Professional Documents
Culture Documents
Section 1: Executive Summary
Section 1: Executive Summary
Fast Fruit Truck was founded in June 2015 and our main objective is to reach to
customer in being healthy as we make their life easy and simple to provide them fresh fruits
at a truck. Our company is a growing food truck innovation. The description for Fast Fruit
Track is mobile healthiness. The mission for Fast Fruit Truck is living a healthy life together
and our vision is to have Fruit Truck all over Malaysia. We focuses on how the customer feel
in becoming healthy in life as fast food are being replace for a main course. Our based is in
Petaling Jaya and we also have a warehouse in Selayang. Most of the fresh fruit came from
Selayang as they have a good resource in fresh fruits. The warehouse in Selayang in also
planting some fruits that can be plant like banana and rambutan.
Business/Product or Service
Fast Fruit Truck is taking a risk in selling fresh fruits to public for eating and drinking.
Fast fruit produces and provides the following products or services:
We also have fruit pop sickle like that looks like Ice Cream but better because it is
healthy.
Truck is at growth stage in progressing to be a better food truck innovations. The advantages
towards our competitors is that our fresh fruits changes places within a period of time. These
shows that customer will try every food for whenever the truck is changed. Fast Fruit Truck
has many ideas and future plans in becoming a better product and services. We tend to
develop the Fast Fruit Truck every 6 months so that it can be used correctly by people. Our
future plans is to have fresh fruit trucks all over Malaysia and make it viral so that people will
want to buy the fresh fruit themselves. Within a year, we will try our best in achieving these
goals.
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The Market
We define our market as for fruit lovers, fresh fruit lovers and juice lover that has
various mix of fruits together in blending in. Our total market are expected to grow monthly.
The loyal customer are actually keeping this florist alive and share them with everyone.
Competition
We compete directly with Boost and MNG as they are very famous among a young
stress. Boost is actually good for the usage of bags that need to be carried. Our product is
based on real life competition which is the demanding students. I am anticipating people in
enter this market.
Risk
The greatest risks associated with our business today are manufactured fruit juices.
We feel we can overcome these risks because the products were selling is suitable for
indoors and outdoors. Our biggest relevant recognized is having a stereo type customer that
can be seen everywhere. We feel we can overcome these risks because to be a healthy
individuals means free to becoming who you are today biggest recognized opportunities
include the.
Management Team
The management team is led by Sales Manager, Dr. Yeo Teong Eng who founded the
company in early year 2015 and collaborate the company with his old friend, Dr. Hamzah
Thabet. Both of them went got a PHD in Accounting & Management at Harvard Business
School in United State of America. Dr. Yeo Teong Eng used to be worked as a General
Manager in Maybank. But after 3 years, he decided to stop his career and begin pursuing his
dream to open a Business Food Truck. Throughout those 3 years, he has learnt to deal with
customer and managed a whole department under his vision. Dr. Hamzah Thabet saw the
potential in collaborating to make this business more successful as he has 2 of his own
restaurant in Malaysia.
This team later on add four more directors which are, Mr. Syaza Alias as a Public
Relations which graduated with Masters in Advertising and Public Relations Management in
University De Monfort, Leicenster, United Kingdom. Next, Mrs. Eva Natasha as the Human
Resources Management, whom graduated with Master in Human Resources Planning in
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London. Finally, Ms. Saadah Mohd as Deputy Finance Director and Ms. Amirah Nasir as
Network Engineer.
Operations
We have the based office which is located in Petaling Jaya and the warehouse is in
Selayang as the fresh fruits came a lot from Selayang. We are currently available on in
Selangor around Klang Valley which is half an hour from our warehouse in Selayang. Our
total full time staff is 30 people and our product are distributed using trucks as we wait for
customer to come in.
