Marketing Management

Assignment No.1

Product which I selected: Boost

About Boost: Boost is

Qno.1)
Answer: From school days I used to consume various additives with milk such as
bournvita , maltova, boost etc. as it is said that these products are rich in
vitamins and other factors which are good for a childs health.
After consuming various other products I came to boost as the brand
ambassador for the boost was Mr.Sachin Tendulkar. At those days children of my
age who loved to watch and play cricket were highly influenced by Sachin
Tendulkar. This was the main reason why I used to consume boost in my
childhood. From childhood I am taking boost with milk till now. The reason why I
am consuming boost till now is the quality that it is providing. As compared to
other similar products boost is softer and it tastes good if consumed without
milk.Also another important which I found in boost is that when consumed in
morning it gives me energy.