ehO
k ,dd .GUCG Cq G j d
,VGh JGSGh
,e dSQh ,IAHq GQaC
q
k G c GPEG dh ,G e dG
fcQj jdG UTCG ~ CG hM ,dd .SS
AM ~ CG Y j a
q

69

SdG GMCd q jQ~J dO

Y d~SG ~b J ,dHh .Yc


j~d d aG~dG YGh .SdG
jDhQ
q
q
N qC H dG
q OhGj c GPEG eCq G .dG H j jdG
r ,a~fGh bdG nr eH G
VG Gg KCp G ,UN de Y e G hCG ,he Z eM
j e G qj
q
pJ ,dH .gfa ,gQ~e Yh fRGe Y IO~
q bQCGh Fbh c GPEGh .Y
k
c EG Mh .hM h CG EG S
qfGC Y
q
k ,j QOe Y aEG Y N
NdG j H .adG Gg EG N ehO
k Va
s ,G Gd HSEG aj
,GUCG AGT N hM GPEG eCq G .dG
q OQGe Y dG Y
q GPEG j e j~d qGC
.JGUCG eEG qfGE ,N e~q j dG jG~dG b GhOOq J :d oa

70

SdG GMCd q jQ~J dO


SWOT (strengths, Weaknesses,

,IdG f) ''GS''
(QNCGh ,UdGh ,dGh

Opportunities and Threats)

Jh ,fCGh G e Y J eY J
q Y IQY g ' GS''
.G H j dG JGSG
dG e hCG MGG UN H I~e
q
QNCGh ,UdGh ,dGh IdG f USG EG ,J ~Y ,''GS'' jh
QYG H dG NCj CG dG
eh .J EGh ,e hCG HH JJ dG
q
f Y LQG eGdG EG aVEH (dGh IdG f) NG~dG
feEGh OQGG
q
.(QNCGh UdG) G

?IGOCG g j e
,(G hCG/h dG EG dH) hCG LQ~dH NGO
q eGY g dGh IdG f qGC
.Y KCdG hCG gJ Y IQ~dG j~a
.LG JGSG fq CG ,SSCG LQN
eGY a QNCGh UdG eCq G
q
.jQL
q GJ
k gJ ,LQCG Y ,j ,dh

:IGOCG g n oJ c
(HT e hCG) ddG SCG Y N
v LCp G ' GS'' AGLE
:IdG f
?HM H
n jo dG G g e
?gREG HM ~j dG G e
?jNBG f HM H j
q dG IdG f g e
:dG f
?HM j
q CG dG VGG e
?HM aj dG ANCG e
?gGOj CG HH Q~j dG ANCG e

71

SdG GMCd q jQ~J dO

UdG
?HM eCG MG JGDG UdG g e
?mYH HM qj dG G
q LdG g e
:JBG hdG e I~G UdG C J CG
~dG IQGOEG jW Y FQdG GdG
G
CG Y FQdG GdG
q G~MCGh ,dG UGeh ,YLG
q
SdG
GMCG Y jW Y FQdG GdG
q

QNCG
?HM H ~j dG FGdG g e
?a f J dG aG e GPe
?Y jW J
q Cq G HM ~j g
?d HM be Vj
~G g
q G
q SdG
q
?de
q ce e HM j g
dG GG EG fG j qfCG - FdG a EG dG Gg AGLEG j e dZ
k
.AGS ~M
q Y dG Hf cG jh H dG Q~j

72

SdG GMCd q jQ~J dO

:GMCG ~MCG Y e ''GS''

UdG

q HfEG
~Fb d ~j~L HT
ja
q
e AYCG e qJ I~Yb
SH
eCG G EG fG GHCG a
HdG
dG e O~L AYCG
q

IdG f
~j~L ejO
~Fb
q
gGdGh eSEG
HT
q Y
dG Y j jY jQJ hP M
QGYGh
Y
q GMCG e e HGhQ

QNCG
iNCG GMCG Hh ,qG
bGdG VQCG Y dG N
QdG
dG f HPG
EG QaEG
q
HdG

dG f
hCG dG Y Cq G q Nf
dG
fh dG M e AYCG UGe
G
NGO edG Y Zh qdG
G
G VGh Z jg
q

k k Te
q H ,d ' GS'' CG j
(G Y VCG dG e) G ~Fb H hCG
?G NGO be RJ
q CG c SQ~d hCG
?HfG V G YO Y c hCG
?SdG
GMCG NGO ICGG Pf ~jJ CG c hCG
q

