Core competency : Casual shirts

Segmentation:
S.no Factor
1
Age
2
Sex
3
Class
4

Group

15-45
male
Middle and upper
class
School and
college students

Distribution Channel:
Lsd follows two types of distribution channel which is segregated according to the sales
.
Criteria for selecting a Distributor:
Knowledge about the market should be high.
Payment terms.
Should be financially strengthened.
Ability to float the product through out the market.
Field experience.
Design Evolution:
Department consist of 5 fashion designers who work for designing the patterns (shirts).
Process in creating the pattern:
Shirt designs are designed using corel draw software and the design is converted into
printed form. Designer will convert the design into a sample(shirt) in 3 days time. Then it
is sent to the director,who confirms whether the sample design is approved or not. If the
sample is approved by director then it is sent for bright sample. Bright sample consist of
3 sample pieces of same design in that one piece is master sample other two are used at
the time of