Capital Requirements
We are seeking RM50, 000.00 per month which will enable us to cover the funds that
we have started. We are also wanted to achieve profit and more than cover the funds and by
making RM 50,000.00 per month, our profit and fund cover are beyond our expectation. We
expect to provide more trucks in 5 years that means more money require from year to year. A
dividend of excess profits, recapitalization, sale of company, or public offering.
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Company Ownership
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truck in Malaysia.
Provide and serve our customers with clean high quality fruits.
Create an atmosphere where each person can work as a team member, with clear goals
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Cheras
Damansara Utama
Kajang
Kepong
Estimated Population
126,285
40,000
Area
Kuala Lumpur
Petaling Jaya
232,306
Puchong
142,000 people
Gombak
342,657
Subang Jaya
360,000
Wangsa Maju
Figure 1.1
Estimated Population
1,627,172
638,516
(more than 25 colleges and
universities in Petaling Jaya )
335,419
682,226
708,296
347,432
The current population Klang Valley is 7.2 million (about a quarter of Malaysias total
population). By 2020, its population is expected to be 10 million. Urbanization is expected to
reach 70 per cent by 2020. At this rate, Klang Valley will be home to about 20 million by
2030.
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The characteristics of average customer based age, location and life style. From age 5
to 75 years old range have 89% would take fruits or fruit juice every week, however theres
another 11% were rarely maintain their weekly fruits meal because of inconvenience to
purchase fruits for certain crowded area and distance. Urban area people always prefer
convenience and fast especially who work and stay around Klang Valley. The advantage of
the mobile business will be another advantage to change wise and strategic location without
any problem on the commitment concern. Our fruits truck can reach customer to where they
can easily purchase our product.
In addition, our business concept on fruits and attractive touching point to satisfied
our customer needs which is convenience, freshness guarantee and a range of fruit orientated
products as well .Furthermore, the period of our product and service needs from market
would be longer because fruits is not belong to a trend that can passing away like other food
business. However Research and development team will fully focus on new product and
service to keep it on track to prevent from being phased by competitors. However, our
business could be continuing needs for the market because people would rather spend more
on eating fruits then others because health still the main concern for everyone.
Environment
There are environmental factors we may face that might affect fruits market. First of
all , our main supplier are from Cameron highland and others imported fruits are from Port
Klang fruits supplier. When inflation or currency dropping, definitely the cost of good would
follow to increase which direct affect to our initial cost.
Theres another challenge to overcome, which is legal license from government
department (State government and district government) approval to park our truck business
operation. Our business operation will operate in many district that maybe disapprove by
government department because some place be in traffic overcrowd problem.
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Competition
Currently there are 2 major and biggest competitor closely related to our business
concept, one is BOOST Juice Bar as it is a Juice Bars that serves fresh mix fruits of juices.
Boost Juice Bars was born in 2000 in sunny Australia and Boost There are now over 250
Boost Juice Bars globally - countries include: UK, Portugal, Estonia, South Africa, Chile,
Kuwait, Indonesia, Singapore, Hong Kong & Macau, plus one is about to open in Dubai . Its
started expansion their business in June 2009 and has grown to 51 stores in Malaysia and 12
in Singapore. In Klang Valley, Boost has over 42 store and mostly more inside shopping mall
and happening district.
Boost offers a healthy alternative to fast food, which is encompassed in a brand
perceived to be cool by young consumers. The menu offers Seriously Healthy and
delicious smoothies, juices and crushes, all developed with the assistance of a nutritionist, all
at least 98% fat free, with no added sugar and completely free from any artificial flavors or
colorings.
Another biggest competitor is MBG Fruitshop fruit shop that sells fresh foods and
has delivery service in certain area in Malaysia. MBG has always put high priority in their
shop concept. Quality has been main focus thus the shop design and products are carefully
selected. More than just any fruit shop, MBG prides in its' exceptional standard in the fruit
industry. MBG sells not only fresh fruit but a range of fruit orientated products as well.
