Professional Documents
Culture Documents
Couros OpenSource Comprehensives June30 04 PDF
Couros OpenSource Comprehensives June30 04 PDF
Comprehensive Essays
By Alec Couros
Spring/Summer 2004
Foreword:
re: Content
To have written comprehensively on any subject is difficult with or without limits.
Similarly, to write comprehensive papers regarding such complex and diverse
topics as I have before me, and to limit myself to 20 pages per topic, is certainly
a formidable task. Obviously, I have had to make choices on what content I
should include, and what I should not. And these choices were never easy.
However, I am hoping that these essays will serve as a launching point into
describing what I know now, and what I hope to learn in the future.
The state of the open source movement and the activities that arise from it have
shifted and continue to shift before me as I write these essays. While these ideas
seem to be constantly reshaping, they are no less interesting to me than they
were at the beginning of this journey. The open source movement has become
more than just a better way of writing software. The open source movement can
be seen as a culture, an ideology and a better way for humans to work together
on shared pursuits.
re: Format
This entire paper was written using open source and free software. Open Office
Write (part of the Open Office Suite) was used as an alternative word processor
to Microsoft Word. LaTex was used as the typesetting tool for the purpose of
transforming the raw, unformatted document into a consistent format and in
converting the finished text into PDF form. Additionally, open source tools are
being used to serve this document to an online audience at
http://www.educationaltechnology.ca/couros. The operating system of the host
server is Linux-based, the web server is Apache and the content management
system is driven by Moveable Type. Again, all of these tools are either open
source or available for free.
However, I dont believe that these facts alone should be utterly remarkable. In
the past several years, open source tools have become more widely accepted by
business groups, educational organizations and consumers, and open source
thought is slowly emerging into mainstream culture. Yet, what I do believe to be
remarkable is the process in which such tools came to be. Through often informal
and spontaneous cooperation, viable alternatives to the products of proprietary
giants (e.g., Microsoft, Novell, Oracle) have brought forth a revolution of choice,
quality and customizability. And, what is perhaps more important here is the
understanding and acknowledgment of the collaborative and creative processes,
and spirit, that brought about these changes. It is my hope that in better
understanding the complexities of the open source movement, insight can be
drawn for the purpose of developing collaborative, innovative communities within
the educational context.
Question #1:
1) What is the open source movement?
a) Discuss the attributes and implications for educational practice and
preparation.
b) Describe the sources and nature of the data that might be collected regarding
this movement that might be found on publicly accessible listservs, discussion
groups and other Internet-based communities.
examples of School Division initiatives, notably the State of Maine and Kamloops
School Division #73 at http://www.canopener.ca)
Unix is still the most common multi-user operating system in the world and the basis for Linux and other
popular open source (e.g., BSD-based Unix varieties) and proprietary (e.g., SCO Unix) operating systems.
knit. Throughout the software development process, code (source) passed freely
between members on various projects. If an improvement was made to code,
there was an expectation that this information was to be passed along to other
members of the entire programming community. To withhold code was
considered gauche, as it was to everyones benefit in the collaborative culture
that the code was improved (Stallman 2000). However, the nature of this
collaborative protocol was to take a turn by the end of the 1970s as many
developers were enticed to join commercial firms producing proprietary software.
Certainly the most profound and outspoken member of the Open Source
Movement is Richard Stallman who began his computer science career as a
Graduate student at MIT in 1971. While Stallmans career began in an
environment of collaboration, sharing and collegiality (as described above), his
surroundings began to change in the early 1980s as many of his former
colleagues began to work for commercial companies, which sold primarily
proprietary systems. In an interview with David Bennahum, Richard Stallman
spoke about the origins of this practice as he recalled the actions of student
programmer Brian Reed from Carnegie Mellon University in 1980. Reed, a
computer science student who wrote a text-formatting program named Scribe,
surprised everyone by selling it to a company, instead of sharing it with the
community. The company was very proprietary about it, and very obnoxiously put
time bombs into it (Bennahum, 1996, online). The problem was that nobody
censured or punished this student for what he did. He got away with it. The result
was other people got tempted to follow his example (King, 1999, online).
2
3
http://www.gnu.org/gnu/manifesto.html
http://www.gnu.org/
words, GNU had all the separate components of a complete operating system,
but was missing the central component that would mesh these parts together.
Enter Linus Torvalds and Linux.
Note: Technically, Linux is not a complete operating system in itself, but refers to the kernel. The kernel
is an essential part of the operating system, however, and is the core that provides basic services for all
other parts of the operating system. Without the Linux Kernel, GNU was an incomplete operating system.
For an excellent technical description of how Linux and GNU coexist, see Fink, 2003, Chapter Two.
10
of Linux, however, was not technical but sociological. Until the Linux
development, everyone believed that any software as complex as an operating
system had to be developed in a carefully coordinated way by a relatively small,
tight-knit group of people. This model is typical of both commercial software and
the great freeware cathedrals built by the Free Software Movement in the 1980s
(p. 16). Additionally, even those individuals closest to the hacker culture could
not themselves predict the great influence that Linux, and as an extension the
open source movement, would have on the computing world. To the latter point,
Raymond (1999) continues, Linux is subversive. Who would have thought that
even five years ago (1991) that a world-class operating system could coalesce
as if by magic out of part-time hacking by several thousand developers scattered
all over the planet, connected only by tenuous strands of the Internet? (p. 17).
Only two years after the release of Linux, groups such as Red Hat,
Debian and SuSE emerged to modify and improve, to give away, and in some
cases, sell their own distributions of Linux. Features continue to be added to
Linux, including SAMBA5, which allows Linux to transparently share files and
printers over even Microsoft-based networks. On the desktop (consumer level), it
is reported that Linux has reached almost a two-percent market penetration. This
may seem an insignificant proportion until it is compared to veteran Apple
Computers penetration which has been estimated to be anywhere between two
and eleven percent (Fink, 2003, p. 31). Today, Linux runs on at least 15 different
computer platforms including IBM mainframes, Macintosh, PCs, Sun Systems
http://www.samba.org/
11
and Palm Pilots. Linux boasts over 10 million users and the number continues to
grow (Wheeler, 2002).
Linux is certainly not the only great success story of the open source
movement. In January 1998, Netscape, in a shocking move6, announced that it
would release its popular web browser suite, Netscape Communicator, as an
open source product. While there were various opinions on what seemed an
insane move by a corporate giant, the action introduced the idea of free software
as a legitimate idea to the business community. Netscape felt that it could tap
into a community of developers to improve its own product. By 2002, Mozilla7
was released as the first open source, production version of Netscapes code.
