1 DAY MVP

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1 day MVP
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Section 1
Introduction - Getting Lean
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Lecture 1
Course Overview

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Course overview
Section 1: Introduction - Getting Lean
Section 2: Getting even leaner (optional)
Section 3: Setting up your experiment
Section 4: Identifying your target market
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2020 Companyname PowerPoint Business Theme. All Rights Reserved.

Course overview
Section 5: Competitive analysis
Section 6: Lean customer development
Section 7: Creating your pitch experiment
Section 8: Pitching to soft targets
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2020 Companyname PowerPoint Business Theme. All Rights Reserved.

Course overview
Section 9: Upgrading your pitch experiment
Section 10: Testing your idea against paid traffic
Section 11: Building a functional MVP
Section 12: Docs to Go follow along
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2020 Companyname PowerPoint Business Theme. All Rights Reserved.

Lecture 3
Lean in 5 minutes

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Lean in 5 minutes

Eric Ries - The lean startup

The idea of the book: How startups can think about
the future and their ideas in a way that can mitigate
risk and accommodate absolute uncertainty

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Lean in 5 minutes
The market is uncertain
You don't know anything about your idea
until you start testing it

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Lean in 5 minutes

When were in the shower, when were thinking

about our idea - boy, does it sound brilliant. But the
reality is that most of our ideas are actually terrible.

Eric Ries

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Lean in 5 minutes
You can learn more about your idea
through validated learning
Validated learning = learning from an experiment

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1 day MVP
2020 Companyname PowerPoint Business Theme. All Rights Reserved.

Lean in 5 minutes
The 1, 2, 3 of Lean
1 - Your idea is terrible
2 - To fix this, you need validated learning
3 - To get validated learning, you need to run
an MVP test
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Lean in 5 minutes
MVP experiments:
The MVP is that version of a new product which
allows a team to collect the maximum amount of
validated learning about customers with the least
effort - Lean Startup
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Lean in 5 minutes
Spend the minimum amount of time and resources
2 outcomes - win / fail
The goal is to get to the outcome faster
If it fails, it's best to fail as soon as you can
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1 day MVP
2020 Companyname PowerPoint Business Theme. All Rights Reserved.

Lean in 5 minutes
Lean startup framework:
Stop building things people don't want!

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1 day MVP
2020 Companyname PowerPoint Business Theme. All Rights Reserved.

Lecture 4
The lean mindset

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The lean mindset

Understand why we do things in a certain way
The basic idea of lean mindset:
You don't know anything until you test
Throw away all your preconceptions
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The lean mindset

Test your idea by pretending it's already real
People will have real reactions to your idea
All scientific experiments have: Hypothesis,
Assumptions, Parameters, Conclusions
Validation = the scientific method
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2020 Companyname PowerPoint Business Theme. All Rights Reserved.

Lecture 5
What is an MVP?

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What is an MVP?
Prototype MVP
MVP = Minimum Viable Product
My grand vision does x, y, z
- remove x
- remove y
- simulate z MVP
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1 day MVP
2020 Companyname PowerPoint Business Theme. All Rights Reserved.

What is an MVP?

Save time and validate the core value of

your product
Remove all the unnecessary features

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Lecture 6
Climbing the MVP mountain

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Climbing the MVP mountain

MVP is a process, it's a cycle that
You repeat every time you fail
The MVP mountain:
- You have an idea
- You have to pass several checkpoints to validation
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Climbing the MVP mountain

MVP
1. Sniff test
2. Competitive analysis
3. Customer interviews
4. Basic pitch experiment
5. Complex pitch experiment
6. Building an MVP

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2020 Companyname PowerPoint Business Theme. All Rights Reserved.

Climbing the MVP mountain

"The #1 reason why new products fail is not a failure
to build what we set out to build, but the failure to find
the right customers and markets for our products"
If you fail, you can pivot and start again

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Lecture 7
Introduction to Section 1 activity
How would you MVP?
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Intro to Section 2 activity

I'm going to describe an idea for a business

You have to pick the best MVP option
for validating it

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1 day MVP
2020 Companyname PowerPoint Business Theme. All Rights Reserved.