MBG stands for Money Back Guarantee, an unprecedented concept within the fruit
business. It means every customer who make a purchase at MBG's outlets can be refunded
within 7 days (with a receipt/proof of purchase) should they be not satisfied with the quality
of their purchase. This is to make sure every customer gets the best products from them the
qualities of the products maximize benefits to customers. Currently have more than 25 outlets
in Klang Valley.
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Fast Fruit
Mobilize business, can
Exceptional standard
service.
Healthy Food
Simple and cheap
store environment.
Healthy alternative to
fast food.
Base at inside famous
Location
Price (product)
Reputation
Below average
In progress to building
uniqueness
Cost
MBG
Retail shop
Wise location
Inside Shopping mall
Average price
Very famous in fruit
reputation.
industry.(Positive
customer)
Fruit pie (new)
Fresh fruits
Fruits pop sickle
Small cut fruit
Fruit juice
Low
Product
concept.
Bright and colourful
Features
new customer)
Smoothies drink
blended)
Fruit juice
High
fruits.
Fruit oriented product
High
From the analysis outcome, the demand on our product will increase once the brand
awareness effectively apply or marketing in the right target customer. This business has
potential because the target customer range is huge enough in long-term operation. The
growth of sales could be more than 12% every years from estimated by finance department
accumulated.
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Fruit Pies
Selling price
Variable Cost
Fixed Cost
Sales Volume
Fresh Fruits
Selling price
Variable Cost
Fixed Cost
Sales Volume
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Selling price
Variable Cost
Fixed Cost
Sales Volume
Break-even Calculation
Fruit Pies
Break-even Sales Revenue
Break-even Sales Units
Fresh Fruits
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Break-even Chart
RM4705
966
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Profit Margins
The Profit Margin is an accounting measure designed to gauge the financial health of a
business. Generally, it is defined as the ratio of profits earned to total sales receipts (or costs)
over some defined period.
Fast Fruit Truck
Net Profit Margin
2015
2016
2017
2018
2019
= 47.64%
= 47.60%
= 51.17%
=50.64
(poor)
(good)
50.45%
(poor)
(poor)
Start-Up Cost
To start a business, a start-up costing sheet helps us to determine how much money
we need to start. It also helps us to find the right amount of finance and determine how much
money we need to invest from other sources.
Our start-up costing is prepared well before start the business and it give us more
realistic idea of what it will cost. The items below is a starting point to create our start-up
costing sheet, it listing all our current or expected start-up costs with each amount.
Conducting this activity as part of our business planning process will help give us an
idea of how much it will cost to start your business. Not all start-up costs listed below will be
relevant to our business, as these costs will depend on our business structure and type.
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Amount (RM)
Low
400
High
800
Insurance
200
530
Equipment
65000
70000
Trucks
250000
250000
Machinery
140000
150000
250
250
455850
471580
Licenses
Total Estimated Initial Investment
Using this formula, we can calculate that Fast Fruits operating leverage is:
Fruit Pies=
150 (3.51.5)
=2
150 ( 3.51.5 )150
10% increase in Fruit Pies revenue should yield a 20% increase in operating income (10%
2).
Fresh Fruits=
100(126)
=3
100 ( 126 )400
10% increase in Fresh Fruits revenue should yield a 30% increase in operating income (10%
3).
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150 (31.2)
=2.25
150 ( 31.2 )150
10% increase in Pop Sickle revenue should yield a 22.5% increase in operating income (10%
2.25).
Small Cut Fruits=
150 ( 2.61)
=2.67
150 ( 2.61 )150
10% increase in Small Cut Fruits revenue should yield a 26.7% increase in operating
income (10% 2.67).
Fruit Juices=
1000 (4.91.2)
=1.48
1000 ( 4.91.2 )1200
10% increase in Fruit Juices revenue should yield a 14.8% increase in operating income (10%
1.48).
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Sale process
Stage 1: Qualification: Lets customer know our product and its benefits well.
