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    2014 report

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    4 views7 pages

    2014

    Uploaded by

    Sumeet Ghodke
    2014 report

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
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    [BB Nestlé India Limited © Annual Report 2014 In conversation with Mr. Etienne Benet, Managing Director. G. Nestlé is highly trusted and has immense good! in communities where it operates. What sustains this? Trust ane goodwill are eamned over time when people consistently see something goos, anc that is true for Nestlé as well. As a Comoany we maintain high keholcers have sean that we le with strong business: standards and values. 5 are ethical and respon principles. In fact, the way we do ousiness is to Cr Shared Value ‘The underlying principle of “Creating Shared Value’ is that resgonsible and efficient businesses should focus socielal on ensuring thal business interests and interests intersect. Prosperity and haooiness are al the heartaf every dream. Nestlé coes business in ways that fulfil this cream, so that we not only deliver long-term shareholaer value but also bonofit society, CT Pa) Company we maintain high standards and values. Ie] Cnlollel eM h Ret 1A A) are ethical and responsible with strong business principles. In fact, the way we do business is to Create Shared Value. gy Q. Why does Nestlé emphasize RURAL DEVELOPMENT, WATER, NUTRITION ? ‘The benefit is far greater for both ousiness anc nen the resources are usec efficiently ancl in a sustained manner. We believe that these three are fundamental to our business and are also priority for society and therefore we focus our resources ant Itis based on the understanding that society will bonefit if business thrives. iety RURAL DEVELOPMENT js a focus because the well being of the farmers and rural communities who are our suoliers, are intrinsic to our anilty to do business in the future. As our ousiness grows the farmers also prosper WATER is the second pillar because water plays a pivotal role for sustainable develooment. The ongoing availability anc ouality of water is critical to life and society, anc itis tial for the oredluction of foodlar NUTRITION is the thire focus 9% nutrition are the basis of health ani business, the core of our Q, Do you see any measureable impact of this philosophy in India? There are or the impact of our rity, ang how it erlainly road incicators business phil ting ort has soin off effects on people's lives. In 1961 we farted working with milk farmers in Moga 2 Tocay more ting from our development than 100,000 milk farmer expertise and investments. in programm 16a, coffe: As our business {000 direct ana incin Water conservation within our factories very systematic and ongoing process anc we believe the results are remarkable Using state-of-the-art technolagy, expertise, ane understanding {he basic importance ter of water we have reduce: consumption per tonne of production ey 72 5 in th past 18 years even as production has continu inetease Nutrition, Health and Wellness is in the DNA of Nestlé ‘ang apart from the procuet sament activities we are actively ralling out non commercial initiatives to rition and health and prom physical activity amongst school children. Q. How do we ensure that the food we eat is good? People on account of Ic to categorize foods as Go primarily misinior lack of awareness, No food is o to alay in our diets to also appreciate that balanced lifestyle is that enable ponsiole vhen our life that lif us tell nutvition complement the consumers 46 At Nestlé we constantly work with consumers to understand their lifestyles and needs and invest heavily in R&D and food technology to develop healthy products that provide taste and science based nutrition. yy Q. What can be done to tackle malnutrition, or as they say, the double burden of nutrition? The double ourcen of nutrition is a combination of micronutrient and nutrient deficier 's inability over nutrition the nutrients ina that we that 2 from manner because of v d. More and more malnutrition during the nancy through 2 health throughout life. The burden are multilactoria. ars of a Food and nutrition are the nasis anole i we eat is influenced by ial factor feccnomic and including affordability as who are stilliving with and most of There are millions of pe: omplete and unhealthy not even realize the impact this insufficient nutrition has on their productivity and that of future generations. At them ce Nestlé with heavily lop healthy vuttition needs anc in, to understanel in RAD 2 products that prow Technological advances can