BO CO CHUYN

CC VN CN LU
TRONG PHN TCH NHN T KHM PH

V HI QUY

Trnh Hong Anh

An Giang, thng 5 nm 2016

1
3

Phn tch nhn t khm ph

2
3

Phn tch hi quy

D liu minh ha

4
3

Tho lun

1. Phn tch nhn t khm ph (EFA)

1.1. Muc tiu
s dung EFA

(1) nh gi thang o (Nguyn nh Th, 2012)

(2) Hay rt gn mt tp bin

(Hoang

Trng & Chu Nguyn Mng Ngc, 2008; L Vn Huy & Trng
Trn Trm Anh, 2012; Nguyn nh Th, 2012)

Ly tng hoc trung bnh tnh gi tr cho cc

(1)

nhn t (bin tm n) cho phn tch tip theo

(Nguyn nh Th, 2012)

Dng gi tr do SPSS to ra theo cng thc

EFA

Fi = Wi1X1 + Wi2X2 + Wi3X3 + . + WikXk

Trong :

Fi : c lng tr s ca nhn t th i
Wi : Quyn s hay trng s nhn t

(2)

: S bin quan st

Xk : Bin quan st
(Hoang Trng & Chu Nguyn Mng Ngc, 2008; Nguyn
nh Th, 2012)

1.1. Mc tiu s dng EFA

1
3

Ly tng hoc trung bnh

iu kin l cc bin u c gi tr nh
nhau o lng khi nim nghin cu

(trng s ca cc bin gn bng nhau)

(Nguyn nh Th, 2012)

1.1. Mc tiu s dng EFA

2
3

Dng gi tr do SPSS to ra
Gi tr nhn t tnh tt c cc bin o lng ch
khng tnh ring cc bin chnh o lng khi nim
ca nhn t .

(Nguyn nh Th, 2012; Hong Trng & Chu

Nguyn Mng Ngc, 2008)

Gi tr nhn t ch tnh cc bin chnh o

lng khi nim ca nhn t (Lu Thanh
c Hi, 2008).

1.2. Cc vn cn lu trong phn tch EFA

Phn tch EFA chung cho tt c cc bin

c lp v bin phu thuc hay phn tch
ring

Khng c a bin ph thuc vo chung vi

bin c lp x l EFA cng mt lc khi s
dng php quay vung gc v s dng gi tr
nhn t do EFA to ra phn tch tip theo
(Nguyn nh Th, 2012).
Cn lu php quay nu dng gi tr nhn
t do EFA to ra phn tch tip theo
(Nguyn nh Th, 2012).

1.2. Cc vn cn lu

Phn tch EFA chung cho tt c cc bin c lp

v bin phu thuc hay phn tch ring

Tuy nhin, trong trng hp s dng EFA nh gi gi

tr thang o (l phng php nh gi lin kt) nu s dng
EFA cho tng thang o ring l th s khng t c
gi tr phn bit (cc bin ch o lng khi nim mun o hay
cng o lng cc khi nim khc) (Nguyn nh Th, 2012).

Lu dng EFA nh gi gi tr phn bit ch

mang tnh cht tham kho, cn xem xt h s
tng quan gia hai khi nim c khc 1 hay
khng (Nguyn nh Th, 2012).

2. Phn tch hi quy

2.1 Cc gi nh ca m hnh hi quy
1. X v Y c quan h tuyn tnh
2. Y l bin nh lng
Hi

Hi

3. Cc quan st ca Y c lp nhau
4. Cc gi tr Xi c nh

quy

quy

5. X c o lng khng sai s

6. Sai s i c phn phi chun

bi

7. Ti mi gi tr Xi, k vng E(i) = 0 (Xi khng c mi quan h vi i)

8. Phng sai ca sai s khng i
9. Sai s ti cc gi tr Xi v Xj Khng c quan h vi nhau (Khng c
hin tng t tng quan)
10. Cc bin c lp khng c mi quan h hon ton vi nhau, h
s tng quan r ca cc bin c lp vi nhau khc vi 1, ch khng
phi khng c tng quan vi nhau nhng chng phi phn bit nhau)
(Nguyn nh Th, 2012)

2. Phn tch hi quy

2.2 H s ph hp vi m hnh v kim nh cc gi thuyt

H s xc nh R2 khc khng
S dng kim nh F kim nh gi thuyt H0: R2 = 0 so vi
gi thuyt thay th H1: R2 0. Phep kim nh F nay tng
ng vi kim nh F trong ANOVA (Nguyn nh Th, 2012).
Chu y la kim nh F cho gi thuyt H0: R2 = 0 so vi gi thuyt
thay th H1: R2 0 cung chinh la phep kim nh cho gi thuyt
H0: a1 = a2 = ...= ak = 0 (tr hng s hi quy a0 , bng 0) so vi
gi thuyt H1: ai 0 (i = 1, ..., k) (Hoang Trng Chu Nguyn Mng
Ngc, 2008; Nguyn nh Th, 2012).