Also, Apache8 web server, another open source application, is currently
the most widely used web server on the World Wide Web. Other applications
like Perl9 and PHP10 have become increasingly popular and essential tools for
many web programmers. IBM, Dell and Compaq now all provide servers that run
Linux. Apple Computers has based its newest Operating System on BSD, an
open source Unix-like operating system developed at the University of Berkeley.
There are literally thousands of applications that are available as open source,
and many are designed for business, personal computing or education. A
comprehensive list of open source projects can be found at SourceForge.net.11
This is sometimes referred to as the shot heard round the world (Raymond,1999, p.203)
http://www.mozilla.org
8
http://www.apache.org
9
http://www.perl.org/
10
http://www.php.net/
11
http://sourceforge.net/
7
12
Open Source Initiative (OSI) is a non-profit corporation dedicated to managing and promoting the
ideals of open source software definition.
13
of the term free software by explaining that it refers to software that is free as in
speech, not as in beer (Dibona, Ockman, Stone, 1999, p.3). In other words,
Stallman is making a distinction between liberty and gratis. Software developers
of programs falling under the GPL have the liberty to make changes, share code,
use and redistribute, however, they are not bound to give away any derived
works. However, the notion of copyleft becomes very important here. Copyleft,
an essential part of the GPL is the mechanism that keeps software free.
Copyleft uses copyright law, but flips it over to serve the opposite
of its usual purpose: instead of a means of privatizing software, it
becomes a means of keeping software free. The central idea of
copyleft is that we give everyone permission to run the program,
copy the program, modify the program, and distribute modified
versions but not permission to add restrictions of their own.
Thus, crucial freedoms that define free software are guaranteed
to everyone who has a copy; they become inalienable rights.
(Stallman, 2000, p. 53)
The GPL is not the only licensing agreement that applies to open source
software. In fact, GPL is only one of many open source-type licenses. However,
GPL is probably the most popularly referred to licensing structure due to
Torvalds decision to apply the GPL to Linux. Other popular open source
licenses include Apache Software license (the licensing structure of the worlds
most distributed web server software), Artistic License (applies to the Perl
programming language), BSD (Berkeley Systems Distribution)13, IBM public
license (IBMs commercial copyleft license) and the Mozilla Public License
(applies to the open source version of the colossal Netscape Navigator) (Fink
2003). While most of these licensing structures are similar, each handles
intellectual property and the rights of the developers slightly differently.
13
14
Developers have the ability to choose which licensing structure (in some cases,
more than one can be chosen) is most suitable to their work and to future
modifications done by the open source community or by commercial enterprise.
While there are certainly many variables in regards to the licensing of open
source, both initial developers of open source projects and those who adopt open
source software (e.g., schools) must be aware of the specific legalities in respect
to open source and free software. (see McGowan, 2001)
15
initiatives over the past several years. Notably, the Massachusetts Institute of
Technology (MIT) is currently developing the Open Courseware Initiative (OCW)
at http://ocw.mit.edu. The OCW is an open publication of MIT course materials
which currently features over 500 separate courses. The courses are licensed
under a Creative Commons14 license.
The Creative Commons (CC) is an organization that was developed to
help authors release content in a manner that protects the rights of the creator,
but also encourages accessibility toward certain public uses of material. The
developments of the Creative Commons are inspired by the open source
software movement and the organization has begun to redefine how authored
content is to be released. An excerpt from the CC philosophy reads:
We use private rights to create public goods: creative works set
free for certain uses. Like the free software and open-source
movements, our ends are cooperative and community-minded, but
our means are voluntary and libertarian. We work to offer creators a
best-of-both-worlds way to protect their works while encouraging
certain uses of them to declare "some rights reserved. (Creative
Commons, 2002, online)
Hundreds of works including books, essays, photographs, songs and
short videos have been released under Creative Commons licenses in the past
several years. The CC has become an attractive alternative apart from traditional
approaches of releasing content. And as the GPL licensing structure was
significant in fostering the collaborative development of Linux, certain CC
licenses can act to encourage and enable others to collaborate on joint projects,
while protecting attribution rights of the initial author(s). (To better understand the
14
http://creativecommons.org
16
CC licensing process, its helpful to view their Choose License page at:
http://creativecommons.org/license/)
Open publishing is also a relatively new phenomenon which has grown
under the influence of the open source movement, and has been encouraged by
the interactive structure of the Internet. Arnison (2001) writes, open publishing
means that the process of creating news is transparent to the readers. They can
contribute to a story and see it instantly appear in the pool of stories publicly
available,,,, Readers can see editorial decisions being made by others. They can
see how to get involved and make editorial decisions (Online). Transparency is
a key concept here, as the creation of news becomes open to the eyes of the
interested and involved, much like source code is accessible through open
source software projects. In the open publishing model, the relationship between
news producer and news consumer has merged.
In some instances, open publishing networks (often referred to as
Indymedias) seem to have risen as an intentional departure from the news
construction process at traditional media outlets. Many view the rise of open
publishing as a reaction against special interest, government influenced,
advertising-funded media empires (Hyde, 2000). In contrast, Indymedias are
restructuring the traditional news hierarchy of publishers, advertisers, sources,
journalists and readers. In the world of Indymedia news, the relationship between
the sources, journalists, and readers is all that matters. In the Indymedia
community, publishers advertisers, and corporate interests are left out of the
picture (Hyde, 2000).
17
15
http://en.wikipedia.org/wiki/Independent_Media_Center
http://www.pitas.com
17
http://www.blogger.com
18
A content management system (CMS) is software that enables simple addition/editing/manipulation of
HTML (website) content.
19
Blogspot alone has over 1.5 million active bloggers as of May 2004 (http://www.dijest.com/bc/).
16
18
http://casestudy.seul.org
http://www.canopener.ca
22
A list of articles regarding TCO is available at http://luminance.sourceforge.net/resources_archive.php
21
19
(Cheal, 1988, Mauss, 1990). Partial gift economies also seem to exist, in
contemporary forms, within academic cultures. Barbrook (1998) writes,
Within small tribal societies, the circulation of gifts established close
personal bonds between people. In contrast, the academic gift
economy is used by intellectuals who are spread across the world.
Despite the anonymity of the modern version of the gift economy,
academics acquire intellectual respect from each other through
citations in articles and other forms of public acknowledgement.
Scientists therefore can only obtain personal recognition for their
individual efforts by openly collaborating with each other through
the academic gift economy. Although research is being increasingly
commercialised, the giving away of findings remains the most
efficient method of solving common problems within a particular
scientific discipline. (Online)
Here, Barbrook both acknowledges and advocates for the collaborative
benefits of a gift culture.
