Core Values

Corporate core values are defined as the fixed, unchanging, guiding

principles of conduct and ethics that shape and govern the conduct of a
company in the business world and the world at large: business practices and
strategies endless adapt and change while core values remain fixed and
unchanging. Core values are expressed as part of the mission statement:
while the concise pronouncement of core values may be brief and undetailed
in the mission statement, an addendum may be attached, as is the case with
adidas' statements, that elaborates in detail on the core values. adidas'
mission statement pronouncement of core values says: "We are a global
organization that is socially and environmentally responsible, that embraces
creativity and diversity, and is financially rewarding for our employees and
shareholders." adidas' expanded statement of core values:
adidas Group [Core] Values
Performance
Sport is the foundation for all we do and executional excellence is a core
value of our Group.
Passion
Passion is at the heart of our company. We are continuously moving forward,
innovating, and improving.
Integrity
We are honest, open, ethical, and fair. People trust us to adhere to our word.
Diversity
We know it takes people with different ideas, strengths, interests, and cultural
backgrounds to make our company succeed. We encourage healthy debate
and differences of opinion.
The detail elaborating the concise mission statement of core values ("socially
and environmentally responsible, that embraces creativity and diversity, and is
financially rewarding for our employees and shareholders") includes

education, innovation and improvement, integrity, ethicality, honesty, trust,

respect for peoples' and cultures' differences. These details are added to the
earlier details of social and environmental responsibility, high value
production, and matching or exceeding expectations.
Gi tr ct li ca cng ty c nh ngha l bt bin, l nhng nguyn tc c nh
nh hng cch c x v o c, hnh thnh v chi phi hnh vi ca mt cng ty
trong th gii kinh doanh v th gii ni chung: hot ng kinh doanh v chin lc
c thay i khng ngng trong khi gi tr ct li vn c nh v khng thay i.
Gi tr ct li c th hin nh mt phn ca s mnh: trong khi cc gi tr ct li
c th c tm tt v khng chi tit trong tuyn b v s mnh, mt ph lc c
th c nh km, nh l trng hp ca cc bo co ca Adidas - c trau chut
mt cch chi tit v gi tr ct li. Gi tr ct li trong s mnh ca Adidas c
tuyn b: "Chng ti l mt t chc ton cu c trch nhim vi mi trng v x
hi, bao gm c s sng to v a dng, v c s n p xng ng v ti chnh
cho ngi lao ng v c ng ca chng ti." Tuyn b m rng ca Adidas v gi
tr ct li:
Hiu sut
Th thao l nn tng cho tt c nhng g chng ti lm v s xut sc trong vic
thc hin l mt gi tr ct li ca chng ti.
Nim am m
am m nm tri tim ca cng ty chng ti. Chng ti ang tip tc tin v pha
trc, i mi v ci thin
S chnh trc
Chng ti trung thc, ci m, c o c v cng bng. Mi ngi c th tin tng
chng ti gia nhp vo th gii ca chng ti.
S a dng
Chng ti bit rng mi ngi vi nhng tng, im mnh, s thch, v nn vn
ha khc nhau c th lm cho cng ty ca chng ti thnh cng. Chng ti khuyn
khch s khc bit v quan im v s tranh lun lnh mnh.
Chi tit cho tuyn b ngn gn trong s mnh v cc gi tr ct li ("c trch nhim
vi mi trng v x hi, bao gm c s sng to v a dng, v c s n p
xng ng v ti chnh cho ngi lao ng v c ng ca chng ti ") bao gm
gio dc, i mi v ci tin, tnh ton vn, o c, trung thc, tin tng, tn trng
s khc bit ca mi ngi v cc nn vn ha ". Nhng chi tit ny c thm vo
cc chi tit trc ca trch nhim i x hi v mi trng, s sn xut mang gi tr
cao, v ph hp hoc vt ln c s k vng.

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