Scribd Logo
Upload

Welcome to Scribd!

  • Porter's Analysis - Indian Commercial Ve... Ndustry - A Perspective On Tata Motors PDF

    Uploaded by

    Saravanan Sundaram
    30 views4 pages

    Original Title

    Porter's analysis_ Indian Commercial Ve...ndustry - A perspective on Tata Motors.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    30 views4 pages

    Porter's Analysis - Indian Commercial Ve... Ndustry - A Perspective On Tata Motors PDF

    Uploaded by

    Saravanan Sundaram

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 4
    iazo%6 Porter's analysis: Indian Commercial Vetcle Industry - A perspective on Tata Motors Read between the h.... [searen TBR eaten Dire, Game Teer Ageroa © Precucinqyte ana ‘Suategic Cost Manage, ‘Suategic Cost Manage, BB 2 ater00 00 Bj vv rcnote ote, Bil vernacananeanas. 8By cuore rerees | FR racoun reas FB ve rweun roar HY Tmecuncenta Debate Porter's analysis: Indian Com _ial Vehicle Industry- A perspective or Motors Industry: Indian Commercial Vehicles (CY try Definition ofthe Industry ‘The Indian Commercial Vehicles industry b|__‘omprises the following 4 segments] on the basis of load canying, @ y - Medium & Heavy commercial vehicles (M&HCV: 16-42 ight & Intermediate commercial vehicles (L&ICV: 35 to 16 ‘and Small Commercial ‘vehicles (SCV less than 35 tonnes). Ai lassification is based on whether the commercial vehicles are used fot____ng passengers or they are ‘used to earry goods, Trucks, tractors, trailers (used to eery goods), buses (for passengers) form a part of the M&HCV and L&ICV segments, whereas pickups, three-wheelers ete form a part ofthe SCV segment ‘TATA MOTORS Tata Motors isthe market leader (in terms of % share) in all four segments for ‘commercial vehicles. Market shares (India) Pi: M&HCV (62%), LCV (68%), ICV 42%), SCV (58%). These anslate into an overall market share of $9% in the Indian CV market. Which also makes Tata Motors India's largest automobile company with total revenues of TNR. 1,89,629

    You might also like