73

SdG GMCd q jQ~J dO


Message Development

dSdG OG~YEG

.GQk T d dch .efH hCG SS hCG ~g g h .e hCG qb dSdG qJ .1


aG~dG Jh H dG e J e qj CH dG J dG qjgG IdG g qfEG
.H d
qC JGUCG eEG
.FG H VH qJ CG ~YJ qfC dSG kIGOCG dSdG qHe q .2
PdG Gg J CG hM .dSdG qHe Ae jH qe P j e dEGh
.QcG PdG J jW Y e qGE VdG Gg eh .UG dSQ Zd

N dSQQ
JGP VG CH N CGQ e

dSQQ
e Ve CH jCGQ e

dSH N CGQ e

N dSH jCGQ e

aj CG kjC
k G Zj a .dG hDT hJ dSQ qHe Y e j e dj .3
.SQG~G e cCG O~Y ~J qJ dP d Sh N qGC ij dh ,dG ie

N dSQQ
UdG ~jf CG j SQG~G O~Y ~jf CG
.jdG AHCG eCG MG

dSQQ
CG j dG ie af CG
.jdG AHC aCG kUa

Y QqJ GPEG SdG qf CG j


.SQG~G OJQG

qdG e qgCG g qYdG

74

SdG GMCd q jQ~J dO

qb qH UG FSdG e b O~Y OG~YEG fL Ea ,IGOCG g SG MCG GPEG .4


He OG~YEG ZJ ~b ,QNG Ve Vhh ,MJ dG qFdG jdG e
.e xH UN
GMCG ~MCG dSd He
q Y P

UCG G Y NCG G j GPe


f Y UCG G j GPe
DG M qj ,eY
k KK N G M h~b b aCG IG fc REG Cq G hG
DG M eCq G .I~G WG~dG
q
q
:a hG
q
G e Y j SQG~G iG aj QSCG qj dG
jYdG j
q
q GLEG ~e
q qj f Y NCG G j GPe NCG G Y UCG G j GPe
:qM f
dG Yf
q LGJ dG jM
f jObG
VhCG Qg~J q q
FG~HG
dG G
OdG J
q
q dG q
YCG dG I~Y N HG
f G~fH HCG q jO~dG
q
dG h~U Y dG ICWh J YLG
q
eCG e c
VhCG q ,I~L
q jObG
q
ObG
OcQ e j dG qGC
q

75

SdG GMCd q jQ~J dO

jOa
q dSd He
q Y P

q Y dj GPe
GQ~dG Jh/gDq e Z g ICGG S
q ICGeG qfGE IG J e
q kI~MGh ka d dG
q G~L
k IU qfGE -

f Y bCG GPe
(dG Le FM fCG) SGQO :JGREG jQ~dG
G J
Jfe YGPE
q G
:Y egG qcQCS dG G
IdG jQdG
cdG jJ
q
dG
q bdG fU
jdc) fG ShCG H Qe (eGQCG I~Y) fCG e ~q G
fCG Y dj GPe
Y bCG GPe
b
e S q ~Fb fCG - a ,LdG fdG
q
dY aH C
Qh~dG Gg fdG
ICGG
q G fCG q
~Ye qXe fCG - NC
G c j
q Hh ,G
q
q ICGG c
I~j~G QaCG RJ -

76

SdG GMCd q jQ~J dO

M ,c H ,SCG ceC
q G FdG g~YG dG dSdG Y NBG e dEG
.dSdG He
q ke e dSQ ~q Jp CG jC
k G .1992 Y HfG
q

QGSG He dG
JGP dG
!MCG jCq G ,gC
q G Obd
dG
jYdG J
q
n
.1992 dG HfG c H WCG dSQ
77

