SWOT Analysis

STRENGTHS
1.
2.
3.
4.

Build the vending machine

Experienced in this business
Know how to do system
Market the product

WEAKNESS
1. Bake cookies
2. Know people taste
3. The best weight for 1 pack
OPPURTUNITIES
1. Suitable for all people
2. High demand
3. Worldwide
THREATS
1. Many competitor
2. Rusty components
3. Damage to the machine

PESTEL Analysis
POLITICAL

1. Youth Economic Fund under the Youth Economic Trust Fund and
managed by the Ministry of Youth and Sports
2. The Fund aims to provide assistance in the form of business loans to
youths.
3. Ministry of Youth and Sports is responsible for providing the loan
fund and appoint a financial institution as a fund manager who is
responsible for processing, issuing loans and making recoveries.
4. Introduce of GST that can give positive impact
ECONOMICAL
1. Stock market trends
2. Customer demand
3. Cookies supply
SOCIAL
1. People tend to buy more domestic rather than foreign products.
2. People change their eating habits and now tend to eat healthier
food.
TECHNOLOGY
1. Use of computer to program and maintenance the vending machine
2. Use of computer to sell the product
3. Use of Human Machine Interface(HMI) to communicate the machine
with customer
4. Use of social media to promote our product
5. New machinery that could reduce production costs by 20% is in
development

ENVIRONMENT
1. Attitudes toward green or ecological products
2. Weather or climate change cannot affect us because of our vending
machine are placed inside the building.
LEGAL
1. Our product has a HALAL certificate
2. Our product has a zip lock to protect our cookies from getting soggy
3. Have legal bakery to bake the cookies
4.