IADE-U INSTITUTO DE ARTE, DESIGN E EMPRESA UNIVERSITRIO

LICENCIATURA EM MARKETING E PUBLICIDADE

METODOLOGIAS DE INVESTIGAO

PESQUISA DE INFORMAO E GESTO DE

REFERNCIAS BIBLIOGRFICAS
Marketing de Servios
Artigo cientfico (10); Livro (3), e outros documentos (3)

Prof. Doutor Joaquim Casaca

Trabalho realizado por:

Andreia Malta 20160472
Cludia Carrasqueira 20160167

Amleida, M. do R., & Pereira, J. M. (2014). Marketing de Servios (1a). Lisboa: Edies
Slabo.

Baker, M. A., & Magnini, V. P. (2016). The evolution of services marketing, hospitality
marketing and building the constituency model for hospitality marketing.
International Journal of Contemporary Hospitality Management, 28(8), 1510
1534. https://doi.org/10.1108/IJCHM-01-2015-0015

Berry, L. L. (2016). Revisiting big ideas in services marketing 30 years later. Journal
of Services Marketing, 30(1), 36. https://doi.org/10.1108/JSM-10-2015-0318
Berry, L. L., & Parasuraman, A. (2004). Marketing Services: Competing Through
Quality. New York: Free Press.

Da Rocha, A., & Da Silva, J. F. (2006). Marketing de Servios: Retrospectiva e

Tendncias. RAE: Revista de Administrao de Empresas, 46(4), 7987.

Fugate, D. L. (2008). Marketing services more effectively with neuromarketing

research: a look into the future. Journal of Services Marketing, 22(2/3), 170
173. https://doi.org/10.1108/08876040810862903

Gremler, D. D., Bitner, M. J., & Zeithaml, V. A. (2014). Marketing de Servios: A

empresa como foco no cliente (6a). McGraw Hill.

Kauppinen-Risnen, H., & Grnroos, C. (2015). Are service marketing models really
used in modern practice? Journal of Service Management., 26(3), 346371.
https://doi.org/10.1108/JOSM-06-2014-0164

Maites, A. (2011). Services vs. Products Marketing. Obtido de

http://www.socialmediatoday.com/content/services-vs-products-marketing

Mckeage, K. K., & Gulas, C. S. (2013). Relationships, Roles, and Consumer Identity in
Services Marketing. Services Marketing Quarterly, 34(3), 231239.
https://doi.org/10.1080/15332969.2013.798198

Reeves, J. (2013). Which Email Marketing Service is Right For You? Obtido de
https://blog.crazyegg.com/2013/02/21/review-email-marketing-services/

Rodrigues, A. C. M. (2001). Uma escala de mensurao da zona de tolerncia de

consumidores de servios. Rev. adm. contemp., 5(2), 113134.
https://doi.org/10.1590/S1415-65552001000200006

Russell-Bennett, R., & Baron, S. (2015). Fresh thinking in services marketing:

contemporary, cutting-edge and creative thoughts. Journal of Services
Marketing, 29(6/7), 421424. https://doi.org/10.1108/JSM-06-2015-0218

Soares, J. (2010). A Importncia do Marketing de Servios. Obtido de

https://marketingdeservicios.blogs.sapo.pt/1584.html

Teixeira Veiga, R. (2003). Marketing de servios. Rev. adm. empres., 43(3), 111111.
https://doi.org/10.1590/S0034-75902003000300011

Weber, J. M. (2015). The Development of a Scale for the Measurement of Internal

Marketing in Service Firms. Academy of Marketing Studies Journal, 19(2), 145
156.