SdG GMCd q jQ~J dO

q G LG e FSdG fEG :f
b VY bQh Y jdG Gg hOh
u ,''dSdG'' IQd dG jdH cQG OhRu
VN EG TG
q Y~J dG SCG Nd J G dSa .jQ~ dG A~H
L g dSdGh .TG e GS hO QNG EG NdG Y~J dGh ,HfG
.NdG bEG ~H G N GQGJh
GQGe
k
k gOGOJ j H
:ddG
q dSdG Y J dG SSC
q G G VpSEG
e J CG j
qbG~Gh ~dH qJ CG j
bEG Y IQOb Jh kd~e CG j
eN Hh H jdG RJ CG j
dYh NdG b
q CGh VGh J CG j
NdG e IO~q k a ~J CG j
GQk GJh GQk Ge OOq J CG j
(fOCG fCG) dSdG Zd eRdG dG dG cQG e SQOCG
.G CGbEG
GC bG K
q .r dG
n e dM SGQO e ja c
q EG ~YGh , nr ja Y cQG Rq h
dSH hd FbO 10 e ja d
q CG b r dG
n r SGQO
n m Y H
.IaGG eG EG GOSG
k
.dSQ cQdh Y V GO~
k jdG V
q K
q
.NBG jdG dSQ Y YQG
ee ~j
q
q ja c
q O
,jdG AfCG c
q (1
q (AGdG Y LdGh AdG) SdG EG ~
q :cG O ~M
.eg Y h
s
.ce M
q EG jBG dG fCG :G Y HEG (2
MbG dG G Ra NdG g hJ dSQ ua :dSQ Up (3
.j~d IdG WGeh

78

SdG GMCd q jQ~J dO

:G Gg dEG
aVEH ,Gh ,HG AGd G e j e EG jdG AHCG e dG j :G .1
.iNCG SSC
q G OGe EG
iG Y jdG AHCG Vh d GOh~
q .2
k kN~e Qq p~oJ Wf WEG j :G
.ObG
q
' .jdG AHCG L eCG jObG
UdG jJ :bEG X'' :dSdG .3
q
hCG dG SGQO

OhCG O~Y f qGE gOJj h Qj SQ~G AH NCG ~a .ce I~Y


q e ZQe jb J
jhOCG qC h ,AWCG aGJ ~d ,HGHCG dG
I~MdG J ,MCG ZCG h .jdG
q
ae b EG jdG gCG j
,dP Y ka .MU I~e
q
q fGh ~b g IaGG
.jh~dG
G e b O~H qGE IOhe
q
q d jdG qCG kY ,G Y d I~H
qGC ZQh .G M
G YLG WGG H M ~bh
q S hG~d G
q
jq a ,jdG e J dG cG b ,YLG e Gc
k GO~Y
k ~Y G
.jQJ jd CdG GH HG~J Cq G
fdG dG SGQO

NCG ~bh .H e UG RG e O~Y a ~q T ,j~e T ' jJS'' I~H J


.FdG
jdG e He Y J I~dG qCG EG Gk f Qe H ~jGj qdG O~Y
q
NO ~b gh .FdG
jdH ' jJS'' I~H Hj V
q
q jW T
q EG LG Ra
AYCG QTCG ,QWEG Gg .MGe hCG GR e gh HGdG eY dG jdG T
q he
G~e
q L AGT q qh .hG REG S GeCG e ~jG L IQhV EG G
WGG e c O~Y dW ,G AYCG jC
k G g TCG ~e
q ~j Y hG
V m GeCG g G~SG jJ Y QqJ dh ,GeCG fEG LhCG H G
AGK
k GhOGORG G AYCG e IU Y qCG EG WGG H CG c .HG
.eG dG GdG

79

SdG GMCd q jQ~J dO


Some Ways to Deliver

dG FSdG H
dSQ jEH

Your Message

NdG GUC SdG


QG~d QGO e GdG
k
dG
GOGG Jh ,fdG GQhCG Hh ,FGdG
q
adGh G
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q MG
q
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G
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q

80

SdG GMCd q jQ~J dO

LQNh GMCG NGO Qh~J mVhe GMCG QJ e kdZ

FT qVh K VhG
cCG SDe hCG ,e hCG ,M hCG ,Y NGO UTCG e a H e Vhe Qh~J .1
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k
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b
q
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fdG
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q
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.(SCG IQ WQG
q WdG AHCG c) ~dG QN e Y hCG (HdGh
.FgdG WN e eG VhJ :ee

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q
b
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kFe c
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q GWCG ZQ AVQEG Y YEG
e
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d HdG jm Vh EG UdG
q ~LEG
Oh~M YEG
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q

81

SdG GMCd q jQ~J dO

VhG G
eCG e mY Y fCGh VhJ
dG VhJ
WN j Y
q J
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v
q
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q EG C J
dH eo EGh GHCG ~UJ
G~HCk G J
Considerations for Contesting