Raymond (1998) also describes hacker culture as a true semblance of
gift economy. In Homesteading the Noosphere, he argues that our contemporary
society holds ties to a classical exchange society, which is strongly interlinked to
a command hierarchy. Added on to this, within our own contemporary society,
humans continue to hold an innate drive for social status. Using these
presumptions, Raymond (1998) proposes that gift cultures are adaptations not
to scarcity but to abundance (online). He continues, Abundance makes
command relationships difficult to sustain and exchange relationships an almost
pointless game. In gift cultures, social status is determined not by what you
control but by what you give away. Although Raymond may present an all too
simplistic analysis of the open source culture through this lens, there may be
aspects of the gift culture analogy that are worth examining. In particular, the gift
20
21
22
23
methodologies, I will be able to better understand the implications for the open
source movement in the educational context.
24
Question #2:
2) What is grounded theory and how will it support the work that you are
considering in your doctoral research?
a) What are two other qualitative approaches you considered, and rejected, and
why were they inferior to grounded theory in this instance?
25
26
- theory is derived from the analyses of data which are gathered through
field observations, interviews/conversations and documents (the literature
itself is treated as data).
- data analysis consists of systematic processes which begin as soon as
data is available.
- initial data analysis begins with the identification of categories, and the
connecting and comparison to other existing and emerging categories
(constant comparative method).
- the collection of subsequent data (also known as sampling) is based on
the emerging concepts generated by the constant comparison with newer
data.
- the standard format for data analyses includes three stages: open coding
(identifying categories, properties and dimensions), axial coding
(examining causal conditions, strategies, context and consequences) and
selective coding (development of propositions that usually follow a specific
story line).
- the resulting theory can be reported in either a narrative framework,
and/or as a set of theoretical propositions.
While this list can be extended and given greater detail, it provides a sketch of
the grounded theory methodology from initialization to completion. More detail
regarding grounded theory will be developed in the following sections.
27
23
24
28
abstraction that does little to help people who just go out and do research. (p.
577)
In my construction of grounded theory in practice, I have broken down
the process of doing grounded theory research into three analytic phases.25
These phases include research design, data collection and analysis and
literature comparison. Within each phase, a series of plausible steps are
included. To better understand the applicability of grounded theory to my
intended study, I have used the context of studying the open source movement.
Yet, as this is a pre-proposal work, I have not yet gone into great detail.
As GT is both systematic and emergent, these steps are not intended to
be interpreted as strictly sequential. The linear focus, however, does help to build
a framework for my understanding of GT in practice, and will help in framing my
research proposal. Additionally, what is not made explicit within these steps is
the actual writing process. As GT uses constant comparison, writing is important
throughout the data analyses and comparison process. Writing happens from the
moment you begin data collection, through theory development and into later
literature comparative stages. Writing is at the heart of grounded theory.
The brief framework for doing grounded theory follows.
Phase 1: Research Design Phase
1) Review of technical literature
The open source movement is complex and bridges several disciplines
(e.g., philosophy, economics, sociology, social computing). While GT literature
25
These analytic phases are derived from the works of Glaser & Strauss (1967) and Strauss & Corbin
(1997).
29
A category is considered to stand by itself as a conceptual element of a theory. (Glaser & Strauss,
1967)
30
3) Sampling
Sampling, in the case of this potential study, can be described as process
of selecting a number of informants/participants from a defined study population.
The most common types of sampling in GT are known as purposeful (purposive,
selective) sampling and theoretical sampling. While in the literature, these terms
are often used interchangeably (i.e., selective sampling is the same as
purposeful sampling), some theorists make an important distinction.
Selective sampling may be seen to mean purposeful sampling .
Theoretical sampling may be seen as a variation of purposeful
sampling, but purposeful sampling is not all necessarily theoretical
sampling. (Coyne, 1997)
The distinction in the terminology of these sampling methods may seem
unimportant. However, in my interpretation of sampling as it applies to grounded
research, I see two distinct phases. When beginning the research, I plan to use
purposeful sampling to initially target specific members of the open source
community. In understanding the goal of selective sampling, I look to Patton
(1990; 2002).
31
32
5) Data Collection
Constant comparison is at the heart of the GT process. Therefore the
process of data collection must involve constant analysis of data as collected. In
27
Saturation, also known as theoretical saturation, is the point where existing and new data no longer bring
about new theory or speculation, but continue to confirm theories already derived from data.
28
Some other common types of triangulation include investigator triangulation, methodological
triangulation and interdisciplinary triangulation.
29
Construct validity refers the degree to which the testing/measurement tool used in a study accurately
reflects the conceptual question of interest.
33
a grounded theory study, data collection and analysis works through the
following, mostly-overlapping phases.
Data Collection: As stated earlier, data collection sources vary. However,
interviewing is one of the most common collection methods. There are various
books related to good interviewing techniques and qualitative methods. Excellent
choices include Kvale (1996), Rubin & Rubin (1995), Seidman (1998) and
Wengraf (2001). As other sources of data are discovered, and subsequently
mined, relevant guidebooks will be consulted in considering appropriate methods
for data handling.
Note-taking: In GT, note taking is an important consideration in data
collection. In qualitative research, there are various approaches to the process of
note-taking, however Glaser & Strauss (1967) suggest a very specific approach.
The authors advise against audio recording or the production of word-by-word
transcripts. It is suggested that time is better spent focusing on additional
interviews than in producing transcripts or re-listening to recordings of interviews.
In GT, I understand that note-taking is meant to record basic concepts, rather
than full literal readings. However, I think a compromise can be argued here
where interviews can be recorded in order to check for understanding of the
basic derived concepts against the audio taped sessions. This slightly alternative
approach is supported by Dick (2002, Online).
Coding: There are three specific types of coding methods described in
typical ground theory literature. These distinct but similar methods of coding
include open coding, axial coding and selective coding. Open coding involves the
34
30
Although the tabula rasa approach is an important principle of GT, it is one met with critique. This topic
will be specifically discussed later in this paper.
35
31
You can enter and join the Atlas.ti user community here - http://www.atlasti.com/maillist.shtml
36
37
researcher and the research. Further information regarding Atlas.ti can be found
at http://www.atlasti.com.
32
I use the term emerging in a fairly specific sense. Much of the literature found regarding open source is
either unpublished (in the traditional sense), or is constantly being modified (through collaborative licenses
such as found through the Creative Commons).
