ISSN 0857-9432 36 151 - 2559

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59
()
()

()

()
( 1
2559 - 30 2561)

(.)
2 .

Content

ISSN 0857-9432 36 151 - 2559

13

16
24

26

6
Internet of Things

10

28

59 6 %
(1)
@

IT New Trend

30

Mr. Insureman

31

Wearable Device ( 2)

Cover Story

14

()

From Actuary

()

Editors Talk


24

3
20,000 /



-
6 / (1 4 )
36/1 4
10120 (
) . 0 2679 8080 0 2679 8082

 ()

29 2559
()
. 1 2559- 30 2561

2559



6
6

1) (Digital Insurance)

2)

4.0

(Product Variety,
Reasonable Price and Multi-channel distribution)

5)
3) (Life Insurance
++ Literacy)

(Request & Offer List)

. (...........)

38%
100-300%

6)

4) - 6

Internet of Things

Wearable Device
()

IoT: Wearable Device 2

Wearable Device
1


Wearable Device


European Union Directive 2004/113/EC (European
Commission, 2012)
Telematics

Discovery, John Hancock, VitalityHealth, Humana

AIA
Vitality
( Ericsson Healthcare Partners ) Vitality

Vitality
3



Wearable Device 1. 2.
// 3. 4. calories 5.

Vitality
Vitality Oscar Health Insurance Wearable Device
Oscar Misfit (
Wearable Device ) 10,000 1
$1 Credit Website Amazon

Wearable Device Win-Win Strategy

Wearable
Device

lifestyle

Wearable Device
Wearable Device


Smartphone
(Real-time)
Apple Watch
(Electronic health records) Mayo Clinic ( Apple)

Wearable Device (
)

European Commission, EU rules on gender-neutral pricing in insurance industry enter into force, 2012
Munich Re, Data is wearable? An early look at wearables for life and living benefits insurance, 2015

Cover Story

17 Digital Insurance

31
2


3
12 2559
.
(.)
(THAIFA)
1,000

- 2559

10

Cover Story

2,421,150 2
6
25,000 8

30-31 2559
17 /2559 18

Digital Insurance
1 .

2 2
50 10 25 10
5, 000



-
SME

11

Cover Story

17
30-31 2559 .

30 2559

1

2

3
3.1
3.2
3.3
3.4
3.5
4
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
4.10

Yamaha Fino 1

Chevrolet Hybrid 1

50 5





25 10






Ms.Zhang Nina

12

31 2559

1

2

3
3.1
3.2
3.3
3.4
3.5
4
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
4.10

Honda Zoomer X 1

Chevrolet Hybrid 1

50 5





25 10

From Actuary

() FSA, FIA, FSAT, FRM

(Pooling) (Risk)

(Expected Value)

(Risk)

(Gamble) (Expected Value)

(Gamble)

1)
2)

3)

(Risk Taker)

(Insurance) (Expected Value)

(Fi (Insurance) nancial Loss) (Risk Averse)

(Investment) (Speculation)
(Expected Value)

(Investment) (Speculation)
3 (Pooling)
(Risk Taker)
(Risk Averse)
(Expected Value)
(Capital Appreciation) (Pooling)

(Investment) (Speculation)

13

59

6 %
()
2559 278,598.10
6.00 80,701.03
1.91 197,897.07
9.60 83 (1)
57,352.50 0.14 (2)
23,348.53 6.02
2

2559

2559 278,598.10

19.92%

18.59%

13.28%

10.55%

10.31%

7.55%

5.31%

14.49%

14

1 .... 55,488.39 19.92

2 . 51,782.96 18.59
3 . 36,988.04 13.28
4 . 29,392.11 10.55
5 . 28,725.03 10.31
6 . 21,042.30 7.55
7 . 14,802.81 5.31
7 85.51 15 14.49

22.86%

14.48%

12.50%

10.21%

9.29%

5.47%

4.74%

19.92%

18.59%

13.28%

10.55%

10.31%

7.55%

5.31%

14.49%

2. 2559 80,701.03
7

22.86%

14.48%

12.50%

10.21%

9.29%

5.47%

4.74%

1 . 18,447.33 22.86
2 .... 11,686.03 14.48
3 . 10,086.36 12.50
4 . 8,240.50 10.21
5 . 7,493.52 9.29
6 . 4,417.41 5.47
7 . () 3,821.97 4.74

197,897.07
83

0-2679-8080 532
Download www.tlaa.org/2012/statistics.php

15

- ()

- 17


. -
.
(.)
-
17 2559
18

.
.
- Asia Insurance
Award 2016 CSR initiative of the year
-

1.5

Asia Banking and Finance

(ABF)

. .