helo with procucts nutri hat vweniently out wv 1s ateguard against both uni ernutrition. A lot of work 1 ind bys increase nutritional avwarene vg Q&A with the General Manager. Q. MAGGIis today rated as the Most Powerful Brand India. What were some of the key factors that contributed to this ? MAGGI is like our Mothers who ate constantly Understancing our lifestyles as we grow, anticipating our neees, prevaring for them and nurturing thern, sensing the change in our personalities and speaking our language. MAGGI has constantly been going deeper for consumer insights, beyond the obvious and arching for the ‘moment of truth’. This reflects in the WPP- Milward Brown survey of 2014 that measured brand power as salience, relevance uniqueness and cynamism and recognised MAGGI as The Most Powerful Brand in India nect, Q. Can you elaborate ? MAGGI has cen complet Understood the consumer need for health in everyday food anc pioneered the conceot of "Taste Bhi Health Bhi. We concuctec pethags the cooking hapits ucly in the country, studied 100,000 dishes prepared in kitchens across incia and constantly worked closely vorid to innovate for yourself why the sortfalio includes Noodles enriched with Protein and Calcium, MAG Vagataole Atta Noocles, MAGGI Pazzta mace from Suj, MAGGI Bhuna Mlssals that simplifios everyday cooing ang MAGGI Wasala-ae-IMagic that is fortifiee with Iron, locine and Vitamin A to address the concein of micronutrient deficiency in Incia, ely con: Q. But how can Healthy food be enjoyable? Thisis where food tachnology anc exoertise in nutrition difference, Evan though there is growing awareness soout healthy eating, health seams to be 4 boring thought for many of us or we justde nothave the time, Therefore, we set ourselves the objective ‘Health ko Mazenaar Banaac 0 2 already have a range of the latest is We have been working vary closely with Nestlé R&D pack in nutrition and taste. ¥ exoolient orocucts in the por MAGGI OatNoodles. . So you are leveraging the strength of MAGGI Certainly, since MAGGI has built a unique bond with consumers andin the 2014 Brand Ecuity survey of Most Trusted Brancs, MAGGI climbed up from No.9 in the previous year to break into the Too § in 2014, while continuing to 0¢ the No.1 Most Trustec Food Brand, Maarten Geraets - General Manager om Q&A with the General Manager. Q. Whatis the visi ess? ion for the dairy busir Dairy proclucts are appropriate as carriers for Nutrition, Health anc Wellness and are of strategic importance for us. N has outstancing expertise in milk (Nestlé leacs with Dairy Nutrition) and we are leveraging consumer insights to bring nutrition and happiness into the consumers’ cay ife. ur vision is to be the leader in Nutrition, Health and Wellness. Q. If all dairy products are good providers of Nutrition and Health, what differentiates a Nestlé product from others? Dairy products are oenishable anc susceptible to contamination. Very often we ouy or consume oroducts that aopear to be fine out since the microbial activity is not visible until the extreme stage, we do not realize t difference. The exoertise that Nestlé has in mix makes the ctitical cifference between average oroducts and those that are of high quaiity and safe. This expertise comes into play rom the initial stage of milk collection itself. Nestle works with over 100,000 mik farmers at the grass root, where our agronomists engage with them 24x? throughout the year to ensure that the milk le gets from tham is of vary high cuality and consumers enjoy milk free from adulterants and antiviolics ete ies in Dal in the Indi . Nestlé pioneered probi market. Are you planning more such products? Recently we have launched Nestlé Masala Buttermilk which has the goocnass of Ayurveca anc contains 4 special mix of mint, cummin, gingaranc rock salt. Weare working with Nestlé R&D and application groups to develop more products and we are engaging with o see whial adds value to them. consumers Q. Can you give some examples for this engagement? Gre very good example is MILKMAID Sweetened Condensed Milk. Consumers swear byits qualty and use it largely for cessert consumption at home. Tha new intemet basec campagn ‘Create Sweet Stories’ is based on insights into human behaviour and insights into what makes poogle happy. These insights are brought ave beautifully the endearing mother ane child interaction lecreating delightful MILKMAID recises, Nestlé R&D network and expertise in science oased nutritionis 2 very strong asset and enables us to convert these insights into products and exceriences that are competitively superior. wi Arvind Shandari - General Manager Q&A with the General Manager. Q. Nestlé