Let me suggest you some ideas more, well

the zoo could Offer special tickets with discounts such as a family ticket or
cheaper prices for
children or offer discounted tickets at the days lower attendance at younger
visitors as a
result, there might increase the audience so it also the zoo might increase
its earnings.

Finally the zoo would allow people to buy an animal but it lives at the zoo, so
they can to
sponsor better care and feeding of their favorite animals