- Define your revenue streams including pricing structure, costs, margins and expenses. 2) How much money is required to get your business started and generating revenue? - Identify needed capital requirements by determining where your business stands today, and what is needed in order to move forward. 3)If your business does what you expect it to, when will your cash reach its highest and lowest points of the year, and roughly how much cash will that be? 4) Have you ever considered availing of financial assistance? 5) If you are in need of outside funding, what will be the sources and uses of funds requested.