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  • Image - Brand Touch-Point Wheel

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    nsj_iza
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    The document discusses a brand touchpoint wheel that identifies where a brand will interact with potential customers. It notes that understanding these touchpoints is important for ensuring consistent branding messaging across different communication channels. The source is identified as content from Boundless vetted from other open sources, including a brand touchpoint wheel image from Wikimedia under a CC BY-SA 3.0 license. Related terms discussed include engagement, loyalty, and retention.

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    This image was originally developed by the author to summarize on a brand touch-point view.

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    Image_ Brand Touch-point Wheel

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    The document discusses a brand touchpoint wheel that identifies where a brand will interact with potential customers. It notes that understanding these touchpoints is important for ensuring consistent branding messaging across different communication channels. The source is identified as content from Boundless vetted from other open sources, including a brand touchpoint wheel image from Wikimedia under a CC BY-SA 3.0 license. Related terms discussed include engagement, loyalty, and retention.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    57 views3 pages

    Image - Brand Touch-Point Wheel

    Uploaded by

    nsj_iza
    The document discusses a brand touchpoint wheel that identifies where a brand will interact with potential customers. It notes that understanding these touchpoints is important for ensuring consistent branding messaging across different communication channels. The source is identified as content from Boundless vetted from other open sources, including a brand touchpoint wheel image from Wikimedia under a CC BY-SA 3.0 license. Related terms discussed include engagement, loyalty, and retention.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    11/10/2016

    Image:BrandTouchpointWheel

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    Business / Textbooks / BoundlessBusiness / ProductandPricingStrategies / ProductPackagingandBranding

    ConceptVersion11
    CreatedbyBoundless

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    BrandManagementStrategies

    BrandTouchpointWheel
    https://www.boundless.com/business/textbooks/boundlessbusinesstextbook/productandpricingstrategies15/productpackagingandbranding99/brand

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    11/10/2016

    Image:BrandTouchpointWheel

    Asasupplementtothevariousstrategieslistedabove,thesetouchpointsindicatewherethetacticsofthese
    strategieswillcomeintoplay.Understandingwheretheorganizationwillbeindirectcommunicationwitha
    prospectiveconsumerisimperativetoensuringmessagingisclean,consistent,andclearacrosstheboard.
    SOURCE

    Boundlessvetsandcurateshighquality,openlylicensedcontentfromaroundtheInternet.This
    particularresourceusedthefollowingsources:
    "2_Touch_Point_Wheel.jpg."
    https://upload.wikimedia.org/wikipedia/commons/d/db/2_Touch_Point_Wheel.jpg
    WikimediaCCBYSA3.0.

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    https://www.boundless.com/business/textbooks/boundlessbusinesstextbook/productandpricingstrategies15/productpackagingandbranding99/brand

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    11/10/2016

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