#TRUTHCAMPAIGN AD

BACKGROUND:

These days the political ADs fuel the political games and rhetoric. Rhetoric has
become this dramatized and quite ugly persuasive style that has 1) spur strong
feelings against the other candidates 2) rally followers for the candidates political
cry 3) Polarize the Nation 4) demonize the opposer
The ADS themselves are constructed with such dramatic flair that some critics have
come up with the template design to mock the current campaign advertisements. In
our #TRUTHCAMPAIGN ad portion of our Election, we are going to IMPROVE THIS.
We are going to DISRUPT this and present a new version of campaign ads.

DIRECTIONS:

As a Field Team, you will be creating a #TruthCampaign Video that addresses your
topics and reveals the Validity of the topics behind the smoke screen of political
rhetoric.
OUR #TRUTHCAMPAIGN will Present the VALIDITY of the Candidates Statements
Show ACTUAL PROOF/ FACT_CHECKING
Improve the Rhetoric
Still needs to have the Entertainment Value
Have a CLEAR TAKEAWAY

Step 1: Collect the FACT Checking Sheet into this one document
Topic:

Quote/
Evidence

Fact-checking Proof

Fact-Checking
Verdict

ISIS

Obama said, "If you look

worldwide, the number of
terrorist incidents have not
substantially increased."

There is no universally accepted

definition of a terrorist incident, so
there is no universally accepted count.
Based on State Department data, theres
been a 7 percent increase in terrorist
attacks worldwide from 2009 to 2015.
But the State Departments criteria for
what can be counted as a terrorist attack
is stricter than that of other databases.
According to STARTs Global
Terrorism Database, for instance, there
was a 214 percent rise in terrorist
attacks from 2009 to 2015, a substantial
increase. - Politifact

Mostly False

Military: Number of
USMC Battalions

Trumps website says he will

Grow the number of U.S.
Marine Corps battalions to 36.

Currently, the Marine Corps have 24

active battalions and 8 reserve
battalions, for a total of 32.

Mostly True

(https://www.donaldjtrump.com/policie
s/national-defense/

Jobs

The faster the growth is with the

Trump Plan it will create 25
million jobs in next decade.

(NBC News
http://www.thirdway.org/memo/11-thin
gs-trump-got-wrong-in-his-trade-speec
h

false

http://www.cnbc.com/2016/09/15/trum
ps-25-million-new-jobs-promise-doesnt
-add-up.html
Tax Plans:

Reduce taxes across-the-board,

especially for working and
middle-income Americans who
will receive a massive tax

Tax Foundation analysis found that the

tax cuts would lead to lower taxes for
taxpayers at all levels of income, the
biggest winners in raw dollars and
on a percentage basis would be those
in the top 10 percent of filers,

Mostly FalseF

reduction.

particularly those in the top 1 percent.

(Robert Farley, FactCheck.org)
http://www.realclearpolitics.com/video/
2016/08/08/watch_live_donald_trump_t
o_outline_new_economic_policy_in_de
troit.html

Military Budget

A graphic on Trumps website

says we spent $515B on the
military.

The Stockholm International Peace

Research Institute published a paper on
international military expenditures,
ranking the United States number one
in amount spent on defense at spending
$596B.

Mostly True

Number of active
duty Army
personnel

A graphic on Trumps website

shows the amount of active duty
army personnel at 479,172.

The size of the U.S. Army is 475,333

according to the Defense Manpower
Data Center (Division of Office of the
Secretary of Defense and the
Department of Defense)

True/ Close

Increase the number

of AF aircraft

Trump says he will give increase

the number of aircraft the Air
Force has to 1200.

According to the Military Times, the

Air Forces 2016 fighter/attack
inventory includes 1,971 aircraft. Of
these, 1,141 are available for missions
and the remaining are for training,
research and development, and backup.
The cost of adding 59 fighters would
depend on the scheduled roll out of
aircraft under current contracts,
whether additional aircraft are
procured, or the disposition of aircraft
currently scheduled to be retired are
restored. The Air Force spent $15.8
billion for aircraft procurement in 2016
and requested $13.9 billion for FY
2017.
(http://www.candidatecost.org/blog/thecost-of-trumps-defense-plan)

Reduce the Deficit

Trump has promised to cut the

deficit to 0 in 8 years

The nonpartisan Committee for a

Responsible Federal Budget estimates
Trumps policies would add an
additional $11.5 trillion to the debt over
the next decade, building a burden that
could drastically increase borrowing
costs and weigh down the U.S.
economy. (Politico)

False

Jobs

Trumps plan to create 25 million

jobs

Trumps economic plans were fully

implemented, 3.5 million jobs would
disappear, incomes would stagnate,
debt would explode and stock prices
would plummet.

False

Tax Burden and

Compliance

Our current tax code is so

burdensome and complex that we
waste 9 billion hours a year in
tax code compliance.