38
philosophy (Stallman, Raymond), there was little written on how we could learn
about the open source movement as a structure for collaborative practice in
fields outside of computing science (e.g., programming). However, recent works
have begun to extend the idea of the concept of open source collaborative
methods in other disciplines. A few examples, with brief descriptions, include:
The Business and Economics of Linux and Open Source (Fink,
2003) With open source software being given away,
corporations are trying to better understand the emerging business
model that has made companies such as RedHat, Suse Linux and
Novell recently more successful. Finks book is useful as a
managers guide to understanding and embracing the open source
movement in the corporate setting. It focuses on understanding the
open source models usefulness in cost-cutting, rediscovering
corporate value and implementing collaborative techniques across
and beyond the corporate enterprise.
The Success of Open Source (Weber, 2004) Her, Weber traces
the philosophical and technical foundations of the open source
movement and comes to the conclusion that societys foundational
assumption of knowledge as property has irrevocably shifted. As
professionals and citizens of the knowledge economy, we are left to
reinvent and arrange our world of information on this newly
accepted foundation.
Free Culture: How Big Media Uses the Technology and the Law to
Lock Down Culture And Control Creativity (Lessig, 2004) While
this book is not entirely related to the open source movement, it
addresses an important common theme: knowledge as property.
Lessigs position on the topic is fairly evident (look no further than
the ad hominem title), and the book is significant not only in the
content it describes, but through the way in which it was released
(i.e., free through a Creative Commons license AND for retail sale
through Amazon.com) as well as the movement it provoked (e.g.,
freeculture.org developed by the students of Swarthmore College).
While much of the literature seems to present certain general assumptions
(e.g., collaboration amongst individuals is constructive, the open source model
represents an important model for understanding collaboration), it is important for
39
33
Finality is a concept that can suggest a rigid epistemological approach to a narrative being the truth or
the final word. From my stance, I refer to the term final to suggest that this work, as in the case of
academic for credit work, must face the reality of having a final condition as to which it is assessed.
40
to provide a confidence in the data (p. 68) as which to base theory. While much
of the described processes in the previous section (note-taking, coding,
memoing, etc.) seem quite prescriptive, there is little in the originating literature to
describe the specific actualization of processes (e.g., memoing), and therefore,
the method is open to sufficient interpretation.
A straight-forward and prescriptive outline for the findings section of a
GT study is described by Creswell (1998):
The findings section presents the theoretical scheme. The writer
includes references from the literature to show outside support for
the theoretical models. Also, segments of actual data in the form of
vignettes and quotes provide useful explanatory material. This
material helps the reader form a judgement about how well the
theory is grounded in the data. (p. 179)
This format is common, and for most readers, what Creswell describes is not
specific to grounded theory studies only. However, although being somewhat
generic, this format does suit grounded theory research well, especially in its
positioning of the data and literature (as data) throughout the body of the
narrative.
A point of contention with grounded theory emanates from the guiding
principle which can be summarized as theories are revealed rather than
contrived (Dey, 1999, p. 35). While this is an important principle and useful in
describing the inductive foundation of GT, it seems to give greater relevance to
the act of discovery over that of creativity. In thinking of how I will conclude my
study with reverent heed to my understanding of GT, I have realized that my
current thinking will involve both creativity and discovery especially in the latter
41
descriptive parts of my research. Lets consider these two terms with appropriate
synonyms.
Discover: produce insight, expose to view, become aware,
disclosure, manifest, to make known (for the first time)
Construct: compose, draw, frame, build, combine, fit together,
delineate, assemble
It should be fairly obvious that while discovery is often seen as a preferred
mindset in GT research, a thoughtful balance of both discovery and creativity will
be essential in producing a document that moves beyond a strict summary of
findings, implications and recommendations.
34
There is some contention whether case study is a true methodology or simply a method to be used
within other frameworks.
35
I use the term appropriateness instead of inferior (as posed in the original comprehensive question) as I
believe that important question to be asked by a researcher is what methodology is most appropriate for
understanding and answering the research questions I have asked. In being an qualitative researcher, the
term inferior is subject to interpretation and debate. That is another paper altogether.
42
43
questions require a different methodology, and these are not the questions I
seek. For now, I am happy to put Norman Fairclough and Michel Foucault back
on the shelf.
I can also disregard the category reflection for the moment. One of
methodologies that did appeal to me when considering this research was that of
action research. I have had some experience with action research, and I know
that there is strong support in the Faculty of Education in this area. However, the
question of appropriateness arises again when I ask myself what I want to learn.
To explain the inappropriateness of action research in this study, I will be begin
with a few representative definitions for action research.
systematic enquiry designed to yield practical results capable of
improving a specific aspect of practice and made public to
enable scrutiny and testing.
http://www.standards.dfes.gov.uk/research/glossary
Inquiry-based research conducted by teachers that follows a
process of examining existing practices, implementing new
practices, and evaluating the results, leading to an improvement
cycle that benefits both students and teachers.
http://cs3.wnmu.edu/elearning/a404/support/a404b0_50100.html
A (usually cyclic) process by which change and understanding
can be pursued at the one time, with action and critical reflection
taking place in turn. The reflection is used to review the previous
action and plan the next one.
http://www.uq.net.au/action_research/arp/actlearn.html
In looking at the various definitions of action research37, it was quite
obvious that the reasons for action research were not compatible with my
intended research. In studying open source, I am not looking to improve practice
37
44
45
46
building of relationships and theory, and possibly explaining the open source
movement through a particular lens.
Predicting What Is Not Yet Known/Learned: Theory developed through
grounded theory can help us understand things as they exist, and as well, help
us project how things may someday be. Hargreaves (2003), in touting the open
source philosophy, writes, A key to the transformation is for the teaching
profession to establish networks the capture the spirit and culture of hackers
the passion, the can-do, the collective sharing (Online). While I really like this
speculative comment from Hargreaves, and in some ways, agree with it (or more
so, want to agree with it), there is little in his report that supports his statement.
However, grounded theory helps to establish a systematic, yet emergent
methodology which can allow researchers to produce supported theory.
Improving the Human Condition: I would not partake in social research
unless I felt that the results of the research are beneficial to individuals and
society. I feel that better in understanding the open source movement, we may
improve our educational system, develop a better understanding of human
collaboration, provide people with greater access to information and technology
and ultimately improve our lives. In my opinion, theory is most valuable when we
attempt to apply and advance existing knowledge in order to solve our basic
human problems.
47
48
and in how I will handle the tremendous amount of potential data. For now, its
jacket and shoes off, and let the glowing screen be my companion.