7.2
28.7


From
Payer to Partner

()

2558
()
( 10 )

2558
Bangkok Life Annual Awards 2015

16

.
()

100,000

5,000
-



.
.



5,000
-
2016 3

8

()
() ()

()


2559


- 1 2559

17
.
(.)
17

()
- (CAO)

(TNQA) 33


() .

()
33
2559



()
.

2016 TOKIO MARINE CHALLENGE CUP

. ()
2016 TOKIO MARINE CHALLENGE CUP
(TMCC 2016) 3




300

. ()


. ()


Tokio Marine CSR Day


( 3 )
( 3 )

230

2559
. ()
2559
/ Building for the Future


2558
..

()

-
()



54

Chubb Life Agency Annual Awards 2015

()

2558

700

2559

()


2559

Hall of Honor

300

17

() () ()

.

6
2016


500,000

. .

17
.

()
.

17


.

.

Allianz Masters



.
Allianz
Masters



GEN Y
22

18

12 .. 59 .
() 20
200

17

(GAO)

(Agency) .
GAO (Generali
AgencyOffice)
GAO , GAO GAO

,
(Agents)

2016

Generali Spotlight

26
Generali Spotlight Top Sales
Award Direct marketing 2


()
(CEO)
(Country Manager)

3 TNAQ
3
()
TNQA
(Thailand National Quality
Awards : TNQA) 33 2559

.

()
3 ,


()

24 2559

CEO AEC
AWARDS 2016

()

CEO AEC AWARDS 2016

(.5)
-
25 2559

()

3,000

8 2559

() ()

3,000,000
Chief Marketing Officer ()
Follow the
father ()

Superbrands Thailand 2016 .

()

.
(.)

2559 .


()

Money Expo 2016

()

2559 ( Money
Expo 2016 )

12-15 2559

( ) ()

17
()
()


17 30
31 2559

()






17
()


17

122559

Speed
Running
()
Speed Running

26
2559

19

() () ()

(.)

() SCBLIFE
33
2559

17


() SCBLIFE
80
17
2559

17

(.)
SCBLIFE
17

() SCBLIFE
(Good Health
& Wellness)


.

20

33
.


()

33 2559

70

70
.

. .

17

5
()

.
NGO

. .
- Thai Samsung Life Insurance For
Children to Learn 5
10

32%
2559

()

(APE)
754 47%

32% 2559 APE 1,612

2559
APE 1,200 New Code
4,912 Active 2,029

.

- 2559
Samsung
DLight
Samsung Human Center
170

()

.
()

26

CSR
()

Asia Responsible Entrepreneurship Awards
(AREA) Social Empowerment

FWD helps PWD

3
20,000
.
()

3

3

20,000 3

()
...


3

-
700
( 2 )
()

( 3 )

8-13 700

4
5

()
(3 )

3
-





3 1) 2)
3)






50%

33

.. ( 2 )

33

( 2 )

2 ()

1-3 6

21

() () () ()

@
10

()

2016 (Superbrands Thailand 2016)
10

() .

@ Sticker LINE



() Sticker LINE

Digital
Insurer




LINE

@ 6 51,783
12%


()
6
(..-..) 2559
51,783
12%
1
18,447 22.9%

30% 33,336
2559


4

22

() ()
()

2559

.

TNQA
1
() ...
()

()
.

(TNQA)
33 2559
29 20 15 10
1
695

. ACT OF LOVE

() ...
()



(.)

17 3/2
PA
Senior Happy 2

..
2 2559

() ()
. .





14 2559
.

17
()
()
17
(.)

()
()




.

(.)
(.)

