380-05-044

(.380)

3. :

..

.. , 11 ..48

3. :




-
(structure-conduct-performance)

(market power)

(Supernormal Profit)

.. , 11 ..48

2
3.1


/

(pure competition)
1

(market power)

3.1.1

William Skinner2 (1957

texts
Principles of Economics Lipsey & steiner Mccornell Samuelson /
Case & Fair.
2
G.W., Chinese Society in Thailand : An Analytical Histary, Leadership and
Power in the Chinese Community of Thailand (Cornell University Press, 1957 1958)
.. , 11 ..48

3
(2500), 1958 (2501))
Fred Riggs 3 (1966 (2509))

(quantitative analysis)
4 (2515) 5 (2518)
6 (2525) 7 (2530)

(concentration ratio)
78 2515
concentration
3

Riggs,F.W., Thailand : The Modernization of A Bureaucratic Polity, (East-West

Center Press, 1966)
4
Concentration
, 2515.
5

, 2518
__ ...
6

2525.
7

,
2530.
.. , 11 ..48

4
1. 67
40 51

2. 3466 32 42
3. 33 7

2526 115

.. , 11 ..48

5
----------------------------------------------------------------------------------------------------------------------------

-- --------------------------------------------------------------------
()
()
()
----------------------------------------------------------------------------------------------------------------------------
(67-100)
80
92
87

( 34-66)
15
8
10

( 0-33)
5
0
2
----------------------------------------------------------------------------------------------------------------------------
20 (. 2515-2525)

( )
---------------------------------------------------------------------------------------------------------------------------


2515 ()
2515 ()
---------------------------------------------------------------------------------------------------------------------------
51
80

42
15

7
5
---------------------------------------------------------------------------------------------------------------------------- .. , 11 ..48

6




2515-2527
2511-2527











6
75 ( 5 88)
( 2 70)

( 10)




2 ( 11)

.. , 11 ..48

7
10
( 2522)
( : )

1.

2.

3.

4.
5.

6.

7.

30
1
6
82
1
5
10
15
30
5
10
16
5
33
1
5
10
12
1
2
58
1
5
10
259
-

294,615 81.16

35.32
75.30
50,085

13.80

6,221

1.71

2,028

0.56

3,287

0.91

3,996

1.10

2,767

0.76

363,009

100.00

7.12
20.51
33.14
44.98
34.81
57.52
88.26
10.15
54.24
74.80
32.22
69.96
14.60
34.37
48.80
-

: 74-75
.. , 11 ..48

8
11
2522

2522
1.

106,879 100.00
15,479 14.48

2.
3.
4.

12,340
9,256
5,641

11.54
8.66
5.28

84
10
21
1
160

5.

9,870

9.23

6.
7.

4,786
54,372
49,507

4.48
53.67
46.33

( : )

51

5
50.84
1
1
5
10
15
5

32.58
32.82
100.00
22.54
34.86
44.00
28.68

10
15
2

48.63
66.16
100.00

: 111.

.. , 11 ..48

9
12

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11. (2521)
12.
13.
14.
15.
16. (2521)
17.
18. (2521)
19. (2521)
20.

3
1
4
1
3
7
1
4
42
1
1
3
1
4
1
14
1
3
4
1
3
1
1
1
1
1
2
1
2
1
10
1
45
5
10
2
1
1
1
1
1

( : )

99.00
-

46.00

34.60

49.28

45.17

84.73
-

32.33
88.71
100.00
42.07
33.08
71.15
37.30
100.00
68.96
100.00
100.00

76.00
42.05
49.23
68.61
75.00

83.00
-

: 172-173.
.. , 11 ..48

10





( 12)

(Industry Studies)
2523

Sirichai Leelakitkul
(1982) 8 Taweesak Pudpadee (1984) 9 Surachai Taiwannakit (1984) 10
8

SirichaiLeelakikul,_Risk, Market Power and Profitability : A Case Study of Thai

Commercial Banking, Faculty of Economic Thammasat University, Bangkok 1982.
.. , 11 ..48

