fot Growing the company Parts of a company 3 complete tne tbie |) Write the word that fits the definition. The frst ‘Verbs Noun interes bee ven mot ps (company wtih pays aor tose noir oe company nea elit sori: a 1 Abang vere ted godsormwmaciats SH eee = innevation 2 Acompany which is more than 50% owned by ee A snater ilo rent) company. setaion pou: lassfcation 2 Abulang where mnafcng semblng or volun peckngecty es plce: ep teaceny 4 Teafeswhecethetopmaoagemen and saninsratonate base: the Proniictation 5 large) part company thas esponsbiy 2 Compleseeach newspaper headline sig word oF pra from th capands scoff gop tske-oer dof anlage British bank fears ——____ by cash-rich Spanish giant Car plant closes: 800 Keltelto_____failing Internet business BP and Shell world’s largest oil company to] mopuLe2 crowine rHe company of thee lables or ore, Whatrule et you make outs) those ening inom) terest? Innovation responstiy expinslon_ tendency prodieion salon sc Fevene acts, Mark where the rot fallin cach ofthese wort Daniruptey even sion subsidary strategy itsbution signieant competion competitive philosophy Deanly shares will Ss next year Administrators called in as Lanco _ Chemico ____— its European operations by buying ToxicoPast tenses 5 Complete the tbe of eeguarvesbs begin lowe fat spend fa found fa spent Past partlple gan founa 7 completes extras from newspaper article byehoosing the best sentence (A-G) foreach exp 9, “he exraodinary fact above many sass snes inte UK i ht nthe st twenty years they Bae not mage thir money fom what they produce rs (0) A Take the example S\ Contes College (1) 1 argeed the children of sch uropeans who wana o send theirehidrnto the | UK to study forthe preunivesy ualieaton (2) Business was good, however, and in the nis th college decide e made mor sens to buy houses in the naghbowtiood to tse ae sccommodation. 3) Over the nee seen yor thi lve pled) The otf the Drsines: itl, afer serving the propery ous, er, by comparison, only moderate. St Coates not th only busines have maces money hie ‘wy (5) But what bas been ost along hea? | (6 Now, meating the demand for products | sndservios ino enge ofthe ame interest alla | person needs a do it buy a property ad sl. it foro yale A. Rather theyhave profes fo huge isin te salucef propery 1B Byte eat s6ithad puchased overt such properties. (Tewasiounded in he 198048 neallege forthe venation Bacealaete Ban, 1 twenty yeas go bere the opens bom, people wee making thing and providing EE Thestmemodelhes been appled in many sectorsand places ll over tecounty F During eat years used torent sccommodation house thse students 6 Sotheassetsofthe college incensed enormowsy Some ofthe ellowing extract fom a transport ‘companys annoal report contain nists with {enses. Ifthe sentences comoc,markit witha. iiswrong,cometi. ©2007 hasten beter ethan we tas gall aricpae vas 0 Arse began hw yen ne a3 ‘antec told new mete ‘Sopere “ 1 Eventhough everue was ann over ‘eco of thy, ou ot mrs lino. ania: 2 Indore begin wok on bus una Shang ssi 3a Shanghai ed te sane lg that we a inusein ling ayer ele a 4 Becuse mary easing pecs ee ‘coming toa ed we mace ta otiy ‘aloo or ae bets eee 5 InMag anew hanes uss a ee ppd a 6 Wefourd at we we et ine the pling tage — 2 Theol pening usted bythe Preset vn. eee 8 OurR 4D artent as wong ov nen high pedal ic i be Taunt eet coo(Organisational culture 9 Wste in themissingletersto complete he cat, o_a_ com__iy {0 fake exch noun nian adjective complete each 6 Lelsccureinmyjob, SECURITY 1 Tam very —__ inthe development ‘ofnewproducts INVOLVEMENT 2 Castomers ace generally ery wi the serie they get, SATISFACTION 3 Wehavea very Wid bout Soon owl fom tp to oom. HIERARC 4 Wsavery pie cea eact empowersinalviduals INNOVATION um consulted both on every mats nd also stmarEGy decisions 1H sakecach adjective ito anoun ta complet ach 5 AxGooge the emphasis on 7 Like mostbanks our cules iafuenced by amount BUREAUCRATIC. | Maemostimporanc hing foremploynes ito have _ ;notconstat change, (CONSISTENT 9 Inadversng he maln tng bring oat employees naa an be fnancial rip fewwords ofpaise, RECOGNISLDY 12| mooute 2 crowine rie company IZ pelow ea checklist for aelthy work ‘envronment. Complotethe statement by choos the best word rom the box Healthy Workplace Checklist 1 Senior leadership in my organisation (O)valuce employes. eg takes employees’ reeds into account when key decisions are ‘being made) 11 Workslace heath isthe responsibilty of al leaders (senior leaders downto frontline supervisors in