. 30


Mr. Insureman

(1)

(
Small Pox) 900

600

Edward Jenner
(Cow Pox)
..1876 Cow Pox

100 ..2517

(Rabies) Louis
Pasteur ..1885





14-21

24

DNA Technology

2
1. (Live attenuated vaccine)
2. (Inactivated vaccine)
2.1 Whole cell
2.2 Acellular
Live attenuated vaccine

(Subcutaneous)

MMR ( ), Varicella
(), Herpes Zoster virus (), OPV (), Japanese
E encephalitis ( ), Rotavirus,, BCG (),

Inactivated vaccine

(Whole cell) (Acellular)

3-5

Influenza (), IPV (Polio ),
Rabies (), HepatitisA, HepatitisB (,), Pertussis
(), Pneumococcal (IPD Invasive Pneumococcal disease :
), Meningococcal (),
Haemophilus influenzae type b (Hib vaccine
), Japanese E encephalitis (
), ,
Diptheria () Tetanus ()
(Toxoid)


(HepatitisB carrier) 6%

.. 2535

..2535 0.6%


3
1 6
2 ,
4 , 6 4

12 (Hepatitis B
Immunoglobulin, HBIG)
1 , 2 , 4 , 6 5

(HepatitisA)

30 - 40




2 6
2

(HepatitisC)

1%

3 6



World Medical
Hub

.

15 2559
. ( . )

25


Mr. Insureman

@...

-

Double Lake
SCG
17.00-24.00 .

()

2,000
3 /

50

/
(Food Truck)


, ,
, , ,
, , , 5 , (Food
Truck) ,

26

- 39 (
AC ) Double
Lake SCG
http://travel.mthai.com/blog/139779.html
http://www.thairath.co.th/content/677133

() 30,000
( 1 )

13
. .
.
9 2559

27

Trend
Mr.IT-New
Insureman

Social Media Facebook, Line, Twitter, IG





Geo Tagging GPS
Metadata


Metadata
Geo Tagging

EXIF
EXIF
WindowsExplorer Properties
Detail
s
EXIF PhotoScape,
Picasa
EXIF
Extension
Google Chrome Mozilla Firefox
Extension Exif Viewer EXIF



(Privacy)

Metadata
Metadata
Privacy
Metadata
EXIF (Exchangeable Image File Format) Privacy

Privacy
MI6 Facebook

28

( 1 EXIF)


Geo Tagging
GPS

http://regex.
info/exif.cgi EXIF

2 3

1. EXIF Windows Explorer

Properties Details Remove
Properties and Personal Information EXIF
4

( 4 EXIF Windows Explorer)

2. EXIF Exif Tag
Remover 5
( 2
http://regex.info/exif.cgi)

( 3 2)



Geo Tagging

EXIF
EXIF

(5 EXIF Exif Tag Remover )

EXIF


(
: www.thaicert.or.th)
IT-NEW TREND

ITINFO@TLAA

29

Mr.Mr.Insureman
Insureman

30

14.20%
1

2.81%

19.51%

30.07%

32.92%

0.48%

(.)

() 300 /


7 12 2559

5 . .
. . .

()

1.

/
2.
/

()
100,000
50,000

3.
(
120 )

5,000

4.
(
4 )

5,000

5.
20
()

200
300

31

www.tlaa.org

()
. 0-2777-8000 0-2777-8899
www.bangkoklife.com

() ()
. 0-2352-8000 02-852-3999
www.prudential.co.th

- ()
. 0-2044-4000 0-2044-4032
www.krungthai-axa.co.th

()
. 0-2632-5000 0-2632-5500
www.philliplife.com

() ()
. 0-2685-3828 0-2685-3829
www.generalithailand.com

()
. 0-2276-1025-7 0-2276-1997-8
www.muangthai.co.th

() ()
. 0-2670-1400 0-2670-1401-8
www.tokiomarine.com

() ()
. 0-2246-7650 0-2248-5391
www.manulife.co.th

()
. 0-2118-5555 0-2118-5601
www.dhipayalife.co.th

()
. 0-2731-7799 0-2731-7727-28
www.ulife.co.th

()
. 0-2308-2245 0-2308-2269
www.thaisamsunglife.co.th

()
. 0-2305-7000 0-2263-0313-4
www.azay.co.th

()
. 0-2247-0247-8 0-2246-9946-7
www.thailife.com

. 0-2634-8888 0-2236-6452
www.aia.co.th

()
. 0-2655-3000 0-2256-1666
www.scblife.co.th

()
. 0-2631-1331 0-2236-7614
www.southeastlife.com

()
. 0-2660-1280 0-2277-6227
www.thaire.co.th

()
. 0-2615-6868 0-2675-3818
www.chubb.com/th

()
. 0-2261-2300 0-2261-3344-55
www.ocean.co.th

()
. 0-2632-6000 0-2650-9895
www.fwd.co.th

()
. 0-2634-7323-30 0-2634-7331
www.builife.co.th

()
. 0-2648-3600 0-2648-3920
www.alife.co.th

()
. 0-2252-5070 0-2252-7157
www.mbklife.co.th