AE - 0188 M. B.A, Fourth Semester ‘Marketing for Non Profit Organization Pees : 4 “Time : Three Hours Max, Mars :79 La) bb Note: 1. Attemptall questions. 2. Figures to the right indicates marks, SECTION - A What isthe difference between profit organizations and Non-profit organizations ? ‘Justify the applications and scope of marketing to Non-profit organisation ? 14 OR ‘What do you mean by Non profit organization ? Explain the basis on which NPO's can be classified with suitable examples ? 14 SECTION -B - Discuss the paraineters to be taken into ‘account while setting marketing objectives of Non-profit organisations ? 7 AE- 0138 1 PTO.b) ¢ ‘Analyse the socio-cultural environment for the following Non-profit organisations ? ') Beauty without cruelty India, 5), Forum Against Drugs, Mumba OR “Non profit organisations needs @ new vision, mission and goal lo market thelr services,” Justify the statement. Discuss the overell objectives and marketing objectives ofthe following Nor-proft organisations. i) Artof living foundation, Bangalore. il) PETA. peoples for ethical reatment of Animals, Analyse the distinguishing features of Beneficiaries behaviour between profit S ‘Non-profit organisation in India ? 7 Develope and execute the market segmentation, strategy for following, : PO's i) NACO- National AIDS Control. * Organisation, 4i)_ MK Gandhi lnstituteforNon-voilence. ~ 7. OR AE - 0138 2 a 4. a) B) <) @) AE. 0138 3 Discuss the concept of product - service life cycle in the context of NPO's ? z “DAKSHINAYAN’ isa secular, non- governmental, non-profit organisation providing basic education and health care services to ‘tibal and other rural communities in India, Develope a suitable marketing strategy to fulfil their objectives ? 7 Explain the concept of Marketing Mix in the context of NPO ? 7 Formulate a sound marketing mix strategy for ‘the following NPO's, 3) Youth Hostel Association of India. 4) Child Rights and You-CRY. Zz OR *NPO’s markels social services rather than physical goods”. Justify the statement 7 “SAVEN’ is a NPO engaged in the field of ‘conservation and envizonmental protection. through education and creating awareness amongst youngsters ofthe world. Comment ‘on the product and service mixes of the NPO- SAVEN, i 7 PTO,SECTION -C 5. “In America there are powerful Marketing devices to sell products like Cocacola and ‘amburgers. All] want to sells good eyesight, ‘end there are millions of people who need it,” says Dr. Govindappa Venkataswamy, Founder of Arvind Eye hospital. Arvind eye hospitals mission is to.eradieate needless blincness by providing appropriate, compassionate eve care forall Ithas given eyesight to 13 million people, ‘and has performed 1.8 milion eye surgeriesin ‘a span of 26 years. The eye hospitals has a | | | j chain of eye care services in southem India. It provides quality eye care services to all those ‘who need them, without regard to thetr ability to pay. lis services work on self - sustaining sirategy platform. ‘Assuming yourself as a Marketing Manager of ‘Arvind Eye hospital, |) Plan and Develope promotional strategies.7 | ii) Design monitoring & review system of Marketing programme for funding 7 AE. 0138 4 140/325 FS eee