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  • Dengue Campaign

    Uploaded by

    Hitesh Bahl
    10 views2 pages

    Original Title

    Dengue Campaign.xlsx

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    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    10 views2 pages

    Dengue Campaign

    Uploaded by

    Hitesh Bahl

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Maximum Reach

    Reach per Ad
    Cost per Ad
    Number of Ads
    Total Cost
    Total Reach

    1,000,000.00
    10000
    1000
    200

    Maximum Reach

    1000000

    8 AM-10AM 10AM-12PM 12PM-2PM 2PM-4PM


    Cost per Ad (Rs)
    125
    115
    105
    95
    Reach per Ad at 100%
    10000
    10000
    10000
    10000
    Reach (with adjustment factor)
    12000
    11000
    9000
    9000
    No. of Ads
    No. of people reached
    Scenario
    Total Cost

    100
    3630000
    Equal Ads
    38850

    No. of people saved


    Total Savings

    95.2627944
    47631.3972

    Profit/(Loss)

    8781.39721

    90

    80

    What-if-Analyis

    80

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