11
(1987)11


( 1982 1987)
(rate of return)
(profit margin)

3-4
( 1982
1975)
( 1972 Dulyanit
Kantawit 1989 1993)
( 1989) ( 1972, 1987
Prapapan Monmahajinda 1993) (
1987 Preecha
Pipatkusolsuk 1972 Wiwatchai Winichkul 1993) (
1987 Thassanee Chanawat 1988) ( Ardkit
Suntharnwat, 1984) (
1985 1989) ( 1991)
(Pornsook Amornvetkul 1989 1990)
(Kwanjai Ratanarojskul 1986)
9

Taweesak Pudpadee, On the Relations Between Rate of Return, Risk, and

Market Structure in Finance Company Industry, Faculty of Economics, Thammasat
University Bangkok, 1984.
10
Surachai Taiwannakit, Market Structure of Finance Companies in Thailand;
1973-1981, Faculty of Economics, Thammasat University, Bangkok 1984.
11

, 1987
.. , 11 ..48

12

(economies
of scale) (R & D)
(oligopoly
market)



(non-price competition)


(dominant firm)
(vertical integration) (conglomeration)

3.1.2

.. , 11 ..48

13




(
1)


( 2)


(Aggregate demand)

( 13)
( 14)

( 3) 25302537

(AFTA)
.. , 11 ..48

14
(NAFTA)

(
)

,
.. , 11 ..48

15

6 75.30
77.35

13

2526-2535

()

()

2526

1,888

4,711

6,599

4,934.34

13,258.78 18,193.12

65,959

2527

1,799

3,628

5,427

2,801.82

13,465.93 16,267.75

56,992

2528

2,072

3,242

5,314

2,866.24

16,154.98 19,021.22

58,893

2529

939

2,126

3,065

3,126.38

7,559.74

10,686.12

42,789

2530

1,178

2,298

3,476

5,294.29

15,391.24 20,685.53

80,501

2531

1,408

4,176

5,584

12,541.58

24,601.21 37,142.79

132,383

2532

1,401

3,435

4,836

7,265.88

48,511.28 55,777.16

157,816

2533

1,388

4,180

5,568

8,998.51

72,541.97 81,540.48

165,101

2534

1,517

3,851

5,368

9,082.06

100,933.16 110,015.22

164,063

2535

889

1,398

2,287

6,654.15

55,704.77 62,358.92

66,710

.. , 11 ..48

16
14

2526-2535

()

()

2526

853

754

1,607

4,075.89

14,016.38 18,092.27

76,720

2527

559

558

1,117

3,712.97

7,233.44

10,946.41

58,262

2528

446

513

959

19,358.99

15,778.53 35,135.52

65,668

2529

490

726

1,216

8,305.99

24,422.77 32,728.76

71,890

2530

592

754

1,346

6,371.46

29,433.94 35,805.42

106,651

2531

494

1,384

1,878

4,577.58

19,894.06 24,471.64

87,716

2532

407

693

1,100

5,434.86

25,966.56 31,431.42

92,589

2533

378

784

1,162

1,804.98

14,621.48 16,426.46

100,959

2534

541

1,040

1,581

6,348.11

23,775.28 30,123.39

158,633

2535

318

553

871

2,148.57

9,890.14

81,207

12,038.71

:
1

.. , 11 ..48

17

()

--------------------------------------------------------------------------------------------------------------------

2536
2522
2533
2534
-------------------------------------------------------------------------------------------------------------------1)
CR1
35.32
24.67
CR6
75.30
77.35
2)
CR5
19.41 19.35
27.79
CR10
30.17 29.68
------------------------------------------------------------------------------------------------------------------- : 1) .

