September 16, 2016

Almost Home Human Society

TV: 30 seconds
Visual Treatment
I start with a shot of a shelter cat, who is locked in the cage and waiting to be adopted. Like
usual, eating and sleeping is the only thing a shelter animal can do in the limited space.
Then the scene will be transitioned to a family, where the shelter cat is adopted and live happily
at his new home with his foster parents. A series of life routines of the cat will be shown with
joyful music. When the night coming, the adopted cat gets into sleep.
With the home adopted cat falls into sleep, the shot dissolve back to the shelter cage. The
sleeping shelter cat wakes up. He finds he just made a dream. Then a CU shot of the shelter cat
will follow. The cat stands up, eats something, and goes back to continue sleeping.
The commercial will end with AHHS information including logo, phone, and website,
accompanied by a saying, Make their dream come true. Adopt!
The tone of this commercial should be from light, quiet, and peaceful, then to light, smart, and
joyful, finally back to light, quiet, and somewhat depressed.
The music should start from light and slow, then to smart and joyful, finally back to light and
slow.

Video
LS of SHELTER CAT
CU of the shelter cat
(The shelter cat in the cage, falls into sleep)
DISSOLVE TO
CU of HOME ADOPTED CAT
(Sun rises, sunshine on a sleeping cat)
LS of HOME ADOPTED CAT
(The cat wakes up, jumps down from the cat
tree)

Audio
SOFT MUSIC I UP FULL

(transition to another music)

JOYFUL MUSIC II UP

LS of the HOME CAT

CU of the HOME CAT
(The cat is eating)
LS of the HOME CAT
CU of the HOME CAT
(The cat is playing)
LS of the HOME CAT
(The cat is accompanying his owner)
ZOOM SHOT
CU of the HOME CAT
(The cat gradually falls into sleep)
(transition back to soft music at the shelter)
DISSOLVE TO
CU of SHELTER CAT
(The shelter cat wakes up in the shelter
cage)
LS of the SHELTER CAT
(The shelter cat stands up, walks around,
eats something and then goes back to sleep)
(transition to ending background of shelter
animals)
BACKGROUND DEFOCUSED
CLOSING SLATE SHOWING ALL
INFORMATION
(Logo, phone, web site)
(Make their dream come true. Adopt!)

SOFT MUISC I UP FULL