TABLE OF CONTENTS

Abstracts
STUDENT,S DECLARATION.....i.
CERTIFICATE FROM COMPANY....ii
CERTIFICATE FROM PROJECT GUIDE.........iii.
ACKNOWLEDGEMENT....iv
EXECUTIVE SUMMARY...v

1. CHAPTER 1. 1 - 13
INTRODUCTION OF INDIAN PHARMACEUTICAL

2. CHAPTER 2. 14 - 16
INTRODUCTION OF AKME

3. CHAPTER 3. 17- 20
MARKETING FOR INDIAN PHARMACEUTICAL COMPANIES

4. CHAPTER 4.. 21 - 31
CURRENT STATUS OF INDIAN PHARMACEUTICAL INDUSTRY

5. CHAPTER 5.... 32 - 35
CONTRACT MANUFACTURING OF PHARMACEUTICALS

6. CHAPTER 6. 36 - 43
CHALLENGES IN INDIAN PHARMACEUTICAL INDUSTRY

7. CHAPTER 7. .....44 - 46
DEVELOPING DOMESTIC INDIAN PHARMACEUTICAL MARKET
8. CHAPTER 847 - 53
ANALYSIS
9. CHAPTER 9...54 55
CONCLUSIONS

BIBLIOGRAPHY