my organisation. Ci My oranisaton walk the talk when it comes to wore (1) (eg we donot (2), employees who work long hour, just those who are productive) (71 Employees in my organisation fel (2)____they have a great degree cof control over how they do ther work and are involved in decisions that affect them. (Fy work ina safe environment were onthe- jb accidents ae very rar, 1] Employees in my organisation fe! thatthe work they dois (4. and that thay get adequate feedback Co tworkin a culture of 5) —__ ist and respect C1 customer (6). sigh, but oes not come atthe expense of employee Gan O there are(8) ines of communication Goth top-down and bottom up) in my orgarisaion [C1 People enjoy coming to work and attendance is very high CI My organisation enjoys high ()__because people donot want to eave| ah each phrase om hee withthe one ones Inmeaning on the ight 0 Levy getsated 1 es worth noting A Feel fees interopt \, w-matbringsmeto the 5 Swpmestanysime “0 Stalls bog? S Ganeveryonehear —E Ishould mention 5 digress F Getingbacktothe subject 6 Inconcuson Grwourttke up much ofyour tine 7 fois here HE Would youre mca speak upt i iitnytobebre! 1 thekey sues ‘Complete his preseataon by wing ONE word in (OK. (0)Shalwe get stared Today ko (1) psent same information shout Crnthorn i hic, (2) —_____ youn is potest takeover argetfor us Plea interupt @ something nat cea but ‘hecondofmy presentation. siringyoua — bow besa) Iyer history ofthe company. Craniorne has been (6) — business for over ao yearsbut (7) — recent found wading conditions ey tough There so severl reson forth: fit anda the carentmangeentis eno finda Investor tel them nd ther plan Tihlok ve covered (8) man ois. sum (9) ‘Cranthome pasate the est inesent Tasay opportunity we hve. New, youhsve sy questions, Meo 10) esto anaver the Presenting facts 3 tnissentence is grammaticaly ncoreet ake talk you sbout my experience nea, wean slither say‘F ke to falc about. Vike to talktoz0u about. of Takeo ells about. (Corso the following sentences. 0 Tce ek ny roanager abou talk xa my manager 1 Yili to peesent you auras design. 2 Tmgoingto deste youthe development vse ‘helastfour years 8 Andie w asktw you this question: why {Can anyone lly we sould take uh ak? 65 When Thave explained you the eons you al understand 6 Tener gap shows tn you how we aleve 4 Imagine you are gogo seuss the points below. Wire sentences to presentyouropnlon. Use the pase inthe box tobelp you. + Do youthinkis better to work forablg orgaiuation or esall company? + Do you think management of peoples something ‘hat canbe eared, orsieanatural quay? + What o yo think be the aly big growth senso the economy over the nex fie yarst sel language Pesan hk simy otto, On the whol, Pm notsurson the one hand, ouerigt {gee wth you Maybe but Na done that ay. orm, om th cto hand MoDULE 2 preseNTING Facts: 136 ‘Verb patterns '5 atch enc verb onthe et with done closest smeaningon height, 0 thank ‘vite 2 ope —C bogratel 3 suggest Dbiame 4 permde ascourage 5 lasuade F encourage 6 ak Gundeake 7 ects propose & ach pair ofverbsin exercise Ss followed by the same grammatical form. Write frm that allows ach, 0 thank and be gravetul (x0 someone) for something or for doing something 2 7 Change cach ofthe dcect quotations rom newspaper reports int reported statements 0 Te ety te Ful the banks. They shoul hae been more open bout tec carges fo ‘tslomers one indy commenstr sai. An industry commentstr blamed the Parks for rot being open about tele charges to customers, 1 Asked by busines leaders what be would da Telp tha, he Finance Mise oT wl fst. simply te tx sytem and then step y prec ‘hebutde tx on companies “he Flzance minsser promised 2 The Chairman of Chester tod iver, We Inu be patient. The creat downturn is pact eh ‘stonomi el and thre wl be beter tes sein “The Charman aged — 3 A souree lose othe mangement i 18 really good podus, ut te wood ready frit ye The sould lunch ten yea 9? “Asource closs tthe management sugeesed 4 anion ahs words frist. "Benne has norkd very haan use che ell Haralton prsted 5 Fredericks defendod the appointment f Bisson, saying, ‘Therein vous hee Nigel ha 2 ‘hom purely ca mer” Fredericks denied 6 Theindusey waiedog was es complimentary. ‘Dees have pu afr rere oneusorers sgn upto new conrsts they have broken the ee ‘ut they have bent hem : “he indusuy watchdog rice 7 A spokasvomsn from te Consumer sociation sai, ‘Consuers should peobabl yt so buying airy produto France jut he momen wt ‘more shown about ie diese” “he spokeswoman dscourged_—_ 