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  • Competitor Mapping To Selected Segment: Less Sodium, Regular Luncheon Meat, Garlic Luncheon Meat

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    Allie Fernandez
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    The document provides a comparison of competitor products for the health conscious market segment. It details the calories, fat, cholesterol and price for Maling high-end meatloaf, SPAM luncheon meat, and Purefoods luncheon meat. No halal or health-based meat alternatives currently exist in the market. An opportunity assessment identifies factors like maintaining profitability and expanding markets as positives, while training new employees and changing supplier relationships pose challenges. The document also outlines steps to research an unmet need for a fish-based meatloaf variant, gather customer preference data, develop and test the new product, and launch it with a promotional strategy.

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    The document provides a comparison of competitor products for the health conscious market segment. It details the calories, fat, cholesterol and price for Maling high-end meatloaf, SPAM luncheon meat, and Purefoods luncheon meat. No halal or health-based meat alternatives currently exist in the market. An opportunity assessment identifies factors like maintaining profitability and expanding markets as positives, while training new employees and changing supplier relationships pose challenges. The document also outlines steps to research an unmet need for a fish-based meatloaf variant, gather customer preference data, develop and test the new product, and launch it with a promotional strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views3 pages

    Competitor Mapping To Selected Segment: Less Sodium, Regular Luncheon Meat, Garlic Luncheon Meat

    Uploaded by

    Allie Fernandez
    The document provides a comparison of competitor products for the health conscious market segment. It details the calories, fat, cholesterol and price for Maling high-end meatloaf, SPAM luncheon meat, and Purefoods luncheon meat. No halal or health-based meat alternatives currently exist in the market. An opportunity assessment identifies factors like maintaining profitability and expanding markets as positives, while training new employees and changing supplier relationships pose challenges. The document also outlines steps to research an unmet need for a fish-based meatloaf variant, gather customer preference data, develop and test the new product, and launch it with a promotional strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    COMPETITOR MAPPING TO SELECTED SEGMENT

    Target Segment
    Health conscious

    Maling

    High-end Meatloaf

    Calories = 131
    Total Fat =
    10g
    Cholesterol =
    18mg
    38.00 (397g)
    60.00 (High
    Grade)

    SPAM

    Calories = 174
    Total Fat =
    15g
    Cholesterol =
    139mg
    130.00 (12
    oz)
    (less sodium, regular

    Purefoods Luncheon
    Meat
    Calories = 45
    Total Fat = 0g
    Cholesterol =
    10mg

    72.50 (350g)

    No Product

    luncheon meat, garlic


    luncheon meat)

    Halal Based Product

    No Product

    No Product

    OVERALL OPPORTUNITY ASSESSMENT

    Positive
    Factor

    Neutral
    Factor

    Negative
    Factor

    Competition
    with Existing
    Brand Like

    Training
    New
    Employees

    Expanding
    Target
    Market

    Maintaining
    Profitability

    New
    Machineries

    Relationship
    Between
    Distributors

    Changes in
    Technology

    Alter
    Suppliers

    UNMET AND UNDERSERVED NEEDS

    Process Steps

    Research for fish meat loaf new


    market to enter
    Sort the unmet needs
    Decide what need to satisfy
    Fish meat loaf variant
    Conduct survey for target markets
    flavour preference
    Generate survey result and analyze
    New product development
    Product testing
    Decide for new product improvement
    Promotional strategy
    Product launch

    Unmet and Underserved Needs

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