Conclusion
In the preceding paper, I have discussed the nature of grounded theory,
practical reasons for to using this approach and motivations for choosing this
methodology. As a fairly novice researcher, I am looking forward to learning and
applying this approach to my research questions. I am not convinced that I will
stay in this zone for the rest of my research career, but at the very least, I hope
to learn valuable things with this particular approach to research. Although there
are so many choices of research methodology, I am comfortable with this
position for my the duration of my dissertation. I believe that grounded theory will
allow me to explore and develop the inquiries that I pursue.
49
Question #3:
3) Explain change theory, innovation theory, communities of practice
theory and social capital theory. Build/create/describe a conceptual
framework that will guide your investigation of the open source
movement in education.
50
Introduction
For this final paper, I will discuss three major areas of study. The topics
include change theory (CT), communities of practice and social capital theory.
To be direct, these are very large and complex areas of study, and I have limited
space to put forth my consideration of this content. Even in studying just one of
these topics, the twenty-page space could be seen as inadequate to present a
comprehensive understanding. Therefore, in this section, I will attempt only to
present a thumbnail sketch of some of the basic, relevant information pertaining
to each field. If this seems inadequate, I point your attention to three more
comprehensive papers that I have written previously in these areas. The papers,
titled below, can be found at the following URLs:
- Innovation, Change Theory and the Acceptance of New Technologies:
A Literature Review
http://educationaltechnology.ca/couros/publications/unpublishedpapers/change_theory.pdf
51
in mind, and try to place the data within that theory, this has now become
deduction, and it is no longer, in the strictest sense, grounded theory. Therefore,
the framework I build here should only be viewed as a referential one which can
be consulted as data and theory emerge. The framework itself, should not be a
key guiding force of my study, but rather a frame of reference which can either be
regarded as appropriate and applicable, modified as to fit the emerging theory, or
simply discarded.
52
Leadership is meant as a general term that can mean anything from an individual leader, to an entire
administration.
53
individual or potential adopters (Hall & Hord, 1987), other theorists have
developed broad strategies for promoting change within larger
environments. (Bates, 2000; Fullan, 2001; Havelock & Zlotolow, 1995)
Change is complex and even with the combination of such strategies,
planned change is not always achieved.
Diffusion of Innovations Theory
In trying to comprehend change theory, it is useful to trace CT research
back to its modern historical roots. Change theory, as it exists today, has been
strongly influenced by diffusion of innovation theory (DIT) which first appeared at
the beginning of the 20th century. Understanding the philosophical foundations of
change theory is an important step in understanding current change theory.
Ralph Waldo Emerson is reported to have once said, Make a better
mousetrap, and the world will beat a path to our door. This principle that may
have held merit in the early 1800s, might easily be dismissed in the postindustrial world. Theoretically superior technologies such as Betamax recorders,
the Dvorak keyboard and the early Apple operating system have succumbed to
the VHS standard, QWERTY and the Wintel39 monopoly, respectively. It is in
general agreement that the adoption of technology is a more complex process
than the technical superiority of a product (Abrahamson & Rosenkopf, 1997;
Reigeluth & Garfinkle, 1994; Rogers, 1995; Ryan & Gross, 1943).
Diffusion of innovations theory provides a useful (albeit incomplete) lens
for assisting researchers in understanding the complexity related to the
acceptance or rejection of innovation. In its basic form, diffusion is defined as the
process by which an innovation is adopted and gains acceptance by individuals
39
Wintel is the common trade term used to describe personal computers based on the Intel architecture and
the Windows Operating system. This has by far become the prevalent configuration for standard personal
computers.
54
55
supported the work of Tarde reported 40 years previously, and renewed interest
in Diffusion Theory. Additionally, Ryan and Gross (1943) classified their study
participants (Iowa farmers) into five adopter categories. These categories
included: innovators, early adopters, early majority, late majority and laggards.
Theorists since (Abrahamson & Rosenkopf, 1997; Gladwell, 1996; Midgley &
Dowling, 1978; Rogers & Kincaid, 1981) have used and modified these basic
categories to build upon this early work. What is also important from these
studies is the distinctive characteristics of each adopter level. For instance, Ryan
& Gross (1943) identified that those farmers most likely to adopt (innovator
category) were more cosmopolite and belonged to a higher socioeconomic
status than members of the other categories (later adopters). While the work of
Ryan & Gross (1943) began the next wave of Diffusion research, the next
seminal work in the area would not appear until almost two decades later.
Everett Rogers and the Diffusion of Innovations
Everett Rogers claims that his 1995 text, Diffusion of Innovations, is a
synthesis of over 3800 DIT publications. While much of his theory originates in
rural sociology, his established framework has been used in diverse areas such
as business and marketing, anthropology, public health, and of course,
education. Rogers defines diffusion as the process by which an innovation is
communicated through certain channels over time among members of a social
system (1995, p. 5). Diffusion theory, in this light, is very much a
communications-theory based model. The process Rogers (1995) refers to is
mediated through the two-process of communication convergence (Rogers &
56
57
unconsciously) view the innovation. The characteristics, which forms the basis for
what is regarded as perceived attributes theory, include:
1) Relative advantage: the degree in which an advantage is perceived as
better than the idea it supersedes.
2) Compatibility: the degree to which an innovation is perceived as being
consistent with the existing values, past experiences and needs of
potential adopters.
3) Complexity: the degree to which an innovation is perceived as difficult to
understand and use.
4) Trialability: is the degree to which an innovation may be experimented
with on a limited basis.
5) Observability: the degree to which the results of an innovation are viable
to others. The easier it is for individuals to see the results of an innovation,
the more likely they are to adopt it.
(Rogers, 1995, pp. 15-16)
Although, I dont feel that the adoption process is limited to these perceived
attributes, I feel that these elements would be helpful in formulating questions for
potential adopters in better understanding what factors make adoption possible
or desirable. Additionally, although Rogers brings up the idea of reinventing
innovation (e.g., an adopter adapting an innovation to a specific need), these
characteristics do not fully account for this process. The idea of reinvention and
what I would call personalization of innovation, especially in regards to a
teachers use of technology, would be an important feature for consideration. If I
were to consider these characteristics in future research, I would pay special
attention to the idea of reinvention as it seems to be an element missing in
Rogers research.
Rogers (1995) distinctly separates the diffusion process from the adoption
process. While the diffusion process permeates through society and groups, the
58
adoption process is most relevant to the individual. Rogers (1995) defines the
adoption process as the mental process through which an individual passes
from first hearing about an innovation to final adoption (p. 35). The five steps in
this process are regarded as 1) knowledge (awareness), 2) persuasion (interest),
3) decision (evaluation), 4) implementation (trial) and; 5) confirmation (adoption).
