Copyright 2012 The Nielsen Company. Confidential and proprietary.

Snacking Around the World: Trends and Preferences

Dan Matei, AC Nielsen Romania

GLOBAL CONTEXT

2014 - A TUMULTUOUS YEAR

EAST EUROPE 2014
Different countries, Different challenges
Russia /Ukraine conflict begins March|April

Russia
Estonia

Russia cuts off gas to

Ukraine, Georgia and Moldova - June

Latvia
Lithuania

Copyright 2012 The Nielsen Company. Confidential and proprietary.

EU sanctions agains Russia

RUSSIA restrictions to EU imports rise food
prices September
Russia financial crisis - interest rate rise to
stabilize economy - December

Belarus
Poland

Ukraine
Czech
Republic

Slovakia
Hungary

Devaluation of
the Czech crown

Moldova
Romania

Slovenia
Bosnia-

Croatia

Political
demonstrations
against the
government tax
plans in Budapest
- October

Serbia

Herzegovina Monte-

Bulgaria
Turkey

negro
Albania

Greece

Elections
Widespread
flooding in Serbia
& Croatia - May

Flooding in
Bulgaria - June

Copyright 2012 The Nielsen Company. Confidential and proprietary.

SLOW RECOVERY FROM RECESSION DRIVEN BY

EMERGING ECONOMIES

Source: IMF World Economic Outlook (April 2015) Data from year end 2014

THE CONSUMER AROUND THE GLOBE

CONSUMER CONFIDENCE INDEX:

Copyright 2012 The Nielsen Company. Confidential and proprietary.

NORTH AMERICA
106

EUROPE
76
MEAP*
95

ASIA PACIFIC
106

LATIN AMERICA
88

ROMANIA 77 (+15pp)
GLOBAL 96 (+2pp)
Source: Nielsen Global Online Consumer Confidence Surveys Q4 2014
*MEAP: Middle East South Africa

Copyright 2012 The Nielsen Company. Confidential and proprietary.

THE COMPANIES AROUND THE GLOBE

ADVERTISING INVESTMENTS INCREASING +2.3% VS 2013

Global AdView Pulse Report/Nielsen

Copyright 2012 The Nielsen Company. Confidential and proprietary.

TRENDS AND PREFERENCES

THE BIGGEST SNACK CATEGORIES WORLDWIDE

Copyright 2012 The Nielsen Company. Confidential and proprietary.

Retail annual dollar sales between 2013 and 2014

Source: Nielsen Global Snacking Survey, Q1 2014 - Snack Attack: What Consumers Are Reaching For Around the Globe

Copyright 2012 The Nielsen Company. Confidential and proprietary.

WHAT IS THE FASTEST GROWING SNACK CATEGORY IN

LATIN AMERICA?
SMALLER IN SIZE BUT BIG IN POTENTIAL:
THE FASTEST-GROWING SNACK CATEGORY IN
LATIN AMERICA IS SAVORY SNACKS, WHERE
SAVORY
SNACKS

REFRIGERATED
SNACKS

SALES INCREASED BY 21%

MEAT SNACKS

IN THE LAST YEAR.

CRACKERS
RICE CAKES
CHIPS

JERKY
DRIED MEAT

Copyright 2014 The Nielsen Company. Confidential and proprietary.

YOGURT
CHEESE
SNACKS
PUDDING

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Copyright 2012 The Nielsen Company. Confidential and proprietary.

WHEN IT COMES TO SNACK TIME, WHAT IS THE

ONE SNACK CONSUMERS AROUND THE GLOBE
REACH FOR ABOVE ALL OTHERS?
CHOCOLATE
FRUIT

ACROSS THE REGIONS, AND BY LARGE MARGINS,

YOGURT
GLOBAL RESPONDENTS SAY THAT
FRESH FRUIT (18%) IS THEIR SNACK OF CHOICE,
POTATO(15%).
CHIPS
FOLLOWED BY CHOCOLATE
Copyright 2014 The Nielsen Company. Confidential and proprietary.