The Tax Foundation has concluded

that the time people spend on taxes are
rising but they have also said, All said,
Americans spent over 3.24 billion
hours, which is about 369,858 years,
preparing and filing tax returns in

Mostly False

2012.http://taxfoundation.org/blog/cos
t-tax-compliance

Trade agreements

Cost of ObamaCare

When subsidized foreign steel

is dumped into our markets,
threatening our factories, the
politicians do nothing.

When I watch the horrible

things that have happened, like
Obamacare, where your
healthcare and insurance is
going up by astronomical
numbers, 58%, 69%, 78%.. Second Presidential Debate

In the past two months, the U.S.

Department of Commerce has approved

two separate tariffs against Chinese
steelmakers, one that allows tariffs of
up to 450% on corrosion-resistant steel
and another that allows tariffs of up to
522% on cold-rolled steel, which is
used in cars and appliances. While
other countries might be subsidizing
their steel exports into the United
States, steps are being taken to help
U.S. steel producers.(ThirdWay)
http://www.thirdway.org/memo/11-thin
gs-trump-got-wrong-in-his-trade-speec
h

http://www.politifact.com/truth-o-meter
/statements/2015/oct/25/donald-trump/t
rump-obamacare-health-care-premiums
-going-35-45-5/

Trump said, "Peoples

premiums are going up
35, 45, 55 percent."
Some insurance plans in the federal
exchange will see price hikes at the
levels that Trump is suggesting. But
hes cherry-picking the high end of
premium changes to come.
Estimates for the national average
are far below Trumps figures,
ranging from 4.4 percent to 13
percent.
Trumps claim is partially accurate
but takes things out of context. We
rate it Half True.
The average rate increase was 12.45%.

Jobs

false

Half True

US Tax

At the Republican National

Convention Trump said,
America is one of the
highest-taxed nations in the
world.
http://www.politico.com/story/20
16/07/full-transcript-donald-trum
p-nomination-acceptance-speechat-rnc-225974

America is actually pretty low

compared to other developed countries,
but if he was talking about corporate
taxes then we are the third highest.

Half False
https://www.youtube.co
m/watch?v=4CVTuOyZ
DI0

http://www.pewresearch.org/fact-tank/2
016/04/11/among-developed-nations-a
mericans-tax-bills-are-below-average/

STEP 2: Start Collecting the Evidence/Stock Footage Library [Video, Image, Quote]

TYPE

CONTENT

Resource

Video

Generic Video of how bad campaigns

are

http://www.huffingtonpost.ca/20
16/04/11/generic-presidential-ca
mp_n_9661688.html

Quote

Warren Buffet schooling Trump on his

tax plans.

Mr. Trump says he knows

more about taxes than any other
human. He has not seen my
income tax returns. But I am
happy to give him the facts.
LINK

Trumps ignorance towards economy (tweet)

http://i.dailymail.co.uk/i/pix/2015/0
8/24/20/2BA1E44D00000578-0-im
age-a-15_1440444530371.jpg

Trump Tweets Clinton will raise

taxes

https://twitter.com/realdonald
trump/status/7805808252344
15616

Video (jobs)

Trump is wrong about the jobs in Michigan

Thousands of jobs leaving Michigan,
leaving Ohio, theyre all leaving. And we
can't allow it to happen anymore. Donald
Trump (so wrong!!)

http://www.politico.com/blogs/201
6-presidential-debate-fact-check/20
16/09/trump-wrong-on-michigan-jo
b-losses-228707
Donald Trump claims that
thousands of jobs are leaving
Michigan. In fact, the state's
unemployment rate has declined in
recent years, according to the
Bureau of Labor Statistics. That
figure now stands around 4.5
percent, down from a 14.9 percent
unemployment rate in June 2009.

Video (Trade
Agreements)

Trump explains his trade agreements but this

article proves that his stance will backfire

http://www.cnbc.com/2016/06/28/h
ow-trumps-plan-for-the-global-eco
nomy-could-backfire.html

Video (Tax)

At the Republican National Convention

Trump said, America is one of the
highest-taxed nations in the world.

http://www.politico.com/story/2016
/07/full-transcript-donald-trump-no
mination-acceptance-speech-at-rnc225974

Video (Trade)

Trumps going on his Seven point Plan to

stop trade with China

http://www.realclearpolitics.com/vi
deo/2016/06/28/donald_trumps_sev
en-point_plan_to_reform_nafta_an
d_wto_cheaters.html
An examination of the past 30 years
of U.S. economic performance
offers no evidence that a rising
level of imports or growing trade
deficits have negatively affected the
U.S. economy. In fact, since 1980,
the U.S. economy has grown more
than three times faster during
periods when the trade deficit was

expanding as a share of GDP

compared to periods when it was
contracting. Stock market
appreciation, manufacturing output,
and job growth were all
significantly more robust during
periods of expanding imports and
trade deficits. (Fact Check, Dan
Griswold article)

STEP 3: Storyboarding ** See Joanne

http://www.orangefreesounds.com/wrong-answer-sound-effect/