1. STRATEGIC PLAN WHO WHAT WHERE?

WHATS IS OUR PLAN

TACTICAL HOW WE WILL PUT IT IN PRACTICE
2. MISSION-LONG TERM DIRECTION OF THE COMPAN( WORK IN DOMANIN?
VALUES?...), BRAND MANTRA
3. Internal mk is holistic mk, components, and it deals with the employeestraining, haiiringlook at the company, not customerhow other department
align with the mk department.
Integrate mk- all the mk activities, retailers, commercials etc
4. Stp in the target mk, customer insights situations analyses