Pointing out its benefits to the customer about features of our product from packaging,
poster, banner which show detailed information about the product.
Stage 2: Preparation
Our Preparation involves collect and study relevant information such as product
descriptions, prices, and competitor information. Find out our competitive advantage.
Stage 3: Communication
To approach customer with good first impression, our marketing strategy will play the
main role be the bridge of communication between our brand and customer. This is one of the
way to gain customer trust on the brand quality and impression.
Stage 4: Closing
Product purchased by customer
Stage 5 Follow-up
Research team also will follow up on customer feedback and access the needs of
customer to do improve review in the future. Beside, we also build the very good relationship
with often customer by using FF Truck Members software application. This is also belong to
our CRM (customer relationship management) tools to gain more interaction with customers.
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Stage 6: Continuation
Sales Cycle
Introduction
Growth
Maturity
Decline
Figure 1.3
Figure 1.3 showed the forecast of sales stages that may face by Fast Fruit Truck
business due to some factors.
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Trademark Registration
Our trademark exclusive rights registered to use as our marks in trading. A trade mark
helps to identify the source and those responsible for the products and services sold in the
market. Besides that, It will also help customer to ensure the quality of the products and
enables consumer to choose goods and services with ease while consume. Our trademark
already registered to Intellectual Property Corporation of Malaysia (MyIPO), and have the
exclusive rights under the Trade Mark Law. Hence, our certificate of registration serves as an
important document to establish the ownership of our products.
Development Status
Our company is active and fully completed on June 2015, we are a services company
as we fruits to people. Our product is mainly fresh fruits but via pies and popsicles. It took us
1 month to set up the office in Petaling Jaya and 2 months for the warehouse fruit in
Selayang. We also have a schedule for the truck operations. This schedule will be briefly
more explain in the Overall Schedule. Our stationary is mostly cups, plastics, straws and
spoons. We also have a business card for our fruit truck for events. The business card include
email, fax, office phone number and office address.
Like any other businesses, we have also conducted surveys and try free sample for
people to give feedback so we could improve our services and productivity. The surveys and
feedback are very important to our company as we want to maintain a good fruit truck in
Malaysia. We want our product to be recognized and likeably by people, so that they would
understand the message were trying to give which is being healthy at most times. The
sample of our business selling and price will be explained more in this Business Plan.
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The detailed plan for our company is roughly within a year plan which can be
changed at any times. This is the sample of our detailed plan:
Month
1st Month
2nd Month
3rd Month
4th Month
6th Month
7th Month
8th Month
9th Month
10th Month
11th Month
12th Month
Plan Detailed
Sell 5 types of fruit in one truck.
Longer period of time selling fruits from usual.
Sell 10 types of fruit in one truck.
Sell some other kind of food but based on fruits such as fruit ice cream.
Have portable chair and table for the customer.
Have a portable fan for the customer
Send the staff for more training
Hire only quality and friendly staff
Buy a bigger fruit trucks
Sell fruit juices
Sell 15 types of fruits
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The location for our truck is beastly suited around both primary school and high
school. If you realize, there are a plenty of food truck selling unhealthy and destructive food
such as snacks and ice cream. This is bad for the students because unhealthy food will affect
their mind and also will be affecting their schools performances. Therefore, we would like to
change the culture by starting to sell a fresh fruits around the school area. The students will
be choosing our fruits instead of buying the snacks or ice cream as we will make our fruit
products looks more interesting in order to attract them to grab our product.
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Besides that, we will assign our fruit truck nearby the office complexes. Nowadays,
people are more concern in changing their life towards the healthy lifestyles. As It is
becoming a concern now, many people are having difficulties to get a various type of meal
based from a fresh fruits product. Hence, we will provide more trucks around the office
complex to make sure our customer who are working more convenience to grab our products.
