TRNG I HC NGOI THNG

KHOA KINH T V KINH DOANH QUC T

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TI
NGHIN CU TH TRNG HN QUC
XUT KHU HT C PH ARABICA LT
Ging vin hng dn: TS. Nguyn Thanh Bnh

Nhm sinh vin thc hin:

o Th Vn Anh

1212160006

Nguyn Th Hng

1214160047

Nguyn Th Lan

1211160055

H Ni, thng 8 nm 2015

I.

Tng quan l thuyt

II. Nghin cu th trng l hot ng cn thit ca doanh nghip trc khi

a ra quyt nh kinh doanh. Mc tiu ca vic nghin cu th trng l nhm thu

thp v x l thng tin v th trng xc nh cc c hi v thch thc cho doanh
nghip nu quyt nh u t vo th trng .
III. Ni dung nghin cu th trng rt phong ph. Tuy nhin chng ta
cng c th chia n thnh cc vn chnh nh sau:
-

Nghin cu th trng nh hng

o V tr a l
o Ri ro chnh tr
o u i thng mi
o Lut php
Nghin cu th trng chi tit
o Nghin cu khch hng
o Nghin cu sn phm
o Quy m th trng
o i th cnh tranh
IV. Ty vo mi th trng khc nhau, doanh nghip s da trn

khung l thuyt xy dng k hoch nghin cu th trng ring.

I.

Nghin cu th trng xut khu c ph

1. Nghin cu th trng nh hng
V. Vit Nam Hn Quc c khong cch a l khong 3000km. C th

nh gi y l khong cch a l khng qu xa, l li th khi thc hin cc hot ng

xut khu t Vit Nam sang th trng Hn Quc.
VI.V chnh tr, quan h Vit Nam Hn Quc lun hu ngh v ha hp.
VII.
u i thng mi: Thng 7 nm 2015, Vit Nam v Hn Quc
k kt hip nh thng mi VKFTA nh du mt mc quan trng trong quan h 2
nc. y l mt hip nh t do thng mi vi rt nhiu u i ln, to iu kin
cho cc doanh nghip 2 nc thc hin cc k hoch u t.
2. Nghin cu th trng chi tit
a. Nghin cu khch hng
VIII. Vi mc tiu th c ph trung bnh ca mi ngi l 2,1kg/nm, Hn
Quc tr thnh mt trong nhng nc c nhu cu s dng c ph ln ti khu vc chu

Thi Bnh Dng v l mt trong nhng th trng c ph hp dn nht th gii.

Tiu th c ph bnh qun trn u ngi ca Hn Quc cao gp nm ln so vi cc
nc trong khu vc vi tng lng c ph c tiu th t 3 triu la M.
IX.
Trong hn mt thp k qua, ngi Hn lm quen nhiu hn vi vn ha
qun c ph v cc nhn hiu c ph ni ting. Ngi Hn c thi quen giao tip x hi
ti cc qun c ph, v th s lng qun c ph v thng hiu c ph ngy cng tng
ti Hn Quc. Cng theo l s gia tng tng ng v nhu cu ht c ph ca cc nh
phn phi.
X.

