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AGRADECIMIENTO
Al realizar este Trabajo, comprend la importancia del esfuerzo y dedicacin en las metas
que se trazan a lo largo de la vida, el xito de cada paso que se da, radica en la confianza de creer
que todo es posible y que solo de nosotros depende el forjar nuestro futuro como personas
triunfadoras.
Por lo tanto, agradezco a DIOS por haberme brindado la oportunidad de estudiar, por
permitirme tener un sueo y encontrar las herramientas para obtenerlo.
A mis padres por haberme transmitido sus sabios consejos de seguir adelante y luchar por la
consecucin de todas mis metas y objetivos apoyndome en todo momento de mi vida.
A la Universidad Autnoma Gabriel Ren Moreno por brindarme los instrumentos
necesarios en la formacin intelectual y humana de mi persona, para poder afrontar los desafos
de la vida, demostrndome que la educacin no solo son conocimientos, sino tambin valores
personales.
Al Ing.Co. Roger Lino Valverde, Msc. por transmitirme sus conocimientos y guiarme en la
elaboracin de este trabajo.
Al Lic. Grover Gutirrez por el apoyo incondicional para poder seguir con este trabajo.
A todas las personas que directa o indirectamente ayudaron a la realizacin de este
documento de vital importancia, para la culminacin de sta etapa de mi vida.

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La empresa Threecom opera en competencia directa con siete empresas, que fabrican y
comercializan los mismos productos, siendo estos de consumo duradero y considerados por el
consumidor como deseables y prestigiosos.
El mercado esta dividido en tres reas geogrficas para la distribucin y comercializacin
tradicional al detalle, el mercado de Bolivia y el mercado Nafta (Estados Unidos y Canad). Al
mismo tiempo se atiende estas reas y el resto del mundo a travs de Internet.
Para diferencia a Threecom de las dems empresas, es necesario el diseo de estrategias y
con esto poder incrementar la participacin en el mercado.
Como primer paso se tiene el marco terico, el cual permitir utilizar diferentes tcnicas y
herramientas del Marketing.
Luego se realiza el anlisis estratgico de Threecom, el cual muestra el anlisis interno y
externo, estableciendo objetivos y polticas. El anlisis funcional del rea de marketing en el cual
se realiza un anlisis del entorno y se conoce el objetivo del Plan Estratgico.
Posteriormente se realiza la propuesta de las estrategias del rea de marketing, donde se
aplica las herramientas y tcnicas del mix comercial y finalmente se establecen las conclusiones
del presente trabajo.

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Cuando el nmero de empresas es numeroso, la posible rebelda es grande y

por lo general algunas empresas creen que pueden hacer jugadas sin que se
noten..si estn ms o menos equilibrados en cuanto a tamao y recursos
percibidos, se crea inestabilidad debido a que estn propensas a pelear con
recproca correspondencia3
6036 &9A6
El factor importante de costos, es la proporcin de los costos fijos en relacin al
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http://www.webandmacros.com/analisis_de_la_empresa_DAFO.HTM
http://www.marketing-xxi.com/analisis-de-la-cartera-producto-mercado-analisis-portfolio-o-bcg-20.htm

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