NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Corporate Social Responsibility
Internal Assignment Applicable for December 2016 Examination
Assignment Marks: 30
Instructions:

All Questions carry equal marks.

All Questions are compulsory

All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.

All answers to be written individually. Discussion and group work is not advisable.

Students are free to refer to any books/reference material/website/internet for attempting

their assignments, but are not allowed to copy the matter as it is from the source of reference.

Students should write the assignment in their own words. Copying of assignments from other
students is not allowed.

Case Study
M/s Runners is a public limited company, manufacturing and distributing tyres across India.
The company is now having a reputation with all the stakeholders for its quality product and
timely service. The companys profit has improved in the last few years. M/s Runners now
establishes a new foundation KarmaChakra where they intend to help the members of the
society. The company has hired you for conducting its CSR activities. You have suggested
the management to support the Swachh Bharat Abhiyaan of the current government of
India. The management has liked the concept and has asked you to prepare the following:

NMIMS Global Access

School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for December 2016 Examination

1. Prepare a detailed implementation strategy for the selected CSR activity. (10 Marks)

2. How will you monitor, measure and report the selected CSR activity?

(10 Marks)

3 a) Explain Carrolls CSR Pyramid with reference to an example of any one company of
your choice.

(5 Marks)

3 b) It is governments responsibility to do CSR and corporate should focus on profit

Explain your view on the same.
********************

(5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)
Course: Corporate Social Responsibility
Internal Assignment Applicable for December 2016 Examination