HfG VN AGQh GQYG

?G Gd TdG
q ~jJ GP .1
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n Te Cq G Y j
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?NdG J
q VGh jb M J g

82

SdG GMCd q jQ~J dO

?G
G LMG Y M Ve ~j g
q

?YL e H dG Y~dG M e .4
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n YOh IH g
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? G
q Y~dG ~d OG~SG j~d g
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k ,a OL J
q CG Y j
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q g
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J c ,gPJG H Q~j dG GG J g
k

Nf QH ae ~WJ
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g J
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q dG dhJ dG G
q jdG RpHCG
.(QLCd fOCG ~G
q Y e) .G

83

SdG GMCd q jQ~J dO


Campaign Budgets

G fRGe

.a dG j dG OdG e c O~Y Y ddG FdG J

G fRGe OH
ILCG a ,JGh G KCGh ,AHdGh ,JdGh ,QjEG :G e
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q
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j
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84

SdG GMCd q jQ~J dO


General Fundraising Rules

GeCG eY ~YGb

.GeCG L S GeCG J CG ej
.L Y J dG bdG QG~e e kSe G QG~e JCj
p G
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q
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q n G dG dGh edG
q bdG TCG e T Ct G j d
.q dG Ua d oJh q dH dG dG e njo e

85

SdG GMCd q jQ~J dO

GeCG L G~gCG
M) GeCG L e OG ~dG ~j~H M fRGe e fRGe c
q J CG j
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q dG
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LP
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k
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Hj q e e) :~dG

(M fRGe e
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jHCG/f

SQe/QGPBG

jGa/T

VdG ~dG VdG ~dG VdG ~dG VdG ~dG


gGq dG
gGq dG
gGq dG
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dG
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d Sh VQe
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:dG
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G qG G

G
q G

86

SdG GMCd q jQ~J dO

GeCG I~q G G
S
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q
q e GOH
k G fRGe S
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.GeCG e fRG ~j
T
n

GeCG N
je/QjCG

jHCG/f

SQe/QGPBG

jGa/T
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:UN
q Se
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q Y OGe
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dG eGH ~q p eo
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q
GeCG L
LdG

87

SdG GMCd q jQ~J dO


Ten Steps for Organizing a

d GN Y
Lf q Y i~e

Successful Public Forum

.jQGOE
v G kja uT (1
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.YdG LCSEG (3
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(4
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i~G AfG Qa HH b (9
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88

SdG GMCd q jQ~J dO


Checklist for Organizing
a Public Forum

.d jH qfGE ek QU i~G FQ j CG Y UMEG


.O~q G bdG fCGh i~G aEG
.AH q j CGh i~G e OG VdG FdG Vj CG Y UMEG
.q e Wf Y p YCG
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.SCG IH G jj e e eGH eJ

i~G OfG AKCG

.YGh
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q
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i~G OfG ~H

?QT q M Y Mh i~G a ~S dG G M g
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?qG GWCG L EG qFYO GQe SQEG q g
h~j CG sboj bdG e ch ,N dhj CG e sboj eh ,qLj jCG EG AG j g
?YdG GhQOj CG d qj bh q GC h ,HN
?~dG jQ mJ EG hCG ,i~G OfG e EGh e qJ f Sh EG AG j g
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?Qe
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i~G OfG b

J MG Fb
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89

UdG ac
Bringing It All
Together
Sample Worksheets

q LP Y S
G d

for Campaigning

kdCG KK ,f dCG 130 j e qS O~Y qGC d ?UdG g c


q H e c
,(dG FGd ) e
q Z Nf g hNBG a GbG S
q hO e T
q g dG ADg e
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q G qj
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e hD d
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q a aj mS a .IG
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q
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k ,NdG e O~Y cCG e UGdG qJ CG
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q CG Y a
q
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.(9 100 = 0.7 * 13 000 h 17 500 = 0.7 *
100 EG ~dG
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q CG H Y SCG Gj
H Q~j jdG UTCG O~Y qJ dG
g qC ,YbE kS ,T dCG
q
.H UCG Y EG YbEG