2. Phn tch hi quy

2.2 H s ph hp vi m hnh v kim nh cc gi thuyt

H s xc nh R2 iu chnh
H s iu chnh nay giup iu chnh mc ph

hp ca m hnh (Nguyn nh Th, 2012).

S dung php kim nh t

kim nh cc trng s hi quy a1, a2,..., ak
trong m hnh. S dng kim nh nay bc b gi
thuyt cc h s hi quy a1, a2,..., ak bng 0

(Hoang

Trng Chu Nguyn Mng Ngc, 2008; Nguyn nh Th, 2012).

2. Phn tch hi quy

2.2 H s ph hp vi m hnh v kim nh cc gi thuyt

H s phng i phng sai VIF

Kim tra hin tng a cng tuyn. H s VIF cang nh, hin
tng a cng tuyn s gim. Thng thng, nu h s VIF
ca mt bin c lp nao ln hn 10 th bin ny c coi
l c a cng tuyn cao. H s VIF c coi la tt nu nh
hn 2 (Nguyn nh Th, 2012).

Kim nh d ca Durbin-Watson
Kim tra hin tng t tng quan. Gi tr ca d cng gn 2,
ta c th kt lun m hnh khng c t tng quan (Hoang
Trng Chu Nguyn Mng Ngc, 2008; Mai Vn Nam, 2008).

2. Phn tch hi quy

2.3 H s cha chun ha (B) v h s chun ha (Beta)

H s B
o lng s thay i trong gi tr trung bnh bin ph thuc Y
khi X thay i mt n v, gi cc bin c lp cn li khng
i (Hoang Trng & Chu Nguyn Mng Ngc, 2008; L Vn Huy &
Trng Trn Trm Anh, 2012; Nguyn nh Th, 2012).

H s Beta
c dng so snh mc tc ng ca cc bin c lp
vo bin ph thuc (Hoang Trng & Chu Nguyn Mng Ngc, 2008;
L Vn Huy & Trng Trn Trm Anh, 2012; Nguyn nh Th, 2012).

Bin no c h s cng ln th bin c tc ng mnh vo bin

ph thuc (Nguyn nh Th, 2012)

2. Phn tch hi quy

2.3 H s cha chun ha (B) v h s chun ha (Beta)

Tuy nhin, tm quan trng tng i ca cc bin cn

ph thuc vo cc bin c lp trong phng trnh nn
vic s dng h s B hay Beta s khng thch hp. V
vy, xc nh tm quan trng ca cc bin khi s dng
chung vi cc bin khc ta dng h s tng quan tng
phn v tng quan ring (Hoang Trng Chu Nguyn

Mng Ngc, 2008).

2. Phn tch hi quy

2.3 C mu trong phn tch hi quy bi

Theo Green (1991), kch thc mu ti thiu l n 50 + 8p

cng thc trn tng i ph hp vi n < 7, khi n > 7 cng
thc trn hi qu khc khe (trch trong Nguyn nh Th, 2012, tr.499)

Theo Cohen v Cohend (1983), ln ca mu t nht

nn gp 20 ln so vi s bin c lp
Trng Trn Trm Anh, 2012, tr.192)

(trch trong L Vn Huy &

3. D liu minh ha
3.1 Kt qu kim nh li thang o khi loi bo bin X6 v X14
H s tng quan
Cronbach's Alpha
gia bin va tng
nu loi bin
(F1) Nhng yu t c bn, h s Cronbachs Alpha 0,738
X1
0,407
0,726
X2
0,660
0,630
X3
0,665
0,628
X4
0,428
0,720
X5
0,370
0,742
(F2) Nhng yu t trn sn phm va bao gi, h s Cronbachs Alpha 0,787
X7
0,635
0,725
X8
0,692
0,682
X9
0,542
0,777
X10
0,564
0,754
Bin quan st

