TITLE

number -

Respondent

Hello Sir
As a part of our curriculum, We ( Abhishek Chopra, Pankaj Yadav and Sahil arora )
are required to conduct a consumer behaviour audit. Kindly assist us in
successful completion of this research by filling in this form. The responses
should be filled keeping in mind any Garnier product that you have used. The
information shall be kept confidential and shall be only used for academic
purposes.
Thank you in advance.
1. When do you prefer using Garnier facewash?
o
o
o
o

Morning
Afternoon
Evening
Night

2. Which flavour/variant do you like the most?

o
o
o
o
o
o

Acno fight
Intense fresh facewash
Oil clear face wash
Dual texture face wash
Power light moisturiser
Pure Active

3. Do you think Garnier should introduce more variants?

o
o

Yes
No

If yes, then which type?

--------------------------------------------------------------------------------------------------------------------------3. What size of pack do you prefer the most?
o
o

50 gm
100 gm
Never

Rarely

Sometimes

4. How
often do
you use it?
5. Do you think Garnier is famous in the market?
o

Yes

Often

Very
Often

No

External Factors
Social Class
Strongl
y
Disagre
e

Disagre
e

Neutral

Agree

Strongly
Agree

Neutra
l

Agree

Strongly
Agree

In my family, having enough

money is an issue all the time
In my family, having enough
money is an issue all the time
in some months more than
others
In my family, having enough
money is an issue all the time
when I make plans
Internal Factors
Strongl
y
Disagre
e
Perception
I think using this product is
convenient
I can save money by using this
product
I can save time by using this
product
Using this product decreases
my dandruff more than other
products
Self concept
I feel good about myself
I am a person of worth, equal
to others
I am able to do things as well
as others
On the whole, I am satisfied
with myself
I certainly feel useless at times
At times, I think I am no good
at all
I feel I do not have much to be
proud of

Disagre
e

Situational Influences
Time
Everything I do is in a hurry
I always seem to be
rushed/pressed for time
I never have enough time
Decision Process Influences
Evaluative criteria
Price
Quality
Packaging
Fragrance
Brand Image
Loyalty
I generally buy the same
product
I will continue to buy this
product in future
I wont switch to any other
brand
I tend to buy the same brand
for shampoo
I will actively search for this
brand in order to buy

Demographics
Name

................................................

Age

................................................

Qualification
Gender

...............................................
...............................................

Occupation of Head of the family ............................................................