90

SdG GMCd q jQ~J dO

G ~g ~j~ :1 dG q S
,ddG SCG Y LCp G ,Y MLQ EGh KHCG e J dG eG EG GOSE
k G
:N
k I~G
q M N V HLCG pQOGh
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?HfG g JGUCH AOEd gDe g UTCG ADg e c .2
?HfG g JGUCH Gd~j CG qbJ jdG NdG ADg f e .3
?dG
bQCH ,JGUCH Gd~j CG sbG NdG ADg O~Y hj c .4
q
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?jCGQ M ,Te c
q dj ~b dG GUCG f e ,dG HfG L M .7
?RdG RGME H AOEG G GUCG f g e .8
?q dG bQCH ,RdG RGME q QhdG GUCG O~Y g e .9
?I~MGh ISCG V j jdG NdG O~Y j c ,Sh
~c
q
x .10
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EG dG SCG O~Y j a ,f Td jdG EG ka Gfc GPEGh .12
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q Nf IY EG K~
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GG
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q Cq G EG .3
?e FGhO e IFGO c
q qbG GbG cQG f g e .4

91

SdG GMCd q jQ~J dO

q GZ~dG G~SEG :3 dG q S
:M ~J dG GZ~dG
G~SEG ee
q
q ~j~d ddG SCG Y LCp G
eh ,dG ieh ,Gh ,G
dGh ,dG) aGZ~dG
UGG g e .1
q
q
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s TG L H j
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YG g e .2
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?f aG~dG YG EG Lj
q jNBG Te e g .4
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YG g e .5
q
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n jo dG jRGG YG g e .6

G~SG Ff q c :4 dG q S
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k dh
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q

92

SdG GMCd q jQ~J dO

p e GPEG cCG dH iNCG


REG Rj qfGC M .dG
q H G
q b H dG TH
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n

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q
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q
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GMCH Q~j
q
GdG Gqj CGh , e SCH NdG GQN Y eG
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93

G q e
fGdG M H AGLEG
HfG
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HfG M H AGLEG
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M H AGLEG
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TG QNEG
TG J
G
q dG J
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SdG GMCd q jQ~J dO

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94

G q e
TG M H AGLEG
M H AGLEG
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SdG GMCd q jQ~J dO

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k
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q M Jd I~G
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e JH dG jC
NdH
k G jh .G J Y gOL c
q J
q
.jW IH G b NdG
d HSG Gj
CG ,AGdG Y ,Hh H Q~j NdG d HSG
q
.NdG

95

SdG GMCd q jQ~J dO

H UN q LP GQSEG
M qb~dG Nd
j kIhM G ~TG
q eRdG GAGLEG Jq CG jQhV
k
q qc
YdGh
GY~dG a ,Fe I~H
q
q gGh ,VGh J AYEGh ,dG
dCe Jh ,ddG GQSG VJ CG H j ,dd .M EG MG
.M dSG LhCGh Aj j~J
fH I~Yd IQSG hCG J
q bH Y P
:NdG SEG
:GdG
:q HfG IFG~dG
:JdG
:q HG AfG

:N e G Y~S

:LG

dG
q
GUCd SdE
k G GdG
GUCd SdE
k G ~H dG
Yq J e

eG e ~jG
q HdG GbG
GbG cGe EG fG
HfG j MhG q G FG e

q aVEG ee

96

SdG GMCd q jQ~J dO

JG H Y G EG qLG dG Y P

dG q LfEG Yh ,q JdG JG cM Y khDe S ,JG H Y kae H


.eq dG
dG g JG H e
q qGC k Y ,NdG FGd e gQJ ,na~G FGh~dG NH S
q
.dEG dG JdG bQCG FH OhS
q
.HdG YS GW QGSH JdG ILCG J Y khDe S
e cCG IQh~dG g h~J C LM .Yd
qjQ~J IQhO hCG dG qJ CG Y qS
q
.k jJ YS f
.cT eh ,GUCG Ra V A eRdG dG YGh ,q JdG FSdG f Y fu e
.j~d edG YG
q J Y XGhh .kdh kMe c
.JH G H qj dG cG e SMGh ,dG AGOCG ac
Hf q c jf ~Y dH b .FMEG J GQhCG AMEGh ,GUCG ~q Y V L Y hDe fCG
.dG Hf e
SSCG Y q JdG JH ndG YG
q Y G Rq hh .YS HQCG Y Y Hf b
q
.k ej Y Hf
~je Y kH ,HS en EG Mp CG q K .cGJ Y~J h ,q QhO H UG dG GQSG LEG
.TG Y eG e
WGh qFdG cGH qJGE ,qe e LGh GPEG
YdG jdh dG ~H e dGh eG YdG e) AG YS JG e AGLEG j
.(Ak e SdG YdG jdh kMU ITdG YdG e) dG Qf GWh (Ae dGh SdG
.g~j bdG c GPEG NC
q H ,SCG GW QdG YS N JG QN eeCG jh

97

SdG GMCd q jQ~J dO

NdG GQN ~j~d Jg


j~M Y P
q
?a e ,
I~dG/~dG EG ~q dG CG .(Me hCG G U) G Ae''
f f .''GQSd i~G cT'' fL e qJCG fCGh
YOCG ,
J~S/~S
.G g NdG QN ~j~d CGQ SH
bdG Y TCG ?

