Professional Documents
Culture Documents
PRINCIPLES OF MARKETING
2ND SEM 2016-2017
TEST I Definition
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
What is marketing?
What is Market?
How it penetrates the types of Market towards our economy? Explain.
What is Market Segmentation?
What is Market Segmentation?
Define Marketing Information system.
Define Marketing Intelligence.
What is the importance of doing marketing research?
What is Product?
What is Brand? How it differentiate against Brand Name and Brand Mark?
Test II ENUMIRATION
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
.
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PRELIM EXAMINATION
Entrepreneurship ENTRE I
LUC K
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1.
____________________ THIS law reserves the business of direct selling to the ultimate
consumers.
2. ____________________ This regulation welcomes private investments whether local or
foreign into the
Philippine economy.
3. ____________________ it is a place where several entrepreneurs engaged in the same
industry .
4. _____________________ He knows who he is, What he is good at and what he likes to do.
5. ____________________ it is one of the most important personality traits of successful
entrepreneurs.
6. ____________________ Willingness to take risk is a valuable trait when striving for success
7. ____________________ it is a major steps in the direction of success.
8. ____________________ They think of success and bright sides of entrepreneurship.
9. ____________________ the process of making one fast decision after another.
10.___________________ A primary reason some business fall within a few years of start-up.
Test IIi Enumeration
1. GIVE THE 5 CLASSIFICATION OF ASSETS
2. GIVE AT LEAST 5 TECHNICAL ASSISTANCE PROGRAM THE GOVERNMENT DEVELOP FOR
ENTREPRENEURIAL.
3. ATLEAST 5 INTERNATIONAL LINKAGES
4. NAME THE THREE LAWS AFFECTING THE OPERATION OF SMALL ENTERPRISES.
5. NAME 8 ENTREPRENEURIAL FUNCTIONS.
6. NAME 7 GENERAL CHARACTER TRAITS.
TEST iv -- Give your own thought on the first and second chapter to a feasibility study you
been decided to materialize for entrepreneurial activities.
Follow your own concept base on your selected kind of venture or proposed title of
your business.
I . Overview and background of the study
2. Identify the significance of the study.
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