Audience profile

Gender: Generally male however there are also female viewers looking at
a percentage of around 60% male to 40% female
Age: 13-18, the highest percentage of viewers are teenagers
Ethnicity: All ethnic backgrounds listen to our genre (hip hop) however the
main percentage of listeners are African Americans
Nationality: American/English

Listener example (James)

James: James is a 17 year old boy from central London,
he lives at home with his mother, father and two
younger brothers. He is currently studying his AS-levels
and in his spare time loves listening to hip hop artists
such as his favourite rapper Kanye West.