Surachai Taewannakit
2) 2536 Million Baht
.. 2536

.. , 11 ..48

18

1 4 2529-2533

2529

2530

2531

2532

2532

C1

18.38

11.13

9.08

12.06

14.68

C4

25.72

25.64

27.76

31.45

35.40

C1

20.47

11.83

17.43

35.82

17.39

C4

34.72

32.13

30.40

34.04

44.98

, .
, 2536

.. , 11 ..48

19
: ( 2536)
------------------------------------------------------------------------------------------------------------

()
()
------------------------------------------------------------------------------------------------------------
400
83.9

50
10.5

27
5.6
------------------------------------------------------------------------------------------------------------
477
100.0
----------------------------------------------------------------------------------------------------------- : - 2536
2537

2536
----------------------------------------------------------------------------------------------------------------

Share
---------------------------------------------------------------------------------------------------------------- 3,300,000 1,000,000 4,300,000 0.49

1,320,000 1,320,000 2,140,000
0.3
( )
() 1,560,000
320,000 1,880,000 0.21
----------------------------------------------------------------------------------------------------------------
6,180,000 2,640,000 8,820,000 1.00
--------------------------------------------------------------------------------------------------------------- .. , 11 ..48

20

(/)
----------------------------------------------------------------------------------------------------------------------------

pasteurized sterilized
---------------------------------------------------------------------------------------------------------------------------1.
35
150
185
16.53
2. ()
160
160
14.30
3.
60
80
140
12.51
4.
5
120
125
11.17
5.
12
72
84
7.51
6.
40
40
80
7.15
7. -
40
35
75
6.70
8.
65
65
5.81
9.
25
35
60
5.36
10. (
40
40
3.57
11.
20
20
1.79
12. ()
15
15
1.34
13. 12
70
70
6.26
----------------------------------------------------------------------------------------------------------------------------
322
797
1,119
100.0
--------------------------------------------------------------------------------------------------------------------------- : ( )

:
2536 2537
.. , 11 ..48

21

2536 10
2536 ( )


2536 16,000 2
-

2 90

2536 13 (
15) 4

.. , 11 ..48

22
:
()

2535
2536

2535
2536

28.60
16.42
16.07
14.59
30.68

25.35
18.86

26.34
17.80

11.80

12.90

26.65
13.54
13.94
19.35
30.48

.. , 11 ..48

23
15
2536

1. .
2. .
3. .
4.
5.
6.
7.

8. .

9. .
10. . -
11. .
12. .
13. .

,
, ,

,
,

:
.. , 11 ..48

24

4 4
4

2536 93

25261

25271

25362

38.8
33.4
19.7
8.1

37.3
24.2
28.8
9.7

28.6
40.4
24.2
6.8

100.0

100.0

100.0

Siriporn Kanjanarirojkul, A Case Study of Subcontracting System

in Motorcycle, Diesel Engine for Agriculture and Refridgerator
Thammasat 1987.
2

2536 , 2537

.. , 11 ..48

25

2536 10 4
85 ( 4
10 12 )
4
1) 50-55
2) 2 33
3)
4) () 13-15
:
4

()

.. , 11 ..48

26

4 3
( 16)
16

(/)
1. . 200,000
2. .
80,000
3. .
4. .

(/)

400,000
60,000
420,000
390,000

4 ( 17)

.. , 11 ..48

27

2
50
( 17)
17

1. .
100,000
2. . 150,000
3. .
100,000
4. ...
n.a.

4 338,000 (1 8)
44.4
30.2
2 74.6
(utilization rate 2536
3 165,765 49

.. , 11 ..48

28
18

1. .
2. . ..
3. .
4. .
()

(/)

150,000
102,000
50,000
36,000

338,000

9 ( 19) 2536
4.5 10.8 2536
() ( 19.7 2535)
( 11.1 2535) (
31.6 2535) ( 11.4 2535)
57.8

( )
2536 3.6
10.4 2535 (
.. , 11 ..48

29
21.8) ( 38.9) 77.8

()
3
( )
3 64.5

()

2534 3
17.5 2536 8
31.66 (
2-3 )
2536

7
2 ( 20)
42
2535 5 (
21)