Ngi tiu dng Hn Quc bt u quan tm n sc khe. Vi h c

ph en c ch li cho sc khe nn h chuyn sang dng c ph en nhiu hn, c ph

ha tan c xu hng gim. Hin nay, ngi Hn bt u hnh thnh xu hng mua
c ph ht v t xay v pha ch ti nh. V vy trong tng lai lng c ph ht tiu th
s cng tng ti Hn Quc, c bit l gia tng cc knh bn l.
XI.
Hng v v gi c l 2 im ngi tiu dng Hn Quc rt quan tm khi
chn mua c ph.
b. Nghin cu sn phm
XII. Ht c ph Arabica l ging c ph c trng nhiu nht trn th gii
khong nhng ch chim 5% din tch Vit Nam nhng li l loi c ph c cht
lng nht. Bi c trng vng c th nhng thun li, bin nhit, sng ph
hp cao trn 1.500m so vi mc nc bin. Cch ch bin mi l im to ra s
khc bit gia Arabica va Robusta. Qu Arabica c thu hoch, ri ln men (ngm
nc cho n...) ri ra sch ri sy. V th c ph Arabica c v chua thanh xen ln vi
v ng nh, mu nc nu nht, trong tro ca h phch. Mi hng ca Arabica rt
thanh tao, qu phi, c hng thm thanh tao, tinh t, v m , c bit c ph
Arabica c hm lng caffein thp hn c ph Robusta nn rt ph hp vi thi quen
ung c ph ca ngi Hn Quc. Arabica c mi ca si-r, mi ca hoa tri ho
quyn vi mi mt ong v mi bnh m nng hon ton chinh phc nhng con
ngi snh iu m thc . C ph Arabica l nguyn liu chnh ca cc hng c ph,
cc thng hiu c ph ni ting nht trn th gii.
XIII. Hin nay, gi c ph Arabica xut khu dao ng t 4 n 4.5 la/kg,
trong khi Robusta ch khong t 2.5 n 3 la/kg. Vi nhng dng c ph Arabica

c chm cht cht lng, t khu trng trt n thu hoch c th bn vi gi cao
hn hn, t 7 n 9 la/kg. Nhng ging c ph thun chng nh Arabica Bourbon
khi c trng hng theo quy cch m th gii cng nhn, c th bn t 8 n 10
la/kg hoc cao hn ty theo cht lng. So snh s chnh lch v gi c th khng nh
rng gi ht c ph Arabica ca Lt c gi kh ph hp vi mong mun tiu dng
cho ung ca ngi Hn. C th hn l gi 1 ly c ph Hn Quc dao ng t 1.5
USD- 7USD thy c li nhun thu c kh ln khi nhp c nguyn liu u
vo gi r vi cc qun c ph.
XIV. C ph ht Arabica ca Lt xut khu sang l c ph th nn kh thch
hp vi nhu cu t pha ch, to hng v ring ca cc qun c ph ni chung hay h
gia nh ni chung.
XV. Theo nh d bo ca USDA trong nin v 2015/2016 th Vit Nam s
sn xut khong 28,6 triu bao (tng ng 1,7 triu tn), tng 400.000 bao so vi
nin v trc, nguyn nhn tng sn lng do nng sut c ph ci thin nh iu kin
thi tit thun li.1 Tn dng li th c bit ny nn lng c ph trong tng lai s
tng ng k v c cht lng t chun, c sc cnh tranh trn th trng hn.
c. Quy m th trng
XVI. Hn quc l th trng tiu thu c ph ln th 12 th gii v th 2
chu sau Nht Bn. Nm 2012, Hn Quc nhp khu 113,556 tn c ph vi
tng gi tr khong 581,5 nghn la M. 3 nc dn u trong vic xut khu
c ph vo th trng Hn Quc l Braxin, Vit Nam v Columbia.
XVII.
Quc

XXXI.

XVIII.2009

XIX. 2010

XX.

2011

XXI. 2012

XXIII.

XXIV.

XXV.

XXVI.

XXVII.

XXVIII. XXIX.

XXX.

$1.

Tn

$1.

Tn

$1.0

Tn

Tn

$1.

XXXII. XXXIII. XXXIV. XXXV. XXXVI. XXXVII. XXXVIII.XXXIX.

1Hunh Nht H Trn Hong Dng L Th M Tm , ngy 27/08/2015 - 20:40:30 ,Bo

Kinh t v d bo,Sn lng c ph ton cu v cc d bo, http://kinhtevadubao.vn/chitiet/91-3843-san-luong-ca-phe-toan-cau-va-cac-du-bao-.html

Hoa

22.

2.11

24.

2.3

26.8

2.0

39.

2.6

XL.