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SALES MANAGER
DR. YEO TEONG ENG
HUMAN RESOURCE
MANAGER
MARKET
FORECASTER
PUBLIC
RELATIONS
MRS. SYAZA ALIAS
DR. HAMZAH
DEPUTY FINANCE
DIRECTOR
MISS SAADAH MOHD
NETWORK
ENGINEER
MISS AMIRAH NASIR
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Sales Manager
A sales manager is someone who is responsible for leading and guiding a team of
sales people in an organization. They set sales goals & quotas, build a sales plan, analyse
data, assign sales training and sales territories, mentor the members of his/her sales team and
are involved in the hiring and firing process. In some cases, sales managers recruit, hire, and
train new members of the sales staff. They advise sales representatives on ways to improve
their sales performance. In large multiproduct organizations, they oversee regional and local
sales managers and their staffs. Sales managers also stay in contact with dealers and
distributors.
In this matter, Dr. Yeo Teong Eng has to:
managers direct the distribution of goods and services by assigning sales territories, setting
sales goals, and establishing training programs for the organizations sales representatives.
Sales managers work closely with managers from other departments. For example, the
marketing department identifies new customers that the sales department can target. The
relationship between these two departments is critical to helping an organization expand its
client base.
Dr. Yeo also must collect and interpret complex data to target the most promising
areas and determine the most effective sales strategies. He needs to work with people in other
departments and with customers, so he must be able to communicate clearly. When helping to
make a sale, sales managers must listen and respond to the customers needs. Sales managers
must be able to evaluate how sales staff perform and develop ways for struggling members to
improve.
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Market Forecaster
A market forecast is a core component of a market analysis. It projects the future
numbers, characteristics, and trends in the target market. A standard analysis shows the
projected number of potential customers divided into segments. These numbers are estimated.
Nobody really knows, but Dr. Hamzah has to make educated guesses. The developers of the
plan researched the market as well as they could and then estimated populations of target
users in their area and the annual growth rates for each.
The market analysis should lead to developing strategic market focus. That means,
selecting the key target markets. This is the critical foundation of strategy.
Under normal circumstances, no company will attempt to address all the segments in
a market. As Dr. Hamzah has select targeted segments, he has to think about the inherent
market differences, keys to success, competitive advantage, and strengths and weaknesses of
the company. He has to focus on the best market, but the best one is not necessarily the
largest one or the one with the highest growth. It will be the one that matches the company
profile.
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Public Relations
Public relations (PR) is about managing reputation. A career in PR involves gaining
understanding and support for clients, as well as trying to influence opinion and behaviour.
PR officers use all forms of media and communication to build, maintain and manage the
reputation of their clients. These range from public bodies or services, to businesses and
voluntary organisations.
In this work, Mrs. Syaza needs to communicate key messages, often using third party
endorsements, to defined target audiences in order to establish and maintain goodwill and
understanding between an organisation and its public. PR officers monitor publicity and
conduct research to find out the concerns and expectations of an organisation's stakeholders.
They then report and explain the findings to its management.
A PR officer often works in-house and can be found in both the private and public
sectors, from the utility and media sectors to voluntary and not-for-profit organisations. Some
PR officers may be based in consultancies.
The role is very varied and will depend on the organisation and sector. Tasks often involve:
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Responsible for bank transfers, bond payments and revolving loan payments.
Provides direction and supervision of accounting activities and internal audit
procedures.
Review accounting procedures and policies, recommending and/or implementing
procedures.
Assists in developing and controlling the divisions' annual budgets and capital
improvement programs.
Development and maintenance of an efficient utility accounting billing system.
Develop and maintain internal accounting procedures pertaining to utility accounts
receivables.
Develop and maintain all contracts relating to utility billing/customer service/field
service functions.
