October 27, 2016

Purdue NASA USIP CubeSat

TV: 30 seconds
Visual Treatment
Before we start the advertising campaign, we need to make a dice toy. As a dice has six sides,
each side will have a words, separately, Purdue, NASA, USIP, CubeSat, SASSI2, Space.
Then a child sits in a toy room, playing a dice. No matter how he/she plays, the dice will show
the content about Purdue NASA USIP CubeSat team (maybe a short description of each words
when he dices it). The child totally dices six times, and it will show six words about the team.
When the six times finishes and the child wants to dice the seventh time, the dice will be rolling
beside the toy tellurion near the child. The scene will be blurred, and logos of the team and
words show on the screen, Life is random, but we are not. Empower your future.
Long shot will be used on the child when he/she is playing the dice. Then a close-up shot on the
word of the dice will follow every time when the dice stops. Finally, long shot will be used when
the dice rolls toward the toy tellurion, and close-up follows to make a medium shot on the dice
and tellurion.
The tone of this commercial should be from smart, joyful, and positive.
Some smart and soft music can be used as the background when the child is playing the dice.

Video
LS of A CHILD
CU of the child
(The child sits in a toy room, playing a
dice.)

Audio
JOYFUL MUSIC UP

MS of the playing child

CU of the rolling dice
(The child plays the dice for the first time,
the side shows the word Purdue)
MS of the playing child
CU of the rolling dice
(The child plays the dice for the second
time, the side shows the word NASA)
MS of the playing child
CU of the rolling dice
(The child plays the dice for the third time,
the side shows the word USIP)
MS of the playing child
CU of the rolling dice
(The child plays the dice for the fourth time,
the side shows the word CubeSat)
MS of the playing child
CU of the rolling dice
(The child plays the dice for the fifth time,
the side shows the word SASSI^2)
MS of the playing child
CU of the rolling dice
(The child plays the dice for the sixth time,
the side shows the word Space)
MS of the playing child
CU of the rolling dice
(The child attempts to play the seventh time,
but the dice rolls away to the toy tellurion)
TRANSITION TO THE END
(Cubic logo beside earth surface, like dice
beside tellurion)
(Life is random, but we are not.)

JOYFUL MUSIC DOWN