India has the vision to be the leading NHW Company. How does the Chocolate & Confectionery business support that? Nuttition has three dimensions. Pleasure, Balance and including lates and ole in our diets and consumers vant healthier choices without having to sacrific anc pleasure, Therefore, we 2 with Nestle R&D and using expertise in scionce nased nutrition to develop oroducts that are nit to leaders in lighter eating with wafer based products such as KITKAT and MUNCH and in whites with MILKYBAR which has the fe constantly werking nsumers, goooness of mile. It's good to rememmer Wellness requires responsile consumption supported oy an Q. Can you elaborate alittle on this? Ve are a company that is founded on the vision of Nuttition and Health and we are understancing changing lifestyles anc how food can helpt manage their wellbeing, KITKATis a good example where cur consumer interactions KITKAT might ur high pressure lives tl sand rejuvena linus to reinforee the insight thet taking operational level, we are constantly evaluating our products and initiatives to see how we Ithier choices. Our po le Nutriti ‘al Compass ips consumers make an informed chavo now voluntarily startec displaying jdance Daily Amounts} for packs, much ahead of the industry nergy on our Q. Nestlé has a strong R&D, then why do you continue using artificial flavours and colours ? Nestlé India is actually amongst the fore runners in Jing this change and stepped using artificial colours in the chocolate and confectionery portioli as far back 012. T ferent flavours, out our application teams ar already some of t nium pres Extra Smooth Chocolate co not cant flavours, Internally we are very focused on what we can Mayur Bhargava - General Manager ike | Q&A with the General Manager. Q. People say that coffee is addictive and should be avoided. There are other reports that say coffee is good for us. As an expert in coffee what would you suggest? Over ti of its existence, NESCAFE has shareholders as well consistently created value for it as the society. St based nutrition, 8 ref ig nce 10 compromis cn quality and with formance a commitment tp: NESC ‘AFE over this jouney Coffe Coffe is certainly goce for us; for three main reasons ~ hundires sercent natural and contains r iso flavouring or praservativi is that it provices u: mental alertness; the third one is that ntioxidan Als fight your system ang make.us look ane eel goo sour Q. How do you describe the perfect coffee experience? is a result of tr high ment ol the fir prietary world o the highest quality instant cof offer unmatched coffee Q. Does aroma make a difference in coffee experience? finitely a key attrioute of coffee and net's delight. NESCAFE has ntrioutes te the cor Nestl6’s world ion Technology nthe part In ingis 8S. ar {ERAI to deliver unmatel stimulatir Nayla Sioufi - General Manager Q&A with the General Manager. Q. It’s common to hear people talk about the importance of nutrition for growing up children around the age of 10-12 years. Is that when we need ‘the most nutrition? itis an interestin 1 provably one of tt Actually more and mare from through 2 years of age sets the olueprint for hout life, Suasequently, as we grow uo our ilferent nutritional requirements cepencing our activity levels and litestyt Sub-optimal nutrition anc lifestyle curing any stage of our lite imoairs ourquality of lie, Q. Does that mean that if we focus on nutrition during the first 1000 days then our chances of living healthy are increased? The quality of cur lives will depend on many fact grow up. However, one of the root diseases appear to ba linked to malnutrition curing erly childhood and pregnancy. The scientific community health thr bodies haw on our age, as well a tocay agrees that if you take care of nutrition of the women ¥ ¥ providing nutritional security to @ generation, Unfortunately there are millions of pooslemethers who are. unhealthy diets anc this cencern where the meth an be a cause s.areby Nestlé has shvay: best nutrition for bavie: to 1867 when its Founcer Henri Nestlé said “During t first months, the mother’s milk will always be the most natural nutriment, and every mother, able to d shoule'sucele her chilcren Over the years, we have continued to engage with the ical community to spread awareness about tfeecing and this has een positively received wverywhere. However, desoite the general awar brosstfeccing rates are still low in the country. We are trying to practice nsciously convert this awareness inte are putting 3 lot of 3 oehine our vhen breastied it shows’. [tis around the cause and atl of community

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