(F3) Nhng yu t trong truyn thng marketing, h s Cronbachs Alpha 0,776

X11
X12
X13

0,518
0,743
0,588

0,796
0,543
0,725

3. D liu minh ha
3.1 Kt qu kim nh li thang o bin phu thuc
H s Cronbachs Alpha 0,826
Bin quan st

H s tng quan Cronbach's Alpha

gia bin va tng
nu loi bin

X15

0,555

0,810

X16

0,610

0,795

X17

0,674

0,783

X18

0,683

0,780

X19

0,550

0,808

X20

0,521

0,813

Ngun: S liu khao sat, 2014

3. D liu minh ha
3.2 Kt qu phn tch nhn t ln 1
KMO
Kim nh Bartlett's

0,719
575,746
0,000

Chi bnh phng

Mc y nghia
Nhn t
F2

X1
X2
X3
X4
X5
X7
X8
X9
X10
X11
X12
X13

F1

0,414
0,821
0,866
0,653
0,709

F3
0,668
0,833
0,830
0,597
0,417

0,731
0,900
0,823

3. D liu minh ha
3.2 Kt qu phn tch nhn t ln 2
KMO
Kim nh
Bartlett's

0,690
535,651
0,000

Chi bnh phng

Mc y nghia
Nhn t
F2

X1
X2
X3
X4
X7
X8
X9
X10
X11
X12
X13

F1

F3
0,688
0,831
0,831
0,602

0,822
0,866
0,658
0,719
0,733
0,901
0,823

3. D liu minh ha
3.2 Kt qu phn tch nhn t ln 2

C9(X1)
C9(X2)
C9(X3)
C9(X4)
C9(X7)
C9(X8)
C9(X9)
C9(X10)
C9(X11)
C9(X12)
C9(X13)

Component Score Coefficient Matrix

Component
1
2
-.077
.323
-.066
.380
-.064
.379
-.023
.266
.373
-.066
.401
-.098
.259
-.020
.303
-.028
-.024
-.007
-.091
.065
-.045
-.044

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
Component Scores.

-.028
.012
.011
.023
-.090
-.090
.049
-.023
.352
.448
.402

3. D liu minh ha
3.2 Kt qu phn tch nhn t ln 2

Phng trnh c lng im i vi tng nhn t:

F1 = 0,323X1 + 0,380X2 + 0,379X3 + 0,266X4
F2 = 0,373X7 + 0,401X8 + 0,259X9 + 0,303X10
F3 = 0,352X11 + 0,448X12 + 0,402X13

3. D liu minh ha
3.3 Kt qu phn tch nhn t i vi bin phu thuc F4
KMO
Kim nh Bartlett's

0,815
292,563
0,000

Chi bnh phng

Mc y nghia
F4

X15
X16
X17
X18
X19
X20

0,689
0,755
0,806
0,812
0,687
0,656

Phng trnh c lng im nhn t F4:

F4 = 0,212X15 + 0,232X16 + 0,247X17 + 0,249X18 + 0,211X19 + 0,201X20

3. D liu minh ha
3.4 Kt qu phn tch hi quy (s dung kt qu ca EFA to ra)
M hin
h tng quat
M hin
h R
1
0,612

R2
R2 iu chinh Sai s chu n
Durbin-Watson
0,375
0,361
0,799
1,962
ANOVA
Gia tri kim inh F = 26,973
Mc y nghia 0,000
M hin
h h i quy
H s
H s
cha chu n hoa chun hoa
VIF
M hinh
t
Mc y nghia
Sai s
B
Beta
chun
Hng s
8,499E-17 0,068
0,000
1,000
F2
0,311 0,068
0,311 4,571
0,000
1.000
F1
0,527 0,068
0,527 7,746
0,000
1.000
F3
-0,009 0,068
-0,009 -0,127
0,899
1.000
Bin phu thuc: Y - Mc nhn bit thng hiu nc mm ang s dung

3. D liu minh ha
3.4 Kt qu phn tch hi quy (tnh tng hoc trung bnh)
M hin
h tng quat
M hin
h R
1
0,610

R2
R2 iu chinh Sai s chu n
Durbin-Watson
0,372
0,358
0,353
1,939
ANOVA
Gia tri kim inh F = 26,617
Mc y nghia 0,000
M hin
h h i quy
H s
H s
cha chu n hoa chun hoa
VIF
M hin
h
t
Mc y nghia

Sai s
B
Beta
chun
Hng s
1,774 0,275
6,449
0,000
F2
0,166 0,053
0,235 3,125
0,002
1,220
F1
0,383 0,056
0,493 6,792
0,000
1,131
F3
-0,024 0,051
-0,034 -0,473
0,637
1,085
Bin phu thuc: Y - Mc nhn bit thng hiu nc mm ang s dung

4. Tho lun

?
- R2 hiu chnh <50%?
- C cn phi chy li hi quy khi loi b cc
bin khng c nghia m hnh trong ln
chy hi quy trc ?

TI LIU THAM KHO

Hong Trng & Chu Nguyn Mng Ngc (2008). Phn tch

d liu nghin cu vi SPSS. TP.HCM: Nh xut bn

Hng c
L Vn Huy & Trng Trn Trm Anh (2012). Phng
php nghin cu trong kinh doanh. H Ni: Nh xut
bn Ti chnh

Nguyn nh Th (2012). Phng php nghin cu khoa

hc trong kinh doanh. H Ni: Nh xut bn Lao ng
X hi

Xin chn thnh cm n

Qu thy, c cng cc bn
quan tm theo di!