Audience profile

Gender: Generally male however there are also female viewers

looking at a percentage of around 60% male to 40% female
Age: 13-18, the highest percentage of viewers are teenagers
Ethnicity: All ethnic backgrounds listen to our genre (hip hop)
however the main percentage of listeners are African
Americans
Nationality: American/English

Listener example (James)

James: James is a 17 year old boy from
central London, he lives at home with his
mother, father and two younger brothers.
He is currently studying his AS-levels and in
his spare time loves listening to hip hop
artists such as his favourite rapper Kanye
West.