The Art of First Impressions: How to Cut a Movie Trailer by

Steven Garret
http://filmmakermagazine.com/37093-first-impressions/#.V9kZjyMrJD0
This extremely interesting article explores the main ways one should approach
making a movie trailer, looking at the commonly known aspect of sound and
cinematography, yet also leading onto the economic and promotional side to
making a trailer. The key point learnt from this article were for me:
-Trailers are the biggest advertising tool marketers use, including movie posters.
These can now, using todays technology, be accessed any where of time. Making
it the principle way most movies gain exposure
-A bad trailer does not mean a bad film, similarly how a good trailer does not
mean a good film. This is why for marketers trailers are so important, as one does
not want to sell a film one way in a trailer yet the actual film be contrastingly
different. We should aim to make the best trailer possible, while still promoting
what the actual film is like.
-Genres have specific trailer conventions. This has been through explored
through my analysis of five different horror trailers, yet this article serves to
heighten how vital it is to conform to set genre trailer.
-Trailer editing is about rhythm, if wanting to keep the audience intrigued there
has to be a fast pace and set rhythm.
Overall this article efficiently summed up how to best cut a movie trailer while
using all the codes and conventions of the trailer