As Seen On TV Product Visual Design Principles and Elements Matrix

Description of
Use of Element of
Design

Point

Line

Color

n/a

Flowing black
lines along the
surfaces of the
object,
reminiscent of a
toucan.

Black and
white, providing
high contrast
yet simple.

Principles of Design

n/a

Uses natural
shapes that
flow together to
create toucan
look

The overall
shape is that of
a toucans beak

Space

Texture

Beak uses
negative space

Smooth and
rounded

The black and

white colors are
evenly
distributed.

Balance

Emphasis

Elements of Design
Value
Shape
Form

Lines
emphasize
toucan shape

White
emphasizes
beak

Easily fits into

palm,
rounded and
easy to hold
The two white
shapes
emphasize the
beak

High contrast
colors.

Contrast

The curved
plastic naturally
forms the
overlapping
shape of a
beak
The silver
opener piece
stands in
contrast to the
beak

The negative
space contrasts
the bulk of the
beak design

Rhythm

Proportion

Colors remain
proportionate to
one another

Unity

The black and

white design is
consistent over
the product

Economy

Lines are all

one color

White shapes
are not
overwhelming;
in proportion
with rest of
toucan
The device
does not
sacrifice for
form; function is
easily
maintained

Consistent
texture

Simple shapes
avoid
overcrowding
design

Visual Design Principles and Elements Matrix Page 1

Visual Design Principles and Elements Matrix Page 2