8 Thea ofthe aie a 1 he compton comtino to drop their rises ike this ve il be Towed to do the same and the tie willbe a pice ‘ar whch wil ene o-ore Thohead ofthe aitinetretenedReading ead te ruc on loggers from The Guarda nwépaper and then math each statement (1-8) withoneof the paragrapis (8-1). Youll eed to Learning to love the bloggers ‘The eo ating ela networks Sue 25 mySpace, abo ane Facebook ha een on ofthe ‘he web over tho part fw yr lutte bine word hae the increase of regenerated content uch a blge and video Sie. The nage se of one Communes sen ae Myspace hat atready brevet Goose anc "Yahoo! ino thee sites looking to uch chet hasbeen writen about the blogrohere hat focusd onthe theeat posed to compere by ini consumo who deen havea oie which hey can se to complain about a parca product or ence. Sites suo as NTL: et inthe UK, wih eorde the Atficaties and teastations of cansumars whe found ‘hemes struggling with the able compan Poor byand that an sccesfly open uot ic and rally got tm ivoledin canting beter Inthe online wore. cae even tough the media word may be ragientng there stlseems tobe a ‘ersarntal connection between people oné products |Accoring wo Mattnew Yeomans, A hundred yee of ‘orsuer marketing has shown tat he pu tual very receptive obands and warts to enbrece Antony Moyfilhead of cnten er med ate ‘online marketing fm Spannerwors "Eventing 's changing abouthow mes worse aro movng ‘rom an age channel mad whare inactive nd content oe dstution snd by organisations to.one where everybody can iy apa. That does not mean tote rganaaton go away tare ar jut let mace people out sere creating and debuting ‘Thal change from the ok model of ‘one medi outlet ‘rostcsting' to ‘themasses semana nit inthe way that ands an bunt toset ther massage ars. How rand and bunineies we oil netwers i mre competes than ‘he old aeverceng mode loggers ets nts marketing inthe sort space enine. aren, arising tthe logging ‘emnmunitynosd tobe mich mere Inclusive and moe of» logue ‘than merely shouting apart rmesage, usually though banner ver, hoping someone wl heart 0 Athoup communication channaisare dierent no, people aol scat by products, C £1 Companies il eet change the wn that hey £2 companies can benefit fom dniogu wit people who ec products onl, 5 Anew danger for companies is tht sng customer destin can get big audience —_ 4 Companies hevefoundit dius to adapta the sudden rien online ca networks, —_ § Organsaonsarenolonge the oly ane ‘contol media coment (6 New online networks have ated ness simpy by belngso lange. 7 Bloger hat rece sdvertisngmessages cn thelr om web pages 8 The new online social ators wil otf the ld media comps, MODULE 3 commUNicATiON AT work | 1720 Selling [ataeh each word on the eft with a word onthe ight make sles and marketing collocatons O paps Amar 1 tno B arengn 2 unique Deere ‘peuee active ae ¥ es compete Calg 7 pe hens o deen rae sate 1 ogo 10 ase Keompetion 2 oad he descriptions ofeach sales promotion ‘medium and then completlte name, 0 Paringa message on company vans ran dverserent on 3 saverising 1 By lar the cheapo and most eetv fom of advertising: we. vehicle 2 Tplaly use for poring vento rae ssearenessoftbe companys bant 5 Usedby compantsto sls parcular roductata etaoulet eg upermatet: 4 Lange advertisement place by theslde ofthe road atwaet the stention of motors 5 Cheap form of rometion,burnot tha eAectve os most peoplethrowitaways 6 toereasngly popula fom of nent advertising aes on people posing the advertisement fonds and cellu: | The art of selling 3 choose the best word (A-D) for aach space) 10 ‘comple thisarelenbout Myth in sling "m canstanty amazed how many alaspeope wie this expression. Do people (0) Absolutly. Bhi well aos when the sles perio file en cha person's (Galning someone'srust eats not ( ‘em into makinga (2) decison. te means focusingyouratenin ont stuation tho th sale, Bang us means teats poope wih expect nd iy ‘even they are not prepared to maka decision Hightnow, 2 “anyone canbe persuaded to buy! than tying to). ‘ae you wil aie you ave aweskease you wiley and (4) the oer persone ral key:o determine wheter or ot the person or company youstespeskingohasa gentine (8) —foryourproductorseriee Kthey co not then yourkes (6) ist moveon someone who doos need and want your parila soliton OA te BGR fy —D final 1A atuacdng B making C pushing D urging 2A buying B buyer C bought D buy SAosh Bend — Close Do 4A dissuade B persuade C appeal D win 5 Amerest Bequest C need D want 8 Away —B stmtegy C advantage D terms