Throughout the adoption process, the individual seeks knowledge of and skills
which will ultimately affect the adoption process. For a potential adopter, the
process will proceed through the various steps and lead to adoption, or
alternately, lead to rejection of the innovation. (Rogers, 1995)
Rogers also offers a scientific approach to understanding the rate of
adoption. Rogers (1995) has developed five variables which affect the adoption
rate of any particular innovation. These include 1) perceived attributes of
innovations (discussed earlier), 2) type of innovation-decision, 3) communication
channels, 4) nature of the social system, and; 5) extent of change agents
promotion efforts. Rogers model could help a researcher to consider the basic
forces which affect both adoption rates, and the factors which may lead to the
rejection of an innovation. However, in its own simplicity, which may be ironically
its strength, it is limited when explaining more complex human systems.
However, in qualifying this, a schematic description of this model is shown below
in Figure 2.
59
60
61
40
41
http://www.canopener.ca/article.php?story=156
http://www.itbusiness.ca/index.asp?theaction=61&sid=55732
62
open source is not wholly planned, and rather a result of other factors. At this
point, planned change theory models may be of less value for analysis.
To close this section, I have included a quote from Gabriella Coleman
(1999), a theorist who has spent much time on considering the open source
movement. In describing the open source movement, and in considering the
many intangibles, she writes:
...the meanings, aims, visions, and aspirations of the open source
community are difficult to pin down. Unlike the initial quote, which
posits a unitary vision and goal for Linux hackers, closer inspection
of the movement reveals a cacophony of voices and political
positions: anarchic ideals of freedom, "tribal" gift-economy rhetoric,
revolution, Star Wars imagery, web manifestos, evangelization to
the corporate sector, the downfall of the "Evil Empire" (a.k.a.
Microsoft), grass roots revolution, consumer choice and rights,
community good, true market competition, DIY (Do it Yourself)
culture, science as a public good, hacker cultural acceptance,
functional superiority, and anti-Communist rhetoric are but a
number of the terms, images, and visions promulgated by and
attached to the open source community. (Online)
The open source movement is not merely about the implementation of new
technologies into a system. While change theory may be helpful, I feel there must
be a better understanding of the social systems and social influences
surrounding the communities in which open source philosophies exist.
63
64
65
66
renegotiated by the individual members. The joint enterprise goes beyond stated
goals (e.g., mission statement, objectives), but creates mutual accountability
among participants. The third component is a shared repertoire. The
repertoire of a community of practice includes routines, words, tools, ways of
doing things, stories, gestures, symbols, genres, actions, or concepts that the
community has produced or adopted in the course of existence (Wenger, 1998a,
p. 83)
The above ideas are very much related to ideas from Brown & Duguid
(1991). In this seminal study, the authors state that the creation of knowledge
within communities of practice is characterized by three key elements. These
include:
1) Narratives: used for diagnosing problems and representing
repositories of existing knowledge.
2) Collaboration: fuelled by participants engaged in and sharing
common practice
3) Social constructivism: participants develop a common
understanding of their practice and of how to solve problems.
Brown & Duguid base their findings here primarily from ethnographic studies
undertaken by Orr (1987a; 1987b; 1990; 1990). These studies are important as,
according to Brown & Duguid, they help to illustrate how organizations depend
upon complex relationships between groups. Such relationships (as far as
organizations are concerned) do not formally exist, but may be most responsible
for community performance. Through these informal relationships, knowing is
validated and shared, and evolves through processes by individuals who engage
in the negotiation of meaning and through sharing insights and narratives (1991).
67
68
make them alive. For example, a park is more appealing to use if its location
provides a short cut between destinations. It invites people to sit for lunch or chat
if it has benches set slightly off the main path, visible, but just out of earshot, next
to something interesting like a flower bed or a patch of sunlight (p. 7). While of
course, this may seem simplistic, the example is meant to show that building
communities differs from contemporary organizational design which may
traditionally focus on creating structures, systems and roles toward achieving
specific organizational goals.
Wenger, McDermott & Snyder (2002) also set forth seven principles for
cultivating communities of practice, and in helping these communities gain what
they call aliveness. These principles, with paraphrased descriptions, follow:
1) Design for evolution: As CoPs are dynamic in nature, design
should reflect adaptability (or the computer lingo term,
scalability). The key to this point is to combine design elements
that help to catalyze community development. Physical
structures such as roads and parks can precipitate the
development of a town. Similarly, social and organizational
structures, such as a community coordinator or problem-solving
meetings, can precipitate the evolution of a community.
2) Open a dialogue between inside and outside perspectives:
The authors state that good community design requires the
perspective of an insider, one that is familiar with the types of
activities within. However, the perspective of an outsider may
help members see the possibilities within their own
mechanisms, or in adopting other tools or procedures.
3) Invite different levels of participation: In any community,
there exist different levels of participation. While those on the
peripheral may not participate in the same ways as those in the
core, the peripheral members will still gain insights and
knowledge through this type of participation. All members,
regardless of participation levels, should be valued.
69
70
Figure 5: Community Life Cycles Related to Time and Level of Energy and
Visibility (Wenger et al., 2002)
71
72
shared interests or work (Daniel et al., 2003). The table below helps to identify
characteristics of such communities, as well as it helps to distinguish the concept
of a VLC from that of a DCoP.
74
75
42
At the time, Hannifin was particularly focused upon good will, fellowship, sympathy and social
intercourse among those that make up a social unit. (http://www.infed.org/biblio/social_capital.htm)
76
77
(1998) identify this as the relational dimension. Third, members of the network
may have common interests or shared understandings related to their
organizational structure (formal or informal). And central to this cognitive
dimension, members of the community partake in knowledge building and
sharing. With this framework, each dimension is interdependent of the others,
and the strength of one dimension may positively affect another.
Social capital has been studied from many perspectives and disciplines.
Social capital research has been particularly intense in the areas of management
and organizational behaviour, economic development and in the study of civic
engagement. Studies from these areas provide an excellent basis for social
capital theory, but I am particularly interested in social capital as it exists in
distributed communities of practice such as an open source community. For this,
a definition of social capital as it relates to virtual learning communities is helpful.
Social capital in VLCs are defined as a common social resource that facilitates
information exchange, knowledge sharing, and knowledge construction through
continuous interaction, built on trust and maintained through shared
understanding (Daniel et al., 2003, Online). This definition does well to convey
the three relational dimensions outlined by Nahapiet & Ghaoshal (1998), and
focuses on individual/organizational learning through knowledge activities.
Although offered as a description of social capital in VLCs, in my opinion, this
definition works well to describe social capital as it exists in open source
communities.
78
79
are paid attention to. This is especially important if one is using the idea of social
capital to measure community ties, or attempting to build communities.