XLI.

XLII.

XLIII.

XLIV.

XLV.

XLVI.

XLVII.

XLVIII.

Vit

55.

33.

51.

36.

88.6

38.

73.

35.

XLIX.

L.

LI.

LII.

LIII.

LIV.

LV.

LVI.

LVII.

Brazi

41.

17.

62.

19.

123.

23.

91.

20.

LVIII.

LIX.

LX.

LXI.

LXII.

LXIII.

LXIV.

LXV.

LXVI.

Colu

49.

13.

65.

14.

108.

17.

61.

12.

LXVII.

Bng 1: Kim ngch nhp khu c ph m HS 901 ca Hn Quc theo

quc gia t nm 2009 - 20122
d. i th cnh tranh
LXVIII.

i th cnh tranh ln nht ca cc doanh nghip xut

khu c ph Vit Nam l c ph Arabica ca Brazin v Columbia.

C ph ca Brazil
LXIX. Brazil l nc sn xut c ph ln nht th gii trong 150 nm
qua, hin cung cp 1/3 sn lng c ph ton cu. Trong nm 2011, Brazil l
nc dn u th gii v sn lng c ph nhn, tip sau l Vit Nam,
Indonesia v Colombia. Nc ny v ch v c ph nhn, Arabica v c ph
ha tan. Arabica l u th ca Brazil, chim 70% ton sn lng. Trong nm
2011, tng sn lng l 2,7 triu tn, hn gp i so vi Vit Nam, nc sn
xut th hai th gii.
C ph ca Colombia

2 Hip hi thng mi quc t Hn Quc (KITA)

LXX. Colombia l nc ng th 2 trn th gii v xut khu c ph, trung

bnh hng nm nc ny xut khu 12 triu bao. iu ng ch l nc ny dng
khoa hc k thut tng nng sut c ph u tng sn lng m khng phi dng
bin php tng din tch trng trt. Colombia cng l nh sn xut c ph arabica
sch v du ln nht th gii.
II.
Mt vi xut cho doanh nghip c ph Vit Nam thc y hot ng
xut khu
LXXI.

Qua qu trnh tm hiu, nhm em c mt vi xut cho cc

doanh nghip xut khu c ph Vit Nam ni chung v cng ty TNHH Dakman
Vit Nam ni ring nhm pht trin hot ng xut khu ht c ph Abirica.
Cng ty TNHH Dakman Vit Nam l mt cng ty sn xut ht c ph Abirica ti
Lt.
-

C ph Vit Nam xut ra cc nc u l c ph th, tiu chun vo loi trung bnh

trong thang tiu chun th gii nn cn phi u t v my mc, c s h tng, k thut
canh tc nng cao cht lng, ch bin theo chun quc t c th xut khu ra

nc ngoi vi gi tr cao.
D c ph Vit Nam c xut khu rt nhiu sang Hn Quc tuy nhin hu ht u
l xut khu ht c ph th cho bn cng ty Hn Quc ch bin v mang thng hiu
ca h, v vy c ph ca Vit Nam vn cha c nhiu ngi bit n v khng nh
c thng hiu ca mnh. gii quyt vn ny, cng ty c ph Vit Nam c th
hp tc kinh doanh vi mt cng ty sn xut ca Hn cung cp nguyn liu cho h
ch bin nhng sn phm s c gn thng hiu ca c hai doanh nghip v c
tiu th c hai th trng cng nh tin vo cc th trng khc trong khu vc.

lm c iu ny th cn phi c s h tr t Hip hi c ph Vit Nam.

Cc cng ty c ph Vit Nam c th mang sn phm n trng by, pha ch v gii
thiu sn phm ti Hi ch Coffee Expo Seoul nhm a sn phm n gn hn vi
ngi tiu dng Hn Quc cng nh tm kim c hi hp tc vi cc doanh nghip ch
bin c ph Hn Quc thng hiu c ph Vit Nam c th c bit n.