BIBLIOGRAPHY:

BOOKS:
J.H. Rohlfs, 2001. Bandwagon Effects in high-technology industries, Cambridge,
Mass.: MIT Press
R.H. Frank and P.J. Cook, 1995. The winner-take-all society. New York: Free
Press
JOURNAL:
L.K. Trevino, R.H. Lengel, and R.L. Daft, 1987. Media symbolism, media
richness and media choice in organizations: A symbolic interactionist perspective,
Communication Research, volume 14, number 5, pp. 553-574.
S.Y. Chun and M. Hahn, 2007. Network externality and future usage of Internet
services, Internet Research, volume 17, number 2, pp. 156-168
WEBSITE:
http://jcmc.indiana.edu/vol13/issue1/park.html, Date of retrieved : September 23,
2009.
http://www.comscore.com/press/release.asp?press=2329, Date of retrieved :
June 17, 2009