80
quantitative approach may miss the target with its assumptive questions and
focus on activity counting, rather than activity description.
(Mignone, 2003, p. 8)
There have been many more attempts at designing tools for measuring
social capital. Notable quantitative studies include work by Knack & Kiefer (1997)
who used indicators of trust and civic norms in sampling 29 market economies.
Additionally, Temple & Johnson (1998) examined the influences and indicators
of social capital such as ethnic diversity and social mobility in relation to the
concentration of telephone services in several sub-Saharan African countries.
Select qualitative studies include Portes & Sensenbrenner (1993) who examined
the effects on immigrant communities when certain members of the community
experienced economic success and wished to leave their communities. Also of
note, Fernandez-Kelley (1995) studied young girls in urban ghetto communities
and discovered that normative pressures toward teen child-rearing and the
81
82
YMCA, and was told excellent things about the instructor, Sally Elliot. With little
hesitation, Alec and Claudia signed up for the classes.
When arriving at the Y, although Alec realized that these were perinatal
classes, he was shocked to see this many pregnant women, and by association,
this many expecting fathers in the same room. Alec and Claudia could see that
they were not alone in this experience, and that there were many others in the
room that (obviously) shared the same reasons for attending classes. This was a
group that came together through similar common goals: to gain knowledge
about the processes involved in childbirth, to learn about health and safety issues
regarding the baby and mother and to gain a better understanding of how to
prepare their child for life beyond the womb.
Sally was an amazing instructor, and the knowledge gained from the
course was incredibly valuable. Sally was also very approachable and took the
time to be supportive to each couple individually. However, as the group was
often nervous, and unfamiliar with each other, Sally had a commanding presence
in the classroom and took a very directed approach to teaching. Much was
learned from the class, yet there was little done to build relationships between
the members. The common tie that built this community was based on the firstbirth experience, and likely the fear and uncertainty that goes with this first
experience. However, beyond this tie, there was little opportunity to explore other
shared commonalities of the group members.
83
84
As her babies grew into young children, Jane quit the group as she felt
she no longer had a need to participate in it. She was no longer getting anything
from it. However, the experiences in Wise Moms led to the development of
strong bonding relationships, and excellent lasting friendships. While at one time,
being a new mother was the only commonality shared with the individual
mothers, the group facilitated an exchange that allowed other shared beliefs and
values to be known to each other. Today, Wise Moms continues to seed
relationships that last for years after the group participation.
85
complex, one lens is often not adequate to explain the activities and relationships
within these communities. The weakness of one model can benefit from the
strength of another. For instance, change theory can be very powerful when
describing directed approaches to change. For instance, in the case of Baby
Story: New Parents, change theory such as diffusion theory may be appropriate
in understanding basic components of the class experiences. Yet, diffusion
theory would not likely be appropriate in understanding the experiences and
relationships developed in the second vignette, A Baby Story: A New Mother. In
this case, having a solid understanding of communities of practice and social
capital literature may give a much richer understanding of the context. While
perhaps using too many theories may be unwise, it is my belief that in using the
grounded theory process, the more tools I have access to will only create a richer
analysis of the data.
Visualizing My Framework
Before presenting my framework, I would like to re-present some of the
key ideas that have helped in my understanding. Key words have been bolded in
an effort to assist in the development of my visual model.
Communities of Practice Defined
a group of professionals informally bound to one another
through exposure to a common class of problems, common
pursuits of solutions, and thereby themselves embodying store of
knowledge. (Hildreth & Kimble, 2000, p. 3)
groups of people who share a concern, set of problems, or a
passion about a topic, and who deepen their knowledge and
expertise in the area by interacting on an ongoing basis.
(McDermott & Snyder, 2002, p. 7)
86
87
88
Bibliography
Abrahamson, E., & Rosenkopf, L. (1997). Social network effects on the extent of
innovation diffusion: A computer simulation. Organization science, 8, 289309.
Adler, P., & Kwon, S. (2000). Social capital: The good, the bad, and the ugly. In
E. P. Lesser, L. (Ed.), Knowledge and social capital. Woborn, MA:
Butterworth Heinemann.
Arnison, M. (2001). Open publishing is the same as free software. Available from:
http://www.cat.org [Accessed 08 June 2003]
Atlas.ti. (1997). Visual qualitative data analysis management model building in
education, research & business. Retrieved May 1, 2004
Bandura, A. (1977). Social learning theory. Englewood Cliffs, N.J.: Prentice-Hall.
Bank, T. W. (1999). What is social capital? Retrieved February 12, 2004, from
http://www.worldbank.org/poverty/scapital/whatsc.htm
Barbrook, R. (1998). The hi-tech gift economy. First Monday. [online] Available
from: http://www.firstmonday.dk/issues/issue3_12/barbrook/
Bates, T. (2000). Managing technological change : strategies for college and
university leaders (1st ed.). San Francisco: Jossey-Bass.
Bennahum, D. (1996). Interview with Richard Stallman. Meme 2.04. [online]
Available from: http://hammer.prohosting.com/~runlinux/stallman.shtml
[Accessed 07 June 2003]
Bourdieu, P. (1986). The forms of capital. In J. G. Richardson (Ed.), Handbook of
theory and research for the sociology of education (pp. 241-258). New
York: Greenwood Press.
Bowling, A. (1997). Research Methods in Health. Buckingham: Open University
Press.
Brown, J. S. (1999). There goes the neighborhood. Retrieved November 5, 2003,
from http://archive.salon.com/21st/feature/1999/01/cov_19feature.html
Brown, J. S., & Duguid, P. (1991). Organizational learning and communities-ofpractice: Toward a unified view of working, learning, and innovation, from
http://www2.parc.com/ops/members/brown/papers/orglearning.html
Cheal, D. (1988). The gift economy. New York: Routledge.
89
Cohen, D., & Prusak, L. (2001). In good company. How social capital makes
organizations work. Boston, Ma: Harvard Business School Press.
Coleman, G. E. (1999). The poltics of surival and prestige: Hacker indentity and
the global production of an operating system. Retrieved July 14, 2001,
from http://www.healthhacker.com/biella/masterslongversion.html
Coyne, I. (1997). Sampling in qualitative research: Purposeful and theoretical
sampling: merging or clear boundaries. Journal of Advanced Nursing, 26,
623-630.
Creswell, J. W. (1998). Qualitative inquiry and research design : choosing among
five traditions. Thousand Oaks, Calif.: Sage Publications.
Daniel, B., Schwier, R. A., & McCalla, G. (2003). Social capital in virtual learning
communities and distributed communities of practice. Canadian Journal of
Learning and Technology, 29(3).
