TMT B2C

1. Khi nim
TMT B2C l hot ng thng mi in t xy ra gia 2 i tc mt
bn l cc cng ty vi bn kia l nhng khch hng . Nhng hot ng bao
gm:
Khch hng thu thp thng tin.
Mua hng bao gm hng thc tiu dng v hng ha s.
Nhn hng ha s trn mng.
Hnh thc ny c t trng ln th hai trong cc hnh thc TMT v l
loi hnh c mt trn thng trng sm nht. Ngun gc pht sinh t
nhng yu cu mua, bn l hng ha rao trn mng. Nhng cng ty bn l
ln nht hin nay l Amazon.com, Drugstore.com

2.Nhng ng dng thng thng nht bao gm:

Mua bn hng ha v thng tin

Qun l ti chnh c nhn c lin quan n cc ngi c s dng
nhng phng tin ngn hng.

3. Li ch:
VI KHCH HNG :Gim chi ph giao dch nh cng sc tm mua

hng, tng kh nng tip cn vi thng tin ca nhiu ngi bn qua ngi
mua c th tm c hng mun mua vi gi thp nht.
VI CNG TY:
- Chi ph cho vic m mt ca hng rt thp so vi vic m mt ca
hng thc t. iu ny gip cng ty tit kim chi ph khi nghip.
- Chi ph cho vic chuyn hng ha l nhng thng tin s th s tit
kim cng hp dn hn so vi vic vn chuyn giao hng thc t.
- Gim chi ph qung co tip th v ng thng tin trn mng internet
r hn cng nh n c vi nhiu khch hng hn cng nh hot
ng 24/7.
- Gim chi ph lin lc vi khch hng khi c vn cn trao i vi
nhau nh khiu ni, thc mc hu mi

4. Mt s sn giao dch B2C ca Vit nam :

Megabuy.com.vn
Vdctravel.vnn.vn
Vnet.com.vn
Golmart.com.vn
5. Phn bit B2B vi B2C ?

TMT B2G
L nhng giao dch thng mi in t xy ra gia cc cng ty v khu
vc hnh chnh cng hay ni khc chnh ph l mt bn giao dch.
y l hot ng c lin quan n vic chnh ph dng internet cho
nhng khon chi tiu cng, mua sm nhng loi hng ha phc v cho cc
c quan ban ngnh ca chnh ph.
nh hng ca chnh ph trong hnh thc ny l:
1. ng vai tr nh hng cho vic hot ng ca h thng TMT
2. Khu vc cng l khch hng ln nht vi nhu cu chi tiu cho cc d
n u t, mua sm trang thit b, vn phng phmcho cc c quan .
Vi chnh sch mua sm qua mng internet chnh ph thc hin c s
cng khai cc chi tiu mua sm ca mnh cng nh minh bch cc khon chi
tiu. Ngoi ra cng gim thiu c nguy c ca nhng s bt thng khng
lng trc.
T trng ca hnh thc TMT ny l khng ln v h thng mua hng ca
hnh thc ny cha tht s pht trin.

TMT C2C
1. Khi nim
TMT C2C l hnh thc giao dch TMT xy ra gia 2 c nhn hay
ngi tiu dng vi nhau.
2. Hnh thc
C2C xy ra di 3 dng:
Cc sn giao dch in t c to ra cho php c nhn ng k
mn hng mnh bn v ngi mun mua t do tm kim v trao i vi
ngi bn.
Sn u gi trc tuyn l cch cho php ngi tham gia u gi cc
sn phm hoc cc dch v thng qua Internet.
Trao i giao dch qua mng Peer to Peer. Mng ngang hng (p2p)
l mng s dng mt phn mm cho php hai hay nhiu my tnh chia s tp
tin v truy cp cc thit b nh my in m khng cn n my ch hay phn
mm my ch. Hay dng n gin nht, mng p2p c to ra bi hai hay
nhiu my tnh c kt ni vi nhau v chia s ti nguyn m khng phi
thng qua mt my ch dnh ring.

3. Tnh cht ca giao dch :

L s giao dch ca 2 ngi khng quen bit nhau, ch thng qua mt sn
giao dch thc hin mt cuc mua bn. Do nguy c la o xy ra vi
t l rt ln. Do , cc sn giao dch c uy tn nh ebay s dng 2 k
thut h tr gip 2 bn gim bt nguy c trn. l:
H thng nh gi tin cy ca nhng ngi tham gia: Sau mi
cuc mua bn, mi bn s t nh gi i tc ca mnh v gi v qun tr
ca sn. Sn s nim yt v tng hp s im ca mi bn. Nh vy nu mt
thnh vin bun bn nhn c nh gi tt ca 100 i tc t s c uy tn
hn ngi ch c 10 nh gi m c dn 4 im xu. Thng s c nhng
mc nh gi sau: Thnh vin mi, Thnh vin cp 1, 2, 3, Thnh vin ng,
bc, vng v kim cng.
S dng trung gian thanh ton: Sn giao dch hp ng vi mt t
chc ti chnh c uy tn th d PayPal cho ngi mua thay v thanh ton
trc tip cho ngi bn s thanh ton qua PayPal. Cng ty ny s thng bo
cho ngi bn bit s nhn c tin bn hng sau khi ngi mua bo
nhn c hng.
4. Mt s sn giao dch
eBay.com , Napster.com
Chodientu.com,
5giay.com
, 1001shoppings.com,
saigondaugia.com, aha.com.vn
5. Thanh ton qua Paypal
5.1 Ngi mua ng k m trng mc Paypal. H phi cung cp mt
s thng tin nh h tn c nhn, s in thoi, a ch, email, th tn
dng ca ngn hng c lin h vi Paypal nh Vietcom bank
5.2 Ngi mua ng k mua hng nhng ca hng c quan h vi
paypal nh eBaychodientu.com
5.3 Sau khi chn hng mun mua, bm vo nt Mua ngay hoc Pay
now.
5.4 Paypal s phong ta s tin trong ti khon li.
5.5 Paypal bo cho ngi bn bit gi tin li ri..
5.6 Ngi bn s gi hng hoc giao hng.
5.7 Ngi mua bo cho Paypal nhn hng.
5.8 Pay pal thanh ton cho ngoi bn.