`d hCG

`d JH ~J a ,dG q jdG HfG L GPEG


' .e dG
:JBG Sd kah JG GQSG NdG q U
Te ~jq D j ' 1'
OOq e ' 2'
N ~jq D j ' 3'

.JG e m~j dG Y j ~b ~G Gg qC ,NdG e m ~L N~J


.jb q GC be hO e qFdG SCG Y HLEH pca
.JG AfEG b dEG ~q J T q c EG dG ~J qcJ
dSG ~Y gD dG JG GQSG uS
.g~Y qbJ dG dG ~Y VGh IQTEG Vh Y UMa ,JG IQSG J GPEG
.J dG JG GQSEG I~n Mp Y V
.gAGLEG qdJ dG JG H EG LCG e dH dG OG Y Gk T

98

SdG GMCd q jQ~J dO

GdH UG dG bQh Y P
H J e
Y HLEGh ,Y G GQe jRJh ,Te Y NdG jd LQCG FGh~dG RG f
.SCG
~b G qe S ,GdG e AfG ~Y .q gCG ddG dG Gg JGQN q f CG Oq f ,dch
.jOOq G NdG Y G GQe e ~jG GYRq h

H J c
:Rpj e q c Y eRdG g
~jq D j'' qfGC EG j ' 1' bda .NdG QNGh ,GdGh ,SEG q S qfGC e ~qcCJ - CGdG SG GQSEG
.N ~jq D j qfGC Y ' 3' bdG q ~j H ,OOq e qfGC EG j 2 bdGh ,Te
.G Yk e H Y q J dG IQTEG g - YG
q j IQTEG
.Y aG~j dG jdG Yh TG Y ee J - TG Y ILe bQh
.e I~MGh Nf q c Y Rq h - d q FY~dG GdG

SC G bQh
J qfC Hh ,e
q qfGC dH pcG H .ZhGe jH Y p ,Y HLEG j kGDS qJ M
S dG ' SCG bQh'' C eEG q K .FdG EG S dG GG Y q dG EG S qfGE ,Y HLEG
.G cGe je

jdG
i~e j~Jh ,YdG Lh Y FdG J e q ,GdH UG jdG a e C eEG ,AfG ~Y
.JRMCG dG ~q dG

db j e
QGb Y kdH Gk KCJ GqKD S qJ dG fGh H J dG da .Td q dG G qfCG qcJ
.NdG
e qJ c Gq e I~q Y LGJ CG en j dGh ,GdG AKCG J dG dSdG QWEG Gg Vfh
.UG HSCH djEG

99

SdG GMCd q jQ~J dO

.f Y u Y
a .WG Hf TJ
q dG ,(TG) i~d e
q fCGh ,(SG cPCG) YOCG ,cDhe W''
' ?bh e b~H
.TG Y ~q
e g (TG) qCG q XCG .e AHCG I~Ye aM q S d jf LQ qfC ,(TG) dd YCG fCG'
' .g ejCG H KdG jdG FdG TG

.SC G W Y qT
j be CG j dG qGC e ~qcC dG Oq j (TG) qC gCG e TG UGdG Y J k M j~f''
' ?egG J qe qb e a .MhG jdG e (TG)

je Ru h
j~G NGh gQN/QN O~q M ,jEH Oq dG AL GPEa) ' ?HfG CH QGb (J~S/~q S) JG g''
(.j~G ca ,dH Oq dG AL GPEG qeGC .F jH
j (TG)`d jdG a e qa .(TG) Y cCG aq J dG jG g d JCG CG Oq hCG'
' .e dG bdG Y Gk T .WG kYa GY
k qS Ta) - HfG