Daniel, B., McCalla, G., & Schwier, R. (2002). A process model for building social
capital in virtual learning communities. Proceedings of the International
Conference on Computers in Education (ICCE) (pp., 574-577). Auckland,
New Zealand.
Dent, H. S. (1994). The great boom ahead: Your guide to personal & business
profit in the great age of prosperity. New York: Hyperion Press.
Denzin, N. K., & Lincoln, Y. S. (1998). Strategies of qualitative inquiry. Thousand
Oaks, Calif.: Sage Publications.
Denzin, N. K., & Lincoln, Y. S. (Eds.). (1994). Handbook of qualitative research.
Thousand Oaks: Sage Publications.
Dey, I. (1999). Grounding grounded theory : guidelines for qualitative inquiry. San
Diego: Academic Press.
Dibona, C., Ockman, S. & Stone, M. (Eds.) (1999). Open sources: Voices from
the open source revolution. Sebastopol, CA: O'Reilly & Associates.
Dick, B. (2002, December 12, 2002). Grounded theory: a thumbnail sketch.
Retrieved February, 2004, from
http://www.scu.edu.au/schools/gcm/ar/arp/grounded.html
Eisenhardt, K. M. (1989). Building theories from case study research. Academy
of management review, 14, 532-550.
90
91
92
93
Midgley, D. F., & Dowling, G. R. (1978). Innovativeness: The concept and its
measurement. Journal of Consumer Research, 4, 229-242.
Mignone, J. (2003). Measuring social capital: A guide for first nations
communities. Retrieved February 12, 2004, from
http://secure.cihi.ca/cihiweb/en/downloads/MeasuringSocialCapital2003_e
.pdf
Moglen, E. (1999). Anarchism triumphant: Free software and the death of
copyright. First Monday. [online]. Available from:
http://emoglen.law.columbia.edu/my_pubs/anarchism.html [Accessed 09
June 2003]
Moore, J.T.S. (Producer/Writer/Director). (2002). Revolution OS [Motion Picture].
United States: Wonderview Productions.
Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital and the
organizational advantage. Academy of Management Review, 23(2), 242266.
Newmarch, J. (2001). Lessons from open source: Intellectual property and
courseware. First Monday. [online] Available from:
http://www.firstmonday.dk/issues/issue6_6/newmarch/ [Accessed 10 July
2003]
Orr, J. (1987a). Narratives at work: Story telling as cooperative diagnostic
activity. Field Service Manager, 47-60.
Orr, J. (1987b). Talking about machines: Social aspects of expertise. Palo Alto,
CA: Xerox Palo Alto Research Centre.
Orr, J. (1990). Collective remembering: Memory in society. In D. Edwards (Ed.),
Sharing knowledge, celebrating identity: War stories and community
memory in a service culture. Beverley Hills, CA: Sage Publications.
Orr, J. (1990). Talking about machines: An ethnography of a modern job.
Unpublished Ph.D., Cornell University.
Patton, M. Q. (1990). Qualitative evaluation and research methods (2nd ed.).
Newbury Park, Calif.: Sage Publications.
Patton, M. Q. (2002). Qualitative research and evaluation methods (3rd ed.).
Thousand Oaks, Calif.: Sage Publications.
Petroski, H. (1992). The evolution of useful things. New York: Random House.
94
95
Stallman, R. (2000). The GNU operating system and the free software
movement. [online] In C. DiBona, S. Ockman, and M. Stone (Eds.) Open
Sources: Voices from the Open Source Revolution. Sebastopol, CA:
O'Reilly & Associates. Available from:
http://www.oreilly.com/catalog/opensources/book/stallman.html [Accessed
07 June 2003]
Strauss, A. L. (1987). Qualitative analysis for social scientists. Cambridge
[Cambridgeshire] ; New York: Cambridge University Press.
Strauss, A. L., & Corbin, J. M. (1990). Basics of qualitative research : grounded
theory procedures and techniques. Newbury Park, Calif.: Sage
Publications.
Strauss, A. L., & Corbin, J. M. (1997). Grounded theory in practice. Thousand
Oaks: Sage Publications.
Tarde, G. d., & Parsons, E. W. C. (1903). The laws of imitation. New York,: H.
Holt and company.
Temple, J., & Johnson, P. (1998). Social Capability and Economic Growth.
Quarterly Journal of Economics, 113(3), 965-990.
Tesch, R. (1990). Qualitative research: Analysis types and software tools. New
York: Falmer Press.
Tesch, R. (1991). Software for qualitative researchers: Analysis needs and
program capabilities. In R. M. Lee (Ed.), Using computers in qualitative
research (pp. 16-37). London: Sage.
Torvalds, L. (1991, August 25). What would you like to see most in minix?
Message posted to comp.os.minix electronic mailing list, archived at
http://groups.google.ca [Accessed 03 June 2003]
Torvalds, L. & Diamond, D. (2001). Just for fun: Story of an accidental
revolutionary. New York: Harper Collins.
Valente, T. W. (1995). Network models of the diffusion of innovations. Cresskill,
NJ: Hampton Press).
Vygotski, L. S., & Cole, M. (1978). Mind in society : the development of higher
psychological processes. Cambridge: Harvard University Press.
Weber, S. (2004). The success of open source. Cambridge: Harvard University
Press.
96
97
Appendix A
S-Curve of the Automobile
An example of an S-Curve is shown below:
At the beginning of the 20th century, only the very rich owned an automobile.
Following this S-Curve, between 1900 and 1914, the automobile went through
the innovation phase. At the end of this phase, Henry Ford introduced the
assembly line which helped the automobile become affordable for the middle
class. From 1914-1928, the automobile went through its growth phase as 90%
of urban families now owned one, up drastically from 10%, only 14 years earlier.
After 1928, the automobile market grew slowly as it reached the maturity stage.
(Paraphrased from Dent, 1994, pp. 106-8)
98
Appendix B
99
Appendix C
Initial ideas of social learning theory are attributed to the work of Bandura
in the late 1970s. Bandura (1977) emphasized the importance of observing and
modelling the behaviours, attitudes and emotional reactions of others. Bandura
(1977) believed that most human behavior is learned observationally through
modeling: from observing others, one forms an idea of how new behaviours are
performed, and on later occasions this coded information serves as a guide for
action (p. 22). Bandura constructed social learning theory as both a
behaviourist and cognitive model as he used it to explain human action in terms
of a continuous reciprocal interaction between behavioural, cognitive and
environmental influences. In many ways, Banduras work complimented ideas
from Vygotskys (1978) theory that social interaction plays a fundamental role in
the development of cognition and Laves (1988) theory of situated learning.
100