Prepare annual employee evaluations; make recommendations on hiring, terminating
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Network Engineer
A network engineer, also known as network architect, designs and implements
computer networks. Unlike network administrators, who perform day-to-day support, the
network engineer focuses on high-level design and planning. Network engineers select the
appropriate data communications components and configure them to meet user and corporate
needs. The construction of a reliable and high-performing network integrating LAN, WAN,
Internet, and intranet components entails network modelling and analysis. Their goal is to
ensure the integrity of high availability network infrastructure in order to provide maximum
performance for their users, such as staff, clients, customers and suppliers. Networks can
include computer, voice and firewall. Network engineers may work internally as part of an
organisation's IT support team, or externally as part of an outsourced IT networking
consultancy firm working with a number of clients.
Miss Amirah tasks include:
current environment.
Maximizing network performance by monitoring performance, troubleshooting
network problems and outages, scheduling upgrades and collaborating with network
monitoring access.
Updating job knowledge by participating in educational opportunities, reading
professional publications, maintaining personal networks and participating in
professional organisations;
Upgrading data network equipment to latest stable firmware releases;
Remote support of on-site engineers and end users/customers during installation;
Remote troubleshooting and fault finding if issues occur upon initial installation;
Capacity management and audit of IP addressing and hosted devices within data
centres;
Speaking with customers via email and phone for initial requirement capture.
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Task 1
Task 2
Task 3
Task 4
Matching product
capabilities to
market needs
Clear positioning
and messaging
Setting clear
launch goals
Using the power
of leverage
Priming the pump
Timing the launch
to maximize sales
Start Up plan
Employee
Salaries
Fund Finding
Financial Report
Task 1
Task 2
Task 3
Task 4
Day 7
Day 8
XXX
XXX
XXX
XXX
XXX
XXX
XXX
Day 1
XXX
Database
Administrator
Technicians &
Helpdesk
Support
System &
Network
Engineering
System Analyst
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
Day 6
Day 7
Day 8
Day 1
XXX
XXX XXX XXX XXX
Network Engineer
Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
XXX
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XXX
Day 1
Task 1
Task 2
Task 3
Task 1
Task 2
Task 3
Task 4
Identify Business
Strategy and
Needs
Conduct a Job
Analysis and
Write a Job
Description
Determine the
Feasibility of
Hiring
Defining the
market
Dividing the
component
markets
Conducting
Sensitive
Analyses
Analyse total
demand
forecasting
XXX
Day 6
Day 7
Day 8
XXX
XXX
XXX
Day 6
Day 7
Day 8
XXX
XXX
XXX
XXX
XXX
Day 1
Market Forecaster
Day 2 Day 3 Day 4
XXX
XXX
XXX
Day 5
XXX
XXX
XXX
XXX
XXX
XXX
XXX
Our task schedule is a strategic and an important tool in a project manager's portfolio
for guiding a business successfully to its target completion date. For simple events, a task
schedule is basically a timeline or calendar which lists tasks and activities with expected start
and finish dates. For more complex events, a task schedule can be layered with different
details to enable project managers to direct and manage resources more smoothly,
communicate more frequently and effectively with stakeholders, and identify and monitor
dependencies and constraints between tasks to avert preventable delays. The task schedule
can be expressed in several display forms depending upon the purpose of the schedule, the
stage of the development of the project, and the primary user of the schedule.