UN GOTQGE
dO a ,OhOh Z T Y bh GPEG eq GC .dEG AUEd GOk G~SGh k ad ~S k jJ G qGC d q S
.YdG Lh Y j~G AfEH pcG H .(JdG bQ) Y (G)`H
qJGE ,ce hCG SCG j~d fc GPEG
q

100

SdG GMCd q jQ~J dO

GdG Y LP
jJ
q
Ue ' 5' ,~jq D e Z ' 4' ,OOq e - ' 3' ,TG EG q e - ' 2' ,Ue - ' 1' :dG f
.G OLe Z ' ' ,HLEG aQ ' Q' ,d
:GbG ce
HG dG

:IFG~dG
:G
dG JdG bQ NdG SEG

:QdG SEG
G bQ

''jdG j~U'' bH Y P
,jdG j~U
cCG dH q ,WG ~j~L Y fH UdG d S ,G AKdG
.UdG
e q EG q fEG ,FHCG aCG SQG~e eCJ LCG e G~k gL S qfC (TG)`d UCG fCG
.(TG)`d Uh
q a
,eGMG Fa e
(G
q bJ)

101

SdG GMCd q jQ~J dO

YCG dh~L IQSG Y P


:bCG
:aQCG
:jq JCG

:dG jQJ
:q G QGdG
:Oq dG jQJ
:~G
:jQdG
:~YG
:G
:~d YGdG G
:GdG
:JdG
:JG hDe
:GdG
:JdG
:efdG Uh
:sbG QG O~Y
?IVM YEG FSh S g
:TG cQe W
:iNCG ee

GeCG L IQSG Y P
n G q G IQSGE

:cdG

:SEG
:dG f
:GdG
:G Jg
:dG Jg
:q dG gG S
:G d H JG Vn G dG
p G
:q dG M Y SE
:OhOdG/JG/JG Y hDG Me
:HG

102

SdG GMCd q jQ~J dO

GdG d
HG IQSEG
q
:NdG SEG
:GdG
:JdG (bQCG) bQ
:(aG)
q G
q SEG

:JG jQJ

?GDdG/dG Ve g e
dG
q ZdG CH
G EG fG ZdG CH
Td/d dG
q ZdG CH
e EG dCe OLh Y
e EG iT OLh Y
:a e TEG

GG VVGZC
s
:HG EG UJ

:VG He Y hDG G Y

103

SdG GMCd q jQ~J dO

G cGe GH q Le Fb
('''
q ' T Y jUe e g~J dG YdG
q ' Fb'' VY qa)
GdG

KC G

e 35 Gec o
SGdG
q BG bC d hCG q NQW d
fG
q TCdG
SM dBG o
Jc (hW) dhW
IdG d dBG
c
Jc ILCG o
d hW
G~G jJ dBG o
q N e
q
ca RL
IOhe
q G AGM fGN

eq dG RGdG
o

Gqeh G~q
aep h e

o
o

efRhQ o
o
Ohe
q qe
o JdG R ~e UGbCG
d/Jd GQhCG o
o qSh ,I~b ch ,GcCG o

H
HW dBG
~jdG Sd Ge
jOGQ RL
q FHc Sq c
J dBG
Jg ILCG
jJ RL
Jc BG
j~a RL

o
o

VdG GQhCG
d Hb SGc
e
q
OGq H
aQ
dG hW
e S

o
o
o
o
o

104

o
o
o
o
o
o
o

GQhCG e
U IOe
U bH
jhJ gJ GQhCG
UUQ bCGh TCJ bCG
FSdG Hd GQhCG eRQ
SEG hCG d OGe
FSdG Qh
GQhCG He
QdG eGq N
bCG Qeh UUQ bCG
q We WTCG
NCG Hh e e NCG
e
q
jq ~jH HGW
SHOh H~J ce
(j~ah Sc) WTCG
jRJ GhGOCGh WTCG

o
o
o
o
o
o
o
o
o
o
o
o
o
o
o

SdG GMCd q jQ~J dO


Campaign Plan Template

G N Y P

OG~YEh ,~MGh me L dG eG c
q M Y J~Y dG PdG U
u
HLCG Y
k j CG a eG g e cCG dG eCq G .d eT N
.dG
Gg jj dG dG S Y IOQGdG
q

dG :hCG IG
.HfG g Y qKD S dG HfG
fGdG Y RjEH ~
q
q

.IFG~dG j jdG NdG RjEH Up

.VG HfG G~MCG e IFG~dG g J~T e RjEH Up

.HfG g Y qKD S dG eGdG RjEH hJ

105

SdG GMCd q jQ~J dO

.RjEH TJ Up

.RjEH eN Up

~dG ~j~ :fdG IG


:G g qdG O~Y hj
:EG HfG g cQG f J CG sbjo
:GUCG e O~dG Gg f GPEG Ra nS
o
:GUCG e Q~dG Gg Y d SCG e O~dG Gg EG dSQ UJ CG Y S
q