.. , 11 ..48

30

( 22)
19

(/)
2535

2536

1. .
1,140,000 1,300,000 2,440,000 1,140,000 1,300,000
2. .
396,000 936,000 1,332,000 474,000 1,140,000
()
3. .
168,000 300,000 468,000 168,000 300,000
4. .
660,000
660,000 660,000
540,000 600,000
5. . 540,000
6. .
380,000 400,000 780,000 500,000 400,000
7.
175,000
175,000 195,000
8. . 66,000
66,000 66,000
9. .
540,000 360,000 900,000 700,000 500,000

4,065,000 3,296,000 7,361,000 4,503,000 3,640,000 8,143,000

(+10.8) (+10.4) (+10.6)

2,440,000
1,614,000
468,000
660,000
600,000
900,000
195,000
66,000
1,200,000

: P -
:

.. , 11 ..48

31
(AFTA) 1
2536 1 15
(fast track)
ASEAN
ASEAN

ASEAN

20
2536
:

1. .
2. .
3. .
4. .
5. .-
6. .
7. .
8. .

79,200
0
0
45,500
0
0
0
0
122,700

16,400,000
9,300,000
1,700,000
0
2,000,000
660,000
250,000
1,350,000
31,660,000

16,479,200
9,300,000
1,700,000
43,500
2,000,000
660,000
250,000
1,350,000
31,782,700

.. , 11 ..48

32
21

2535 2536 2537 2538 2539

1. .
2. .
3. .
4. .
5. .
6. .
7. .
8. .
9. .
10..
11..
12..

13.05 16.40 18.20 18.20 19.40

6.30 9.30 10.80 12.30 12.30
1.70 1.70 1.70 1.70 1.70
0.34 2.00 2.00 5.00 5.00
0.20 0.66 0.66 0.66 0.66
0.25 0.25 0.25 0.25
1.35 2.00 2.00 5.00
1.50 1.50 1.50
1.30 1.30 1.30
1.80 1.80 1.80
0.29 0.29 0.29
0.21 0.21 0.21
21.59 31.66 40.71 45.21 49.41

.. , 11 ..48

33
22
: 3

2499 2512 2519 2529 2533 2536

()
1
2
3
3
3
7
CR1 ()
CR 2
CR 3

100 85.10 70.4 65.6 63.6 44.0

100
88.3 89.6 92.3 74.8
100 100 100 83.1

:

2536 ( 2499-2533)
: 2536 2536 2537
2537

(2532)
3 . 2525-2530 75.5-90.5
75.5 2525 90.5 2530
7 2525 10 2528
8 2530

.. , 11 ..48

34

3 ..2529-30

2525
2526
2527
2528
2529
2530

()
7
8
9
10
9
8

(CFR3)
75.5
73.2
72.2
76.3
88.2
90.5

3
2525 1. . ( )
2. . ( )
3. . ( )
2526 1. .
2. .
3. . ( )
2527-30 1. .
2. .
3. . ( )
.

, 2532.
.. , 11 ..48

35
2536
12 (
23)

3
-

66
90.5 2530 66 2536
4

60

2536 7 ( 2537
1 24) 112,400
3
76.5

2535 2536
2536

.. , 11 ..48

36
23
2536
( : )

.
.
.
.
.
.
.
.

.
.
.

3,960,000
1,800,000

-
21,600,000
13,320,000
11,140,000
7,020,000
4,320,000
4,320,000
2,800,000
1,800,000
1,600,000
1,440,000

521,000
141,000

243,000

6,422,000

69,603,000

.. , 11 ..48

37
24

.
.

.
.
.

.
.
...

2535

2536

2537

2538

44,000
19,000

44,000
22,000

44,000
24,000

54,000
24,000

18,000
2,200
2,200

20,000
2,200
2,200

20,000
2,200
2,200

20,000
2,200
2,200

10,000
7,200
-

13,000
9,000
-

13,000
12,000
8,000

13,000
20,000
8,000

102,600 112,400 125,400 143,400

.. , 11 ..48

38

2530-2533


4 ( 2536)
480,000
2536
/
1. .
2. .
3. .
4. .

(39.35)
(6.19)
(27.37)
(27.09)
100.00

188,900
29,700 "
131,400 "
130,000 "
480,000

: - 2536 2537

.. , 11 ..48