Katie Jackson
Florida State College at Jacksonvill
Jacksonville Fla, July, 2016- Present
Integrated Communication Speci:
“Serve as the project management liaison between marketing, communication and website
communication teams to coordinate marketing efforts
-Adobe Photoshop and InDesign projects for creative marketing efforts
-Search Engine Optimization (SEO) projects for website copy and coding purposes
-Content strategy research for social media and digital advertising
-Track, interpret and make marketing recommendations based on Google Analytics and social
‘media analytic data
-Communication project management to ensure consistency across all platforms such as the
College's website, social media platforms and internal and external communication channels
-Use the College's content management system to work with content owners to update and,
create new content
Beson4 Advertising Agency, Jacksonville Fla, January 2016- July 2016
Account Coordinator started as Social Media and Advertising Intern
Helped plan Beson4 and client's events such as the Beson4 Sk and March to Get Screened
-Designed and sent out the monthly newsletter using MallChimp
-Managed and tracked social media accounts for Beson¢ and Brightlin}
Linkedin and Instagram,
-Found, communicated with and advised clients
-Research proposals for clients including SWOT, competitors and innovative advertising ideas,
Attended creative concept meetings and came up with new and creative design for clients
-Helped build, design and track client's websites
Provided support to the CEO for the execution of projects from start to finish using the
softwares Base, BaseCamp and FunctionPoint
facebook, Twitter,
University of North Florida, jacksonville Fla. May 2015- April 2016
rector of Osprey Productions.
“Planed and executed approximately 100 events per year from large events like music
festivals to small events like bingo nights
“Managed a half-million dollar budget under the state of Florida guidelines
Paperwork for events such as invoices, purchase orders and work orders
Lead a staff of eight and 50 to 100 active volunteers
-Served on the University wide Homecoming committee
Chair ofthe Student Union Advisory Board
Contracts with artists, production and various vendors
University of North Florida, Jacksonville Fla, February 2015-May 2015
Director of Club Alliance and Assistant Director of Club Al
Served as the Club Budget Committee Chair
-Managed approximately $100,00 in club alliance and club funds
-Mail merge emails, monthly newsletters and website management
-Contacted outside vendors for events and marketing
-Monitored 200 clubs and serve as an advisor for resources
Trained and supervised staff on social networking, planning meets and producing events
RF-SMART a Division of ICS Ine,, Jacksonville Fla
May 2015- July 2014 Marketing Intern and June 2016-July 2016 Freelancer
Generated leads for marketing campaigns and case study lead generation
-Social media Analytics: SumAll and HootSuite Reports
-Managed Social Media Outlets: Facebook, Twitter, Google + and Linkedin with HootSuite
-Created lists to upload into Marketo and updated Marketo
University of North Florida, Jacksonville Fla. August 2013-April 2014
Office Program Assistant
13401 Sutton Park Dr. S. Apt. #123
Jacksonville FL, 32224
katieleeannajackson.wordpress.com
{)[A) tinkedin.com/in/katieleeannajackson
Sail
Budget Management
Wordpress/ CMS Website
Management
Newsletter Softwares
Microsoft: Word, Powerpoint, Excel,
Outlook
and Publisher
Event Planning
Associated Press (AP) Style
Social Media: Facebook, Twitter,
Google +, Hootsuite, Sumall, Mass
‘Text Messages and Linkedin
Project Management
Branding
Adobe Photoshop and InDesign
Prezi
Organization and Time Management
ceWereiilelal
Bachelor of Science
‘Communication
University of North Florida
Major Concentration: Public Relations
Minors: Community Leadership
and Political Science
Graduated Magna Cum Laude
Adobe Photoshop Certified
USFSP Digital Journalism and Design
Poynter News University
3.78 GPA