106

SdG GMCd q jQ~J dO

NdG G~SEG :ddG IG


qGG G~SEG
.IFG~dG e AMCG g I~L
q Ff J
q CG qbJ ,HdG HfG EG GOSE
k G

.IFG~dG e AMCG g I~L


q Ff J
q CG VQG qbJ ,HdG HfG EG GOSE
k G

,LG/IO
OG
q
q AMC
n G IFG~dG e ddG AMC
o G qS ,HdG HfG EG GOSE
k G
:RdG RGME JGUCG EG jdG NdG jcC
M
q G J CG Y S
q

qGZ~dG G~SEG
.jUe I~Yb qS dG ddG aGZ~dG
dG EG ,dG f ,J ~b
q

.ddG SCd iNCG aGZ~dG


dG g ~jDq J CG sbjo
q

:dG e ddG dG qc aGZ~dG


dG g qJ
q
:ddG dG e NdG GUCG dSG ,AbG ~Y

107

SdG GMCd q jQ~J dO

:ddG aGZ~dG
dG e ,hCG LQ~dH ,Nf GUCG eN j CG sbjo
q

NdG M
:ddG dG a~G Nf QL V AYCG Qj

:ddG bGG a~G Nf QL V AYCG Qj

:ddG jdH gG a~G Nf QL V AYCG Qj

GOdG qJ CG JGP ZdG a~G Nf QL V AYCG Qj


:ddG UGH

108

SdG GMCd q jQ~J dO

G dSQ :HGdG IG
dSdG Hq e
Y dbCG e

f Y dbCG e

fCG Y fdj e

Y
q fdj e

G dSQ
Gd TJ
kfH JBG dG qj
q GP'' GDdG Y j (I~MGh bO J~e)
q e
k
' ?G

109

SdG GMCd q jQ~J dO

dSdG e ~qcC dG
?Ib g g
?bG~Gh
~dH MJ g
q
?gf gC
q G Jh NdG J g
?eN Hh H jdG Rp oJ g
?YG Jh VGh g g
?a~G Nf QL EG Le
q g g
?dSQ Yq ~J ddG UdG g
?JGdG
q JS
?dM dhG~G QNCG
?M QT
?M eQ

NdG QL EG dH qSSCG jb
:a~G Nf QL EG dH gC
q G jdG ddG jdG qJ
(1

(2

(3

110

SdG GMCd q jQ~J dO

:JBG dG Y G dSH HSh ddG jdG Y cd cCG gDq G g M


(1

(2

(3

NdH JG :eG IG
:ddG FSdG OYH NdG EG dSQ f J ,Y
q H
H JG Sh

aGZ~dG
dG
q

NdH Jd I~s G G
.1 dG

111

SdG GMCd q jQ~J dO

.2 dG

.3 dG

.4 dG

.5 dG

112

SdG GMCd q jQ~J dO

d q edG h~G
G qe j dG WdG L Lj dG ,d edG
h~G dG SdG Rj
q
.e
q Hh ,G
q E UTCG e RdG O~dHh ,
q f c
q jh .gREG

jQG

Y Gh
G
q
q

dG

jQdG
HfG
dG b
q
.~MGh SCH
HfG
dG b
q
.YSCH
HfG
dG b
q
.HSCG KH
HfG
dG b
q
.HSCG HQCH
HfG
dG b
q
.HSCG H
HfG
dG b
q
.HSCG H
q
HfG
dG b
q
.HSCG H
HfG
dG b
q
.HSCG fH

113

SdG GMCd q jQ~J dO

G H
G ddG H
q UTCG ADg qS

JdG bQ

Qh~dG

SEG

G fRGe
:NdH Jd I~G
q WdG Y TdG ddG LE
q G hj
:(dEG eh ,JG G~eh
q ,XGh ,cGG dJ) jQGOE
q G ddG LE
q G hj
:dG dJ LE
q G hj
:G g Y S dG G
q G d jq ,qc ddG g L ~Y

114

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