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TOP 10 FAVORITE SNACKS BY REGION

Copyright 2012 The Nielsen Company. Confidential and proprietary.

Percentage of consumers who ate these snacks in the last 30 days

Source: Nielsen Global Snacking Survey, Q1 2014 - Snack Attack: What Consumers Are Reaching For Around the Globe

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Copyright 2012 The Nielsen Company. Confidential and proprietary.

WHICH HEALTH ATTRIBUTES DO GLOBAL RESPONDENTS

CONSIDER VERY IMPORTANT WHEN STOCKING UP ON SNACKS?

45%
NO ARTIFICIAL
COLORS

NATURAL
INGREDIENTS

OF GLOBAL

RESPONDENTS SAID SNACKS

WITH ALL NATURAL
INGREDIENTS ARE VERY
IMPORTANT, FOLLOWED
NO
GENETICALLY
NO ARTIFICIAL
CLOSELY
BY THE ABSENCE
OF
MODIFIED
FLAVORS
ARTIFICIAL COLORS AT 44%.
ORGANISMS

Copyright 2014 The Nielsen Company. Confidential and proprietary.

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MORE THAN
ONE-THIRD OF GLOBAL
RESPONDENTS WANT
THEIR SNACK
INGREDIENTS TO BE
ORGANIC AND
SOURCED SUSTAINABLY.

34%

35%

ORGANIC

SUSTAINABLY
SOURCED

Copyright 2014 The Nielsen Company. Confidential and proprietary.

WHAT IS THE MOST POPULAR REASON FOR

SNACKING AROUND THE GLOBE?
AS A MEAL ALTERNATIVE

MORE THAN THREE-QUARTERS OF GLOBAL

RESPONDENTS EAT SNACKS OFTEN OR
IMPROVE THEIR MOOD
SOMETIMES TO SATISFY THEIR HUNGER
BETWEEN MEALS OR TO SATISFY A CRAVING.

76%

SATISFY HUNGER IN BETWEEN MEALS

PASS TIME

Copyright 2014 The Nielsen Company. Confidential and proprietary.

WHAT KIND OF SNACKER ARE YOU?

Copyright 2012 The Nielsen Company. Confidential and proprietary.

Percent of global respondents who agree

Source: Nielsen Global Snacking Survey, Q1 2014 - Snack Attack: What Consumers Are Reaching For Around the Globe

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RETAIL CHANNEL PREFERENCES FOR SNACKS

Copyright 2012 The Nielsen Company. Confidential and proprietary.

Percent who buy snacks often by outlet

Source: Nielsen Global Snacking Survey, Q1 2014 - Snack Attack: What Consumers Are Reaching For Around the Globe

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Copyright 2012 The Nielsen Company. Confidential and proprietary.

DIFFERENT TRENDS FOR CHIPS AND FROZEN

2014 VS 2013
Potato chips :

Frozen chips:

Global trend +3.2%

Global trend -1.1%

Europe +3.4%

Europe -2.6%

West Europe +2.6%

West Europe -3.5%

Central-East Europe +4.6%

Central-East Europe +2.2%

Volume Retail sales 2014 vs 2013, all countries covered by Nielsen Retail Audit for potato products.

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Copyright 2012 The Nielsen Company. Confidential and proprietary.

Russia

THE MOST
DYNAMIC
COUNTRIES
IN CENTRAL
EAST EUROPE

+ 6%

Estonia
Latvia
Lithuania
Belarus
+10%
Poland

Ukraine
Czech Republic
+6%

Slovenia
Croatia

Slovakia

Moldova

Hungary

Romania

+15%

+5%
Serbia

Bulgaria
+13%

Albania

Volume Retail sales 2014 vs 2013, all countries covered by Nielsen Retail Audit for potato products.

Turkey
+2%

Greece

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FOR MORE INFORMATION FEEL FREE TO CONTACT ME AT

DAN.MATEI@NIELSEN.COM