TABLE OF CONTENTS

Abstracts
STUDENT,S DECLARATION.....i.
CERTIFICATE FROM COMPANY....ii
CERTIFICATE FROM PROJECT GUIDE.........iii.
ACKNOWLEDGEMENT....iv
EXECUTIVE SUMMARY...v

1. CHAPTER 1... 1 28
INTRODUCTION
1.1. Overview of Industry as a whole
1.2. Profile of the Organization
1.3. Growth of the Organization
1.4. S.W.O.T Analysis of the Organization
1.5. Competition Information

2. CHAPTER 2.. 29 - 34
OBJECTIVE & METHODOLOGY
2.1. Significance
2.2. Managerial usefulness of the study
2.3. Objectives
2.4. Scope of the study
2.5. Methodology

3. CHAPTER 3. 35- 42
CONCEPTUAL DISCUSSION
4. CHAPTER 4.... 43 - 53
DATA ANALYSIS & INTERPRETATION
5. CHAPTER 5.... 54 - 55
FINDINGS & RECOMMENDATIONS

BIBLIOGRAPHY

56

ANNEXURE : QUESTIONNAIRE

57 - 59