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XXX
IMPORTED FRUITS
Types of Fruits
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201130
-13060
10030
-5000
203850
-2140
-109
-200
206800
590144
2017
RM
RM
447091
12500
1200
160935
304
-45
-128
147104
299987
215101
599736
250000
140000
-69780
459780
250000
140000
-69780
250000
-2500
250000
140000
-69780
459780
250000
-2500
247500
377864
0
377864
459780
250000
-2500
247500
387456
377864
765320
247500
87707
765320
853027
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Fast Fruit
Pro-Forma Statement of Cash Flow
For the year ended December, 31st
2018
2018
RM
Cash flows from operating activities
Net income
432078
Adjustment to reconcile net income to net
cash provided by operating activities:
Depreciation - Machinery
12500
Depreciation - Equipment
1200
(Profit) Loss on disposal plant assets
194893
Change in account receivable
42
Change in account payable
-277
Change in supplies
341
181087
Net cash provided by operating activities
250991
2019
RM
RM
441062
12500
1200
135523
-267
254
-323
122159
318903
250000
140000
-69780
459780
250000
140000
-69780
250000
-2500
459780
250000
-2500
247500
38711
853027
891738
247500
106623
891738
998361
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Ratio Analysis
Ratios
2015
2016
2017
2018
2019
1) Liquidity Ratios
Current Ratio
current asset
current liabilities
= 28.806
= 48.907
= 71.165
= 66.085 = 118.27
(good)
(good)
= 31.997
= 54.127
(good)
(good)
(good)
(good)
= 2.497
= 2.474
= 2.454
(good)
(poor)
(poor)
= 6.222
= 6.355
= 6.313
(poor)
(good)
(poor)
= 5.871
= 6.324
= 6.343
(good)
(good)
(good)
= 0.465
= 0.368
= 0.318
(poor)
(good)
(poor)
(poor)
(good)
Quick Ratio
current assetinventory
current liabilities
= 12.401
= 54.177 = 100.30
2) Activity/efficiency Ratios
Inventory Turnover
sales
inventory
= 2.333
= 2.329
(poor)
= 5.923
account receivable
365
sales
= 6.866
(good)
account payable
365
purchases
= 5.832
= 5.754
(poor)
sales
total asset
= 0.765
= 0.563
(poor)
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3) Debt/gearing Ratios
Debt Ratio
total liabilities
100
total asset
= 40.03%
= 29.28%
(good)
= 22.36% = 18.5%
(good)
(good)
= 15.28%
(good)
4) Profitability Ratios
Net Profit Margin
= 47.64%
= 47.60%
(poor)
= 51.17% =50.64%
(good)
(poor)
= 50.45%
(poor)
Return on Equity
= 60.767%
= 37.88%
(poor)
(poor)
(poor)
Return on Asset
= 36.444%
= 26.79%
(poor)
(poor)
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(poor)
Conclusion
In short, like any other business, Fast Fruit Truck has competitors too. International
branded outlet are better established brand manufacturer or local like Boost is the closest
competitor in terms of popularity, growth, and product line. In such a climate, the best
investment opportunities will be awarded to businesses that have the ingenuity and creativity
to meet the customers' demands for food in an industry driven by economic conditions,
demographic trends, and pricing.
Fast Fruit Truck concepts help to highlight that being healthy is really good way of
living. This then ensures us in understanding our body needs more rather than wants. By
understanding our body better than before, it allows us to grow normally and expands the
business more sustainably. At the same time, the Fast Fruit Truck concept of living a healthy
lifestyle is to understanding the various concepts of life in the 21 st century. The customer may
ensure us to know which management aspects are our strengths and which are our
weaknesses. This helps us focus on the problems areas and over time ensures our business is
growing in a balanced way. Fast Fruit Truck is using all the Business strategy and by trying to
understand and use them before we experience rapid growth helps to ensure our risk of
failure is lowered and we manage to the complexities of building our business more
successfully than others. This also helps us avoid the need for change management once your
company has survived the early years and making any changes on a large scale. This should
help to give some understanding of how successful companies operate and how we can use
the same concepts for the purpose to help us succeed.
The food industry is very large and to be more specific, the food truck industry has
clearly increases in Malaysia. Fast Fruit Truck will try to maintain status as a growing
business as it will encourage other small business in developing a better business in the
future. The capital will be used for start-up costs, to establish a reputable storefront, and to
further develop the business, business infrastructure, internal systems, product development,
and extensive marketing and geographic positioning. Providing that the company is able to
acquire its funding requirements, Fast Fruit Truck should be able to achieve operational
success for many years to come.
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